ANR

ANR Logo: Guidelines for Use
University of California Agriculture & Natural Resources

October 1999
UNIVERSITY of CALIFORNIA
Agriculture & Natural Resources

Office of the Vice President
Dear Colleagues: A distinct visual identity offers many advantages for the Division of Agriculture and Natural Resources and each of you who are a part of this vital and vibrant organization.
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It helps to build name recognition and visibility with our user communities, with elected officials and across the entire University system. It unifies and strengthens public awareness of the hundreds of separate departments, offices and programs that make up our statewide organization. It projects an image of excellence and of diversity in research, extension, educational outreach and service to the community. It is a reminder to all who come to know us that the Division is the land-grant arm of the University and that individually and together we are dedicated to bringing knowledge from the University to the people.
Earlier this year, we took the first step in creating a visual identity for the Division through the introduction of a new and distinctive logo at the statewide conference. By now most of you have seen this logo with its stylized ANR and University of California wordmarks projected on a blue and gold background. Many of you have been asking how to obtain copies of the logo and for guidance concerning its use on business cards, notepads, envelopes, name tags, and other forms of visual communication. In response, I am pleased to provide you with this copy of the ANR Logo: Guidelines for Use. The guidelines are intended to answer questions you have about the logo and to provide you with examples of its proper use and display. The guidelines also are available on-line along with computer-generated copies of the ANR logo that are ready to be downloaded in PC or Mac formats. Simply log onto the Internet and go to http://danr.ucop.edu/anrlogo/. We are aware that some units within the Division, including UCCE and statewide special programs and projects, have designed their own logos. You will continue to have the flexibility to display them along with the ANR logo. Individual unit logos should appear on the right-hand side of business cards, notepads, name tags and other visual communication media opposite the ANR logo. See the guidelines for specifics. Our goal is to have the ANR logo become the Divisions identifying and unifying symbol and signature for the new millennium. Accordingly, I am asking everyone who develops or uses materials that represent the Division of Agriculture and Natural Resources to cooperate in this effort to establish, project and maintain a consistent visual image. Naturally a transition period will be required to fully adopt the new graphic identity. It is neither necessary nor desirable to discard existing supplies of stationery, envelopes or business cards. Instead, phase in the new design as replacement materials are produced, but no later than July 1, 2000. Please contact the ANR Office of Governmental & External Relations at (510) 987-9862 if you have questions about the use of the logo or need assistance in obtaining computer-generated copies. Thank you for your cooperation and assistance in helping the Division take this important step toward adopting a consistent and coordinated public identity. Sincerely,
W.R. Gomes Vice President
Table of Contents
Section 1
General logo specifications

Logo colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Logo donts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Identifiers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4 Using the logo on the web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5 How to use electronic logo files with Microsoft Word and Powerpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.6 Camera-ready art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.7
Section 2
Stationery
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Mailing labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3 Penalty mail letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4 Penalty mail envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.6
Section 3
Communication
Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1 Notehead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2 Inter-office memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.4 FAX cover sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Penalty mail enclosure slips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.7 Notepads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.8 Name tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.9
Section 4
News
Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1 News releases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3
Section 5
Publications
Book covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 Book spines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2
Section 6
Specialty items
Artwork for tote bags, mugs, T-shirts, etc. Logo for dark background . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.1 Logo for light background. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2 Blue and gold logo art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.3
Introduction
A
logo creates a distinct visual identity that can become a valuable asset for an organization, especially one as multifaceted as the Division of Agriculture and Natural Resources. Used consistently and broadly, this symbol will distinguish and enhance ANRs identity and unify communication. It provides an essential tool for building public support for ANR by promoting the visibility of the Divisions statewide, county and campus-based programs. To contribute to the Divisions image as a progressive, professional and cohesive organization, you are encouraged to apply the ANR logo to all of your products. This includes newsletters, brochures, publications, reports, letters, audiovisual materials, materials for seminars and workshops, teleconferences, Web pages, exhibits and other media. As a user of the ANR logo, you are a guardian of ANRs public image. This usage manual is intended to help ensure that the logo and its related design elements are applied consistently and professionally while providing flexibility to individual offices and departments. If this manual does not answer your questions about appropriate logo usage, please contact the Office of Governmental & External Relations at (510) 987-9862.
Section 1
General logo specifications
1.1
Logo colors
The ANR logo is to be used with the colors specified in the following combinations:
Blue and gold

