Second Year Courses for 09-11 Batch Electives Courses List for Second year(July 10- March 11)

Sl # Course Name 1 Automobile Management 1 2 Automobile Management 2 3 Certificate in Banking Technology 4 Bank Lending and Credit Appraisal 5 Entrepreneurship and New Venture Planning 6 Corporate Reporting and Taxation 7 Management Control System 8 International Finance and Treasury 9 Mergers and Acquisitions 10 Financial Derivatives 11 Equity Research 12 Financial Planning and Wealth Management 13 Hospital Management 14 Hospitality Management 15 Risk Management 16 International Marketing and Strategy 17 Global Business Environment 18 DBMS 19 ERP 20 BIDM 21 E-Business Strategy 22 Product and Brand Management 23 Advertising & Sales Promotions 24 Customer Relationship Management 25 Consumer Behaviour 26 Rural Marketing 27 Human resource planning 28 Performance Management 29 Training and Development 30 Leadership Development 31 Cross Cultural Management 32 Industrial Relations and Labour Laws( in workshop mode ) 33 Global Logistics Networks 34 Project Management 35 Business Analytics for Managerial Decision Making 36 Supply Chain Management 37 B2 B Sales & Solution Sales 38 Retail Management and Selling 39 Selling to the New Age Customer 40 TELECOM MANAGEMENT IN BUSINESS Course Code AU-301 AU-302 BA-301 BA-302 EP-301 FA-305 FA-306 FA-307 FA-308 FA-309 FS-301 FS-302 HO-301 HP-301 FN-303 IB-301 IB-302 IT-304 IT-305 IT-306 IT-307 MK-305 MK-306 MK-307 MK-308 MK-309 OB-307 OB-308 OB-309 OB-310 OB-311 OB-312 OM-306 OM-307 OM-308 OM-309 SL-304 SL-305 SL-306 TE-301 Area Automobile Automobile Banking Banking Entrepreneurship Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Finance and Accounting Financial Services Financial Services Hospital Management Hospitality Management Financial Services International Business International Business IT IT IT IT Marketing Marketing Marketing Marketing Marketing OB and HR OB and HR OB and HR OB and HR OB and HR OB and HR Operations Management Operations Management Operations Management Operations Management Sales Sales Sales Telecom

Certificate in Banking Technology Bank Lending and Credit Appraisal Entrepreneurship and New Venture Planning Equity Research

Investment Environment with specific reference to India Markets, their functions and Instruments Risk & Return Portfolio theories & Analysis Security Analysis & Valuation Efficient Market Hypothesis Technical Analysis Fixed Income instruments and managing their portfolios Managed Portfolios and Performance Measurements Derivatives

Financial Planning and Wealth Management Project Appraisal and Financial Services

Risk and Insurance Management

Project Management Phases Market estimation, demand forecasting Project appraisal process- capital budgeting Risk analysis in projects Raising money for projects- financial appraisal process Sources of finance Infrastructure projects Risk and its Management Meaning of risk, Types of risks facing businesses and individuals, Risk management, Business risk management organization Objectives of risk management General Theory of Insurance Markets Risk reduction through pooling independent losses Insurers as managers of risk pooling arrangements Factors affecting insurer capital decisions Insurer insolvencies Insurance pricing Risk aversion and demand for insurance by individuals Overview of auto loss exposures and insurance Homeowners insurance Life insurance Risk Management Applications: Life, Health and Income Exposures Loss of Life

Corporate Reporting and Taxation

Loss of Health Retirement Planning and Annuities Employee Benefits: Life and Health Benefits Business Risk Management Risk management and shareholder wealth Tax, regulatory, and accounting factors affecting corporate risk management Risk retention / reduction decision

Corporate Reporting Introduction to IFRS IFRS requirements relating to presentation and disclosure Accounting policies, changes in Accounting estimates and Errors IFRS recognition and measurement rules for assets, liabilities, revenues, expenses, gains and losses Key difference between Indian GAAP and IFRS IFRS convergence

Taxation
Overview of Indian Taxation Direct & Indirect Taxation Basic Concepts of Corporate Taxation Corporate Tax in India Residential Status and Tax Incidence of Company Basis of Charge of Income under the head Business or profession Principles of arriving at Business Income. Business Deductions / Allowances, Specific Deductions. Specific Dis allowances under the act Deemed Profit, Tax-ability of Undisclosed Income / Investments Computation of Income from Business / Profession. Taxable Income, Tax Liability, MAT Computation of Capital Gains for Companies Computation of Income from Other sources for Companies Computation of Total Income for Companies VAT and its relevance, impact on Business & economy and its calculation Avenues for tax planning: Tax Planning with reference to Managerial Decisions viz., purchase of Assets out of own funds/borrowed funds, Lease Vs Purchase, Installment Purchase Vs. Hire, Sale of Assets used for Scientific Research, Make or Buy, Repairs, replace, renewals or renovation.

Management Control System

Organizational control, management control, operational control,characteristics of management control systems Designing MCS Concept of responsibility centers, Organization structure & responsibility centers, Types of responsibility centers, Establishing responsibility centers, Performance evaluation of responsibility centers, Concept of responsibility accounting Expense Centre Profit Centre Investment Centre Transfer Pricing Setting Transfer Prices Application of MCS Strategic Cost Management Value Chain Life Cycle Costing Target Costing Just in Time Activity Based Costing Environmental Costing Quality Costing
Balance Scorecard

International Finance and Treasury

Sourcing Debt & Equity Globally Mergers and Acquisitions

Financial Management in Global Perspective-Trends in the International Trade Exchange Rate Mechanism and its Working: Contemporary Currency Regimes Emerging Markets Crisis Foreign Exchange Markets: Extent, Participants, Functions, Size Foreign Exchange Rates and Quotations Foreign Exchange Rate Determination and Forecasting International Arbitrage: Locational, Triangular, Covered Interest Arbitrage Mechanics of Forward & Futures Markets Foreign Exchange Exposure: Transaction Exposure Foreign Currency Derivatives: Options Foreign Currency Exposure: Operating Exposure Foreign Currency Exposure: Translation Exposure Investors and their goals Corporate Restructuring Strategies Corporate Valuation Valuation techniques by different investors

Post Acquisition Integration Financial Derivatives

Payment & Financing Corporate Strategy & Organizing for M&As Corporate Takeover Accounting & Legal Issues Types of Derivatives Significance of Derivatives in Indian scenario Participants in the derivatives markets Forwards & Futures Options Payoffs for Derivative Contracts Valuation Binomial Tree, Blackscholes Strategies using Options & Stock Swaps IRS, Currency Swaps, Commodity Swaps Financial Engineering Repo Market, junk bonds, floating rate instruments

Recommendations for Indian Derivatives Market Automobile 1 Automobile 2 Hospital Management Hospitality Management International Marketing and Strategy

Global Business Environment

Globalization and its impact Political factors in Global Business Environment Legal systems and property rights Economic system and the political economy International Trade Theory Theory of Global Competitiveness alignment World Trade Organization and Patents rights and the Doha round Political Economy of International Trade FDI and political economy of International Trade Regional Economic Integration and EU, NAFTA, ASEAN International Monetary System & IMF Global Capital Market Basics of Foreign exchange Market Globalization and its impact Political factors in Global Business Environment Legal systems and property rights Economic system and the political economy International Trade Theory Theory of Global Competitiveness alignment World Trade Organization and Patents rights and the Doha round Political Economy of International Trade FDI and political economy of International Trade Regional Economic Integration and EU, NAFTA, ASEAN International Monetary System & IMF

Entrepreneurship and New Venture Planning

Global Capital Market Basics of Foreign exchange Market The Nature and Importance of Entrepreneurs The Entrepreneurial and Intrapreneurial Mind The Individual Entrepreneur Identifying and assessing opportunity: International Entrepreneurship Opportunities The Business Plan: Creating and Starting the Venture The Marketing Plan The Financial Plan The Organizational Plan Sources of Capital Funding through Venture Capital Preparing for the New Venture Launch Explain the basic concepts in databases and the benefits of databases to organizations. Describe the components and functions of DBMS. Design databases using E-R data models. Transform database schema into normalized designs. Normalization and various form of normalization. Query databases using SQL & Pl/SQL. Perform backup & recovery Design and implement database applications. Troubleshooting, performance tuning of database.
Get hands on experience working on a simple project on Oracle 11g.

DBMS

BIDM

ERP

Definition of ERP Evolution of ERP evolution Reasons for Growth of ERP market ERP adoption Model Critical Success Factors for ERP implementation Advantages of ERP Why ERP implementations fail? Building Business Models ERP project life cycle Pre-implementation stage, post implementation stage Need Analysis Feasibility Analysis Gap analysis Introduction to Architecture Client-Server Computing Architecture
Evolution of Business Processes, Organizational Structure & IT Architecture

Introduction to BI Foundation Concepts Architecture of BI systems

Data Visualisation Tools - XCelsius TELECOM MANAGEMENT IN BUSINESS

Data Warehousing & Data Mining and Techniques OLAP , Business Intelligence System & Software Data Mining techniques : Decision tress, Neural Networks, Nearest Neighbors and Clustering, Market Basket Analysis Knowledge Based Systems: Hands on sessions on XL Miner and MS Excel Data Visualisation- Dashboards etc Quality Assurance in telecom Telecom service costing Project management in telecom Role of telecommunication service provider, growth markets and technologies, functional specialization Predicting future trends in telecom, comprehensive analysis of current situation Brand management and marketing in telecom Innovating telecom technology and implementing it to suit Indian market condition Operation and marketing of modern telecom organization E-business Difference business dimensions such as customer perspective Competitiveness of Indian telecom sector

Role of telecom service provider E-Business Strategy

History of Web Analytics-Challenges, Traditional Web Analytics, Strategic Approach for Web Analytics Data Collection-Clickstream Data, Outcomes Data, Research Data, Competitive Data Customer Centricity-Lab Usability Testing, Heuristic Evaluation, Site Visits, Surveys Understanding/Solving Business Questions-Following 10/90 Rule, Hiring Web Analysts Capturing Data- Selecting optimal web analytics tool Understanding the Basics- Foundational Metrics, Understanding Standard Reports, Website Content How Search Engines work? What is SEO? Performing Internal Site Search Analysis Email Marketing- Multichannel Marketing, Tracking and Analysis Benchmarks and goals in driving action, Dashboard, Applying Six Sigma to Web Analytics Competitive Intelligence Analysis Statistical Significance, Segmentation, Connect Analysis and Reports, Conversion Rate Key Skills for Web Analytics Manager/ Leader Google Analytics Digital Marketing, Viral Marketing, Blogging for Profit Podcasting, Vodcasting, Video Sharing Sites, Social Networks
Product and Brand Management

New Products and Brand Extensions Advertising & Sales Promotions

About Product Management Marketing Planning Developing Product Strategy Introduction to Brand Management Birth & Evolution of a Brand Branding Principles Brand challenges & opportunities Establishing Brand Mantras & Internal Branding Luxury brands Basics about Brand Equity Customer Based Brand Equity & its measurement Different measures of Brand Equity Brand Positioning Choosing Brand Elements Leveraging secondary Brand Associations Designing and Implementing Branding Strategies Brand Product Matrix & Brand Hierarchy Introduction to Advertising Role of Advertising Agencies Source Message and Channel Factors Establishing Objectives and Budgeting for Promotions Attention & Interpretation Attitudes Feelings and Appeals Planning, Development and Implementation of Creative Media Planning Strategy Evaluation of Broadcast Media Sales Promotions

Strategy

Evaluating Social, Ethical and Economic Aspects of Advertising & Promotions Customer Relationship Management

Introduction to CRM Framework of CRM and its Evolution Role of CRM IN Business Strategy CRM Cycle Building Customer Relationships-Loyalty Ladder CRM and Marketing Cost of Acquiring Customers, CLV Customer Service/Sales Profile Models Transition from Product Focus to Customer Focus Understanding Customer Needs and Wants CRM Application in Business Gathering Customer Intelligence Essential Variables of SLAs CRM and Sales Strategies Database Management CRM in B2C Environment

Future of CRM Rural Marketing Consumer Behaviour

CRM in B2B Environment Customer Equity and Customer Selection Customer Contact Centre

Diffusion of Innovation Marketing of Services

Strategic Implication of Consumer Behavior Consumer Research Individual Determinants of Consumer Behavior External Determinants of Consumer behavior Consumer and subcultures Consumers and Cultures Introduction to Services Consumer Behavior and Service Encounter Major Characteristics of Services Elements of Marketing Mix for Services Managing Service Delivery Process Improving Service Quality and Productivity Creating Loyalty for Services Service Failure and Recovery Strategies Managing Demand and Supply Challenges in Services Concept of Service Guarantee

Special Emphasis of Financial Services Human resource planning

Outsourcing Performance Management

Introduction to HR Planning Business strategy & models and strategic HRP HRP and HRM linkage HR planning model Environmental Influences Labor force trends and HR planning Analyzing internal and external factors influencing HP planning Forecasting Approaches & Techniques Internal supply analysis techniques Sources of external supply data Forecasting labor supply and labor demand Succession Management Theories and model Replacement planning vs. succession management Mergers and Acquisition HR due diligence Organizational culture issues Labor relation issues Impact on HR functions Downsizing and Restructuring Restructuring and reorganizing Downsizing

 Conceptual Framework of Performance Management What is Performance? Factors affecting performance History and review of performance management literature Difference between performance appraisal & performance management Objectives of performance appraisal Methods of doing appraisal Errors in performance appraisal Competency and performance Role of KPA/KPI 360 Degree appraisal or Multi rater assessment Assessment and Development Centers Building a high performance culture Performance Counseling- mentoring and counseling Role of training in Performance consulting Link between Performance and Compensation Concept of Compensation Management Link between compensation and motivation Reward Strategy Equal pay Job evaluation Competency , Skill and related pay Incentives Compensation Strategies Team Rewards and Employee Benefits Profit Sharing, Gain sharing, ESOPs Non-financial rewards and recognition schemes Employee Benefits, allowances and pension schemes Reward management for special groups (Executive compensation)
Legal framework of compensation management Training and Development

Overview of Training and Development ,Concept, Purpose, Principles of Training Role of Training in employee Development Training as a strategic tool for Competitive advantage, Organizational climate for Training and Development, Learning, Concept of Learning, Principles of Adult Learning Role of Managers in employee learning Training and Development Methods Concept of Training methods, Approaches to Training Choosing the appropriate training method, designing Training methods Types of Training Concept of TNI, Process of TNI, Effective TNI Designing & Conducting Training Programs Aligning Training to individual and organizational development Role of Management Trainer, Trainer as change agent, Skills of

an effective trainer Concept and need for evaluation Principles of evaluation, Stages and types of evaluation ,Process of evaluation Techniques of measuring training effectiveness, Training Transfer Case Study Linking Training to Bottom line results Cost Benefit analysis Challenges to training effectiveness Understand the fundamental concepts in the study of knowledge and its creation, acquisition, dissemination, use and re-use, and management. Role and use of knowledge in organizations and institutions, and the typical obstacles that KM aims to overcome. Understand how to apply and integrate appropriate components and functions of various knowledge management systems. Critically evaluate current trends in knowledge management and their manifestation in business and industry. Mentoring, Coaching and Counseling Concept of MCC and differences between the three, Process & phases of MCC, Selecting the right tool
Challenges to effective MCC Leadership Development

The nature of Leadership Systems Approach to Leadership with alignment with skills and techniques Leadership Effectiveness Leadership Effectiveness Overview of major Research Approaches Managerial Work and leadership Activity patterns in managerial work Content of managerial work Demands, Constraints and Choices Perspectives on Effective leadership behavior Ohio Sate leadership Studies Michigan leadership Studies Leadership behavior taxonomies Theories of leadership Contingency theories Charismatic and transformational Leadership Participative Leadership, Delegation and Empowerment Participation, Delegation, Empowerment Power and Influence Power and its various forms, Consequences of Power Power and Influencing behavior Leadership in teams Nature of teams, Guidelines for team building Procedures for Facilitating team learning, Creating & sustaining Team Culture Leading Change in Organizations

Change Processes, Influencing Organizational Culture Developing a Vision Implementing Change Strategic leadership Constraints on Executive decision, Effects of Leadership Succession Developing leadership Skills Designing Effective training Special techniques for leadership training Learning from experience Developmental activities A systems perspective of Leadership Development Ethical leadership and Diversity Ethical Leadership, Gender and leadership, leadership in Different Cultures managing Diversity
Cross Cultural Management

Culture in the Global Organizational context The Impact of culture on organizations Global Strategy and culture What is cross culture management Are organizations becoming more similar Introduction to culture, Overview Definition, Values and culture, Stereotypes The Meaning of culture, Layers of culture, Contexts of culture, Comparing culture Culture and its various Conceptual Frameworks Models of National Culture Cross cultural Communication Need and benefits of Cross cultural Communication Contextual model of intercultural communication High and Low context communication Pitfalls of stereotyping and Projections as short cuts to intercultural communication Cross cultural communication styles Negotiating across cultures Cross cultural challenges to negotiations Effective Negotiation styles Managing multicultural teams Emerging Issues in Cross Cultural Management Multicultural Teams
Global Careers Industrial Relations and Labour Laws( in workshop mode ) Global Logistics Networks

Overview of Transportation options and strategies and its impact on supply chain effectiveness. Planning and control process for goods movements. Selection and assessment of carriers Pricing strategies,

Benchmarking metrics for Supply Chain Management Project Management

Outsourcing transport services. Impact of emerging global market on todays business environment, Evolving practices of global supply chains, International terms of sales, and documentation issues, Global third party service providers. Interface of marketing strategies and logistics, Development of new or alternate distribution channels. Packaging related issues. Impact of e-commerce on Supply Chains, e-commerce strategies for B2B and B2C sectors. Introduction to Project Management Project Integration Management Project Scope Management Project Time Management Project Cost Management Project Quality Management Project Human Resource Management Project Communications Management Project Risk Management

Project Procurement Management Business Analytics for Managerial Decision Making

Factor Analysis: Data Reduction and Scale reliability B2 B Sales & Solution Sales

The course has applied orientation which will help students in developing both quantitative and qualitative skills and for growing business research aptitude , developing hands-on research techniques thus enhancing potential for suitable placement. It is essential that the student has a good understanding of concepts in the core course of Quantitative Technique & Marketing Research Introduction to SPSS Measurement Concepts and Sampling Focus Shall be on learning to test for reliability Applying Research Tools using SPSS - Focus shall be on complete research oriented interpretation of output generated through SPSS Descriptive Statistics Correlation and Regression Inferential Statistics: Testing of Hypothesis Chi Square Test & Analysis of Variance Business selling unique features Managing business sales - unique features Business sales planning: Segmentation of markets Organizational demand analysis Planning Industrial Product Strategy Managing Procurement of business goods: Pricing strategy for business market Managing communication strategies

Example of a Product Selling IT company (e.g. Microsoft) Supply Chain Management Retail Management and Selling Selling to the New Age Customer

Product selling vs. Solution Selling? Advantages of Product Selling Advantages of Solution Selling Characteristics of a Product Selling Company Characteristics of a Solution Selling Company

E-marketing environment E- Business E-Commerce Ethical & legal issues Global marketing issues Understanding high tech customers Product (online offer) Pricing (on line value) The internet for distribution Email Marketing Online Advertising Affiliate Marketing Search Engine Marketing Distribution channels and supply chain management in high-tech markets STP strategies for Online Marketing Mobile Access Devices