Professional Documents
Culture Documents
PepsiCo, the world leader in convenient foods and beverages, welcomes you to a community of over 195,000 employees spread over more than 200 countries and territories across the globe with annual revenues in excess of $ 42 billion. PepsiCos mission is to be the worlds premier consumer Products Company focused on convenient foods and beverages. The company seeks to produce healthy financial rewards to investors as it provides opportunities for growth and enrichment to its employees, business partners and the communities in which it operates. PepsiCo now has many global brands, which include: Pepsi-Cola, Diet Pepsi, Mountain Dew (Diet & Regular), Gatorade, Walkers, Lays Potato Chips, Doritos Tortilla Chips, Tropicana Pure Premium Orange Juice, 7-UP (Outside USA), Cheetos Cheese Flavoured Snacks, Quaker Cereals, Aquafina Bottled Water, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, Sierra Mist (Diet & Regular) and Fritos Corn Chips. Founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown to become the countrys largest selling soft drinks company as well as dominant player in the snack food segment (Frito-Lay is the leader in the branded potato chips market). To support the operations are the groups 38 bottling plants in India, of which 16 are company owned and 22 are franchisee owned. As part of its sustainable development initiatives, PepsiCo India has been a committed leader in the promotion of rain water harvesting, water conservation recycling and the reduction of effluent discharge. Thus, we seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
We, at PepsiCo, know that success takes the work of talented and dedicated people like you, who are committed to making an impact every day. Our goal is to capture and convey the excitement of being part of a dynamic, results-oriented company, with powerful brands and world class people. A career in the PepsiCo organization is intended to be an accumulation of challenging experiences over the course of many years - with each experience contributing to the growth of the individual and organization. Each individual occupies a special place in the organizational framework and carves out a role beyond his listed job responsibilities. In this context the following is your unique position in the framework:
Customer Executive
Purpose
To strive to enhance market share of Pepsi range (including Aquafina), penetration and visibility in a given territory and resolve matters with the Distributors, DSMs and Accounts Key Challenges: Maintaining the market share Generating volume growth Achieving the AOP
Key Responsibilities:
1. Distributor Management: Sourcing and Appointment of Distributors as and when required Motivating and Coaching the Distributor Team and handholding where required Handling distributor issues with regard to claims and ROI Building of good rapport as well as controlling the distributor Team Taking care of route operations, market scheming and breakages at the Godown Manage stock levels to ensure continuous availability and regular rotation
2. Driving Volume and Growth in the given Territory: Managing Primary and Secondary sales Operation of trade schemes within the allotted budget Appropriate distribution across the territory Taking care of High Volume Accounts (Top Customers) Recognizing Selling opportunities Identify and target new accounts Striving for channel growth like Eatery and Grocery Effectively communicating the strategies through gate meetings Geographical Information System (GIS) implementation across the territory (for the up-country CEs) Installation and Re-Deployment of Equipments in the Accounts subjected to volumes and other Proposing for discount to the Accounts as necessary. Driving of Marketing and Growth initiatives Dealing with consumer complaints effectively upholding Pepsi Co values and integrity
3. Merchandising and Promotion Manage stock levels to ensure continuous availability and regular rotation Fill and rotate all shelf, displays and equipment to Pepsi-Cola Company standards Properly price product Utilize point of purchase material
4. System Compliance: Maintenance of Sales Tools including Execution Planner, Coaching Calendar, Territory Score Board, One-With-One, Work-With and Blue Book
5. Channel Management Awareness of various channels like grocery, eateries etc Awareness of upcoming channels like Modern Trade and how to tap them effectively On boarding of particular channels to our existing channel-specific schemes
6. Managing/ developing his team Coaching of RAs Effective guidance and handholding to the merchandisers Being a communication channel between the company and the Distributor Salesmen. Allotting clear responsibilities to team members- assigning targets etc. Ensuring TSB completion and mid month target evaluation.
Skills and Behavioral Attributes Communication Skills Negotiation Skills People management skill Time Management Critical Thinking Instructing Analytical Ability Team Building Capability Establishing and Maintaining Interpersonal Relationships Self Confidence Organization Fit Physically Fit Mobility Constraints Leadership Skills Pepsi way of business and operations- Make; Sell; Deliver Marketing and Sales Industry Know-how Basic Computers English and local Language
Distributor Business ASDOS functioning Problem Sensitivity Aggressiveness Target Oriented Sales Aptitude
Future Opportunities
When thinking about new opportunities and potential moves, we typically consider five factors. These are: proven results, leadership capability, functional excellence, knowing the business cold and key experiences. These elements are evaluated against the current set of opportunities and our longer-term commitment to growth and development of our employees.
Critical Experiences
Being open towards various opportunities and situations to gain career-building critical experiences.
Sustained Growth Empowered People --- Responsibility and Trust Taste the Success at PepsiCo ---