COVER LETTER The following is a synopsis of our business named Cookies Boulevard.

We knew that we wanted a business that we could succeed in. We took into consideration our strong and exceptionally successful backgrounds in marketing, financial, operation and administration. We worked by our own and sell our product through the social network system. We have also looked at various blogs and bakery that exist near our place. We really did our homework by interviewing the manufacturer and bakers at their store to get extra information about the business. After conducted several research, we decide to come out with cookies business. We personally interviewed two of the local bakery. One store was more successful than the other. We collected information about the raw materials and cost of each machine that they used it was this information that encouraged us to take the next step. After visiting the bakery, we were thoroughly convinced that this was the perfect business for us. We were convinced that we could make this business venture extremely successful. When considering the location, we decided to use the house that own by one of our share holder as our workplace or our production house. Because we are using internet as our main medium to sell our product, we do not need any store to place our product. Our workplace is located in the middle of residential area and it is a single-story house. The neighborhoods around our production house are upscale neighborhoods. Also, our store will be located near a highway and takes 5minits from Lebuh Sultan Abdul Samad. Our location is extremely visible and accessible.

Our research has shown that the interest of people nowadays is more to the dessert such as cookies, pastry, macaroons which is simple and easy to bring anywhere. Moreover, these types of food also can be served during breakfast, lunch and also dinner. The average price that we offer to the customer is about RM1 to RM3. So, our product is cheaper and all level of ages can able to purchase our product. Furthermore, customer does not need to come to our production house because we provide a direct delivery to the customers house. Currently there is a lot of competition in the network such as blogs, twitter and facebook. There is a business that provides a good service but they do not provide a delivery service to their customer. There is also a establish business but it is conducted by a Chinese which give the disadvantage for them to tackle the market which majority is a Muslim. However, we believe that our customers are looking for unique style of cookies that they cannot get from other website but only us.

MARA UNIVERSITY OF TECHNOLOGY

BACHELOR OF APPLIED LANGUAGE STUDIES (HONS) (ENGLISH FOR PROFESSIONAL COMMUNICATION)

FUNDAMENTALS OF ENTREPRENEURSHIP (ETR300)

BUSINESS PLAN PREPARED FOR : MR. NORUL HAFEZ PREPARED BY : SITI NORFAQIHAH BT NASRUDIN (200943522 NURUL ANIS BT HASSAN NUDDIN (2009659764) HURUL AIN BT HASSAN (2009220378) LGB5B

TABLE OF CONTENT Executive Summary Introduction Purpose of Business Plan Company Background Owners Background Business Location Marketing Plan Operation Plan Organization Plan Financial Plan Conclusion or Summary Appendices 5-6 7-8 8 9 10-11 11 12-17 18-39 40-42 Fine Planner (Microsoft Excel) 43 44-47

EXECUTIVE SUMMARY
Competition between online retailers for customers is at an all time high. However, most retailers mirror traditional brick-and-motor business models: open a store, drive traffic to it, and hope for sales, while failing to take advantage of the Webs ability to create networks of consumers through online communities, content, and partnerships. As for our business we would like to introduce a new style of cookies to the public. The uniqueness of our product is it has variety of flavor and been accompanied with several types of dessert such as macaroon, homemade chocolate, cup cakes, and all types of pastry. Moreover, we sell the product through the social network system such as Facebook, Twitter and also blogs. This business starts the operation on March 2012 and expects to operate for a long time. Moreover, the founder of this business is actually a colleague that consists of three persons. Siti Nor Faqihah is the largest share holders which she obtain 40% of this business share. She acts as the operations manager. Other than that, the other share holder is Nurul Anis which she holds about 30% Cookies Boulevard share. She manages the financial matter and acts as the financial manager. In addition, Hurul Ain holds position as the marketing manager for Cookies Boulevard and have 30% share of this business. For the operation, we decide to take 5 workers only including the managers, one act as the delivery staff and another one is the kitchen helper. The founder acts as the baker and also the chef to this business. Apart from that, we do not open store but we have a production house, this production house is also function as the main office. The address of our production house is at No65, Lorong Sultan Abdul Samad 47A, Bandar Sultan Sulaiman, 42000 Port Klang, Selangor Darul Ehsan.

