Professional Documents
Culture Documents
MILIND PURAV-36 ROSHAN FERNANDES-37 PALAK SHAH-38 NILESH MISHRA-39 SAURABH TIWARI-40 PANKAJ GOYAL-41
What Is Monopoly
A firm is considered a monopoly if It is sole seller of its product Product does not have close substitutes.
INDIAN RAILWAYS
Indian Railways is 150 year old
It is largest railway system in world under one management
It is a lifeline of country
It is biggest civilian employer in the world
Ministry of Railways
Minister of Railways
Railway Board
Financial Commissioner
General Manager
Production Units
Member Traffic
Member Staff
Member Stores
When Lalu Prasad Yadav was the minister of the Indian Railways .The Indian Railways had registered a record profit of Rs 13,431 crore in 2007-08. When Mamta Banerjee has been selected as the minister of Indian Railways (2008-10) .The Indian Railways had registered a huge decline in the profit compared from last years it was declined about 93 % of the previous budget (2007-08) the railway mapes a profit of Rs.951 crore only.
SWOT ANALYSIS
Strengths
the Biggest Company in the world in terms of employee strength. connects different cities and countries. luxurious and affordable to common man. Technological advancement Commercial Advertisement Palace on Wheels is a major part of income.
Introduction
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.
Logo Evolution
Corporate Missions
Mission
Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life
In their scientific innovation to meet consumer needs they will respect the concerns of their consumers and of society. They will work on the basis of sound science applying rigorous standards of product safety.
Innovation
Vision
The four pillars of our vision set out the long term direction for the company where we want to go and how we are going to get there: We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
Nationwide Coverage
Monopoly
Largest FMCG Co. in India 20 distinct categories # home and personal care products # food and beverages Manufactured by 40 factories across India Combined volume of 4 million tonnes Sales of Rs 10,000 crores 51.55% of equity held by parent Co. Unilever >> rest distributed among 380,000 individual shareholders and financial institutions Distribution reaches 6.3mn retail outlets and 45000 Shakti entrepreneurs serving across 1,00,000 Villages Golden super star trading house
Popular Brands
BATHING SOAPS: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears and Rexona LAUNDRY ITEMS: Surf Excel, Rin and Wheel SKIN CARE: Fair & Lovely, Ponds and Vaseline HAIR CARE: Sunsilk and Clinic ORAL CARE: Pepsodent and Close up DEODORENTS: Axe and Rexona COSMETICS: Lakme AYURVEDIC: Ayush TEA: Brooke Bond and Lipton COFFEE: Bru FOOD: Kissan, Annapurna and Knorr ICE CREAM: Kwality Walls
Product Sectors
Soap Food Detergents
Deodorant s'
SECTORS
Health care
Oral Care
Hair care
Cosmetics
Product Portfolio
Performance Culture
More Stretch
More Differentati on
Comprehensive Framework
3+1 Goals
More Rewards
Market Share
STRATEGY DELIVERING RESULTS Premium Skin Lightening Hand and Body Wash
180 160 140 300 250 HUL Market Share 200 150 HUL Market Share
120 100 80
60 40 20 0 2008 2009 2010 2011
100
50 0 2008 2009 2010 2011
Hair Conditioners
45 40 35 30 25 HUL 200
Face Wash
180
160 140
120
100 80 60 40 20 0
HUL
20
15 10 5 0 2008 2009 2010 2011
Market Size
Market Size
Winning Today
Leverage Brand Portfolio and consumer understanding to develop wining mixes by Straddling the pyramid & deploying full portfolio Driving consumption and penetration opportunity Step up Execution focus Cash,Cost and Service Speed
Winning Tomorrow
Winning with brands and innovation Winning in the market place
Delivering superior product,design,branding and marketing Bigger,better,faster innovations Appeal to more consumers across needs and price points
Sustainable Growth
Winning through continous improvement Winning with the people
Lean,reponsive and consumer led value chain Drive return on brand support Agile, cost competitive organization
Organization and diverse talent pipeline ready to match our growth ambitions Performance culture which respects our values Leveraging our operating framework for competitive advantage
HUL a Monopoly
HLL SALES =100(INDEX)
120 100
80
60 40 HLL SALES =100
Taken Hul Sales index as 100
20
0
FMCG COMPANY
Pricing strategy
Market Strategy : Market Strategy In the early years, Sunsilk focused much of its marketing attention on gaining international presence. A new campaign was launched to recruit younger users. The new products focused on hair color, texture, feeling, dryness, etc. The updated Sunsilk campaign, "Get Hairapy", followed the same strategy, marking a bold move towards users in their 20s and upwards said to be in their "quarter-life crisis". Pricing : Pricing The present strategic move is designed to offer a similar consumer value to users of shampoo bottles. Thus, the 125 ml pack for Rs 50 has been converted into 100 ml pack at Rs 37; the 250 ml pack at Rs 100 will now be 200 ml at Rs 70. The steepest cut has been effected in the 400 ml pack size which will now cost Rs 25 less at Rs 125.
Swot Analysis
STRENGTH Strong brand portfolio, price quantity and variety Innovative aspects Presence of established distribution networks in both urban and rural areas Social base of the company Corporate social responsibility WEAKNESS Me -too products which illegally mimic the labels and brands of the established brands Low export levels High price of some products High advertising costs
Swot Analysis
OPPORTUNITIES Large domestic market over a billion population Changing lifestyles and rising income levels, i.e. increasing per capita income of consumers Export potential and tax and duty benefits for setting export units THREATS Tax and regulatory structure Mimic of brands Removal of import restrictions resulting in replacing of domestic brands Temporary slowdown in economy can have impact on FMCG industry