Company Overview:

About Us:
WorldCall Telecom Limited (WTL), an Oman Telecommunications Company (Omantel), is the most reliable and unique telecom and multimedia service provider in Pakistan. WorldCall launched its business in June 1996 with payphone operations. Amid fundamental shifts in technology and industry, innovation and dedication led us to growth in diversified businesses with a range of services designed to serve the needs of the local market. From Cable Broadband to Wireless Broadband, from Cable TV to Video on Demand, from LDI services and fiber optic network to wireless local loop telephony, WTL has crossed a number of milestones. WTL offers an array of services under three major service categories i.e. Data, Entertainment and Voice. WorldCall Telecom Limited became an associate company of Omantel after acquisition of major share holding by Omantel in 2008. Today, WorldCall Telecom has become synonymous with innovation, dedication, and

Vision:
To become the number one national alternative telecoms provider and a leading multi-services operator with regional and international footprint.

reliability in Pakistan.

Products & Services:

WorldCall Telecom Limited being pioneers in a number of telecommunication solutions in Pakistan persists to raise the bar. As we strive to provide state of the art technology in order to bring Pakistan at par with the most advanced countries in the world, we remain focused on consistency to satisfy our customers. Innovation and excellence leads our way to provide our customers with next generation communication environment.

Prepaid Calling Cards:

In 1998 prepaid calling cards were launched by Worldcall Phone cards under the brand name "Hello". In the following year the group established dial-up internet services through Worldcall Dot Com.

Overseas Operations:
In 1999 Worldcall Telecom Lanka established the Groups' first overseas presence when payphone operations were established in Sri Lanka.

Cable and Internet Services:

In 2000 Worldcall Multimedia established a Hybrid Fiber Coaxial (HFC) scalable network in Lahore thus becoming the first Multi-service operator in the country, providing cable television and Internet-over-cable. In cable TV in Lahore, Worldcall was the last entrant and by far the largest. In 2003 the company launched an HFC network operation in Karachi under Worldcall Broadband Limited (WBL). These were the largest and only national networks capable of triple play (cable TV, high speed internet/data and telephony) until the introduction of Wateen Telecom. The broadband division also offers metro fiber lease to a number of other telecom / cellular operators as well as corporate. Currently Worldcall is one of the few operators who are providing Digital Cable in Lahore, Karachi and Islamabad.

Wireless Local Loop Services:

Worldcall Telecom Limited acquired Wireless Local Loop (WLL) licenses/spectrum in the post deregulation auction to provide WLL telephony in all 14 telecom regions of Pakistan primarily in the 1900 MHz band. It has partnered with Samsung for a CDMA 2000 1x solution (with EVDO option). WTL started service from Lahore in June 2005 which is now available in over 40 cities. WTL also acquired an LDI license and service commenced at the end of 2004. WTL has increased competition due to rights to dark fibers in a national long haul network which is being built across Pakistan.

Full Description:
Worldcall Telecom Limited (Worldcall) is a Pakistan-based company. The Company is a subsidiary of Omantel Telecommunications Company SAOG. It is engaged in providing Wireless Local Loop (WLL) and Long Distance and International (LDI) services in Pakistan, operation and maintenance of public payphones network and re-broadcasting international/national satellite/terrestrial wireless and cable television and radio signals, as well as interactive communication and to establish, maintain and operate the telephony services

Sales

From this chart we come to know about the effects of advertisement & inflation rate on sales. From this above chart we show only two independent variables which effects the sales function 1). Advertisement. 2). Inflation rate.

The Relationships Between Sales &Advertisement:

Advertisement and sales differ greatly, but have the same goal. Advertising improves the selling environment and plays a very important role in sales. If the advertising department generates a list of potential customers, that can benefit sales. Advertising department in an organization has the goal increasing the number of interactions between potential customers and the organization. Achieving this goal may involve