For our service, we provide a direct delivery to the customers house. We also provide extra service by providing these dessert and cookies to any occasion that the customer held at their home by giving affordable price. Cookies Boulevard also will set up a class for the residents around the production house that can generate extra income to this business.

To start this business, Cookies Boulevard make a loan with CIMB Islamic Bank cost about RM200,000. After few times doing research on Cookies Boulevard financial status, we came out with this information

Internal rate return Break-even point Payback period Estimated loan payment

14% Less than 1 year 4-5years

monthly RM1,618.00

According to this information, we hope that Cookies Boulevard can expand its business and manage to open new store around the Malaysia. Other than that, we hope that this business can sustain and stay in this industry for a long period of time.

INTRODUCTION
Cookies Boulevard is a business that uses a local homemade business concept. We bake cupcakes, cookies, pastries, macaroons and also homemade chocolates for our customers. Cookies industries in Malaysia become more develop these days. Customers nowadays are seeking for home made cookies and they also seeking for cookies that is made by Malays. As the industry is being develop, we would like to grab this opportunity as our business opportunity by opening a cookies virtue shop via internet through blog. As we all knows, there are only few Malays who operate cookies shop and in fact, they are using flavors that quite similar to the imported one. In order to distinguish our business with the others, we have our own specialty. We are highlighting local taste concept in our cookies, pastries, macaroons and also cupcakes. Besides that, there are also some services and packages that we provided for our customers. In order to operate this business, we wholeheartedly set up goals that we want to achieve in order to open this business. Here are the goals: 1. Secure financing for start-up of at least RM 80,000 for space and equipment. We collect all our saving money and we manage to get RM80, 000 to operate this business. 2. Acquire equipment necessary for business. 3. Make agreement with event organizers if they insist our needs to supply hi-tea food for them. 4. Allocate some budget in promoting our business through flyers, banners besides virtue promotions.

5. Open for business and become the foremost cookies and pastry house in the area. The Cookies Boulevard is a general partnership between Hurul Ain Hassan, Nurul Anis Hassan and Siti Norfaqihah Nasrudin. Each partner is equally involved in operation and management of the shop, each to her own abilities. We believe that with complete and good preparation with the help of new technology we can operate this business successfully.

PURPOSE OF BUSINESS PLAN

Vision And Mission

The Cookies Boulevard will become the foremost cookies online shop in Selangor. We will serve a perfect product at a very reasonable price. We will also promote the Malaysia brands throughout the world. We will create and penetrate the market with our own authentic flavor of cookies. We want to be one of the competitors in the food industries that can compete with the other establish brand such as Famous Amous and managed to open our own store trough out Malaysia.

COMPANY BACKGROUND Cookies Boulevard is a new cookies online shop venture with an expected opening date in March through a blog named www.cookiesboulevard.blogspot.com. We have our own workplace which is located No65, Jalan Sultan Sulaiman 45A, Bandar Sultan Sulaiman, 42000 Port Klang, Selangor. We will specialize in homemade cookies, cupcakes, macaroons, chocolates, and pastries. Our target markets are everybody who walked through our blog. Whoever they are and if they want to subscribe our service, they will be our target market. For an example, our target customers are employees, event organizers, residents, intellectuals, parents, wedding couples and others. Cookies Boulevard is going to be formed and established with endless effort by the owner, Hurul Ain Hassan, Nurul Anis Hassan Nuddin and also Siti Norfaqihah Nasrudin. We have planned this cookies business for about two and a half years have a purpose of selling it for various reasons. We have an excellent rapport with societies and are very knowledgeable about this business area. Currently, the views of this business are very good. We are practicing the home made and local taste concept. People will have no doubt in terms of cleanliness and Halal of our cookies because we use all Halal things and in this short time we will get Halal Certificate from JAKIM.

