Professional Documents
Culture Documents
the Kemper would like to visitors to a valuable community asset that presents a growing permanent collection, special exhibitions, and community outreach programs to an audience of all ages and levels of interest.
Welcome
as the director, Rachel blakburn cozad welcomes visitors to a valuable community asset that presents a growing permanent collection, special exhibitions,
and community outreach programs to an audience of all ages and levels of interest.
One of the great currents in the contemporary experience of art is that it seems to come out of the experience of the author. - Anish Kapoor
198991
1994
Bebe and Crosby Kemper added to the Kempers contemporary art collection.
1963
Charlotte Crosby Kemper collection dedicated to KCAI Later the Kemper was born and would develope.
1992
Architect Gunnar Birkerts designed museum
1987
This timeline shows a brief history of the museum.
MISSION
At the Kemper, we believe that the arts foster exchange, debate, and greater understanding of the human experience. We aim for a wide audience to partake in this versatile, educational, and aesthetic experience that we have to offer.
The Kemper is all about the art. the experience. The interaction. the community.
VALUES
The primary objective of the Kemper Museum is to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art. Everything is centered around the art.
BOLD
VERSA
TILE
CON
TEMP
ORARY
EN
ER
GETIC
part of the exibility of the mark can be demonstrated by fact that the words kemper contemporary art and museum are be arranged in different orders.
T M O
the color of the brand mark takes on the color of the art.
The lettering of the brand mark is transparent which allows any artwork to become a part of the mark. Sometimes you have to be cautions of legibility of the brand mark.
Thats not a huge issue though because the the brand mark can be with or without imagery. even when its on a plane background, the color of the mark should still reect the color of the art.
TOUCH POINTS
These touchpoints show a few examples of how this system might be used.
TRASPORTATION
This particular mode of TRANSPORTATION is a unique, yet appropriate means of promotion for any art museum. The balloon itself looks like a piece of art, and is reminisent of a lazy sunny day a day in which a person might take the time to enjoy a work of art.
PROMOTIONAL
WWW.KMCA.COM 4420 WARWICK BLVD. KANSAS CITY, MISSOURI 64111
Public promotion and SIGNAGE of course important aspects of promoting an institution. This is a good opportunity to entice and inform any are potential visitors about the Kemper. The bold, visible brand mark and the vivid imagery should be hard to miss.
INVOICE LETTER
This example of an INVOICE LETTER demonstrates how the museum may effectively communicate important information, and at the same time, achieve its goal by sharing and promoting the most recent gallery exhibition.
BUSINESS CARD
The BUSINESS CARD is presented as a at business card with a unique brand mark arranged on it. But when you push on the edges, it unfolds into a dimensional shape, thus making a structure that contains and displays the art. Like a museum.
ENVELOPE
STATIONERY
The STATIONARY/ENVELOPEare examples of how the brand is both expressive and professional. With these artifacts, the identity of the Kemper is well identied. The intention is for the user to have a memorable experience, and in the case of the stationary, a sample of art which may be enjoy and entice any potential visitor or patron.
ABOUT
COLLECTION
EXHIBITIONS
CAFE SEBATIEN
MUSEUM SHOP
CURRENT EXHIBITION
WEBSITE
This Kemper WEBSITE always displays artwork. As there is always a new exhibition every month, the home-page gives a prieview of the current visiting artist(s) work.
Just for fun, i compared the kemper brandmark to other comperable museum logos. *click six times
Simply put, this brand is designed to showcase the energy and versatility of the Museum. It showcases the art, which is the soul of the museum.
Thank you.
thank you.