JACOB JAMIL DAVIS

APT. 124 191 VINE STREET COLUMBUS, OH 43215

PHONE: 724.288.6467 JACOB.DAVIS.WH10@WHARTON.UPENN.EDU

EDUCATION The Wharton School, University of Pennsylvania, Philadelphia, PA August 2008 May 2011 Bachelor of Science in Economics (Concentration in Marketing) Conferred, May 2011 Relevant Coursework: Principles of Marketing New Product Management Consumer Behavior Contagious: How Ideas Spread Principles of Retailing Principles of Advertising Marketing Research Business Ethics SELECTED WORK EXPERIENCE Holland Services, Fort Worth, TX January 2011 Present Independent Contractor Served as office IT provider, implementing, managing, and maintaining servers, network drives, and overall connectivity Conducted research on land ownership, ascertaining qualifications and best practice for leasing the land, and communicating with landowners to sign lease Created and produce structured packets detailing the oil and gas leasing history and all pertinent, ancillary documents to individual plots and tracts of land Barnes & Noble College Booksellers, Philadelphia, PA January 2011 May 2011 Campus Representative Primary liaison between the Penn Bookstore, Barnes & Noble Campus Booksellers, and the undergraduate committee Planned, developed, marketed, and managed three large scale on-campus events garnering an average of 300 student attendees, as well as numerous smaller campaigns Promoted multiple campus programs and initiatives through innovative and interactive marketing campaigns utilizing Facebook, Twitter, email, and on-site giveaways Macys Inc, New York, NY June 2010 August 2010 Mens Merchandise Marketing Intern Co-Captained Holiday 2010 Celebrity Gifts marketing and advertising strategy, pitching and signing five celebrity brands onto the initiative while developing branding, promotional, and placement plans with expected sales of $225 million Designed, structured, and planned the mens section for twenty-nine Macys national catalogs, brochures, and foldouts Developed and presented comprehensive new fashion watch line introduction with $3.6 million first-year expected return Dicks Sporting Goods, Pittsburgh, PA May 2009 August 2009 Merchandising Buying Intern Researched and developed 2010 online assortment and marketing strategy pertaining to the cycling department Presented online strategy to senior level management, leading to online growth projections of 45% Developed and presented comprehensive online competitor analysis, creating leverage in regards to suppliers and vendors Coordinated with multiple teams to resolve issues concerning ordering, shipping, marketing, and store operations LEADERSHIP EXPERIENCE International Fraternity of Delta Sigma Pi May 2009 January 2011 President, Vice-President of Fraternal Services Developed robust branding strategy to begin changing campus-wide perception with large scale, marquee events and partnerships with over five student organizations Created two additional executive positions and instituted junior executive board to oversee multi-pronged branding strategy Created new brotherhood interaction program, increasing participation in social activities by 25% ACTIVITIES AND INTERESTS Activities: International Fraternity of Delta Sigma Pi, Marketing Undergraduate Student Establishment, American Marketing Association, Intramural Football, Intramural Basketball, Intramural Soccer, National Scholars Honor Society, Duquesne Integrated Honors Society, Duquesne Honors College Interests: Literature, Writing, Pittsburgh Steelers, College Basketball, Lost (Television Series), Mad Men (Television Series), Music LinkedIn: www.linkedin.com/in/jacobdavis