OWNERS BACKGROUND
Siti Nor Faqihah bt Nassarudin is a graduates from University Technology Mara in Applied Language Studies (English for Professional Communication) minor in Business. She was born on 23 December 1990 at Tanah Merah, Kelantan. Then, she pursues her study at a higher level (Masters in Business Management) at University Utara Malaysia. She worked as a lecturer at UUM and teaching business managements subject. She is very interested in business and setup a cookie business with two of her friends and makes it as her side income as well as to complete her hobby. She is the founder of Cookies Boulevard and hold 40% share of the company. Nurul Anis bt Hassan Nuddin was born on 12 June 1990 at Kota Bharu, Kelantan. She graduates from University Technology Mara in Applied Language Studies (English for Professional Communication) minor in Business. She also showing her interest in finance subject and pursue her study in Financial management. After she finished her study at UiTM, she had been proposed by the Petronas Company to work with them. After few years of working she decided to come out with a business with her friend by starting a cookies business. Moreover, she handled the financial matters from the business and holds about 30% of the Cookies Boulevard shares. Hurul Ain bt. Hassan was a graduates from University Technology Mara in Applied Language Studies (English for Professional Communication) minor in Business. She had previously worked in business development with Sime Darby Sdn Bhd and Shell Company as a Human Resource Manager. She becomes interested to start cookies business when been expose with this business by his cousin. She managed to gain her chance to involve in the business after

two of her friends invited her to become one of the share holders. Hurul Ain holds 30% of Cookies Boulevard share and act as the customer service and marketing manager.

BUSINESS LOCATION
Our workplace or production house was located at Klang, Selangor. We choose this place because the house belongs to one of our share holders (Siti Nor Faqihah) and it is an existing asset for our business. So we do not need to rent or buy a new house to process our product. Other than that, it is a single-story house and we choose this place because it is surrounded by the residential area which gives us the opportunity to sell our product not only through the internet but also through the direct selling from door to door. The address of our store is at No65, Lorong Sultan Abdul Samad 47A, Bandar Sultan Sulaiman, 42000 Port Klang, Selangor Darul Ehsan.

MARKETING PLAN
Marketing objectives: We want to introduce new product which is the cookies to the customer. We chose to introduce this product because there is a big chance for us to develop Malaysias cookies industry. This is due to the lack of exposure about this product to the public. Moreover, our cookies has unique taste which is most of our cookies is design with a local flavor. The trend nowadays also is one of the key factors that managed to develop our product. This is because people during this era prefer to eat something simple rather than eating rice. So their best alternative is to eat cookies or bread. Other than that, people nowadays will use cookies as souvenirs or a door gift for any occasion that they held. Furthermore, the development of technology also helps to promote our product. We just use the internet connection or social network such as Facebook, Twitter and also blog which available 24 hours to communicate with our customer.

Description of Product: The Cookies Boulevard will offer different homemade local flavor of cookies at a very reasonable price. We will also sell homemade chocolate, cup cakes, pie, macaroons and all types of pastry at reasonable price. All cookies will be made by highest quality ingredients (local ingredients) that we can get. We have several flavors for our cookies such as chocolate, vanilla, strawberry, peanut butter, blueberry, banana, pandan, orange, and lemon. Moreover, the uniqueness of our cookies is that it has a filling which will melting in our mouth when we eat it together with extra chocolate paste.

Other than that, for the other side dessert (cup cakes, macaroons, pastry and chocolate) we also offer at vary flavors, so our customer have choices to choose. We also provide other service such as offering our dessert for hi-tea party, or any occasion that can use our product as a souvenirs or door gift.

To produce our product, we only use filtered water and halal ingredients. The flour that we use is made in Malaysia and side ingredients such as baking powder, egg, sugar, butter, vanilla essence, chocolate chips is mainly taken from local retailers. Furthermore, we will make our cookies and other side dessert (cup cakes, pastry, macaroons, and chocolate) in our on-site oven from proven recipes, daily. In addition, within the next five to ten years, we hope we can get ourselves a store to operate our services. The key that will generate our key to success is our low overhead as well offering a cheaper pricing compared to our competitors.

Other than that, this industry is booming at the present time, there is a trend toward the demand of cookies and other side food (cup cakes, pastry, macaroons, and chocolate). Moreover, the cookies business does not show signs of slowing down. With new innovations such as flavorings, it should continue for some time.

