LYNN MARCH GREENWOOD, APR

Des Moines, IA 50321 CAREER SUMMARY Results-oriented executive with experience in internal and external communications, reputation and brand management, philanthropy, volunteer and employee engagement, social responsibility, marketing, digital communications, and issues and change management. Trusted advisor to C-suite executives. Highly effective creator of strategies that reach the head and the heart and engage a diverse range of stakeholders. Proven ability to convene the right people from across functions and organizations to solve problems. Demonstrated ability to build, restructure, expand, and coach high performance and interdisciplinary teams. Known as a strategic thinker who can lead groups with focus and energy in times of growth, change, crisis, or controversy. PROFESSIONAL EXPERIENCE WELLS FARGO & COMPANY, Des Moines, IA 2000 to 2011 Senior Vice President, Community RelationsAugust 2008 to August 2011 Developed and executed national and local philanthropy and community outreach strategies for issues such as homeownership, responsible lending, neighborhood blight, financial education, economic incentives for expansion, closures and restructuring of businesses, and expanding and contracting workforces. Raised $14.2 million in 2010 through team member contributions and in two years increased the donation rate by 13% from 50,000+ team members in two nationwide business groups. Doubled the funding for nationwide grants to assist neighborhoods hard hit by foreclosures. Increased partner satisfaction with Housing Foundation programs and services through improved processes, metrics, and reports. More than two thirds said the quality and quantity of service improved in 2009 and again in 2010. Overall rating was 4.6 (on a 5-point scale) in 2010. Developed new programs and launched electronic grant application process and online reporting. Improved analytics and coordinated $7.2 million in corporate grants and employee contributions in Iowa to schools and non-profits (human services, arts and culture, health, youth, and housing). Built mutual trust with elected officials and civic leaders through proactive communications. Senior Vice President, CommunicationsSeptember 2000 to August 2008 Managed a $10 million budget and a team of 80 who planned and implemented communications (including media relations, issues and crisis management, executive communications, team member engagement, online communications, web development, events, and community relations) to support Wells Fargos consumer lending businesses that provide products and services (home mortgages, home equity loans, credit cards, student loans, auto loans, global remittances and others) in 15+ countries. Generated more positive news coverage, and fewer negative stories, than competitors. Produced high team member engagement and readiness for change for culture, leadership, org structure, and process changes, including mergers and business transformations. Supported the business units with timely information to educate team members about products, procedures, pricing, and compliance requirements and enable them to acquire and retain customers and clients and improve customer satisfaction and cross-sell. Developed and executed effective communications to build and enhance a diverse and inclusive internal culture, attract and retain a diverse workforce, and grow business in diverse markets. Received business partner satisfaction ratings at or above 4 (on a 5-point scale). (515) 491-5747 nlynngreenwood@gmail.com

LYNN MARCH GREENWOOD, APR nlynngreenwood@gmail.com

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FEDERAL RESERVE BANK OF ST. LOUIS, St. Louis, MO Vice PresidentPublic Affairs 1994 to 2000 Managed a staff of 26 who provided external and internal communications, web development, financial education, event planning, and community outreach. Responsible for relationships with bankers, news media, business leaders, community groups, and government officials. Also served as Chair of the Public Information Sub-Committee for the Federal Reserve System and member of the 8th District Distributed Computing Task Force. Increased employee engagement and improved understanding of the Banks strategic direction by creating new forums for dialogue and launching real-time digital communications. Coordinated extensive Y2K crisis communication planning for the Federal Reserve System. A. G. EDWARDS & SONS, St. Louis, MO AVPPublic Relations Director 1991 to 1994 Managed media relations and shareholder communications to enhance and protect the firms reputation as well as promote the firms services to current and prospective clients. CORPORATE COMMUNICATIONS GROUP, Overland Park, KS VP, Account Services 1988 to 1991 Drove business growth by directing the work of seven account managers who developed and implemented public relations and marketing programs for companies and products in many industries. BARRENTINE LOTT & ASSOCIATES, INC., Washington, D. C. Vice President 1985 to 1988 Doubled the firms revenue in two years through effective marketing and news coverage of the firms services. Managed client relationships and provided consulting services in marketing and strategic planning. FREDDIE MAC, Washington, D.C. Director, Corporate Relations 1975 to 1985 Built and directed the communications department that provided media relations, employee communications, editorial services, speechwriting, and marketing communications. Served on the Strategic Planning and Product Development Committees. Met capital market investment goals more than a year ahead of schedule. EDUCATION M.A. and B.A. in Communications University of Maryland College Park, Maryland Workshops/conferences: Council on Foundations, Reputation Institute, and Boston College Center for Corporate Citizenship. Leadership development training: Center for Creative Leadership and Zenger Folkman. COMMUNITY SERVICE AND PROFESSIONAL ACTIVITIES Des Moines: Co-founder of the Business Volunteer Council. Cultural Co-Chair of the Greater Des Moines Partnerships Diversity Council. Represented Wells Fargo on the Asset Building Coalition, Jump$tart Coalition, and Iowa Dept. of Educations Program Management Committee. St. Louis and Kansas City: President of the Corporate Volunteer Council. Member of the Public Relations Task Force for the Civic Entrepreneurs Organization. Publicity Chair for the Arthritis Foundations Mini-Grand Prix. Crisis communications lecturer at Rockhurst University. Public Relations Society of America: Chair Professional Development and Co-Chair Programs in St. Louis. Member Accreditation Committee in Kansas City. National Silver Anvil Awards judge. Congressional Management Foundation: U. S. Congressional Fellow. RECOGNITION United Way of Central Iowas Spirit Awards for Community Support and Volunteerism. Community Health Charities of Iowa Healthy Investment Award. Greater Des Moines Partnerships Diversity and Community Partner Awards. Financial World Magazine award for the A. G. Edwards annual report. PRSA Silver Anvil awards for Freddie Mac investor relations and a curbside recycling program.