1.A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeffrey Bezos Todays quote primarily hops on the Business as a separate Identity phrase that has been widely popularized and followed. A majority of people all round the world care for their personal reputation in the society, among peers and relatives. We all dress up to the best of our ability while on an important occasion. Our tones of the voice & medium of conversations change from place to place to suit the location and occasion so as to revive and safeguard our reputation. Our reputation is capable devising our achievements more often than not due to several factors including building trust. The kinds of people that hang out with us are a consequence of the reputation that we have built for ourselves. Only yesterday I was watching a brand management video (A speech from one of the worlds top management guru) on YouTube that spoke about how Branding is not about Money nor is it about Product; but is about State of Mind; the state of mind of the consumer; generating excitement and emotional connection that creates a self developed compulsion to BUY. So how do we conquer the consumers state of mind? One possible answer is, By Building Trust and consequently building a reputable image for ourselves. The point here is very simple to be interpreted. Consumers to Business are what Friends and Peers are to Individuals 2. Branding Quote: A brand is a set of differentiating promises that link a product to its customers Stuart Agres Stuart Agres is the Principal at Adduce Consulting Services and Owner, Adduce International Corp. In the past he has served as the Director of Corporate Research for Young & Rubicam, Developer of Brand Asset Valuator,. He has also held the post of EVP and Director of Strategic Planning & past Director of Consumer Insights for Lowe & Partners Advertising; and VP Market Development for Adolph Coors Company. Todays Quote is simple yet very effective (and common) while practicing Branding. Stuart indicates the most widely attributed factor responsible for the success of some of the worlds largest brands. Every successful brand has an inevitable differentiating factor. The success is based on this factor which promises to serve the consumer with some advantages over competitors. Dominos Pizza for example has a Brand Promise cum Tagline saying, 30

minutes or Free. Communications like the one Dominos has adopted makes the consumer re-visit his/her thought of buying from another Pizza shop. Its the responsibility of every brand to clearly define and communicate its differentiating factor to the consumer. And so, do evaluate your brand and business model to identify the key deliverables and the differentiating attributes that sets your brand apart from your competitors. In simple words, Give your consumer a reason to opt for you over the competitors. 3.

Branding Quote: Ordinary people can spread good and bad information about brands faster than marketers. Ray Johnson

Todays quote refers to the power of consumers voice. The Voice of your consumers is more trust worthy than the results of your (non-consumer based) analytics. The Word-of mouth campaigns of your brand are thus extremely essential components that contribute to your brands perception in the minds of your customer. The quote specifically states that the not matter how well you spend on advertising your brand, the power of Consumers voice with ultimately play a larger role in the success or destruction of your brand. 4. Branding Quote: If this business were split up, I would give you the land and bricks and mortar and I would keep the brands and trademarks, and I would fare better than you. - John Stewart Brands make for extremely powerful assets that require to be carefully developed and managed. The value of a successful brand is more than the sum of all other tangible assets of a company. The CEO of McDonalds seconds this thought; He once stated, A McDonalds board member who worked for Coca-Cola once talked to us about the value of our brand. He said if every asset we own, every building and every piece of equipment were destroyed in a terrible disaster, we would be able to borrow all the money to replace it very quickly because of the value of our brand. Todays quote is as simple as it gets; Self explanatory, non-arguably essential and extremely effective. Yet sadly, many of us, Internet Entrepreneurs, have failed to concentrate on branding our businesses. Whether its a small business

or a successful start-up or for that matter at any level or stage, even online or offline, you ought to look at growing your brand. 5. Branding Quotes: You can have any colour as long as it is Black Henry Ford Discussing the Quote Todays quote is more of a story rather than an inspirational thought. It regards to one of the marketing management philosophies, the production concept. The Production Concept states that consumers favour products or services that are available and highly affordable. It encourages the management to focus on enhancing its production and distribution efficiencies. The Production concept is a useful concept in two kinds of situations. The first is when the demand for the product or service is higher than the supply. In such a situation the management should ideally look at increasing the production, which could help them in reducing the production cost through mass production. The second situation occurs when the products cost is too high and improved productivity is needed to bring it down. Henry Fords entire focus while building the Model T was to perfect the production so that the cost of production could be reduced and more people could afford the car. This is when he jokingly stated about offering people a car of any colour as long as it is Black. 6.Branding Quote : Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt Discussing the Quote The Layers as well as Core of the so-called Onion (referred from Brand Value) in the above quote are actual consumers or users of a Brand. The deeper the Layer of the Onion, the greater bond is present between the consumer and the company. At the core though, are the consumers with utmost loyalty who would stick to the brand forever. Todays Quote specifically suggests that Brand Value cannot be built in a day. It is a long process of building inseparable attributes in consumers mind. Consumers take time to adjust and bond well with a brand. They, like any other child, need to be taken care of, served well and be communicated as well as educated with the correct knowledge at every touch point. Over a period of time, as the brand ages, the loyalty within their minds evolve into an inseparable bond.

It is hence essential to know that a Brand Value cannot be created by the company alone, it requires to be co-created by the consumers too. 7. Branding Quote: Products are made in the factory, but brands are created in the mind Walter Landor Walter Landuer was the founder of Landor associates, that has brand consulting and design offices over the world (Wikipedia). Todays quote is particularly a Brand Positioning message. Branding and Advertising are two closely related marketing concepts. Branding involves creating a perception in consumers mind, while Advertising serves as a medium to communicate and help develop a brands image (perception) in consumers mind. Though Advertising is not the only serving medium, it is essential to build consumers awareness towards products existence as well as its attributes. If you are a startup introducing a new product (products) presuming that your product is good enough to build itself into a well-known brand, it would be worthwhile giving it a second thought. Walter Landuers thought idealistically indicates that creating a product and building a brand are two different process that need to be attended to with distinct dedication.

Marshall McLuhan "Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." Edwin Artzt "A brand is a set of differentiating promises that link a product to its customers." Stuart Agres "A house of brands is like a family, each needs a role and a relationship to others." Jeffrey Sinclair "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." Scott Talgo "Your brand is created out of customer contact and the experience your customers have of you." Stelios Haji-Ioannou "Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business." Leo Burnett

"Products are made in the factory, but brands are created in the mind." Walter Landor "A brand should strive to own a word in the mind of the consumer."

"A house of brands is like a family, each needs a role and a relationship to others." - Jeffrey Sinclair, Brand Strategist "Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program." - Timm F Crull, Chairman & CEO of Nestle "The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist "Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy "Well-managed brands live on - only bad brand managers die." - George Bull "Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

"Your brand is created out of customer contact and the experience your customers have of you" - Stelios Haji-Ioannou, Chairman, EasyGroup A brand is a set of differentiating promises that link a product to its customers.' - Stuart Agres, Young & Rubicam A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.' - Charles R. Pettis Iii, Brand Solutions

'Brand handling synergy means developing and communicating your company's values and identity consistently.' - Martin Lindstrom, Clicks, Bricks & Brands