Marketing ( libraries and information centres)

December 2011 This pathfinder will be useful in finding information about Marketing ( libraries and information centres) which is A series of actions to be undertaken by a company or organization to successfully interest potential customers or clients in a product or service and to persuade them to buy or use it. Often based on market research, such a plan is specifically designed to systematically implement a set of goals known as a marketing strategy, through promotion, outreach, etc. Originally developed for the commercial sector, marketing plans are used primarily by special libraries and public libraries, especially those using the bookstore model.(ODLIS) .

Search Aids
Search Terms
(Use for computer searches)

library library marketing libraries marketing marketing library promotion Library planning

Subject Headings
(Use in card catalogs and print indexes)

libraries marketing

For an introduction to the topic, see: Marketing and the library Ford, Gary T. New York : Haworth Press, 1984 Z716.3 WEI 1999 Marketing/planning library and information services 2nd ed. Weingand, Darlene E. Englewood, Colo. : Libraries Unlimited, 1999. Main Title The information broker's handbook / Sue Rugge, Alfred Glossbrenner Imprint New York : McGraw-Hill, 1997 Marketing fundamentals. Volume 1 / Dr. Bronis Verhage Imprint Netherlands : Wolters-Noordhoff/Houten, c2007 Armstrong, Gary Main Title Marketing : an introducton : Gary Armstrong, Philip Kotler Imprint Upper Saddle River, NJ : Prentice Hall, 2000

Call Number 021.7 (Dewey Decimal) 028.7 658.8 (Dewey Decimal) Z678 Z716.3 Indexes and Abstracts EBSCOhost First Search Readers Guide to Periodical Literature

Key Resources at a Glance:

Key Entry -- Annotated Key Entry -- Annotated Key Entry -- Annotated

Library catalogs Your local library catalog SILO - State-wide catalog World Cat - World-wide Catalog

Reference Background
Reference guides / Authoritative texts Encyclopedias / Dictionaries

Bibliographies

Resources
Books
How to market your library service effectively, by Helen Coote, 1994

Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006, edited by
James L. Mullins, 2007

Fee-based services in library and information centres, Sylvia P. E Webb and Jules Winterton, 2003 Going places with youth outreach : smart marketing strategies for your library, by Angela B. Pfeil, 2005 Learning to lead and manage information library instruction, by Esther S. Grassian & Joan R. Kaplowitz, 2005 Blueprint for your library marketing plan : a guide to help you survive and thrive, by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller, 2006 The Small public library survival guide : thriving on less, by Herbert B. Landau, 2008 Microblogging and lifestreaming in libraries / Robin M. Hastings, 2010 (PNM)
Call Number (LC) Z716.3 F535 Title Blueprint for your library marketing plan : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. Author Fisher, Patricia H. Publisher Chicago : American Library Association, 2006. Management, marketing and promotion of library services : based on statistics, analyses and evaluation Flaten, Trine Kolderup. Publisher K.G. Saur2006. Z716.3 ALM 2007 Crash course in marketing for libraries Alman, Susan Webreck. Westport, Conn. : Libraries Unlimited, 2007. Bite-sized marketing : realistic solutions for the overworked librarian Dowd, Nancy, 1956- Publisher: Facet Pub., 2010

Journals Journal title in italics Magazine Articles "Article Title," by Author. Magazine Name in italics (Date of magazine issue) e-Magazines - Marketing Reference on a Dime: Report from the RUSA Presidents Program
Submitted by John Chrastka on Sun, 06/26/2011 - 14:24 Ed Garcia, Information Access Librarian, Cranston (R.I.) Public Library

American libraries (magazines title)- magazani of ALA

Free Frontline Advocacy webinar to teach library staff how to promote the value of libraries everyday For Immediate Release Tue, 10/12/2010 - 15:45 Contact: Anonymous Office for Library Advocacy (OLA)

Magazines ACRL; Association of College & Research Libraries; Commits to Millennials DiMaria, Frank
. The Hispanic Outlook in Higher Education 16. 7 (Jan 9, 2006): 11. http://search.proquest.com/docview/219292934?accountid=42518

Exploring the Connection between Marketing Knowledge and Behavior of Library and Information Science Professionals
Singh, Rajesh. Library Leadership & Management 23. 3 (Summer 2009): 113-121. http://search.proquest.com/docview/216636296?accountid=42518

iPod, You-pod, We-pod: Podcasting and Marketing Library Services

Lee, Deborah . Library Leadership & Management 20. 4 (Fall 2006): 206. http://search.proquest.com/docview/216643396?accountid=42518

