Professional Documents
Culture Documents
Meridian,
Idaho
(January
4,
2012)
Scentsy,
Inc.,
a
growing
international
leader
in
fragrance,
today
announced
Pink
Pepper
as
the
ScenTrend
for
2012.
Based
on
evaluation
and
trend
analysis
by
fragrance
experts
at
Scentsy
and
prominent
international
fragrance
houses,
the
ScenTrend
designation
identifies
the
up-and-coming
fragrance
note
for
the
new
year,
which
consumers
will
find
in
home
as
well
as
fine
fragrances.
A
study
in
contrasts,
Pink
Peppers
multidimensional
nature
exudes
sweet,
floral
yet
spicy
aromas,
giving
it
appeal
as
both
a
gourmand
and
romance
fragrance
note.
Distilled
from
the
rose-hued
berries
of
the
Peruvian
pepper
tree
and
used
as
a
spice
in
cooking,
Pink
Pepper
has
a
dry,
fresh
scent
with
hints
of
angelica
and
juniper-like
notes.
This
bold
yet
warm
fragrance
stimulates
renewed
energy
in
any
environment.
Pink
Pepper
fits
the
mood
of
our
time,
explains
Heidi
Thompson,
President
of
Scentsy,
Inc.
Its
a
spirited
fragrance
note
that
offers
inspiration
to
find
adventure,
be
romantic
or
simply
add
a
touch
of
excitement
to
any
aspect
of
life.
Were
pleased
to
highlight
Pink
Peppers
inspiring
personality
in
Scentsys
home
fragrances.
Tom
Pastre,
President
of
Creatique,
a
fragrance
industry
consulting
firm
in
Cresskill,
New
Jersey,
said
selecting
a
fragrance
note
of
the
year
shows
Scentsys
passion
for
the
art
of
fragrance
creation
and
perfumery.
Pink
Pepper
is
appropriate
for
these
challenging
times
because
its
uplifting
and
has
a
certain
optimism
to
it.
Its
bold
and
zesty,
but
has
a
warmth
thats
comforting,
said
Pastre.
Its
the
contrasts
that
make
it
exciting:
feminine
and
floral,
yet
sexy
and
exotic.
Fragrance
lovers
can
experience
the
contrasts
of
Pink
Pepper
in
Pixie,
Scentsys
February
2012
Scent
of
the
Month.
Pixie
is
a
mischievous
moonscape
of
pink
pepper,
mandarin
and
heliotrope
deepened
by
exotic
teakwood
and
vanilla
oak.
Scentsys
Spring/Summer
2012
Catalog
highlights
fragrances
containing
Pink
Pepper,
and
for
those
interested
in
designing
their
own
signature
scents
with
ScenTrend
2012,
Pink
Pepper
will
also
be
available
as
a
stand-alone
Scentsy
Barideal
for
mixing.
Scentsy
developed
its
expertise
in
identifying
and
defining
fragrance
trends
through
detailed
analysis
and
evaluation
of
hundreds
of
fragrance
notes,
raw
materials
and
finished
scents.
The
companys
high- quality
fragrances
have
received
an
overwhelmingly
positive
response
from
consumers
since
Scentsys
start
in
2004.
Scentsy,
Inc.
3698
East
Lanark,
Meridian,
ID
83642
877.855.0617
toll
free
208.888.4306
fax
www.scentsy.com
About
ScenTrend
ScenTrend
is
a
registered
trademark
of
Scentsy,
Inc.,
a
rapidly
growing,
international
fragrance
company.
Selected
by
a
team
of
fragrance
experts
from
Scentsy
and
leading
international
fragrance
houses,
ScenTrend
is
an
annual
designation
of
the
most
trendsetting
fragrance
note
in
the
industry.
Scentsys
home
and
personal
fragrances
are
renowned
for
their
superior
scent
quality.
To
learn
more,
visit
www.ScenTrend.com.
About
Scentsy
Scentsy,
Inc.
is
a
rapidly
growing
international
party-plan
company
offering
a
variety
of
fragrance
products.
The
simplicity
and
value
of
its
flagship
product,
scented,
wickless
candles
heated
in
decorative
ceramic
warmers,
provides
a
better
alternative
to
burning
wicked
candles
in
the
home
and
office.
What
began
in
2004
in
a
40-foot
ocean
container
on
a
small
sheep
farm
is
now
an
international
company
headquartered
in
Meridian,
Idaho.
Scentsy
products
are
sold
through
a
network
of
more
than
145,000
Independent
sales
Consultants
running
home-based
businesses
in
the
United
States,
Puerto
Rico,
Guam,
Canada,
Germany,
the
United
Kingdom,
and
Ireland.
Visit
us
at
www.scentsy.com.
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Scentsy, Inc. 3698 East Lanark, Meridian, ID 83642 877.855.0617 toll free 208.888.4306 fax www.scentsy.com
Q: Where else is Pink Pepper being used? A: The following fine fragrances were recently released and contain Pink Pepper as an identifiable note. Gucci Guilty Intense by Gucci2011 Acqua di Gioia by Giorgio Armani2011 Love Blossoms by Kate Moss2011 Q: What fragrance did Scentsy introduce to highlight ScenTrend 2012? A: In recognition of ScenTrend 2012, Scentsy introduced Pixie, a mischievous moonscape of Pink Pepper, mandarin, and heliotrope, deepened by exotic teakwood and vanilla oak which demonstrates how the sophistication and warmth of pink pepper can transform any fragrance into something extraordinary. For those who simply cant get enough of Pixies Pink Pepper notes, Scentsy also introduced a single-note Pink Pepper Scentsy Bar, designed exclusively for mixing with select Scentsy fragrances. Q: What other Scentsy fragrances go well with Pink Pepper, and how should I mix them with Pink Pepper? A: Fruity, floral, and feisty Pink Pepper is perfect for mixing. Fragrance lovers can customize their fragrance experience by adding a cube or two of this full-bodied, complex spicy note to their favorite Scentsy fragrance. Look for in the Scentsy catalog fragrance pages for scents that are perfect for mixing with Pink Pepper. The fragrances include: 1. Pixie 2. Mums & Marigolds 3. Hendrix 4. Love Story 5. Amber Road 6. Imperial City 7. Paradise Punch Q: What can I expect when I mix single-note Pink Pepper with other Scentsy fragrances that have the ScenTrend logo? A: Pink Pepper will provide a fresh and feisty, short-term burst of fragrance when added to another Scentsy fragrance with the ScenTrend logo. The Pink Pepper notes will be recognizable, creating a unique twist to the primary fragrance. Scentsy does not recommend warming single-note Pink Pepper on its own. It is intended to be used as a mixer to add the warm and spicy nature of ScenTrend 2012: Pink Pepper to existing Scentsy fragrances. Q: What is a fragrance note? A: Drawing upon a music metaphor, home and fine fragrances are made up of top, mid and bottom notes. A finished fragrance is a carefully constructed composition that unfolds over time, first releasing top notes followed by the deeper middle notes, leaving the base notes to emerge as the final step. Detailed knowledge of each particular fragrance notes is required to make a full, round, and complete fragrance. Learn more about fragrance here: Fragrance 101.
Scentsy, Inc. 3698 East Lanark, Meridian, ID 83642 877.855.0617 toll free 208.888.4306 fax www.scentsy.com