Spot color: Uncoated paper: Blue: Pantone 286 U Gold: Pantone 115 U Coated paper: Blue: Pantone 286 C Gold: Pantone 116 C Note: Gold foil can be substituted for gold ink
NOTE:
These are the names of electronic logo files in EPS format. They are available on the web at http://danr.ucop.edu/anrlogo Spot color blue and gold File: ANR_logo_1_sbg.eps Process color blue and gold File: ANR_logo_1_pbg.eps
Process color (CMYK=Cyan, Magenta, Yellow, Black) Blue: Pantone S196-1 (C=100%, M=70%, Y=0%, K=0%) Gold: Pantone S 5-1 (C=0%, M=20%, Y=100%, K=0%)
Blue
Spot color Pantone 286 U or 286 C Process color Blue: Pantone S196-1 (C=100%, M=70%, Y=0%, K=0%)
Spot color blue File: ANR_logo_1_sb.eps Process color blue File: ANR_logo_1_pb.eps Black File: ANR_logo_1.eps
Black
Spot or process color: Black ink Use the following logos if you have a dark background on which the blue or black logo does not stand out. The white ANR logo is for use against a black, PMS 286 blue, or a dark color background. The gold or white ANR logos are for use against a PMS 286 blue background. The spot gold logo can be used for gold foil.
White ANR logo File: ANR_logo_1r.eps
Spot gold File: ANR_logo_1r_sg.eps Process gold File: ANR_logo_1r_pg.eps
1.2
Logo donts
Dont set the logo on its side. Dont use the logo at an angle.
Dont use the logo smaller than 1/2 wide.
Dont reverse the logo.
Dont leave off University of California. This version is for limited use on book spines. See page 5.2 for details.
1.3
Fonts
The ANR logo uses ITC Berkeley Oldstyle in its design. ITC Berkeley Oldstyle*, Times New Roman, Helvetica (Macintosh, PC) or Arial (PC) are the recommended fonts to use with the logo. Berkeley works well for headlines and body text. Helvetica or Arial can also be used for headlines and the subheads (Frutiger and Myriad are also quite nice). Times New Roman can be used in place of Berkeley except on identifiers (see page 1.4).
ITC Berkeley Oldstyle Book The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ITC Berkeley Oldstyle Bold The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica or Arial Regular The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica or Arial Bold The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Times New Roman The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Times New Roman Bold The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
*ITC Berkeley Oldstyle (font package 106) can be purchased for either PC or Macintosh from the Adobe Systems website at www.adobe.com/type or by phone at (888) 502-8393.
1.4
Identifiers
There are several ways to use the ANR logo with text that identifies a program or department. The text should generally make three identifications in the following order:
q q q
University of California (preferred but optional since the ANR logo identifies the University) Agriculture & Natural Resources Department or Program Name
The following logos with type are available in EPS format (created in Adobe Illustrator 6.0). To use the logos with one or two line identifiers (ANR_logo_3_1.eps, ANR_logo3_2.eps), you need to have the ITC Berkeley Bold font and Adobe Illustrator to change the program/department line. Berkeley can be purchased from Adobe Systems, see page 1.3 for details. No fonts are necessary for the logo with no program/department identifier (ANR_logo_3.eps).
No department or program identifier
Note:
If you dont have Berkeley, dont attempt to recreate these identifiers in another font. It is acceptable to simply set text next to the logo. file: ANR_logo_3.eps
One-line identifier
University of California Agriculture & Natural Resources Integrated Pest Management
Integrated Pest Management

file: ANR_logo_3_1.eps
Rule lines up with 2nd rule in logo
Two-line identifier
Integrated Hardwood Range Management Program

file: ANR_logo_3_2.eps
Rule lines up with 1st rule in logo
1.5
Using the logo on the web

File availability
Electronic ANR logo files and instructions for downloading the ANR logo are available at the ANR website, http://danr.ucop.edu/anrlogo/. The files for use on the web are in GIF format and are ready to go on your web pages. Many sizes are available. Do not resize the GIF files to make them fit to your page or you will degrade the image quality. Download another size instead. Only the 2-color blue and gold or 1-color blue and white logo versions should be used on the web.
Colors for the web

The following colors are the closest matches to the specified blue (Pantone 286 C) and gold (Pantone 116 C). The colors will be slightly different than the print colors because only 216 colors reproduce well on the web. You can use these colors in other elements of your web page to coordinate with the ANR logo.
For HTML web pages (Hexadecimal)

Blue: Hexadecimal: 003399 Gold: Hexadecimal: FFCCOO
For graphics software (Photoshop, Illustrator, etc.)

Blue: RGB (Red/Green/Blue): 0/51/153 or 0%/20%/60% Gold: RGB (Red/Green/Blue): 255/204/0 or 100%/80%/0%
Note: Dont use these color values for printed materials.
1.6
How to use electronic logo files with Microsoft Word and PowerPoint
Which file format should I use?
If you are using a PC, the WMF and TIFF formats are the best formats to use. If you are on a PC and have a Postscript language printer, or you are on a Macintosh, the EPS format will be best and the TIFF second best.
Getting the logo into Word 6.0/95.

Place your cursor in the text where you want the picture to be inserted. To insert the logo into your word file, pull down the INSERT menu and choose Picture and then From File... Find the logo on your hard drive and click OK. It should drop into your document wherever your cursor is. To change the size, triple click on the art. The Paint dialog box will come up. Click on the art. Grab the lower right handle and drag towards or away from center to change size. Hold the shift key down when you do this to maintain the proportions of the logo. Close paint dialog and check to see if size is what you want.
Getting the logo into Word 97 and above.

