KATHRYN C.

SLOAN
Milford, New Hampshire 03055-3510 Cell: 603-321-8519 kathryncsloan@gmail.com

MARKETING PROGRAMS AND COMMUNICATIONS MANAGER

Accomplished professional with exemplary global marketing and communications experience. Highly effective blend of expertise in lead generation and customer engagement. Strengths in target marketing, eMarketing, and project management. Excels in producing results beyond expectations. Strategist, change leader, and driving force behind communications and building brands that promote revenue and profit growth, increasing visibility and establishing company leadership. Persuasive communicator with excellent leadership and team management skills.

Marketing Programs Marketing Communications eMarketing Product Marketing Client Programs Demand Management Project Management Lead Nurturing Customer Engagement PR Management Analyst/Press Relations Branding SEO Product Launch Event Management Channel Development Strategic Planning Needs Assessment Trend/Statistical Analysis

KEY ACCOMPLISHMENTS
+10% immediate increase in lead generation and 25% increase in qualified leads, implementing strategies utilizing trend analyses, eMarketing and lead nurturing. 15% increase customer programs activity and 20% increase in program growth within one quarter - exceeding projections after instituting a closed-loop process. 20% reduction in expenses and 30% increase in productivity after implementing a go-to-market strategy. Doubled qualified program participants through eMarketing, outreach and public relations planning; 25% increase in program participation. Achieved 30% increase in staff job productivity and 40% cost reduction through program analysis and new database implementation. 65 annual events, speaker engagements and promotions to key vertical forums, successfully building sales pipeline.

PROFESSIONAL EXPERIENCE
MARMON UTILITY LLC, Milford, New Hampshire 2011-Present
Hendrix Cable & Wire and Kerite businesses Manufacturer of electrical cable, products and services

CONTRACT Marketing Programs / Research Analyst, Employed through The Nagler Group Developed comprehensive customer engagement program plan. Conducted a customer survey that received 45% participation exceeding expectations - and established a baseline customer affinity index for multiple businesses. Presented summary and detailed analysis related to company/product/services, business development and quality. Established an Enterprise Feedback Management model for a closed-loop process and measurement metrics for customer engagement and lead generation marketing tactics.

MARKETING TRANSITIONS, LLC, Gulfport, Florida 2010- 2011

Start-up marketing firm servicing community businesses

CONSULTANT Marketing Programs and Business Development Developed business plan for new marketing firm. Produced and managed marketing initiatives and lead generation programs for B2C and B2B clients.

MILLIPORE CORPORATION, Bedford, Massachusetts 2010

Bioscience research and biopharmaceutical manufacturing (company acquired by Merck KGaA)

CONTRACT PR Marketing Communications Manager (Bioprocess Division), Employed through Manpower Crafted and managed press releases, product announcements, communications plan and project calendar. Developed statistical summaries, post-program reviews and ROI analyses. Managed external agency services.

EKTRON, INC., Nashua, New Hampshire 2009- 2010

Content management software business - privately owned

Customer Marketing Programs Manager Managed and produced marketing programs for customer engagement programs (doubling participation) that enhanced client relationships, increased customer satisfaction and reduced the sales cycle. Increased awareness and company brand leadership through messaging, collateral, press, direct marketing initiatives and social networking for companys target markets: healthcare, higher education, government, retail and business services. Established a closed-loop processes and integrated lead nurturing marketing. Supported analyst briefings (Forrester, Gartner) achieving placement in the Gartner Magic Quadrant.

KATHRYN C. SLOAN Page 2 kathryncsloan@gmail.com

SOAPSTONE NETWORKS, INC., Billerica, Massachusetts 2007-2009
Start-up, network & communications business (company acquired by Extreme Networks)

Marketing Programs & Communications Manager Defined and implemented marketing strategies. Produced integrated eMarketing programs, product marketing, events, public relations, press, communications, (internally and externally) client programs and market outreach. Developed sales enablement tools, messaging and campaigns for product marketing, new product rollouts, target marketing, branding, promotion, and partner programs to drive global branding and differentiation in the marketplace. Administered and maximized $2 million annual budget. Managed indirect staff and contracted external public relations, promotions and marketing agencies. Initiated media, investors and analysts briefings. Achieved award for top new technology companies to watch in 2007 and named to the Globe 100 in 2008. Spearheaded channels partner marketing program - service level agreements, guidelines and materials for joint marketing. Developed product marketing, outreach and press for worldwide industry events capturing the 2007 New Product of the Year Award from TMC Communications. Incorporated a joint solutions selling campaign for Telecommunications Management (TM) Forum Association Technology Innovation where press/analysts named the company as an industry innovator to watch. Crafted articles and bylines featured in XChange Magazine, Dittberner, Telecommunications Online, Light Reading Insider, GM Media Worldwide, PC News Weekly, Network World, and IDC.

MESSAGE SECURE CORPORATION, Lowell, Massachusetts 2005-2007

Managed security services (company acquired by Perimeter Internetworking)

Marketing Director Developed product marketing plans, initiated direct marketing programs and targeted communications to the financial and legal industry markets. Responsible for competitive summaries. Managed sales and marketing staff, and external services. Key contributor for Graham-Leach-Bliley Act (GLBA) federal regulatory compliance audit and committee member for regulatory oversight. Implemented programs that increased branding and awareness, strengthened customer satisfaction (98%) and increased trade press activity (doubled). Defined and implemented marketing strategies and creative tactics for communications, messaging, go-to-market plans that generated a 5% increase in market share.

ECORA SOFTWARE CORPORATION, Portsmouth, New Hampshire 2004-2005

Configuration auditing and software management

Marketing Programs and Communications Manager Spearheaded marketing strategies and tactics for vertical marketing (industries: manufacturing, healthcare, and communications; compliance: SOX, GLBA, HIPAA), lead nurturing, campaigns (online and direct mail), communications, press and product launches. Developed forecasts, analyses and metric summaries. Managed marketing and technical staff. Achieved 15% increased improvement in the sales process by creating cohesive lead nurturing practice. Generated 15% increase in qualified leads by establishing creative eMarketing programs: viral media and social marketing.

SOUTHERN NEW HAMPSHIRE SERVICES, Manchester, New Hampshire 2002-2003

Non-profit community action agency

Programs Manager Streamlined state-wide client programs resulting in 30% productivity increase and 40% cost reduction. Responsible for grant submission, program analyses and statistical summaries on a local, state and federal level.

COMPAQ COMPUTER CORP. (Formerly Digital Equipment Corporation), Marlborough, MA 1978-2001

Computer manufacturer

Marketing Programs Worldwide Manager, 1986-2001 Vertical focus: Federal, State & Local Government, education, networks/communications, OEM, retail/consumer and financial.

OTHER
Volunteer Coach and Event Coordinator, Special Olympics New Hampshire, Manchester Bowling 2009-Present Volunteer Career Counselor, Networking Moderator, Nashua Tech Net Group 2011-Present

Bachelor of Science in Business Management, CORLLINS UNIVERSITY, Santa Clara, California Associate of Applied Science in Business Management and Certificate in Marketing FRANKLIN PIERCE COLLEGE, Rindge, New Hampshire

EDUCATION

PROFESSIONAL AFFILIATIONS
Boston Product Management Association (BPMA) American Marketing Association eMarketing Association