Target Market: Our target customer mostly people who are surfing the internet especially who are active in the social network such as Facebook and Twitter and blogs around Selangor. We also target people who using the internet as their medium of communication. Moreover, we also targeted the residents that live around our neighborhood. We target this residential area as our alternatives if something happen to our sales. For example, if we have losses in the sales or our existing finished good is high, then we will sell our product to the residential area around us. Other than that, we have lot competitors from other blogs. But we manage to tackle the market because the uniqueness of our product such as we supply our customer with cookies that have a chocolate paste. Furthermore, our pricing strategy and delivery service will be the key to our success. None of the other blogs in the web can offer this.

Forecasting Sales: For our product, we can produce about 80 pieces of macaroons, 150 pieces of cupcakes, 200 pieces of chocolates, 100 pieces of any kind of pastry and 300 pieces of cookies. This is included the various flavors that we offer to our customer. We predict to get profit about RM 27,600 per month. This is included the sales for homemade chocolate, cup cakes, pastry, and macaroons. We also covered by the insurance and we pay RM1, 000 per month for our production house. We do not need to register our business to SSM because we are using internet as our main platform to sell our product. In the next five to seven years we expect to have regular customer and our sales can expand about 30% to 40%.

Competitors: Our first competitor is from www.ita-dlike.com. They provide an attractive website for the customer and they also provide a good service to the customer. Compare to our business, this business did not provide any delivery service and put a high price for their product. Other than that, another competitor is from food-cookies.blogspot.com. They provide a good customer service such as they managed to take a lot of order from the customer. Their service is also is already well establish business because they involve in this business for quite long time (5years). But, the problem that this business face is they only operate in certain area such as Kuala Selangor. The last competitor is from cookingismypassion.blogspot.com. It provides a delivery service to the resident area Shah Alam. Moreover, they also put a low price for their product. But, the weaknesses for this business is; it is owns by non-muslim people (Chinese). So, the customer may feel hesitate to buy the product because do not confirm with the ingredients.

Marketing Strategy:
1. Product Strategy:

The quality of our product is guarantee by JAKIM which is 100% halal and have been tested for inappropriate ingredients which results that is our product is safety from any chemical substances. In addition, we provide a very attractive design for our packaging. This is because we want to attract the young customer to buy our product. We use our brand name which is Cookies Boulevard to attract more attention from our customer. We decide to use this name because it shows the modern atmosphere with a unique taste. Furthermore, we provide packaging service for our customer who wants to give our cookies as a gift. For the packaging, we offer various size of packaging so that the customer can choose according to their budget. Our cookies can last long for three months which give us chances to deliver our cookies to the other places. In addition, we also provide side service for any occasion or party. We will offer reasonable price and give extra dessert as a bonus. For example, our customer can choose which type of food that they want to give as a door gift or souvenirs. The price for each gift is negotiable.

2. Pricing Strategy:

We will offer RM0.30 per cookies for every flavor. For the cup cakes, we offer RM2.00 each; meanwhile for chocolate we offer RM3 for each box that contains 10 pieces of chocolates. Moreover, for macaroons we will sell at RM1.50 each and RM2.50 for our mini pie. We offer a low price to our customer because we want to capture the customer interest and gain the profit through the high volume of sales. For other pricing tactic, we implement product bundle pricing. We decided to give free chocolate for the purchase of one packet of cookies above RM10. Furthermore, we also give a discount to our regular customer. We will 10% discount for customer who always buys our product. For those who are buying our product through delivery, we will give free delivery when the delivery boy exceeds the time limit that we tell the customer. Moreover, for delivery service, we will deliver the product when the customer orders our cookies or any side dessert which is more than 5pieces. The time allocated is base on the distance of the house from our production house.

3. Place and Distribution Strategy:

For the distribution strategy, we only cooperate with the wholesaler to supply us with the ingredients for the cookies and other side food. Then we will sell our product to the

customers. Therefore, the supply chain for our business is from the wholesaler to us, and then we will sell the product to the final customer. We process our product at our production house. All the process including baking, packaging and storing is done at the production house. Furthermore, the place to run our business is quite strategic because it is near residential area and other facilities such as groceries shop and hospital.

4. Promotional strategy: For our promotion, we spend about RM500 to promote our product to the public. We chose to advertise our product in the newspaper such as Metro. Other than that, we will distribute pamphlet to inform the public about our business. The other alternatives that we use to promote our product are by advertising our cookies at the internet through the social network such as facebook, twitter and blogs. It is inappropriate for our customer because cannot eat and taste our food, so we decide to give a free sample to the residential area. In addition, as a backup plan to cover our losses, we will set up a baking class to the residents that live around our neighborhoods.

