Dr.

Amit Bhargava

02 Jan 12

Post-Pharmacy Planning
Part 1: Future & Options Part 2: Skills To Excel

Sanjivani College of Pharmaceutical Education & Research

7th December 2011

Dr. Amit Bhargava, MD

Vice-President (Medical), Alkem Labs., Mumbai drabmd@yahoo.com

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To Be Avoided Fickle Frivolous Fume Frustration Failure
Dr. Amit Bhargava, MD

Career Is All About F Words

To Be Focused On Finance Family Fidelity Finesse Fun Friends Fame
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Finance : The Most Important F

Finance

GAIN FINANCIAL INDEPENDENCE

Make lots of Money Early in Life Without Risk Resulting in Predictable Income

Dr. Amit Bhargava, MD

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PART 1

FUTURE & OPTIONS

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AGE EDUCATION OPPORTUNITIES

An Overview
OPPORTUNITIES with MBA

28 4 24 2 22 4 18
Dr. Amit Bhargava, MD

Ph.D.

Qty : ++++ Qlty : +++ Horizon : Restricted Qty : +++ Qlty : +++ Horizon : Broad Qty : + Qlty : + Horizon : Broad Qty : ++++ Qlty : ++++ Horizon : Broad Qty : +++ Qlty : +++ Horizon : Broad

M.Pharm.

B.Pharm.

+12 College
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Conventional M.Pharm.

SPECIALTY

CAREER PATH F&D

(Head Formulation)

Start-Up Salary
(Lacs / annum)

Time-toHead
(Years)

Max Salary
(Lacs / annum)

1 Pharmaceutics

2.2 - 3.4

15 -20

60 -80

2 Pharmacology

Toxicology Pre-Clinical
(R&D / NCE Head)

1.8 - 2.4

15 - 20

50 - 60

Pharmaceutical Chemistry

ARD QC / QA
(QA Head)

1.6 - 2.4

20 - 25

30 - 40

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Targets : Organizations

Pharmacy Colleges Pharmaceutical Companies CRO Research Institutions Healthcare Institutions Management Consultant Agencies Health Communication Agencies Publishing Houses Government Retail Outlet

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Targets : Functions

Research Teaching Medico-Marketing Training Medical Writing Marketing / Intl Marketing Business Development

Regulatory Affairs Pharmacovigilance Clinical Research Data Management Administration Pharmacist IPR

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Clinical Research

CRO
6 yrs Salary x10

CTA
1

10-12,000 pm 1

10-12 L pa

Trainee CRA

CRA

Sr. CRA

Asst. PM

PM

CRC
Healthcare Setup

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Medico-Marketing : Overview

Technical Support to Marketing Training Rationalizing Medical Writing Clinical Studies KOL Interaction & Management CMEs
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Medico-Marketing : Tech-Info-Support
SOURCE : Credible

PROCURE Info.

SEARCH : Limited SPEED : At-a-Glance STORE : Classify SIFT : Remove chaff SORT : Extract & Organize SUMMARIZE : Crunch

PROCESS Info.

PRESENT Info.

CREATIVE : Aesthetic, Appropriate, Different CRISP : Concise & to the Point CREDIBLE : Correctness intact
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MM : Training : 1

The PURPOSE: Impart Knowledge

To infuse CONFIDENCE not to test To induce FAMILIARITY ... not expertise

The MEANS:

Simplify ... Analogies Conceptual Relevance to the function of selling Repetition & Revision to help remember

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MM : Training

The SKILLS:

Identify with & Understand the MR Have COMPREHENSIVE knowledge about subject Extensive Pre-Session Preparation Anticipate Humor Talk less Ask More Explain Even More Accessible

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MM : Rationalization

Genesis of credible explanations based on

medical evidence
Often required to explain a real effect People more comfortable with what they can

explain
An example

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MM : Medical Writing : Scope

Protocols, IB, Interim & Final CT Reports PSUR, SAE Reporting IND Applications, CTD Prescribing Information