the sales team using promotional techniques such as advertising, sales promotion, publicity, and public relations, creating new sales channels, or creating new products (new product development), among other things.. The relatively new field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department. The larger system includes many functional areas within an organization. From this perspective, "sales" and "advertising" (among others, such as "customer service") label for a number of processes whose inputs and outputs supply one another to varying degrees. In this context, improving an "output" (such as sales) involves studying and improving the broader sales process, as in any system, since the component functional areas interact and are interdependent. Most large corporations structure their advertising departments in a similar fashion to sales departments and the managers of these teams must coordinate efforts in order to drive profits and business success. For example, an "inbound" focused campaign seeks to drive more customers "through the door", giving the sales department a better chance of selling their product to the consumer. A good marketing program would address any potential downsides as well. The sales department would aim to improve the interaction between the customer and the sales facility or mechanism (example, web site) and/or salesperson. Sales management would break down the selling process and then increase the effectiveness of the discrete processes as well as the interaction between processes. For example, in many out-bound sales environments, the typical process includes out-bound calling, the sales pitch, handling objections, opportunity identification, and the close. Each step of the process has salesrelated issues, skills, and training needs, as well as advertising solutions to improve each discrete step, as well as the whole process. Many companies find it challenging to get advertising and sales on the same page. The two departments, although different in nature, handle very similar concepts and have to work together for sales to be successful. Building a good relationship between the two that encourages communication can be the key to success - even in a down economy.

Demand Forecasting
A demand forecast is the prediction of what will happen to your company's existing product sales. It would be best to determine the demand forecast using a multi-functional approach. The inputs from sales and marketing, finance, and production should be considered. The final demand forecast is the consensus of all participating managers. You may also want to put up a Sales and Operations Planning group composed of representatives from the different departments that will be tasked to prepare the demand forecast. The activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods such as educated guesses and quantitative methods such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions, in assessing future capacity requirements, or in making decisions on whether to enter a new market. Determination of the demand forecasts is done through the following steps:

Determine the use of the forecast. Select the items to be forecast. Determine the time horizon of the forecast. Select the forecasting model(s). Gather the data. Make the forecast. Validate and implement results.

QUARTERLY DATA OF WORLDCALL TELECOM

PERIOD 31 March 2006 30 June 2006 30th Sep 2006 31 Dec 2006 31st March 2007 30 June 2007 30 Sep 2007 31 Dec 2007 31 March 2008 30th June 2008 30 Sep 2008 31st Dec 2008. 31 March 2009 30th June 2009 30th Sep 2009 31 Dec 2009
st st th st st th th st th st

SALES (millions) 644.24 4.36 1.095 2.097 3.1998 4.3125 1.1853 2.2907 3.3080 4.5081 1.3448 3.0914 1.8048 3.9899 6.0449 8.4082

Quarterly Data 31st March 2006 30th June 2006 30th Sep 2006 31st Dec 2006 31st March 2007 30th June 2007 30th Sep 2007 31st Dec 2007 31st March 2008 30th June 2008 30th Sep 2008 31st Dec 2008. 31st March 2009 30th June 2009 30th Sep 2009 31st Dec 2009

Sales (y) 644.24 4.36 1.095 2.097 3.1998 4.3125 1.1853 2.2907 3.3080 4.5081 1.3448 3.0914 1.8048 3.9899 6.0449 8.4082 y= 695.28

Time (t) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 t = 136

(t-t) -7.5 -6.5 -5.5 -4.5 -3.5 -2.5 -1.5 -0.5 0.5 1.5 2.5 3.5 4.5 5.5 6.5 7.5

(y-y) 600.78 -39.1 -42.37 -41.36 -40.26 -39.15 -42.27 -41.17 -40.15 -38.95 -42.12 -40.37 -41.66 -39.47 -37.42 -35.05

(t-t) (y-y) -4505.85 254.15 233.035 186.12 140.91 97.86 63.405 20.59 -20.075 -58.43 -105.3 -141.295 -187.47 -217.09 -243.23 -262.88 = -4745.55

(t-t)2 56.25 12.25 0.25 20.25 42.25 6.25 2.25 30.25 30.25 2.25 6.25 42.25 20.25 0.25 12.25 56.25 = 340

Forecasted (y) 148.09 134.12 120.19 106.24 92.29 78.34 64.39 50.44 36.49 22.54 8.59 -5.37 -19.32 -33.27 -47.22 -61.17

Let us find the value of Y & then forecasted Y: y = y / n y = 695.28 / 16 y = 43.46 t = t / n t = 136 / 16 t = 8.5 b = (t-t) (y-y) / (t-t) 2 b = -5007.425 / 404 b = -13.95 a = y - bt a = 43.455 (-12.395) (10.75) a = 35.27 + 133.25 a = 162.035 Y = 162.035 - 13.95t

Forecasted Y in 2010: Quarterly Forecasting 2010_____ Ist quarter 2010_____ 2nd quarter 2010_____ 3rd quarter 2010_____4th quarter 17 18 19 20 Time ( t ) Forecasted (Y) -75.115 -89.065 -103.015 -116.965

Explanation:
The above table shows that the trend in the values of forecasted sales(Y) on quarterly basis is in decreasing order & we say that in a same trend.