Place your cursor in the text where you want the picture to be inserted. To insert the logo into your word file, pull down the INSERT menu and choose Picture and then From File... In the dialog box, be sure to check the box next to Float over text. Find the logo on your hard drive and click OK. It should drop into your document wherever your cursor is. You can then size it like any clip art by grabbing the handles and dragging them. Hold the shift key down when you do this to maintain the proportions of the logo. You can relocate the art by click-holding in the center of the art and dragging it where you want it.
Inserting the logo into your PowerPoint presentation file.

Pull down the INSERT menu and choose Picture and then From File... Find the logo on your hard drive and click OK. It should drop into your document wherever your cursor is. You can then size it like any clip art by grabbing the handles and dragging them. To see the handles, click once on the art and they will become visible. To maintain the proportions of the logo, hold the shift key down when resizing. Sometimes the art will be quite large and you will only see a piece of it. Click-hold on the art and drag until you see a corner handle of the selected art. Once you see a corner handle, click-hold and drag the handle towards the center of the art. To maintain the proportions of the logo, hold the shift key down when resizing. You may have to do this a couple times to get the art to fit within your screen.
1.7
Camera-ready art
Blue Plate
Gold Plate
Note: Do not reverse logo
Section 2
Stationery
2.1
Letterhead
At the present, there is no letterhead with the ANR logo on it. A proposed letterhead design that incorporates the ANR logo is currently under review. Use the current UC letterhead (sample below) until an ANR version is approved.
8.5" x 11" (65% actual size)
UNIVERSITY OF CALIFORNIA
BERKELEY
q
DAVIS
IRVINE
LOS ANGELES
RIVERSIDE
SAN DIEGO
SAN FRANCISCO
SANTA BARBARA
SANTA CRUZ
OFFICE OF THE PRESIDENT DIVISION OF AGRICULTURE AND NATURAL RESOURCES
2.2
Envelopes
#10 envelope (actual size)

1/4" margin
University of California Agriculture & Natural Resources Communication Services 6701 San Pablo Avenue Oakland, CA 94608-1239
University of California Agriculture & Natural Resources Communication Services 6701 San Pablo Avenue Oakland, CA 94608-1239
9" by 12" envelope (actual size)

1/2" margin
University of California Agriculture & Natural Resources Office of Governmental & External Relations 1111 Franklin Street, 6th Floor Oakland, CA 94607-5200
University of California Agriculture & Natural Resources Office of Governmental & External Relations 1111 Franklin Street, 6th Floor Oakland, CA 94607-5200
2.3
Mailing labels
3.25" x 4" label (actual size)
University of California Agriculture & Natural Resources Communication Services
6701 San Pablo Avenue Oakland, CA 94608-1239
TO:
4" x 6" label (actual size)

University of California Agriculture & Natural Resources Communication Services
6701 San Pablo Avenue Oakland, CA 94608-1239
TO:
2.4
Penalty mail letterhead

A full-size version of the penalty mail letterhead is on the following page. Penalty mail enclosure slips can be found on page 3.7.
8.5" x 11" (65% actual size)

1
2" margin
University of California Cooperative Extension Agriculture & Natural Resources
1 18" logo
University of California and the United States Department of Agriculture Cooperating
2.5
Full-size penalty mail letterhead
University of California and the United States Department of Agriculture Cooperating
2.6
Penalty mail envelopes

Penalty mail enclosure slips can be found on page 3.7.
#10 envelope (actual size)

COOPERATIVE EXTENSION
U.S. DEPARTMENT OF AGRICULTURE UNIVERSITY OF CALIFORNIA OAKLAND, CALIFORNIA 94607-5200 OFFICIAL BUSINESS Penalty for Private Use $300
COOPERATIVE EXTENSION
U.S. DEPARTMENT OF AGRICULTURE UNIVERSITY OF CALIFORNIA OAKLAND, CALIFORNIA 94607-5200 OFFICIAL BUSINESS Penalty for Private Use $300
Section 3
Communication
3.1
Business cards
ANR Business Card Pricing by Quantity
Refer to page 3.1a to see samples of each style.
Style #1 250 = $35.00 500 = $40.00 1,000 = $45.00 Style #2 Note: This card can also be ordered with the optional bottom right corner logo (see style #3) 250 = $38.00 500 = $45.00 1,000 = $55.00 Style #3 Note: Sample card shown with optional bottom right corner logo. Pricing below is for standard card without the second bottom logo - for all optional bottom logos, add $10.00 * 250 = $38.00 500 = $45.00 1,000 = $55.00 Style #4 This style to be used for UCCE logo only ** Note: Available in both recycled grey or white (shown in both colors on following page). Please specify color when ordering. The UCCE logo may also be used in style #3. 250 = $38.00 500 = $45.00 1,000 = $55.00 Style #5 250 = $45.00 500 = $55.00 1,000 = $65.00
Ordering Instructions
All orders should go directly though UC Campus Copy. Please use the Campus Copy order form when ordering ANR business cards. The Campus Copy order form can be found on page 3.1b. The phone number for Campus Copy is 510-642-2679 and the fax number is 510-642-7927. Please be sure to specify which style you are ordering and provide your account or billing information on the order form. *Additional Notes: If you would like to add an optional bottom right corner logo (per style 3 card shown with optional second logo) camera-ready artwork must be provided to Campus Copy and there is an additional $10.00 fee. **The UCCE card style shown in style 4 should only be used for the UCCE second logo as other second logos do not lend themselves to this option and should be placed in the lower right corner.
12/1999
3.1a
Business Card Samples