Regulatory Medical Writing

Promotional Literatures Patient Education Literatures

Marketing Medical Writing

Product Monographs Data Presentations at Medical Congress Medical Journal Articles CME Material

Educational Medical Writing

Journal Abstracts & Articles Pharma Advertising Copies Internet Content Medical Education Material
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Other Forms Of Medical Writing

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Not very attractive in India
Starting Salaries Junior MW Salaries Senior MW Salaries

MM : Medical Writing

Rs. 1,80,000 - 2,40,000 pa Rs. 3,00,000 - 3,50,000 pa Rs. 4,00,000 - 8,00,000 pa

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MM : Medical Writing : Salaries

2008 US data
$ 600 million market growing at 15% (as of 2008) 15% Indians in Pharmaceutical & Biotech companies in US

a lot of them are medical writers

Starting Salaries 3-4 yrs Salaries Managerial Salaries

~ $ 75,000 pa > $ 100,000 pa > $ 120,000 pa

~ Rs. 37,50,000 pa > Rs. 50,00,000 pa > Rs. 60,00,000 pa

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MM : Medical Writing : Skills

Understanding of science Good Writing Skills Ability to write about science Impeccable English Ability to clarify & simplify complex topics Meticulous attention to detail Ability to analyze descriptive and numeric data Knowledge of GCP, Drug Development Experience with Basic and Clinical science (Ph.D. preferred)

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PART 2

SKILLS TO EXCEL

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A-Way A Your Way to A Good Life

ACADEMICS ABILITIES ATTRIBUTES ATTITUDE ADAPTIBILITY

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Attributes to be Demonstrated

Performance Attributes

Personality Attributes

Timeliness Initiative Neatness Details Systematic

Stability Credibility Honesty Flexibility Maturity

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Attitude & Behavior Connection

BEHAVIOUR Personality Relatively Static Attitude Relatively Dynamic

The totality of those states that lead to or point toward some particular activity of the organism. the dynamic element of in human behavior, the motive for activity North 1932 Readiness of the psyche to act or react in a certain way Jung 1927

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Attitude : Definition
Jung 1927

Consciousness Unconscious ATTITUDE

Extroversion Introversion

Rational

Irrational

Thinking

Feeling

Sensing

Intuition

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Attitude To Suit-All

ATTITUDE Courteous Helpful

The combination ensures efficacy and blocks manifestation of numerous undesirable toxic components Antidote to the rare resultant Toxicity = Healthy Dose of Detachment

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ABCD Day-to-Day Functioning

ALTERNATE SOLUTIONS Turning down a proposal to be accompanied by an alternative BUILD CREDIBILITY Punctuality, Behavior, Honesty, Hard-working image COMPLIANT Do what is expected DELIVERY CUSTOMIZATION Give what is asked for not what you think is required

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Employment Kinetics : 1

Seek good brand names for employment Indian companies for initial years Demonstrate stability in first 10-12 years Try not to have more than 5 positions before the top Implement changes at senior positions Can consider retirement for self-employment after

holding a top level position for 4-5 years

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Employment Kinetics : 2

1 x 4-5 yrs = 4-5 yrs 1 x 4 yrs = 4 yrs 1 x 3-4 yrs = 3-4 yrs 2 x 2 yrs = 4 yrs

Level 4 : SUPERVISE

Show Stability Show Stability Get Experience Get Experience

Level 3 : MANAGE AS EXPERT

Level 2 : DO FOR EXPERTISE

Level 1 : LEARN

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Preventing Frustration

Fame is over-rated most of us are not cut out for it Dont be Pig-headed and Idealistic and Romantic get real Stay focused on Family & Finance your only life-long

accompaniments

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Consider & Choose Deliberate & Decide !!!

CHOOSE & DECIDE

Personality & Attitude

Introvert / Extrovert Conformist / Exploratory Face-Value / Detail-Driven Academic / Applied
Dr. Amit Bhargava, MD

Inherent Interest

Abilities & Attributes

Creativity Networking Detail Reading

Commitments & Resources

Relocate Migrate Family

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