Computers in Libraries (S14) March 2010 ProQuest: Libraries to Put Marketing Into High Gear BYLINE: Baumann, Michael SECTION: NEW DESK: NEWS; Pg. 42 Vol. 30 No. 2 ISSN: 1041-7915 LENGTH: 330 words

Computers in Libraries (S15) September 2010 taking the Social Web to the Next Level BYLINE: Breeding, Marshall SECTION: THE SYSTEM LIBRARIAN; Pg. 28 Vol. 30 No. 7 ISSN: 1041-7915 LENGTH: 2311 wordsLOAD-DATE: September 8, 2010 LANGUAGE: ENGLISH ACC-NO: 15681 DOCUMENT-TYPE: Commentary PUBLICATION-TYPE: Magazine

Web Pages and Web Portals Web page title Web page address [do not include http://] Marketing the Library http://www.olc.org/marketing/ Special Libraries Association http://www.sla.org/content/Shop/Information/infoonline/2002/nov02/whatsmarket.cfm Web page address [do not include http://]

Organizations and Special Collections Name of organization URL or (location); phone number

Multimedia Resources Title, (Publisher, Date) [format] Library Marketing Toolkits http://www.proquest.com/en-US/utilities/toolkits/default.shtml Library Literacy Marketing Toolkit http://www.libraryliteracy.org/staff/toolkit/index.html

Research Papers Marketing Library and Information Services The Strengths and Weaknesses of a Marketing Approach (S1) Type: Research paper Author(s): Christine Oldman Source: European Journal of Marketing Volume: 11 Issue: 6 1977 Digital library research 1997-2007: Organisational and people issues (S2) Type: Literature review

Author(s): Chern Li Liew Source: Journal of Documentation Volume: 65 Issue: 2 2009 Marketing library services through Facebook groups (S3) Type: Research paper Author(s): Z. David Xia Source: Library Management Volume: 30 Issue: 6/7 2009 Marketing library services to the Net Generation(S4) Type: Conceptual paper Author(s): Jia Mi, Frederick Nesta Source: Library Management Volume: 27 Issue: 6/7 2006 Marketing strategies for digital library services: DIGITAL DIRECTIONS Type: Conceptual Paper Author(s): Kay Henderson Source: Library Review Volume: 54 Issue: 6 2005 Strategic planning for marketing library services(S5) Type: Research paper Author(s): Samuel Olu Adeyoyin Source: Library Management Volume: 26 Issue: 8/9 2005 Does your library have a marketing culture? Implications for service providers(S6) Type: Research paper Author(s): Rajesh Singh Source: Library Management Volume: 30 Issue: 3 2009 Dixon's library: on the structuring of the marketplace and marketing practices (S7) Type: Viewpoint Author(s): Mark Tadajewski Source: Journal of Historical Research in Marketing Volume: 3 Issue: 1 2011 A Short-cut to Marketing the Library Type: Non-article Author(s): Philip Calvert Source: Electronic Library, The Volume: 27 Issue: 2 2009 Marketing academic library resources and information services to international students from Asia (S8) Type: Viewpoint Author(s): Cuiying Mu Source: Reference Services Review Volume: 35 Issue: 4 2007 Narrative-based library marketing: Selling your library's value during tough economic times (S9) Type: Viewpoint Author(s): Michael A. Germano Source: Bottom Line: Managing Library Finances, The Volume: 23 Issue: 1 2010 Defining market orientation for libraries(S10) Type: Research paper

Author(s): Barbara Sen Source: Library Management Volume: 27 Issue: 4/5 2006 Theory, research and practice in library management 8: Market orientation (S11) Type: Viewpoint Author(s): Barbara Sen Source: Library Management Volume: 31 Issue: 4/5 2010 Management, Marketing and Promotion of Library Services: Based on Statistics, Analyses and Evaluations Type: Non-article Author(s): Cathie Jilovsky Source: Library Management Volume: 28 Issue: 6/7 2007

The Impact of Social Marketing Strategies on the Information Seeking Behaviors of College StudentsO'Connor, Lisa (s12)

Lundstrom, Kacy . Reference & User Services Quarterly 50. 4 (Summer 2011): 351-365.

NEWSPAPER Sentinel & Enterprise (Fitchburg, Massachusetts) (S13) April 8, 2010 Thursday Library board may hire marketing firm BYLINE: Sentinel & Enterprise SECTION: NEWS; Local LENGTH: 618 words By Emily Devlin

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