ANR Style 1
ANR Style 2
ANR Style 3
ANR Style 4
ANR Style 4
ANR Style 5
12/1999
3.1b
3.2
Notehead
5.5" x 8.5" (actual size)

Office of Governmental & External Relations
This example is personalized. Delete the personalized elements for a generic department notehead.
Bill W. Fredrick Senior Assistant 1111 Franklin Street, 6th floor Oakland, CA 94607-5200 (510) 987-9862 FAX (510) 465-2659
3.3
Notehead examples
Cooperative Extension Fresno County

Bill W. Fredrick Farm Advisor 6701 San Pablo Avenue Oakland, CA 94608-1239 (530) 757-8930 FAX (503) 757-8940
Bill W. Fredrick Senior Assistant 1111 Franklin Street, 6th floor Oakland, CA 94607-5200 (510) 987-9862 FAX (510) 465-2659
3.4
Inter-office memo
8.5" x 11" (shown 70% actual size)

To: From: Date: Subject:
3.5
FAX cover sheets

8.5" x 11" (Shown 70% actual size)

1111 Franklin Street, 6th Floor Oakland, CA 94607-5200 (510) 555-1212 FAX (510) 555-1212
Date: To: FAX: From: FAX: Phone: Cover sheet plus _____ pages. Comments:
3.6

1111 Franklin Street, 6th Floor Oakland, CA 94607-5200 (510) 555-1212 FAX (510) 555-1212
Date: To: FAX: From: FAX: Phone: Cover sheet plus _____ pages. Comments:
3.7
Penalty mail enclosure slips

Penalty mail letterhead and envelopes can be found on pages 2.4 to 2.6.
8.5" x 3.66" (Shown 75% actual size)

Example of county enclosure slip

Enclosed is the material you requested or might be of interest to you. Please let us know if we can be of further service. Sincerely,
Fresno County
1720 South Maple Avenue Fresno, CA 93702 (209) 456-7285 FAX (209) 456-7575 Support for Cooperative Extension is supplied by federal, state, and county governments. Cooperative Extension provides the people of California with the very latest scientific information in agriculture and the family and consumer sciences. It also sponsors the 4-H Youth Program. Cooperative Extension representatives, serving in all counties of California, are known as farm, home, or youth advisors. They will be happy to provide you with information in their fields.
[Authorized Name] [Title]

The University of California prohibits discrimination against or harassment of any person employed by or seeking employment with the University on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). University Policy is intended to be consistent with the provisions of applicable State and Federal laws. Inquiries regarding the University's nondiscrimination policies may be directed to the Affirmative Action/Staff Personnel Services Director, University of California, Agriculture and Natural Resources, 1111 Franklin, 6th Floor, Oakland, CA 94607-5200 (510) 987-0096.
University of California and U.S. Department of Agriculture cooperating.
Example of OGER enclosure slip

The enclosed information is provided by Cooperative Extension, an educational agency of the University of California and the United States Department of Agriculture. Steven P. Nation
Oakland, California
Support for Cooperative Extension is supplied by federal, state, and county governments. Cooperative Extension provides the people of California with the very latest scientific information in agriculture and the family and consumer sciences. It also sponsors the 4-H Youth Program. Cooperative Extension representatives, serving in all counties of California, are known as farm, home, or youth advisors. Their offices usually are located in the county seat. They will be happy to provide you with information in their fields.
Director, Governmental & External Relations

The University of California prohibits discrimination against or harassment of any person employed by or seeking employment with the University on the basis of race, color, national origin, religion, sex, physical or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or status as a covered veteran (special disabled veteran, Vietnam-era veteran or any other veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized). University Policy is intended to be consistent with the provisions of applicable State and Federal laws. Inquiries regarding the University's nondiscrimination policies may be directed to the Affirmative Action/Staff Personnel Services Director, University of California, Agriculture and Natural Resources, 1111 Franklin, 6th Floor, Oakland, CA 94607-5200 (510) 987-0096.
3.8
Notepads
4.25" x 5" (shown actual size)

3.9
Name tags
3" x 4" (shown actual size)
Integrated Pest Management

Section 4
News
4.1
Newsletters
Newsletter template 1
Department Name
Here are some suggestions on how to create a newsletter format using the ANR logo. If you have artwork youd like to include in the header, see page 4.2.
Newsname
Division of Agriculture & Natural Resources
July 1999 s Volume 13, No.2
Inside this issue

s Major ag producers see new opportunities PAGE 2 s Grant research gets boost from fisheries PAGE 3 s Big news from new director PAGE 4
Malpura birdoj parolis
Kaj ses malklara radioj havas la belega sxipo cxambroj acxetis

