Assignment on Motivation of employees of Magnum Marketing Limited PREPARED FOR Dr. Md.

Nazrul Islam Deen School of Business Studies State University of Bangladesh.

PREPARED BY Md. Anisuzzaman Tarafder MBA (Executive) ID: PG16-01-11-007 School of Business Studies State University of Bangladesh And Md. Sakhawat Hossain MBA (Regular) ID: PG03-01-11-007 School of Business Studies State University of Bangladesh

ACKNOWLEDGEMENT
At first my heartiest thanks to Almighty ALLAH allowing me to prepare the assignment and in the same time I would like to express my sincere gratitude and cordial thanks to my reverend teacher Dr. Md. Nazrul Islam, Dean, School of Business Studies, State University of Bangladesh, for his inspiring teaching, guidelines, moral support, valuable instructions and helpful attitudes during the course of studies. I also express my warm gratitude and cordial thanks to Mr. Zakir Hossain, Manager, HR & Admin, in providing all valuable informations regarding and related to the assignment study materials of Magnum Marketing Limited & for his kind prior permission and introducing me to Admin sections where I received generous helps.

EXECUTIVE SUMMARY
The Assignment addresses the critical analysis on Motivation of employees of Magnum Marketing Limited and is mandatory assignment for the course Management of MBA program, State University is very much beneficial to have practical exposure of how things really go in the organization. We are proud to do the assignment with Magnum and this experience wills surely help me in our future professional and career life. The absolute guidance and concern of higher management with immense cooperation of the staff of various departments facilitated in making our assignment a wonderful learning experience in all aspects. With few degree of limitations like time, analysis of employees financial benefits, Challenges of employment and accumulation of confidential HRM strategy this assignment describes how Motivation and motivational factors functioning in Magnum.

INTRODUCTION

ORIGIN OF THE ASSIGNMENT MBA academic program is the building up of the theoretical knowledge about business administration which is the base of practical knowledge. MBA assignment work is an attempt to provide the students an orientation to a real life business situation in which we can observe and evaluate the practical use and applicability of the theoretical concepts which were taught in the classrooms. As per norm this assignment is the requirement of the fulfillment of the course Management. This assignment is the outcome of approaches of Motivation of employees in Magnum Marketing Limited MOTIVATION Motivation is the part of psychological behavior. The word Motivation comes from the Latine word Movere. In English it means To move. The term motivation as popularly used refers to the cause or why of behavior. Used in this sense motivation would cover all of Psychology, since psychology is the study of human behavior. A motivated Organism will engage in an activity more vigorously and more efficiently than an unmotivated one. However the vocabulary of motivation is large. Such terms as motive, purpose, desire, goal, preference, perception, attitude and incentives all have their place. Regardless of the individual word applied at any given moment, a person is likely to have a number of motives, drives, incentives, desires, wishes and purposes operating at the same time. Whether, these types of people act upon the individual simultaneously. Motivation theories are generalizations about the Why and How of purposeful behavior

DEPARTMENTALIZATION

Magnum Marketing Ltd. Head office is in 69, Dilkusha C/A, Dhaka, has the maximum number of Sales and Customer Service Centers countrywide, backed by two state-of-the-art Contact Centers of international standards that are equipped with the right facilities to ensure real-time online services. Their highly trained and well-groomed team of Customer Service Executives provides round-the-clock-support. Magnum has setup Corporate Lounges, with a customer-friendly environment to provide personalized care to our corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Different divisions, department and functionaries working in the head office are 1. Marketing 2. Human Resources 3. Financial Accounting & Revenue Assurance 4. Sales & Customer Services 5. Administration 6. Products & Services 7. Procurement & Logistics 8. Legal Affairs 9. Engineering & Information Technology 10. Audit & Risk Services 11. Operations and Project Management

SOWT ANALYSIS

In order to find what are the strengths, weaknesses, opportunities and threats faced by Magnum Marketing Ltd. How can they increase their market share in Bangladesh Cellular industry? The SWOT Analysis of Magnum Marketing Ltd is given below

Strengths of Magnum Marketing Ltd

Superior product quality for customers Better customer relationship than competitors Extra features and services Committed and efficient staff Strong financial base Products innovations ongoing Good reputation among customers Good packages according to the target market Management is rational and understanding the situation