THE OPERATION PLAN

The Flow Chart Process of Making Cookies The operations processes that involve in producing of our products are baking cookies. These is the diagram where we producing our products.

Measure the raw materials

Mixed the raw materials according to the recipes Create or formed any shapes from the dough and put them on steel trays Baking process

Cooling process

Quality check process

Wrapping process

Storing Delivery process

Steps in Baking Cookies The operations processes that involve in producing of our products are baking cookies. These is the diagram where we producing our products.

Measure all ingredient that are needed to make cookies like flour, sugar, flavors, and others.

Mix all the ingredients and turn into dough

Create or formed any shapes from the dough and put them on steel trays.

The finish shaped dough will put into oven and bake in 120-160 celcious in 30 minutes.

Moved the baked cookies and moved them into cooling area for cooling process.

Checked the quality of the cookies before wrap them

Wrap them according to customers orders.

The cookies are being delivered to customers.

The Flow-Chart Process in Baking Cupcakes. The operations processes that involve in producing of our products are baking cupcakes. These is the diagram where we producing our products.

Measure the raw materials @ ingredients Mixed the raw materials according to the recipes Create or formed any shapes from the dough and put them on steel trays Baking process Making fondant cream Cooling process

Quality check process Decorate the cupcakes Wrapping process

Storing Delivery process

Steps in Baking Cupcakes

The operations processes that involve in producing of our products are baking cupcakes. These is the diagram where we producing our products.

Measure all ingredients that are needed to make cookies like flour, sugar, flavors, and others.

Mix all the ingredients and turn into dough

Put the dough inside cups and put them in trays.

The dough in cups will put into oven and bake in 180-200 celcious in 30 minutes.

Make fondant creams

Moved the baked cookies and moved them into cooling area for cooling process.

Decorate the cupcakes according to customers orders.

Checked the quality of the cookies before wrap them

Wrap them according to customers orders.

The cookies are being delivered to customers.

The Flow-Chart Process in Making Macaroons

The operations processes that involve in producing of our products are making chocolates. These is the diagram where we producing our products.

Measure the raw materials @ ingredients according to recipies Beat white egg with cream of tartar until fluffy. Stir the dough and put it inside the piping bag. Piped the dough onto parchment paper and let it to be cold for about 1 hour. Bake the dough for about 15 minutes at 150C. Cooling process

Making filling for the macaroons

Quality check process Fill in the filling Wrapping process

Storing Delivery process

Steps in Making Macaroons

The operations processes that involve in producing of our products are baking cupcakes. These is the diagram where we producing our products.

Measure the raw materials @ ingredients according to recipes.

Beat white egg with cream of tartar until fluffy.

Stir the dough and put it inside the piping bag.

Piped the dough onto parchment paper and let it to be cold for about 1 hour.

Making filling for the macaroons Fill in the filling

Bake the dough for about 15 minutes at 150C. Then, let it to be cool for a while before take it out from the tray.

Checked the quality of the cookies before wrap them

Wrap them according to customers orders.

The macaroons are being delivered to customers.

The Flow-Chart Process in Making Homemade Chocolates

The operations processes that involve in producing of our products are making chocolates. These is the diagram where we producing our products.

Measure the raw materials @ ingredients according to the recipes Heat the cooking chocolate by using double boiler method. Put the melting chocolates inside moulds and let the to be cold for 1 hour Put some otherDecoratechocolates to cover melting the cupcakes the almonds and fill in the moulds. Put the almonds on the cold chocolates Cooling process

Bake some almonds which are needed to be used in the chocolates.

Take out the chocolates from the moulds.

Quality check process

Wrapping process

Storing Delivery process

Steps in Making Homemade Chocolates

The operations processes that involve in producing of our products are baking cupcakes. These is the diagram where we producing our products.

Measure all ingredients that are needed according to the recipes

Bake some almonds which are needed to be used in the chocolates. Put the almonds on the cold chocolates

Heat the cooking chocolate by using double boiler method.