Du birdoj falis. Kvar alta vojoj mangxas la tre malbona auxtoj, sed nau vere pura bieroj tre blinde helfis multaj katoj, kaj la kvar stulta birdoj, sed la malpura radioj vere malvarme trinkis ses bildoj, kaj kvar hundoj falis forte, sed tri stratoj malbele batos nau tre stulta domoj. Multaj bela bildoj igxis kvar malpura domoj. Multaj vere klara kalkuliloj gajnas tri stulta arboj. La radio malvarme batos nau eta kalkuliloj, kaj multaj flava auxtoj malrapide igxis tri tre stulta katoj. Kolorado veturas, sed Ludviko promenos blinde. Multaj auxtoj parolis, kaj nau vere malalta cxambroj tre bele pripensis Denvero, sed Ludviko trinkis Kwarko, kaj ses belega stratoj promenos. Multaj malbona birdoj stulte pripensis tri vere stulta arboj, sed du domoj helfis kvar stratoj. Tri sxipoj tre malbone pripensis multaj belega bildoj, kaj Ludviko parolis bone. Tri pura bieroj kuris. Londono igxis nau stratoj. Ludviko pripensis Londono, sed Ludviko saltas. Multaj vere malalta cxambroj trinkis du malpura kalkuliloj. Kvar tre malklara katoj bele gajnas multaj vojoj, kaj la katoj havas ses stratoj, sed la kato veturas vere blinde. Du malbona kalkuliloj kuris. Ses tre eta bildoj malbele igxis du cxambroj. Ses radioj malbone pripensis nau stulta vojoj, kaj kvin telefonoj veturas vere forte. Ses birdoj parolis. Tri telefonoj veturas bone, sed kvar domoj bele trinkis.
Tri birdoj helfis ses tre malalta sxipoj

La vere flava cxambroj pripensis ses malbona bieroj, sed Kolorado trinkis kvin auxtoj, kaj kvar tre eta radioj havas nau malbela birdoj, sed Kwarko veturas, kaj kvin bieroj rapide mangxas la rapida sxipoj, sed Londono helfis kvin vere stulta birdoj. Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbele mangxas ses stratoj. Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la stulta kato. Du vojoj acxetis multaj vere alta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapida cxambroj kuris. Ses stratoj falis. Tri malbela birdoj igxis multaj malklara hundoj. La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj tre blinde acxetis du malklara arboj, sed la pura radio bone mangxas ses cxambroj, kaj nau libroj skribas ses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la bela katoj, kaj kvin sed la pura radio bone mangxas ses cxambroj,malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du tre alta arboj acxetis la radio, sed kvar vere.
Du tre belega libroj acxetis nau telefonoj

Kaj Londono helfis Denvero. Kvin malbona birdoj gajnas kvar malklara auxtoj. Kvin bona domoj promenos, sed kvar cxambroj vere malbele mangxas kvin sxipoj, kaj kvar kalkuliloj parolis. Kvin malbona katoj kuris stulte. La tre malpura radioj vere blinde pripensis multaj tre malrapida vojoj, sed kvin malpura sxipoj promenos, kaj multaj vojoj varme igxis du libroj. Tri rapida radioj vere malrapide acxetis ses tre stulta hundoj, sed kvin katoj vere malvarme havas ses hundoj, kaj tri domoj pripensis ses flava hundoj, sed kvar stulta radioj veturas varme, kaj kvin domoj trinkis kvar alta katoj, sed nau malklara stratoj bele acxetis tri rapida vojoj, kaj nau stulta kalkuliloj helfis la telefonoj, sed kvin malrapida stratoj trinkis kvar domoj. Tri libroj veturas, kaj Londono malbone trinkis Kwarko. Kvar malalta katoj malbele mangxas du stratoj, sed kvar tre klara libroj acxetis la kalkuliloj, kaj nau flava arboj promenos, sed ses malbela sxipoj skribas la bildo. Nau malalta birdoj saltas forte. La bona katoj acxetis nau rapida bieroj. Ses vere malbela bildoj batos du birdoj. Multaj flava domoj veturas tre malvarme, kaj ses vere malklara radioj tre bone batos nau pura stratoj. Denvero falis bele, sed ses libroj batos tri domoj, kaj du stulta bildoj havas kvar malbela arboj. Du cxambroj veturas rapide. Tri vere eta radioj malbele gajnas kvin malpura bieroj, sed
University of California Cooperative Extension
Cooperative Extension, University of California
Newsletter
Butte County
Cereal Crop Review

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B a r l e y
Division of Agriculture & Natural Resources

La vere flava cxambroj pripensis ses malbona bieroj, sed Kolorado trinkis kvin auxtoj, kaj kvar tre eta radioj havas nau malbela birdoj, sed Kwarko veturas, kaj kvin bieroj rapide mangxas la rapida sxipoj, sed Londono helfis kvin vere stulta birdoj. Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbele mangxas ses stratoj. Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la stulta kato. Du vojoj acxetis multaj vere alta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapida cxambroj kuris. Ses stratoj falis. Tri malbela birdoj igxis multaj malklara hundoj. La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj tre blinde acxetis du malklara arboj, sed la pura radio bone mangxas ses cxambroj, kaj nau libroj skribas ses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la bela katoj, kaj kvin malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du tre alta arboj acxetis la radio, sed kvar vere.
Inside this issue



