ALL ABOUT VIDEO

WE OFFER VIDEO SOLUTIONS

DISTRIBUTE
We provide reach across one of the largest Video Ad Networks online

CREATE
We create award-winning content, branded entertainment and stand-out ad executions

ACTIVATE
We can activate your target audience with engaging programs, sponsorships and events

BREAK MEDIAS DISTRIBUTION REACHES OVER 141 MILLION USERS ONLINE!

*Source: comScore Media Metrix (May 2011) 3

GET TO KNOW OUR SITES!

GUYS LOVE OUR SUITE OF ENTERTAINMENT PROPERTIES!
The number-one online humor destination delivering laughs to millions daily!
Delivering tips, guides, and advice on everything man-related from a top 3 mens lifestyle site.

The leading source for game reviews, downloads, tips, and all things gaming, reaching over 990K visitors.
No-holds-barred reviews, news, and previews of the biggest shows and movies. The one-stop shop for guys looking for style, grooming, and health information. Cutting edge and brutally funny coverage of mixed martial arts (MMA). The premier destination for reaching young Hispanic males with content thats on the mark. All the stuff guys love: gear, gadgets, how-to and celebrity gossip. Humor, news and insight for the plugged-in NASCAR fan.
*Source: comScore Media Metrix (May 2011)

DOMINATE THE COMPETITION

Break Media Network delivers more video and more video viewers than all other leading entertainment networks COMBINED!
PROPERTY Unique Video Viewers (MM) 121.8 Videos Viewed (000) 2,113,309

41.7 (Combined)

407,900 (Combined)

Source: comScore Video Metrix (May 2011)

WE STAND OUT IN THE CROWD

BREAK MEDIA REACHES OVER 50% OF VIDEO VIEWERS ONLINE!
Video Ad Network Potential Reach
1 2 3 4 5 6 7 8 9 Google Display Network Tremor Media BrightRoll Video Network Break Media Digital Broadcasting Group (DBG) SpotXchange Video Ad Network YuMe Video Network TubeMogul Video Ad Platform TidalTV Total Unique Viewers (000) 146,990 142,077 127,097 121,813 107,145 104,358 103,824 95,370 87,589 Videos (000) 15,255,176 3,975,080 1,963,631 2,128,559 1,964,887 1,883,596 2,621,569 1,502,965 1,378,288 % Reach Web Pop. 68% 66% 59% 56% 50% 48% 48% 44% 41% Minutes per Viewer 311.3 92.7 44.8 57.7 88.7 58.1 76.1 47.2 50.8 Minutes per Video 3.0 3.3 2.9 3.3 4.8 3.2 3.0 3.0 3.2

*Source: comScore Video Metrix (May 2011)

WHO ARE YOU LOOKING FOR?

Our display network reaches 141 MM monthly visitors across the Break Media Networks 4,000 + premium publisher sites

Entertainment

Women

Auto

Mens Interest

Multi-Cultural

Entertainment

Entertainment

Entertainment

Entertainment

Entertainment

*Source: comScore Media Metrix (May 2011)

SOLUTIONS THAT SET US APART

WE OFFER PRODUCTION AND EDITORIAL CAPABILITIES THAT NO OTHER LEADING NETWORK CAN PROVIDE
Network In-Stream Proprietary Technology Rich Media Editorial Integration In-House Original Production Transparency

Break Media

Tremor Media
YuMe Video Network Advertising.com Video Network

X
X X

X
X X

BrightRoll Video Network

Digital Broadcasting Group (DBG) Adconion Video Network

X
X X X

X
X X X

SpotXchange Video Ad Network

SOLUTION-DRIVEN NETWORK
WE OFFER A RANGE OF ADVERTISING MODELS TO HELP OUR PARTNERS ACHIEVE THEIR ADVERTISING OBJECTIVES, ALONG WITH ROBUST MEASUREMENT CAPABILITIES TO PROVIDE R.O.I MEASUREMENT CAPABILITIES Reach Clicks Total Views Completion Rate Engagement Index Total Shares & Embeds Path of Entry Viewer Location Intent to Purchase Brand Favorability ..and many more! ADVERTISING MODELS
SPONSORSHIPS COST-PER-MILLE (CPM) COST-PER-CLICK (CPC)

COST-PER-ACQUISITION (CPA) COST-PER-ENGAGEMENT (CPE) COST-PER-VIEW (CPV) COST-PER-LIKE (CPL)

DISTRIBUTE YOUR MESSAGE

We Offer a Myriad of High Impact Premium Interactive Video Units, including:
Video Stitial (Automatically Stream with Audio)
Pre Stitial (Flash Ad Unit) Pre-Roll (:15/:30 Video Content)

Brand Select (User Selected Pre-Roll)

Hover Ad (Animated Pre-Roll) Page Engage (Custom Flash Unit) Expandable Banner Super Expandable Banner Video Roll (In-Unit Pre-Roll) Video Roll Plus (Combined Pre-Roll and Ad)
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OUR ON-THE-GO OFFERINGS

OUR SUITE OF MOBILE OFFERINGS CONTINUES TO EXPAND ACROSS ALL EXISTING AND EMERGING PLATFORMS!