Put the melting chocolates inside moulds and let the to be cold for 1 hour

Put some other melting chocolates to cover the almonds and fill in the moulds.

Take out the chocolates from the moulds.

Checked the quality of the cookies before wrap them

Wrap them according to customers orders.

The cookies are being delivered to customers.

PROCESS LAYOUT

Exit
Tabl e

Office area Restroom

Tabl e Tabl e

Finished storage area

Leisure Baking area

Room

Entrance

Receiving area

Mixing area

Baking area

FIGURE 1: LAYOUT OF OUR STORE AND PROCESSING AREA

The figure above shows the plan and layout in our shop. We show the place where we receive and gather all the ingredients that we need to use to produce our cookies, brownies and also muffins. At the receiving area, we also do measurement of the ingredient according to recipes. Then all the measured ingredient will move to mixing area where we mix the ingredient according to recipes. After that, the complete mixture of the dough will be shaped into preferences then moved to baking area. This are is where we bake all of our products. After the products are completely cooked, we move them into storage area where we store the goods first for quality check then we will deliver the goods according to customers order.

PRODUCTS LAYOUT

This is the examples of the wrappers of our products. We created them with our own creativity. These wrappers show our own identity that prioritized local taste. Figure 1: Chocolate Wrapper

Figure 2: Cookies Wrapper

BLOGSPOT LAYOUT

FIGURE 2: BLOGSPOT LAYOUT OF COOKIES BOULEVARD The above figure is our blogspot layout. Actually, we will gradually decorate and upgrade our blogspot and sometimes we will change the layout and put a lot of photos of our products. By this way blog walkers will not feel bored and this will attract their attention to come to our blog.

WORKPLACE LOCATION PLAN

NO 65,JLN SULTAN ABD SAMAD 45A BNDR SULTAN SULAIMAN 42000 PORT KLANG, SEL

FIGURE 3: LOCATION PLAN OF COOKIES BOULEVARD STORE The Cookies Boulevard is located in the 3143, Taman Nuri, Jalan Klang Lama, 40000, Selangor. We currently own the building we will occupy, though painting and renovation are sorely needed. We chose this location because it is near residential areas. Our workplace is located in a residential area, Taman Nuri which has populations about 2000 residents. Other than that, the reasons we chose this place is because we the workplace is belong to us, our own assets. So, we didnt waste any money to rent or buy any other house/workplace for us to bake our goods.

BUSINESS OPERATION HOUR

Customers or blog walkers or everybody who are online can visit our blog. Besides that, they also can find us in Twitter and also Facebook. In fact, in the blog we provided a lot of information about our products and our latest promotion. In shot words, we will always keep updating our blogs and keep updating about latest promotion. Besides that we will also keep improvising and improving our recipes so that customers will have a lot of choices to buy our products. In addition, we will also provide some space in our blog where customers can leave their comment and suggestion on any recipes that they want. In short, customers are able to visit us 24 hours a day, 365 days in a year.

PRODUCTION PLANNING
Basically our production will hundred percent depend on the orders from customers. This is included the various flavors that we offer to our customer. As for our business, we estimate that we are able to produce up to 80 pieces of macaroons, 100 pieces of cupcakes, 200 pieces of chocolates, 100 pieces of any kind of pastry and 300 pieces of cookies. For this business, we estimate our gross profit in one day will be RM 4,594 and in a month we estimate that we will get gross profit around RM 27, 600. We predict to get profit about RM 6, 512 per month.

PRODUCTS

PRICE PER UNIT

PROJECTED SALE IN A DAY 200 300 80 200 100

SALE IN A DAY RM 400 RM 90 RM 80 RM 60 RM 250 RM 880

SALE IN A MONTH RM 12, 000 RM 2, 700 RM 3, 600 RM 1, 800 RM 7, 500 RM 27, 600

Cupcakes Cookies Macaroons Chocolates Pies

RM 2 RM 0.30 RM 1.50 RM 0.30 RM 2.50 TOTAL

MATERIAL PLANNING
As for our business, we estimated that we will spend about RM 1, 043 in a month for raw materials to produce cookies, cupcakes, pastries, chocolates and also macaroons. But, the spending budget also depends on the offer that we get from our customer in the month. If during the festive season, we will increase our budget on buying raw materials as we receive more orders from customers. Output Per Day Average sales forecast per month is RM 28, 341. The Price per unit is RM 6.6. The number of output per month that we are able to produce is 4294 units. The number of outputs to be produced in a day is 179 units. BILLS FOR RAW MATERIALS IN A MONTH