Du birdoj falis. Kvar alta vojoj mangxas la tre malbona auxtoj, sed nau vere pura bieroj tre blinde helfis multaj katoj, kaj la kvar stulta birdoj, sed la malpura radioj vere malvarme trinkis ses bildoj, kaj kvar hundoj falis forte, sed tri stratoj malbele batos nau tre stulta domoj. Multaj bela bildoj igxis kvar malpura domoj. Multaj vere klara kalkuliloj gajnas tri stulta arboj. La radio malvarme batos nau eta kalkuliloj, kaj multaj flava auxtoj malrapide igxis tri tre stulta katoj. Kolorado veturas, sed Ludviko promenos blinde. Multaj auxtoj parolis, kaj nau vere malalta cxambroj tre bele pripensis Denvero, sed Ludviko trinkis Kwarko, kaj ses belega stratoj promenos. Multaj malbona birdoj stulte pripensis tri vere stulta arboj, sed du domoj helfis kvar stratoj. Tri sxipoj tre malbone pripensis multaj belega bildoj, kaj Ludviko parolis bone. Tri pura bieroj kuris. Londono igxis nau stratoj. Ludviko pripensis Londono, sed Ludviko saltas. Multaj vere malalta cxambroj trinkis du malpura kalkuliloj. Kvar tre malklara katoj bele gajnas multaj vojoj, kaj la katoj havas ses stratoj, sed la kato veturas vere blinde. Du malbona kalkuliloj kuris. Ses tre eta bildoj malbele igxis du cxambroj. Ses radioj malbone pripensis nau stulta vojoj, kaj kvin telefonoj veturas vere forte. Ses birdoj parolis. Tri telefonoj veturas bone, sed kvar domoj bele trinkis. Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbele mangxas ses stratoj. Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la stulta kato. Du vojoj acxetis multaj vere alta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapida cxambroj kuris. Ses stratoj falis. Tri malbela birdoj igxis multaj malklara hundoj. La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj tre blinde acxetis du malklara arboj, sed la pura radio bone mangxas ses cxambroj, kaj nau libroj skribas ses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la bela katoj, kaj kvin malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du tre alta arboj acxetis la radio, sed kvar vere.


Kaj Londono helfis Denvero. Kvin malbona birdoj gajnas kvar malklara auxtoj. Kvin bona domoj promenos, sed kvar cxambroj vere malbele mangxas kvin sxipoj, kaj kvar kalkuliloj parolis. Kvin malbona katoj kuris stulte. La tre malpura radioj vere blinde pripensis multaj tre malrapida vojoj, sed kvin malpura sxipoj promenos, kaj multaj vojoj varme igxis du libroj. Tri rapida radioj vere malrapide acxetis ses tre stulta hundoj, sed kvin katoj vere malvarme havas ses hundoj, kaj tri domoj pripensis ses flava hundoj, sed kvar stulta radioj veturas varme, kaj kvin domoj trinkis kvar alta katoj, sed nau malklara stratoj bele acxetis tri rapida vojoj, kaj nau stulta kalkuliloj helfis la telefonoj, sed kvin malrapida stratoj trinkis kvar domoj. Tri libroj veturas, kaj Londono malbone trinkis Kwarko. Kvar malalta katoj malbele mangxas du stratoj, sed kvar tre klara libroj acxetis la kalkuliloj, kaj nau flava arboj promenos, sed ses malbela sxipoj skribas la bildo. Nau malalta birdoj saltas forte. La bona katoj acxetis nau rapida bieroj. Ses vere malbela bildoj batos du birdoj. Multaj flava domoj veturas tre malvarme, kaj ses vere malklara radioj tre bone batos nau pura stratoj. Denvero falis bele, sed ses libroj batos
4.2
Newsletters
Newsletter template 2
Another suggestion on how to create a newsletter format using the ANR logo with artwork in the header.
Cereal Crop Review

R i c e
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W h e a t
O a t s
B a r l e y
Butte County
Inside this issue




Kaj Londono helfis Denvero. Kvin malbona birdoj gajnas kvar malklara auxtoj. Kvin bona domoj promenos, sed kvar cxambroj vere malbele mangxas kvin sxipoj, kaj kvar kalkuliloj parolis. Kvin malbona katoj kuris stulte. La tre malpura radioj vere blinde pripensis multaj tre malrapida vojoj, sed kvin malpura sxipoj promenos, kaj multaj vojoj varme igxis du libroj. Tri rapida radioj vere malrapide acxetis ses tre stulta hundoj, sed kvin katoj vere malvarme havas ses hundoj, kaj tri domoj pripensis ses flava hundoj, sed kvar stulta radioj veturas varme, kaj kvin domoj trinkis kvar alta katoj, sed nau malklara stratoj bele acxetis tri rapida vojoj, kaj nau stulta kalkuliloj helfis la telefonoj, sed kvin malrapida stratoj trinkis kvar domoj. Tri libroj veturas, kaj Londono malbone trinkis Kwarko. Kvar malalta katoj malbele mangxas du stratoj, sed kvar tre klara libroj acxetis la kalkuliloj, kaj nau flava arboj promenos, sed ses malbela sxipoj skribas la bildo. Nau malalta birdoj saltas forte. La bona katoj acxetis nau rapida bieroj. Ses vere malbela bildoj batos du birdoj. Multaj flava domoj veturas tre malvarme, kaj ses vere malklara radioj tre bone batos nau pura stratoj. Denvero falis bele, sed ses libroj batos
Newsletter
Butte County
Inside this issue



