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About afaqs! Worlds largest website in the advertising, media and marketing space; for Media Trade Marketing.

afaqs! was established on September 28, 1999 with a simple objective - to make easier the lives of professionals in advertising, media and marketing by fulfilling their information needs. That quest has turned afaqs! into India's largest site in its space. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server. yeh wiki pedia se mila Sent at 5:12 PM on Thursday

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumers. A clear advantage consumers have with online advertisement is the control they have over the item, choosing whether to check it out or not.[1] Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, on platforms such as Facebook, Twitter, or Myspace has received increased relevance. Web-87related advertising has a variety of sites to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue.[2] For the year 2012, Jupiter research predicted $34.5 billion in US online advertising spending.

The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.

CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and

gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance)[3] advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the sellers web site conversion funnel. The following are common variants of CPA: Scope: Aside from the control process, the following metrics are implemented:

Time management Accurately measures the tasks and the fraction of time needed for each task. Call management Plan for customer interaction accounts for the fraction of command center reps that comply with the process and have successful calls. Opportunity management If the process is followed correctly then a sales opportunity exists. The fraction of command center reps that use the tools, comply with the objective are all measured. Account management For multiple opportunities with a customer the account is measured by the tools, process, and objectives. Territory management For monitoring the account, the territory is measured by the number of account reps and perspective versus active customers. Sales force management Process includes training, IT systems, control, coaching, and is shared across several people and departments.

Ad Conceptualization and definition for the client Ability to conceptualize and define the project based on historical MIS data Launch and Promotion for the client Ability to track all the expenses and analysis with respect to enquiry and finally sale generation Pre-Sales Enquiry Management for the client Ability to record almost all details and do a proper management to improve conversion ratio

Sales Management for the employee Ability to manage bookings, with proper authorization and ensure timely delivery of documents like buyer agreement, allotment letter etc Post Sales Management for employee and for the client Ability to generate reports

Post Sale Management Update construction status details Generate and print demand notices Record demand notices sent details Interest calculations for delay payments Collect payments and print daily receipt list for finance department Update broker ledger for commissions Generate list of receipts for finance department Send reminders I, II and III Initiate cancellation process Transfer of property Advantages to the marketing manager Understanding the economic structure of an industry Identifying segments within a market Identifying a target market Identifying the best customers in place Doing marketing research to develop profiles (demographic, psychographic, and behavioral) of core customers

Understanding competitors and their products Developing new products Establishing environmental scanning mechanisms to detect opportunities and threats Understanding one's company's strengths and weaknesses Auditing customers' experience of a brand in Developing marketing strategies for each of one's products using the marketing mix variables of price, product, distribution, and promotion Coordinating the sales function with other parts of the promotional mix, such as advertising, sales promotion, public relations, and publicity Creating a sustainable competitive advantage Understanding where brands should be in the future, and providing an empirical basis to write marketing plans regularly to help get there Providing input into feedback systems to help monitor and adjust the process Strategic advantages Sales force automation systems can also create competitive advantage: As mentioned above, productivity can increase. Sales staff can use their time more efficiently and effectively. The sales manager can become more efficient and effective (see above). This increased productivity can create a competitive advantage in three ways: it can reduce costs, it can increase sales revenue, and it can increase market share. Field sales staff can send their information more often. Typically information can be sent to management after each sales call, rather than daily or weekly. This provides management with current information, which they can use while it is more valuable. Management response time can be greatly reduced. The company can become more alert and agile. These systems could increase customer satisfaction if they are used with wisdom. If the information obtained and analyzed with the system is used to create a product that matches or exceeds customer expectations, and the sales staff use the system to service customers more expertly and diligently, then customers should be more satisfied with the company. This can provide a competitive advantage because customer satisfaction leads to increased customer loyalty, reduced customer acquisition costs, reduced price elasticity of demand, and increased profit margins.

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