Princess U.

Piezas
I. DEFINITION OF TERMS:

1. Sales is the act of offering a product or service in exchange for a consideration, usually monetary, with the intention of gaining profit, and not merely return of capital. It is also a straightforward concept which involves persuading a customer to buy a product. It is the completion of a commercial activity. 2. Marketing is the process by which a product or service originates and is then developed, priced, promoted, and distributed to consumers. Marketing concentrates primarily on the buyers, or consumers. Marketing includes planning, organizing, directing, and controlling the decisionmaking regarding product lines, pricing, promotion, and servicing. Thus, marketing is a total system of business activities designed to plan, price, promote and distribute want-and-need satisfying products to target markets in order to achieve organizational objectives. It is also the provision of goods or services to meet consumer needs. 3. Discounts are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form). 4. Promotion refers to the provision of required information to the prospective customers so that they are persuaded to buy. It means getting the right message to the right people. It involves personal selling, advertising and sales promotion. 5. Advertising is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services, by an identified sponsor. Advertising consists of visual or oral messages addressed to selected publics or consumers for the purpose of information and influencing them to buy products or services, or to act or to be inclined favorably toward ideas, persons, trade marks or institutions. Advertising is a way of bringing information idea or event to the consumers. The information is transmitted by means of printed word or over the air. It may be presented as a simple statement of fact, or as is more frequently the case, in colorful or even emotional language. It operates at three levels it informs, it persuades and it reinforces. 6. Personal selling involves the use of the services of salesmen or agents to influence the buyers purchasing decision. This promotion approach requires face-to-face contact between the companys sales person and the prospective customer.

Furthermore, personal selling refers to the direct face-to-face communication between sellers and prospective buyers. Exhibits refer to the display of products publicly. It can also refer to a collection of art or objects on display for the public to see; or it may pertain to a large-scale public showing, as of art objects or industrial or agricultural products. 7. Exhibits refer to the display of products publicly. It can also refer to a collection of art or objects on display for the public to see; or it may pertain to a large-scale public showing, as of art objects or industrial or agricultural products. 8. Sponsorships is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. Sponsorships can also deliver increased awareness, brand building and propensity to purchase. It is also a form of advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Examples of sponsorships vary widely, as the whole point is to establish a more unique advertising opportunity than afforded by typical rotating advertisements. They may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on. An example would be a business firm or other agency that alone or with others pays the costs of a radio or television program on which it advertises or promotes something 9. Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. II. What is Restaurant Sales Marketing?

Restaurant sales and marketing refers to the selection of the right strategies and marketing campaigns that may be applied to the restaurant business with the goal of increasing sales. There are several components of successful restaurant marketing. This isn't an all inclusive list, but some top strategic marketing issues include: branding, positioning, due diligence, menu mix and training. Theres also four ways to increase restaurant sales. These are new trial, frequency, check average and party size.

III.

The 5 Ps of Marketing:

The Product. This refers to the tangible commodity or the intangible service that the company offers for sale to customers. The Price. This refers to the amount of money the customer must part with to avail of the use of the product. The price must be set to entice the customer to buy the product offered for sale. The Promotion. This refers to the provision of required information to the prospective customers so that they are persuaded to buy. Promoting a companys product may involve any or all of the following: Personal selling involves the use of the services of salesmen or agents to influence the buyers purchasing decision. This promotion approach requires face-to-face contact between the companys sales person and the prospective customer. Mass selling involves the simultaneous persuading of large numbers of buyers to buy the companys products. The paid form of mass selling is called advertising and the unpaid form is publicity. Sales Promotions involve promotions, discounts and incentives. The Place. Making the companys products available in the right location, quantity, and the time is the concern of the place variable in marketing. Products are made available to the customers through the channel of distribution, the physical link between the manufacturer and the buyer. The People. This refers to how your level of service and the expertise and skills of the people who work for you can be used to set you apart from your competitors.