BIL MATERIALS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Flour Baking powder Eggs Sugar Butter Vanilla essence Chocolates Strawberries flavor Bananas flavour Pandan flavor Blueberry flavor Lemon flavor Oranges flavor Durian flavor Guava flavor Mangosteen flavor Rambutan flavor Full cream milk Shortening Oil Chocolate filling Nuts Raisins Beads Cakes decorations

QUANTITY 100kg 1 dozen 3000 units 50kg 80kg 1 dozen 10 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 dozen 1 cartoon 10 kg 20 kg 10 bottle 30 box 30 box 30 box 20 box TOTAL

PRICE PER UNIT RM 2.50 RM 2.00 RM 0.80 RM 2.00 RM 3.50 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 2.00 RM 5.00 RM 5.00 RM 1.85 RM 5 RM 3.00 RM 2.30 RM 3.00 RM 5.00

PRICE RM 250 RM 24 RM 2400 RM 100 RM 280 RM 24 RM 240 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 24 RM 600 RM 37 RM 50 RM 90 RM 69 RM 90 RM 100 RM 4, 594

MACHINES AND EQUIPMENT PLANNING

BIL EQUIPMENT 1 2 3 Sinmag Deck Oven SM-503 Sinmag Spiral Mixer SM-200a-S Sinmag Retarder Proofer Refrigerator SD-23 6S 4 5 6 7 8 9 10 11 Sinmag Pastry Trolley Sinmag Double Door Workbench Industrial plastic tray Plastic trays Aluminium trays Mould Telephone Panasonic Basic Compact Plain Paper Fax KX-FP207ML 12 13 14 15 16 Computer Lexmark-E460DN Printer Unifi rollers Shapers TOTAL

QUANTITY 1 1 1

PRICE PER UNIT RM 20, 000 RM 2,400 RM 2,445

PRICE RM 20,000 RM 2,400 RM 2,445

1 1 5 20 30 10 1 1

RM 550 RM 1755 RM 100 RM 20 RM30 RM 10 RM 30 RM 450

RM 550 RM 1755 RM 500 RM 400 RM 900 RM 100 RM 30 RM 450

1 1 1 10 200

RM 3,000 RM1,500 RM 200 RM 7 RM 0.20

RM 3000 RM1,500 RM 200 RM 70 RM 2 RM 34, 302

As for our machineries planning, we have done thorough research on the machines that we need for our business. Besides that, we also search on the prices for each machines, equipment and tools for our business. As for all, we estimate that we need to spend about RM 34, 302 for all machines and equipment to rune our business.

MANPOWER PLANNING NO. POSITION NO. STAFF REQUIRED 1 2 3 Operational manager Financial Manager Customer Service & Marketing Manager 4 5 Kitchen Helper Delivery staff 1 2 TOTAL RM 1500 RM 1500 RM 1500 RM 3000 RM 11,000 1 1 1 SALARY PER MONTH RM 2500 RM 2500 RM 2500 AMOUNT OF SALARY RM 2500 RM 2500 RM 2500

In our business, we have 6 workers including ourselves with some combination and different job specifications. As for us three, we are all involved in financing, administrating, and operating the business. All the three of us have same salaries which are RM 2,500 each. We are also in charge in the production because all of us have our own specialties in baking and producing our goods. In order to help us in our business, we hire a kitchen helper to help us in production process with RM 1,500 salary. Besides that, to make our business runs well, we also hire two person who are in chage in delivery services. They are being paid about RM 800 each as delivery person. As for all, we have to spend about RM 11,000 per month to paid wages for our staffs.