Weaknesses of Magnum Marketing Ltd

Less time in market as compared to major competitors Less coverage as compared to major competitors Less experienced employees than competitors Seth organization Not able to capitalize on start

Opportunities for Magnum Marketing Ltd

A developing market Mergers, joint ventures or strategic alliances Could develop new products Extension to overseas Decline of major competitors Technologically better environment New launches More customers after relaunch

WORKING FOR MAGNUM

For the people who are innovative, qualified, talented, creative and a team worker, Magnum Marketing Ltd is the place for you! Offering unlimited opportunities for personal and professional growth, Magnum Marketing Ltd hires individuals who are confident and ready to make a difference. With competitive salaries and a team-oriented culture that encourages creativity, empowerment and entrepreneurial spirit, Magnum Marketing Ltd is sure to take your Careers to new heights.

Compensation and Benefits

Magnum Marketing Ltd believe in pay for performance which makes Magnum Marketing Ltd an ideal place for people with a can do attitude.

Employee Development
We focus on vision development exercises, team building activities, in-house and external trainings as well as competence development programs and object setting exercises.

Culture
We promote a team-oriented and entrepreneurial culture, which allows employees to grow both personally and professionally, and to contribute to the success of the company throughout their Careers.

Diversity
We are committed to a diverse and inclusive work environment, which is essential to outstanding business success. The existing employee force of Magnum Marketing Ltd has a blend of talented individuals having worked with well-reputed multinational and local companies

MAGNUM MARKETING LTD.MOTIVATION

Concept of Motivation

The beginning of the twenty century motivation was not introduced popularly. If human beings were free for choosing. In seventeenth and eighteenth century the philosophers respectively Restarts, Hobbes, Locke and Human concepted a more mechanistic view. They suggested that some actions arise from internal or external forces where there is no control. According to Hobbes behave should be such a way where pain is being avoided and achieve pleasure. No matter what reasons we may give for our conduct, there two tendencies are the underlying causes of all behavior.

View on Motivation
Each and every theory has origin. In motivation there are three perspectives. These are 1) The traditional approach. 2) The human relation approach. 3) The human resource approach.

Human relation approach

Its emphasized on the role of social processes in the workplace. For that employees have the need of social needs. For motivating the people this need is so important than money.

Human resource approach

Human resource view assumes that the contribution of illusion and participation are valuable to both individuals and organizations. It assumes that people want to contribute and are able to make genuine contributions. This philosophy indicates the contemporary thinking about employee motivation.

THEORIES AND MAGNUM MOTIVATION Maslows Need Hierarchy Theory

Need hierarchy is developed by Abraham Maslow who is a humanistic psychologist. He developed a model in his book Motivation and Personality. In this hierarchical model, when a need is mostly satisfied it no longer motivates and the next higher need takes its place. However Maslow developed this needs hierarchy in 1943. Maslows hierarchy suggests that human needs can be classified into five categories. Physiological needs: These needs are the most basic physical needs for food, water, shelter, oxygen etc. On the job these needs consists of needs for equal to heat air and a base salary to ensure survival. Security and safety needs: These are the needs for a safe and secure or freedom from war, poison, violence. In the workplace, these needs consist of work safety, job security, health insurance and fringe benefits. Belongingness needs: These needs represent that the needs to have satisfactory social relationship to be accepted by ones peers, to be part of a group. In the organization these needs are reflected by the need to participate in a work group and to have positive relationship with both co-workers and supervisors. Esteem needs: These needs deal with the desire to receive attention and appreciation from others. In a work environment these needs deal with for status and recognition for ones contributions to the work group and the organization. Self-actualization: At the top of the Maslows hierarchy is the open-ended category self actualization. It is the desire to become what one is capable of becoming to maximize ones potential and to accomplish something.

CONCLUSION
With some changes at higher level including advisor to CEO, G.M Marketing much has improved this year in Magnum Marketing Ltd market rating. Magnum Marketing Ltd certainly has potential to capture good

market and to give tough time to the competitors. In doing this assignment I explicitly tried to understand and investigate the companies present and actual motivating strategies in attain the goal. I proud fully declared that I have learned and improved my concept and knowledges as thought in classroom and relating to the theories. It is thus hoped that the aims and objectives of this assignment have been met.