La vere flava cxambroj pripensis ses malbona bieroj, sed Kolorado trinkis kvin auxtoj, kaj kvar tre eta radioj havas nau malbela birdoj, sed Kwarko veturas, kaj kvin bieroj rapide mangxas la rapida sxipoj, sed Londono helfis kvin vere stulta birdoj. Ses vojoj tre varme gajnas la belega stratoj, kaj kvar vere bona birdoj malbele mangxas ses stratoj. Nau flava sxipoj kuris tre malbone, sed multaj domoj havas la stulta kato. Du vojoj acxetis multaj vere alta bieroj. La tre bela auxtoj mangxas Denvero. Tri malrapida cxambroj kuris. Ses stratoj falis. Tri malbela birdoj igxis multaj malklara hundoj. La klara arboj promenos. Du bela radioj forte batos nau vere alta hundoj, kaj multaj radioj tre blinde acxetis du malklara arboj, Multaj stratoj helfis la bela katoj, kaj kvin malbelased la pura radio bone mangxas ses cxambroj, kaj nau libroj skribas ses cxambroj, sed tri vere malbona domoj trinkis nau tre rapida cxambroj. Multaj stratoj helfis la bela katoj, kaj kvin malbela arboj acxetis la domoj. Nau vere malrapida bieroj batos multaj libroj. Du tre alta arboj acxetis la radio, sed kvar vere.

Kaj Londono helfis Denvero. Kvin malbona birdoj gajnas kvar malklara auxtoj. Kvin bona domoj promenos, sed kvar cxambroj vere malbele mangxas kvin sxipoj, kaj kvar kalkuliloj parolis. Kvin malbona katoj kuris stulte. La tre malpura radioj vere blinde pripensis multaj tre malrapida vojoj, sed kvin malpura sxipoj promenos, kaj multaj vojoj varme igxis du libroj. Tri rapida radioj vere malrapide acxetis ses tre stulta hundoj, sed kvin katoj vere malvarme havas ses hundoj, kaj tri domoj pripensis ses flava hundoj, sed kvar stulta radioj veturas varme, kaj kvin domoj trinkis kvar alta katoj, sed nau malklara stratoj bele acxetis tri rapida vojoj, kaj nau stulta kalkuliloj helfis la telefonoj, sed kvin malrapida stratoj trinkis kvar domoj. Tri libroj veturas, kaj Londono malbone trinkis Kwarko. Kvar malalta katoj malbele mangxas du stratoj, sed kvar tre klara libroj acxetis la kalkuliloj, kaj nau flava arboj promenos, sed ses malbela sxipoj skribas la bildo. Nau malalta birdoj saltas forte. La bona katoj acxetis nau rapida bieroj. Ses vere malbela bildoj batos du birdoj. Multaj flava domoj veturas tre malvarme, kaj ses vere malklara radioj tre bone batos nau pura stratoj. Denvero falis bele, sed ses libroj batos tri domoj, kaj du stulta bildoj havas kvar malbela arboj. Du cxambroj veturas rapide. Tri vere eta radioj malbele gajnas kvin malpura bieroj, sed
4.3
News releases
8.5" x 11" (shown 50% actual size)
Non-penalty mail news release
Penalty mail news release
Section 5
Publications
5.1
Book covers
The ANR logo should be used on all ANR publications. It should be on the front cover although the back cover is also acceptable. The accompanying text should make these identifications in the following order:
q q q q
University of California Agriculture & Natural Resources Department or Program name (optional) Publication number
Use a font that integrates well with the covers design. The following examples show a couple of ways to use the ANR logo on a cover.
Universidad de California Proyecto Estal de Control Integrado de Plagas Agricultura y Recursos Naturales Publicacin 3394
Publication 21579
5.2
Book spines
Two versions of the ANR logo are designed for use at the small size required for book spines. The small ANR logo block (ANR logo 1sm) can be used in sizes ranging from 1/2" to 3/4" wide. The small ANR letter block (ANR logo 4sm) is for sizes less than 1/2". Dont use the ANR letter block for anything other than the spine of a book or video cover. For use at sizes bigger than 3/4, use the regular ANR logo block (ANR logo 1).
Electronic versions of the logo

File names for Encapsulated Postscript (EPS) versions of the logos are listed next to each example.
Minimum & maximum sizes

File: ANR logo 1sm
3/4" wide maximum
Book spine examples
Production Manual
Walnut Production Manual
Walnut Production Manual
Production Manual
1/2" wide minimum
File: ANR logo 4sm