Seasonal Variation Method:

Quarters 2006 1 2007 1 2008 1 2009 1 2006 2 2007 2 2008 2 2009 2 2006 3 2007 3 2008 3 2009 3 2006 4 2007 4 2008 4 2009 4

Actual Sales 644.24 3.1998 3.3080 1.8048 4.36 4.3125 4.5081 3.9899 1.095 1.1853 1.3448 6.0449 2.097 2.2907 3.0914 8.4082

Forecasted Sales 148.9 134.135 120.185 106.235 92.285 78.335 64.385 50.435 36.485 22.535 8.585 -5.365 -19.315 -33.265 -47.215 -61.165

Actual / Forecasted 4.350 0.024 0.028 0.017 0.047 0.055 0.070 0.079 0.030 0.053 0.157 -1.127 -0.109 -0.069 -0.065 -0.137

Total Values __________ __________ __________ 4.419 _________ _________ __________ 0.251 _________ _________ _________ -0.22175 _________ _________ _________ -0.095

Hence the forecasted values on quarterly basis is:

QUARTER_1 = 4.419/ 4 = 1.10475 QUARTER_2 = 0.251 / 4 = 0.06275

 QUARTER_3 = -0.887 / 4 = -0.22175 QUARTER_4 = -0.38 / 4 = -0.095

Multiply these values with forecasted (Y) Quarterly:

Quarter _17 = -75.115 (1.1047) = -82.983 Quarter _ 18 = (89.065) (0.06275) = -5.588 Quarter _ 19 = (-103.015) (-0.022175) = 2.284 Quarter _ 20 = (-116.965) (-0.095) = 11.11 When we multiply these values we come to know that trend in the values again same.

Reference list:
Blattberg, Robert C., and Scott A. Neslin. Sales Promotion: Concepts, Methods, and Strategies . Prentice Hall, 1990. Lodish, Leonard M. The Advertising and Promotion Challenge . Oxford University Press, 1986. Quelch, John A. Sales Promotion Management . Prentice Hall, 1989. Schulz, Don, et. al. Sales Promotion Essentials. NTC Business Books, 1997. Tellis, Gerald J. Advertising and Sales Promotion Strategy. Addison-Wesley, 1997. "About the Advertising Standards Authority". http://www.asa.org.uk/asa/about/. Retrieved 2008-10-10. "A short guide to what we do". http://www.asa.org.uk/asa/about/short_guide/. Retrieved 2008-10-10.

"The CAP Code: substantiation rule". http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489. Retrieved 2008-10-10. "The CAP Code: truthfulness rule". http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm? clause_id=1502. Retrieved 2008-10-10. "Close-up: Confident Parker settles into the ASA hot seat". LexisNexis. 2009-07-17. http://www.allbusiness.com/marketingadvertising/marketing-advertising-channels/12603037-1.html. Retrieved 2010-09-29. "History of Ad Regulation" Information on the history of advertising regulation on the ASA website "Atheist bus ad campaign is not in breach of the Advertising Code". ASA. 2009-01-21. http://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+c ampaign+not+in+breach+of+advertising+code.htm. Retrieved 2009-01-21. "Atheist ads 'not breaking code'". BBC. 2009-01-21. http://asa.org.uk/Complaints-and-ASAaction/Adjudications/2009/7/Israeli-Government-TouristOffice/TF_ADJ_46568.aspx 'ASA Adjudication on Israeli Government Tourist Office' "ASA Non-broadcast Adjudication: Apple Computer UK Ltd". ASA. 2004-06-09. "UK iPhone Ad Banned for False Advertising". August 29, 2008. "ASA Non-broadcast Adjudication: Microsoft Ltd". ASA. 2004-08-25. Ferriman, Annabel (13 February 1999). "Advertising Standards Authority finds against Nestl". BMJ 115 (7181): 318:417. doi:10.1542/peds.2004-2491. PMID 9974443. "L'Oreal rapped over Penelope Cruz mascara ads". Reuters. 2007-07-25. Best of

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