Company ProfiIe: Pepsico

PepsiCo, Inc. (PepsiCo), incorporated in 1919, is a global Iood, snack and beverage company.
The Company`s brands include Quaker Oats, Tropicana, Gatorade, Lay`s, Pepsi, Walkers,
Gamesa and Sabritas. The Company is organized into Iour business units: PepsiCo Americas
Foods (PAF), which includes Frito-Lay North America (FLNA), Quaker Foods North America
(QFNA) and all oI its Latin American Iood and snack businesses (LAF), including its Sabritas
and Gamesa businesses in Mexico; PepsiCo Americas Beverages (PAB), which includes
PepsiCo Beverages Americas and Pepsi Beverages Company; PepsiCo Europe, which includes
all beverage, Iood and snack businesses in Europe, and PepsiCo Asia, Middle East and AIrica
(AMEA), which includes all beverage, Iood and snack businesses in AMEA. PepsiCo`s Iour
business units are comprised oI six segments: FLNA, QFNA, LAF, PAB, Europe, and AMEA.
The Company`s portIolio includes oat, rice and grain-based Ioods, as well as carbonated and
non-carbonated beverages. The Company`s operations are in North America (United States and
Canada), Mexico, Russia and the United Kingdom. On February 3, 2011, the Company acquired
approximately 77 oI Wimm-Bill-Dann Foods OJSC (WBD). On February 26, 2010, the
Company completed its acquisitions oI The Pepsi Bottling Group, Inc. (PBG) and
PepsiAmericas, Inc. (PAS). In November 2011, the Company acquired Mabel, a producer oI
cookies, crackers and snacks in Brazil.
Frito-Lay North America
FLNA makes, markets, sells and distributes branded snack Ioods. These Ioods include Lay`s
potato chips, Doritos tortilla chips, Cheetos cheese Ilavored snacks, Tostitos tortilla chips,
branded dips, RuIIles potato chips, Fritos corn chips, Quaker Chewy granola bars and SunChips
multigrain snacks. FLNA branded products are sold to independent distributors and retailers. In
addition, FLNA`s joint venture with Strauss Group makes, markets, sells and distributes Sabra
reIrigerated dips and spreads. During the Iiscal year ended December 25, 2010, (Iiscal 2010),
FLNA`s net revenue was approximated 23 oI its total net revenue.
Quaker Foods North America
QFNA makes, markets and sells cereals, rice, pasta and other branded products. QFNA`s
products include Quaker oatmeal, Aunt Jemima mixes and syrups, Cap`n Crunch cereal, Quaker
grits, LiIe cereal, Rice-A-Roni, Pasta Roni and Near East side dishes. These branded products
are sold to independent distributors and retailers. During Iiscal 2010, QFNA`s net revenue was
approximated 3 oI its total net revenue.
Latin America Foods
LAF makes, markets and sells a number oI snack Iood brands including Doritos, Marias Gamesa,
Cheetos, RuIIles, Emperador, Saladitas, Sabritas and Lay`s, as well as many Quaker-brand
cereals and snacks. These branded products are sold to independent distributors and retailers.
During Iiscal 2010, LAF`s net revenue was 14 oI its total net revenue.
PepsiCo Americas Beverages
PAB makes, markets, sells and distributes beverage concentrates, Iountain syrups and Iinished
goods, under various beverage brands, including Pepsi, Mountain Dew, Gatorade, 7UP (outside
the U.S.), Tropicana Pure Premium, Electropura, Sierra Mist, Epura and Mirinda. PAB also,
either independently or through contract manuIacturers, makes, markets and sells ready-to-drink
tea, coIIee and water products through joint ventures with Unilever (under the Lipton brand
name) and Starbucks. In addition, PAB licenses the AquaIina water brand to its independent
bottlers and markets this brand. Furthermore, PAB manuIactures and distributes certain brands
licensed Irom Dr Pepper Snapple Group, Inc. (DPSG), including Dr Pepper and Crush. PAB sells
concentrate and Iinished goods Ior some oI these brands to authorized bottlers, and some oI these
branded Iinished goods are sold directly by the Company to independent distributors and
retailers. During Iiscal 2010, PAB`s net revenue was approximated 35, oI its total net revenue.
urope
Europe makes, markets and sells a number oI snack Ioods including Lay`s, Walkers, Doritos,
Cheetos and RuIIles, as well as many Quaker-brand cereals and snacks, through consolidated
businesses as well as through noncontrolled aIIiliates. Europe also, either independently or
through contract manuIacturers, makes, markets and sells beverage concentrates, Iountain syrups
and Iinished goods under various beverage brands including Pepsi, 7UP and Tropicana. These
branded products are sold to authorized bottlers, independent distributors and retailers. In certain
markets, however, Europe operates its own bottling plants and distribution Iacilities. In addition,
Europe licenses the AquaIina water brand to certain oI its authorized bottlers. Europe also, either
independently or through contract manuIacturers, makes, markets and sells ready-to-drink tea
products through an international joint venture with Unilever (under the Lipton brand name).
During Iiscal 2010, Europe`s net revenue was approximated 16 oI its total net revenue.
Asia, Middle ast & Africa
AMEA makes, markets and sells a number oI snack Iood brands, including Lay`s, Chipsy,
Kurkure, Doritos, Cheetos and Smith`s, through consolidated businesses as well as through
noncontrolled aIIiliates. Further, either independently or through contract manuIacturers, AMEA
makes, markets and sells many Quaker-brand cereals and snacks. AMEA also makes, markets
and sells beverage concentrates, Iountain syrups and Iinished goods, under various beverage
brands including Pepsi, Mirinda, 7UP and Mountain Dew. These branded products are sold to
authorized bottlers, independent distributors and retailers. However, in certain markets, AMEA
operates its own bottling plants and distribution Iacilities. In addition, AMEA licenses the
AquaIina water brand to certain oI its authorized bottlers. AMEA also, either independently or
through contract manuIacturers, makes, markets and sells ready-to-drink tea products through an
international joint venture with Unilever (under the Lipton brand name). During Iiscal 2010,
AMEA`s net revenue was approximated 12, oI its total net revenue.
The Company competes with The Coca-Cola Company.


Company ProfiIe: Pepsico
Pepsico is one oI the largest companies there is that is engaged in the Iood, beverage, and snack
industries. Their address is 700 Anderson Hill Road, Purchase, N.Y. 10577. Their phone number
is 914-253-2000 and their Iax number is 914-253-2070. Their stock symbol is PEP and they are
listed on the NYSE. The company URL is. Business Summary: PepsiCo, Inc. is engaged in the
snack Iood, soIt drink, juice, and Iast Iood Iranchise businesses. The Company, through its
subsidiaries, markets, sells and distributes various snacks in the United States and
internationally, manuIactures concentrates oI Pepsi, Mountain Dew and other brands Ior sale to
Iranchised bottlers in the United States and international markets and produces, markets, sells
and distributes juices under several Tropicana trademarks in the United States and
internationally. Pepsico`s domestic snack Iood business is conducted by Frito-Lay North
America, and its international snack Iood business is conducted through Frito-Lay International.
The Company's soIt drink business operates as the Pepsi-Cola Company and is comprised oI two
business units, Pepsi-Cola North America (PCNA) and Pepsi-Cola International (PCI). In
December 2000, the Company announced an agreement under which a subsidiary oI PepsiCo
will merge with The Quaker Oats Company, and Quaker will become a wholly owned subsidiary
oI PepsiCo. Quaker is a large worldwide marketer oI Ioods and beverages. It manuIactures and
markets Gatorade thirst quencher, along with hot cereals, pancake syrups, grain-based snacks,
cornmeal, hominy grits and value-added rice products. The proposed merger is subject to certain
closing conditions, including approval by shareholders oI both companies and regulatory
approvals. The transaction is expected to close in the Iirst halI oI 2001. PepsiCo also operates
several Iood Iranchises including Pizza Hut, KFC, and Taco Bell.
Financial Summary: PepsiCo, Inc. manuIactures markets and sells soIt drinks and concentrates
(Pepsi-Cola, Mountain Dew, Slice, etc.), snack Ioods (Frito-Lay) and Tropicana branded juices.
For the 12 weeks ended 3/24/01, net sales increased 8 to $4.54 billion. Net income increased
18 to $498 million. Revenues beneIitted Irom volume gains across all divisions. Net income
also reIlects an increased gross proIit due to higher eIIective net pricing.

istory
The recipe Ior Pepsi, the soIt drink, was Iirst developed in the 1890s by a New Bern, North
Carolina pharmacist and industrialist, Caleb Bradham, who named it "Pepsi-Cola" in 1898. As
the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a
patent Ior his recipe in 1903. The Pepsi-Cola Company was Iirst incorporated in the state oI
Delaware in 1919. The company went bankrupt in 1931 and on June 8 oI that year the trademark
and syrup recipe was bought by Charles Guth who owned a syrup manuIacturing business in
Baltimore, Maryland. Guth was also the president oI LoIt, Incorporated, a leading candy
manuIacturer and used the company's labs and chemists to reIormulate the syrup. He Iurther
contracted to stock the soda in LoIt's large chain oI candy shops and restaurants, which were
known Ior their soda Iountains, used LoIt resources to promote Pepsi, and moved the soda
company to a location close by LoIt's own Iacilities in New York City. In 1935 the shareholders
oI LoIt sued Guth Ior his 91 stake oI PepsiCo in the landmark Guth v. LoIt Inc. LoIt won the
suit and on May 29, 1941 Iormally absorbed Pepsi into LoIt, which was then rebranded as
PepsiCo. (LoIt restaurants and candy stores were spun oII at this time.) In the early 1960s the
company product line expanded with the creation oI Diet Pepsi and purchase oI Mountain Dew.
