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Jacob S.

Kelston
227 Old Mill Road, Valley Cottage, New York, 10989 Phone: 845.641.7058 Email: jakekelston@gmail.com

Education: - BA in Consumer Psychology (Marketing, Psychology & Design)


Graduate (Cum Laude) of Skidmore College, Class of 2007
Cumulative GPA of 3.42, Member of Periclean Honor Society
Fall 2006 studies at Hawaii Pacific University, Dean’s List
- Graduate of Nyack High School, Class of 2003, High Honors

Extra-Curriculars:
- Co-Founder & General Manager (Fall ‘05 - Spring ‘06) of SkidTV, Skidmore Television
Executed ground-up rebuilding, chartering and structural organization of new station.
Wrote funding proposals, system of operations, charter and branding book still in use.
- Weekly programs for Nyack College Radio (Spring ‘03) and Skidmore’s WSPN (‘04-’07)

Related Work Experience:


February ‘08 - Designer/ Branding Consultant
- June ‘08 Sapphire Advertising, Spring Valley, NY
Designed logos, print ads, and worked with clients to create
brochures and print materials for local and regional markets
December ‘07 - Visual Merchandiser
- February ‘08 Old Navy, West Nyack, NY
Maintain in-store displays, arrange product and marketing layout
of large retail shop according to Gap Inc. company standards.

June ‘07 - Internal Communications Designer


- August ‘07 Hampton Country Day Camp, East Hampton, NY
Designed and laid out all calendars, schedules, flyers, notices,
camp newspaper and theatre programs; daily and long term
assignments with specific branding guidelines.

January ‘05 - Sales Representative


- May ‘05 Vector Marketing, Saratoga Springs, NY
Performed direct marketing efforts and sales demonstrations.

Experience + Skills:
(References available upon request)

- Designed market research studies including thesis project;


wrote and statistically analyzed market surveys
- Designed multiple comprehensive marketing plans, three of which were selected as
winners by the clients: Menges & Curtis, Holiday Hop and Saratoga Water
- Strong teamwork, public speaking, writing and creative problem solving skills
- Proficiency in MS Word, ProTools, IMovie, Adobe Photoshop, Illustrator and InDesign,
- PC & Mac literate
Graphic Samples

Original concept, design, headline, copy and branding


Graphic Samples

Original concept, design, headline and branding


Graphic Samples

Original Concept, design, headline, copy and branding


Graphic Samples
Original layout and
design for 2 page
magazine spread

“Jake’s ability to quickly come


up with new concepts and get
to the essence of material makes
his creativity not just enlightening
but also reliable.“

- Julie Aronowitz
Art Director, Sapphire Advertising

Original calendar design, based upon branding


guidelines from Hampton Country Day Camp

Original illustration, design and


layout for an ASPCA poster.

“ Jake is a responsible, dedicated employee.


His creative abilities shine through with each
piece he produces.”

- Tiffany Mandel
Designer, Sapphire Advertising
Original logo design created for
Giavano’s pizza in Saratoga Springs.
Working Portfolio

Jesús Franco Muñoz


& Joaquín Franco Muñoz
Presidents
USA

Plaza Cronos 4 , 28037 Madrid , Spain


Tel: (34) 91 440 92 00 Fax: (34) 91 754 41 66

Business card based on existing logo

Original website designs for


previously branded companies

Original banner ad

R I NG HIL
SP L
Nulli Segundus N
PS

CO
COMM

COR

NIT
U

Y AM B U LAN
CE

TOWN OF RAMAPO EMS

ROCKLAND COUNTY, NEW YORK RO

Patch design with instructions from


R I NG HIL
and used by local EMS team
SP L
Working Portfolio

QSPKFDUHBMMFSZ

DPOUBDUVT

SBUFT

Building your future

Original website designs for


previously branded companies

specials locations

e s t new
n
’s fi munity!
m b i a
Colu ment com
t
apar
Logo Designs

USA
GENESIST i m e Gr o up

Time Group

solar T i m e G r o up
usa
Time Group

GENESIS
T i m e Gr o up

USA USA

T i m e G r o up

Time Group

Genesis
T i m e G r o up

Solar Powered Water Watch Company


Heating

funding system

∞∞
funding system

Synchro
Funding System