OPERATION BUDGET ITEM FIXED ASSETS MONTHLY EXPENSES OTHER EXPENSES

Machines, equipments RM 34, 302 and tools. Workplace renovation Workplace Raw materials Wages Insurance Utilities Deposit for utilities TOTAL RM 124, 302 RM 16, 494 RM 10, 000 RM 80, 000 RM 4, 594 RM 11,000 RM 500 RM 400 RM 800 RM 800

As for our business, these are the operational expenses that we expected to spend. For fixed assets, we spend about RM 124, 302. Every month, we need to spend around RM 12, 943 and for other expenses like deposit for utilities; we have to spend about RM 800. This is quite a lot but we manage to overcome it since we have quite huge sales which is around RM 33 000.

PROJECT IMPLEMENTATION SCHEDULE ACTIVITIES Searching for business workplace Incorporation of business Renovation of workplace Installation of machines Recruitment of staff Procurement of machines and raw materials Set up blogspot and design wrappers February 2012 1 month October 2011 November 2011 January 2012 January 2012 February 2012 February 2012 1 month 3 months 1 month 1 month 1 month DEADLINES September October 2011 DURATIONS 2 months

This is our business project implementation schedule. We start to search for a workplace where it acts as our mini bakery house in about two moths during September until October 2011. As for incorporation of our business, we spend about a month which is in October 2011. After we found out a suitable bakery house for our business, we spend about 3 months for renovation process which is from November 2011 until January 2012. On February 2012, we start to recruit staff

like kitchen helper and also 2 delivery staffs. Besides that, in February we also set up our blog and we also design wrappers and boxes using our own creativity and idea. Through those wrappers and boxers, they will know our identity.

ORGANIZATIONAL PLAN

Operation Manager Siti Norfaqihah Nasrudin

Financial Manager Nurul Anis Hassan Nuddin

Customer Service Marketing Manager Hurul Ain Hassan

Kitchen Helper

Delivery Staff

Responsibility and function The objective of responsibility and function is to make sure the process in the organization runs smoothly. Manager/ Operation : Siti Norfaqihah Nasrudin Responsibility : Manage the business Manage the staffs Control product quality

Manage the machinery and raw materials

Financial and Technical Manager : Nurul Anis Hassan Nuddin Responsibility : Manage the business accounts Record sales In charge for cash in and out Pay all the bills Webmaster for the blog Manage facebook and twitter accounts

Customer service and marketing manager : Hurul Ain Hassan Responsibility : Take and manage order Promote business Promote the products Manage delivery process

SCHEDULE OF REMUNERATION POSITION MONTHLY SALARY (RM) (A) EPF (RM) 12% (B) 300 300 300 SOCSO (RM) 2% (C) Operational Manager Financial Manager Customer Service & Marketing Manager Kitchen Helper Delivery Staff 2150 2150 2150 50 50 50 TOTAL AMOUNT (RM) A+B+C 2500 2500 2500

1290 1290

180 180

30 30

1500 1500

SUMMARY
In conclusion, we think that this project is possible to expand because we had a thorough a lot of research on it. We believe that we can make profits in the next three years and manage to set up our own shop in Selangor. Besides that, we also think that we can fully pay back the loan that we borrow in the next four to five years. Apart from that, we also have a talented board of directors who can lead our organization to success. Other factors that will contribute to our success are the uniqueness of cookies as a main business which it has variety local flavors that cannot be offer by the other bakery or cookies makers. The side food such as macaroons, cup cakes, chocolate and all types of pastry also are one of the elements that will develop our business opportunity. Apart from that, we also offer a low price to our customer. We decided to use this method because we want to capture the customer interest and gain profit through the high volume of purchase. The effectiveness of our service also may be the key factors to the successful of our business. We provide direct delivery service to the customer who cannot get their product by their own. Moreover, we also open a class for the resident who lives near our production house. This can be one of alternatives for us to generate extra money. Furthermore, our financial is at the stable stage which gives us hope that our businesses can success in the future. Therefore, because of all the aspect above, we sure that our business can survive for a long period of time and manage to develop in the next ten years above. We also hope that we can open our own store at Shah Alam and franchise our business.

APPENDICES Machineries and Equipments for our Business.

Aluminium Tray

Plastic Tray

Chocolate Mould Industrial Plastic Tray

Spiral Mixer Pie Aluminium Case

Fax Machine

Industrial Refrigerator

Laser Jet Printer

Steel Pastry Trolley

Three layer Industrial Oven Double Door Workbench

Our production houses map