7/16" wide maximum 1/4" wide minimum
File: ANR logo 1

bigger than 3/4" wide
ANR_logo_1sm.eps
ANR_logo_4xs.eps
ANR_logo_1r.eps
ANR_logo_4rev.eps
Section 6
Specialty Items
6.1
Logo for dark background

This logo is for use on folders, mugs, balloons, or other situations where the object is a dark color or blue (Pantone 286) and the logo art is printed in white, gold (uncoated paper: Pantone 115U or coated paper, mugs, and balloons and other silk-screened items: 116C), or gold foil.
Note: Manufacture and distribution of de minimis promotional or goodwill items (e.g. tote bags, mugs, T-shirts, balloons, caps, pennants, etc.) bearing the ANR logo shall be permitted only with prior approval. The Vice President has designated the Director of the Office of Governmental and External Relations as the appropriate administrator to review and approve all proposed uses of the ANR logo on specialty items to ensure that such usage is consistent with applicable University and Division policies and regulations.
file: ANR_logo_1f.eps
Example
6.2
Logo for light background

This logo is for use on folders, mugs, balloons, t-shirts or other situations where the object is a light color and the logo art is printed in blue (Pantone 286C) or black. The artwork has been opened up to allow for the ink spread that occurs in silkscreening and other printing processes used on surfaces other than paper.
Note: Manufacture and distribution of de minimis promotional or goodwill items (e.g. tote bags, mugs, T-shirts, balloons, caps, pennants, etc.) bearing the ANR logo shall be permitted only with prior approval. The Vice President has designated the Director of the Office of Governmental and External Relations as the appropriate administrator to review and approve all proposed uses of the ANR logo on specialty items to ensure that such usage is consistent with applicable University and Division policies and regulations.
file: ANR_logo_1sm.eps
6.3
Blue and gold logo art

This is camera-ready art for 2-color uses of the logo. The artwork has been opened up to allow for the ink spread that occurs in silkscreening and other printing processes used on surfaces other than paper. Note: Manufacture and distribution of de minimis promotional or goodwill items (e.g. tote bags, mugs, T-shirts, balloons, caps, pennants, etc.) bearing the ANR logo shall be permitted only with prior approval. The Vice President has designated the Director of the Office of Governmental and External Relations as the appropriate administrator to review and approve all proposed uses of the ANR logo on specialty items to ensure that such usage is consistent with applicable University and Division policies and regulations.
Blue Pantone 286C

file: ANR_logo_1spec_sep1.eps
Gold Pantone 116C

file: ANR_logo_1spec_sep2.eps

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ANR Logo: Guidelines for Use

University of California Agriculture & Natural Resources

Agriculture & Natural Resources

W.R. Gomes Vice President

General logo specifications

General logo specifications

ANR Logo: Guidelines for Use

Blue and gold

White ANR logo File: ANR_logo_1r.eps

Spot gold File: ANR_logo_1r_sg.eps Process gold File: ANR_logo_1r_pg.eps

ANR Logo: Guidelines for Use

Dont use the logo smaller than 1/2 wide.

Dont reverse the logo.

ANR Logo: Guidelines for Use

ANR Logo: Guidelines for Use

No department or program identifier

University of California Agriculture & Natural Resources Integrated Pest Management

Integrated Pest Management

Rule lines up with 2nd rule in logo

Integrated Hardwood Range Management Program

Rule lines up with 1st rule in logo

ANR Logo: Guidelines for Use

Using the logo on the web

Colors for the web

For HTML web pages (Hexadecimal)

For graphics software (Photoshop, Illustrator, etc.)

Note: Dont use these color values for printed materials.

ANR Logo: Guidelines for Use

Getting the logo into Word 6.0/95.

Getting the logo into Word 97 and above.

Inserting the logo into your PowerPoint presentation file.

ANR Logo: Guidelines for Use

Note: Do not reverse logo

ANR Logo: Guidelines for Use

8.5" x 11" (65% actual size)

OFFICE OF THE PRESIDENT DIVISION OF AGRICULTURE AND NATURAL RESOURCES

ANR Logo: Guidelines for Use

#10 envelope (actual size)

9" by 12" envelope (actual size)

ANR Logo: Guidelines for Use

4" x 6" label (actual size)

ANR Logo: Guidelines for Use

Penalty mail letterhead

8.5" x 11" (65% actual size)

University of California Cooperative Extension Agriculture & Natural Resources

University of California and the United States Department of Agriculture Cooperating

University of California Cooperative Extension Agriculture & Natural Resources

Full-size penalty mail letterhead

University of California and the United States Department of Agriculture Cooperating

ANR Logo: Guidelines for Use

Penalty mail envelopes

#10 envelope (actual size)

ANR Logo: Guidelines for Use

ANR Logo: Guidelines for Use

Business Card Samples

ANR Logo: Guidelines for Use

5.5" x 8.5" (actual size)

Agriculture & Natural Resources

ANR Logo: Guidelines for Use

Agriculture & Natural Resources

ANR Logo: Guidelines for Use

Agriculture & Natural Resources

To: From: Date: Subject: