Monthly Motivator Newsletter from Coaching Associates, LLC
MONTHLY MOTIVATOR€
'Exceed Your Life's Expectations'
In This Issue
Business Tidbits
Reinventing Your Personal
Brand Through Challenging
Times
Upcoming Events
€ Every person has a personal brand which is represented by their
€ name and attitudes, and is associated with a series of
Does your professional or
personal life need a
jumpstart?€ Are you changing
your career or does the
changing economic€landscape
require some innovative
planning and execution?€
Contact Coaching Associates
for a complimentary one hour
coaching session to determine
if coaching is right for you.
Coaching Associates
Website
Coaching Services€
€ guarantee that our brand remains differentiated, we need to
Congratulations to
Coaching Associates,
LLC
Certified WBENC--
Women's Business
Enterprise€
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November€2008
Greetings,
€€
With the challenging times that each of us faces in our professional
and personal lives, what better opportunity to take an honest look
at the image we portray to the world.€ In a nutshell our image is our
personal brand, and it is one of the most powerful tools we have.€
Learning how to manage our personal brand means taking an active
role in forming the perception that the world has of us.€ This
process can mean the difference between success and failure when
it comes to achieving individual aspirations and goals.
€
characteristics which include, personality, family, interests,
activities, profession, skills, friendships, appearance and assets.€
That brand affects others' perceptions of us and will influence every
relationship we have.€ Essentially a personal brand is the
accumulation of everything that a person has created, is doing, and
will achieve in the future.
€
So, how do we go about reinventing our personal brand? When we
attempt to differentiate ourselves, we have to be able to
demonstrate our strengths as they essentially become our calling
card. It is not enough to be better than our colleagues, people have
to perceive us as being better.€ As a result, every message regarding
our personal brand must reflect that difference.€ And, in order to
actively manage it over time and justify our efforts for building the
brand.€
€
Developing a personal brand is a process that requires both self-
examination and commitment and should include the following;
first, the ability to€allow ourselves€new ways to think and act.€
Secondly, the ability to stop looking for the "unique me" and focus
instead on€our areas of development.€ Third, we need the stamina
to allow fluctuations during this period of transition.€ Fourth, the
patience to resist the temptation to make the big decision that will
change everything in "no time at all".€ And finally, the ability to
identify opportunities that enable us to implement our new
personal brand.
€
Whether these challenging times have presented us with a new
professional opportunity, a loss of employment or the same position
with more responsibilities, our brand can differentiate us from the
rest enabling us to achieve a strong competitive advantage.€€
€
Monthly Motivator Newsletter from Coaching Associates, LLC Page 2 of 4

€€
€

€
€
€

Warm Regards,
€

Tyra€Sartor Brown€
Coaching Associates, LLC€
Business and Personal Life Coach

Business Tidbits€

-Do one thing every day, even if it is a small

step, to move toward your goal of reinventing your brand.
€
-Learn for the sake of gaining wisdom, not just knowledge.
€
-Reinventing your€brand requires you to create and define your
vision, for both the short and long term.€ Begin with re-considering
where you want to be in the next 1-5 years.
€
-Determine what new skills and additional competencies will be
required in these challenging times.
€
-Redefine your current opportunities, how do you strategically
maximize them?
€
-Benchmark yourself against the leaders in your field, how do you
measure up?
€
€

Reinventing Your Personal Brand

Through Challenging Times

6 Characteristics That Differentiate Your€Personal Brand

Credibility--High Level of Precision

Competence--Possess€Required Skills and Knowledge

Confidence--Carry Out Activities With Consistency and
Confidence

Responsibility--Respond Quickly to Problems That Arise

Courtesy--Amiable, Respectful and Considerate

Communication--Understand Others and

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Communicate€Clearly€

"Quips & Quotes"

Tough times never last, tough people do.

Be prepared to take a risk, wait for the perfect moment and
it will never arrive.

Neither success or failure is ever permanent.

If you have one aim in life, let it be to fulfill your potential.

NEVER, use yourself as your own role model.

"The image is more than an idea.€ It is a vortex or cluster of
fused ideas and is endowed with energy."€Ezra Pound/Poet
[1885-1972]

"The paradox of reality is that no image is as compelling as
the one which exists only in the mind's eye."€ Shana
Alexander /Journalist [1925-2005]

"The world is changing.€ Networks without a specific branding
strategy will be killed."€ Barry Diller/Businessman [1942-
Present]

"Your premium brand had better be delivering something
special, or it's not going to get the business."€ Warren
Buffet/Businessman [1930-Present]

Upcoming Events...
€
€
€
Save the Date

February 2009--International Coach Federation and the New Jersey Professional Coaches
Association Celebrate€"Coach Month 2009"

March 2009--NJPCA Business Advisors Fair

€
€
€
€

For additional information regarding Coaching Associates programs,

private coaching or inviting Tyra to speak to your company or organization,
please contact her at 732-651-2705, or tyra@coachingassociates.us.€
Or, visit www.coachingassociates.us
€
€

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