Dawn Romvari-Mihalyi______________________

Experience Marketing Manager, Consultant, NY, NY

August 2009 Present Develop marketing objectives and creative strategies for promotional campaigns. Review, proofread, edit materials for accuracy, consistency of brand execution and quality of copy. Create proposals and presentations to acquire new business. Monitor and analyze market and competitive trends. Complete projects on time and within budget.

Telephone 917-208-7366 Email dromva@yahoo.com LinkedIn Web site http://xrl.us/bh4smu Address Forest Hills, NY 11375

Marketing & Advertising Expertise

Operations Project/ Brand/Acct Mgmt Account Planning Analytics Strategy Creation & Implementation Testing Client Presentation Research & Reports Proposals

Senior Account Executive, Innovyx, Inc., NY, NY

March 2009 July 2009 Developed strategies to increase ROI. Analyzed response rates and developed presentations for existing and new clients. Defined, set-up and implemented processes and procedures. Oversaw and managed the client relationship on an executive level. Worked closely with lead developers and IT department to ensure the import and export of files were completed on time. Ensured the creative supported best practices guidelines and maintained the integrity of the brand. Managed the Account Executives. Ensured timelines and budgets were met.

Industries
Telecommunications Pharmaceutical Insurance Financial Consumer Goods Publishing Construction

Marketing Mgr., White House Painting & Decorating, Rich. Hill, NY

January 2006 February 2009 Designed and wrote copy for web site, newsletters and direct mail. Implemented marketing initiatives to increase company profits by launching various direct mail and digital ad campaigns.

Clients
AT&T Wireless Novartis Globe Life & Accident Insurance Company White House Painting & Decorating Francesco Rinaldi Cablevision Systems Corp. Visiting Nurse Service of NY

Marketing Mgr., Direct Marketing Advertising Dist., Hicksville, NY

August 2004 January 2006 Defined, developed and set-up workflow procedures within the agency. Analyzed testing results and response rates. Initiated kick-off meetings to discuss strategy and goals of new creative with Clients. Wrote and edited copy and maintained schedules. Key contact for Clients and Internal Staff for the management, update and status of all creative. Managed the Marketing Coordinator and Assistant. Oversaw the routing of all creative, reviewed and proofed each deliverable against the objectives and strategies supplied by Clients against the current brand communication policies, graphic standards and quality control. Conducted daily meetings with Studio Director, Production department, Copywriters and Art Directors to review creative, discuss timelines and budgetary costs. Responsible for the printing of 100-150 million direct mail pieces per month.

Digital Marketing
Web sites Email Social Media Mobile TV & Radio

Traditional Marketing
Print Ads Brochures Collateral Direct Mail

Dawn Romvari-Mihalyi______________________
Marketing Mgr., Quinn Fable Advertising, NY, NY
June 2003 August 2004 Analyzed and discussed strategy and goals with clients. Wrote creative briefs and developed schedules. Key-point person for Account Executives, Creative and Production departments. Supervised the Coordinator. Wrote and supplied letter shop instructions and files for migration efforts to Clients and letter shops. Completed projects on time and under budget.

Software
PC Mac MS Word MS Excel MS Project MS Powerpoint MS Outlook OpenOffice

Account Executive, KPC: Christopher Thomas, Melville, NY

November 2002 June 2003 Wrote creative briefs. Surveyed the Clients needs and communicated them to the Copywriters and Art Directors. Developed brochures for Clients to further sales and create product awareness. Ensured aims, goals and objectives were accomplished in accordance with outlined priorities, deadlines and budget. Developed schedules and updated daily status reports.

Assets
Detail Oriented Organized Decisive Solution Based Multi-tasker Sense of Humor

Likes
Accountability Solutions Initiative Out of the Box Ideas Enthusiasm People Work Keeping Busy

Marketing Coord., Cablevision Systems Corp. Inc., Bethpage, NY April 2001 November 2002
Planned, directed and coordinated activities of designated projects. Developed schedules, budgets and timelines. Coordinated the successful simultaneous development of several projects. Prepared weekly project status reports for management. Key point person for cross-department communication between Creative Services, Studio, Marketing, Events & Promotions, Production and Legal departments. Proofread, routed, and released all materials regarding TV spots, live reads, newspaper insertions, direct mail, web site materials and collateral items.

Education
The City University of NY Brooklyn College, Flatbush, NY B.A. History Graduated 1998

Senior Operations Coord., Simon & Schuster, Inc., NY, NY

November 2000 April 2001 Gathered information needed for signing meeting packet, which included prior sales data, distinct quantities, title agenda, commitment form and budgetary information. Prepared monthly warehouse agenda consisting of display and promotional items. Tracked all new and unreleased titles ensuring the agreed upon delivery/release dates were met and all materials were delivered to said locations.

Coord., Simon & Schuster, Inc., NY, NY

January 2000 November 2000 Oversaw the production of approximately 300 titles from manuscript to bound book. Tracked all cross-department materials relating to Production, Designers, Editorial, Publicity and Sub-right departments. Assigned manuscripts and page proofs to freelancers.