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MOBILE ADVERTISING
WE OFFER A RANGE OF HIGH IMPACT ADVERTISING SOLUTIONS ACROSS THE MOBILE LANDSCAPE.

Gallery Interstitial

Mobile Banners

Pre-Roll

Pre-Stitial

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EMERGING PLATFORMS
EXPANDED DISTRIBUTION THROUGH TV, SET-TOP BOXES AND IN-STORE NETWORKS
The original, best-selling streaming player with a huge selection of instant entertainment. Apps, shows, movies, and social connectivity. Samsung Smart TVs help you connect with content, the web, family and friends. A web-enabled leader in premium content, Panasonic offers easy access to some of the leading entertainment properties from the web. Desktop, mobile, and on your LG TV: The solution for local and online media.

Sony Internet TV with Google TV Search, Personalization, and Dual View.

The largest out-of-home network of its kind.
*Source: comScore Media Metrix (May 2011) 13

WE CREATE AWARD-WINNING CONTENT, BRANDED ENTERTAINMENT AND STAND OUT CUSTOM AD SOLUTIONS!
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ENGAGING ENTERTAINMENT

OUR CREATIVE LAB GROUP IS ON PACE TO CREATE OVER 4,000 PIECES OF ORIGINAL CONTENT IN 2011!

BRANDED ENTERTAINMENT

ORIGINAL SERIES
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CUSTOM AD SOLUTIONS
OUR HIGH IMPACT AD SOLUTIONS ENGAGE USERS WITH YOUR BRAND THROUGH UNIQUE EXPERIENCES!

http://brk.to/zoomd

http://brk.to/select

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http://brk.to/superad

http://brk.to/pageengage

BREAK GAMES
BREAK GAMING STUDIOS CREATES CUSTOM BRANDED GAMES TO ENTERTAIN AND ENGAGE ALL USERS!

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WE ACTIVATE YOUR TARGET WITH ENGAGING PROGRAMS, SPONSORSHIPS AND EVENTS!

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TENTPOLE PROGRAMS
OUR TENTPOLE PROGRAMS ENABLE US TO ENGAGE OUR AUDIENCE THROUGH UNIQUE PROGRAMS THEY LOVE!
Our audience loves pranks, and this is their big day. Seamlessly integrate your messaging into the hilarity and join the fun.

Zach Levi (Chuck) and his celebrity friends bring the party to Comic Con with their Nerd Machine. Learn all about the fun at thenerdmachine.com!

Hysterical original content, guides to the best gear, fun sweepsweve got it all for students headed back-to-school, and even more to offer your brand.

Costume tips, parties, tricks and pranksits spooky how many editorial initiatives Break Media will be rolling out that will be a big treat for partners.
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SPONSORSHIP PROGRAMS
WE OFFER A RANGE OF CUSTOM SPONSORSHIP OPPORTUNITIES THROUGHOUT THE YEAR THAT CONNECT WITH YOUR TARGET!
At the forefront of technology, electronics and gaming, Break Media will cover all the announcements and highlights from the Electronic Entertainment Exposition.

This centralized destination on Screen Junkies will house the seasons movie trailers, photo galleries, television show synopses, entertainment news, and celebrity gossip.

Whether its the latest appliances or jaw-dropping technologies, Break Media will team with you to cover this exciting event and develop engaging content around it.

Drive excitement for your product or brand initiative when Break Media covers the coolest cars at the countrys biggest car shows.
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LAUNCH PARTIES
BREAK MEDIA KNOWS HOW TO THROW A PARTY! WHETHER YOURE LAUNCHING A NEW PRODUCT, A NEW BRAND, OR JUST WANT TO SHOW YOUR APPRECIATION TO YOUR FANS, WERE HERE TO HELP!

Assassins Creed: Brotherhood Launch Party

Prince of Persia Launch Party

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Check it out: brk.to/parties

SOCIAL ACTIVATION
ITS A SOCIAL WORLD, LET US HELP CONNECT YOU!
15MM post views per month, plus thousands of likes and comments

Our Twitter followers actively seek out tweets to re-tweet and engage our social media team in conversations around videos and other relevant content

A network that reaches engaged subscribers and yields 213MM views Features original productions, branded content and completely owned user-generated content; 40 videos have earned 1MM+ views each.

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IN CLOSING

WHEN IT COMES TO VIDEO SOLUTIONS,

THINK BREAK MEDIA

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