Separately, the Frito Company and H.W. Lay & Company two American potato and corn chip
snack manuIacturers began working together in 1945 with a licensing agreement allowing
H.W. Lay to distribute Fritos in the Southeastern United States. The companies merged to
become Frito-Lay, Inc. in 1961.
In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., the
company it is known as at present. At the time oI its Ioundation, PepsiCo was incorporated in the
state oI Delaware and headquartered in Manhattan, New York. The company's headquarters were
relocated to its still-current location oI Purchase, New York in 1970, and in 1986 PepsiCo was
reincorporated in the state oI North Carolina.

Areas of business
The structure oI PepsiCo's global operations has shiIted multiple times in its history as a result oI
international expansion, and as oI 2010 it is separated into Iour main divisions. PepsiCo
Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, and PepsiCo Asia, Middle East
and AIrica. As oI 2009, 71 percent oI the company`s net revenues came Irom North and South
America, 16 percent Irom Europe and 13 percent Irom Asia, the Middle East and AIrica.
Approximately 285,000 people are employed by PepsiCo worldwide as oI 2010.
PepsiCo Americas Foods
PepsiCo Americas Foods consists oI the company`s Iood and snack operations in North and
South America. This operating division is Iurther segmented into Frito-Lay North America,
Quaker Foods & Snacks, Sabritas, Gamesa and Latin America Foods. Food and snack sales in
North and South America combined contributed 48 percent oI PepsiCo`s net revenue in 2009.
Frito-Lay North America, the result oI a merger in 1961 between the Frito Company and the
H.W. Lay Company, produces the top selling line oI snack Ioods in the U.S. Its main brands in
the U.S., Canada and Mexico and include Lay's and RuIIles potato chips, Doritos tortilla
chips, Tostitos tortilla chips and dips, Cheetos cheese Ilavored snacks, Fritos corn chips, Rold
Gold pretzels, Sun Chips and Cracker Jack popcorn. Products made by this division are sold to
independent distributors and retailers, and are transported Irom Frito-Lay's manuIacturing plants
to distribution centers, principally in vehicles owned and operated by the company.
Quaker Foods North America, created Iollowing PepsiCo`s acquisition oI the Quaker Oats
Company in 2001, manuIactures, markets and sells Quaker Oatmeal, Rice-A-Roni, Cap'n
Crunch and LiIe cereals, as well as Near East side dishes within North America. This division
also owns and produces the Aunt Jemima brand, which as oI 2009 was the top selling line
oI syrups and pancake mixes within this region.
Sabritas and Gamesa are two oI PepsiCo`s Iood and snack business lines headquartered in
Mexico, and they were acquired by PepsiCo in 1966 and 1990, respectively. Sabritas markets
Frito-Lay products in Mexico, including local brands such as PoIIets, Rancheritos, Crujitos and
Sabritones. Gamesa is the largest manuIacturer oI cookies in Mexico, distributing brands such as
Emperador, Arcoiris and Marias Gamesa.
PepsiCo`s Latin America Foods (Spanish: Snacks America Latina) operations market and sell
primarily Quaker- and Frito-Lay-branded snack Ioods within Central and South America,
including Argentina, Brazil, Peru and other countries in this region. Snacks America Latina
purchased Peruvian company Karinto S.A.C. including its production company Bocaditas
Nacionales (with three production Iacilities in Peru) Irom the Hayashida Iamily oI Lima in 2009,
adding the Karito brand to its product line, including Cuates, Fripapas, and Papi Frits.
PepsiCo Americas Beverages
This division contributed 23 percent oI PepsiCo`s net revenue as oI 2009, and involves the
manuIacture (and in some cases licensing), marketing and sales oI both carbonated and non-
carbonated beverages in North, Central and South America. The main brands distributed under
this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the U.S.), Tropicana Pure
Premium orange juice, Sierra Mist, SoBe LiIewater, Tropicana juice drinks, AMP
Energy, Naked Juice and Izze. AquaIina, the company`s bottled water brand, is also marketed
and licensed through PepsiCo Americas Beverages.
PepsiCo also has Iormed partnerships with several beverage brands it does not own, in order to
distribute these or market them with its own brands. As oI 2010, its partnerships
include: Starbucks(Frappuccino, DoubleShot and Iced CoIIee), Unilever`s Lipton brand (Lipton
Brisk and Lipton Iced Tea), and Dole (licensed juices and drinks).
The company started a new market strategy to sell their Pepsi Cola product in Mexico, stating
that about one third oI the population has diIIiculty pronouncing "Pepsi". They started
manuIacturing and selling their product under the label 'Pecsi', the advertisement campaign
Ieatures the Mexican soccer celebrity Cuauhtemoc Blanco. This is not the Iirst time it has
happened, back in 2009, PepsiCo used the same strategy successIully in Argentina.
PepsiCo urope
PepsiCo began to expand its distribution in Europe in the 1980s, and in 2009 it made up 16
percent oI the company's global net revenue. Unlike PepsiCo`s Americas business segments,
both Ioods and beverages are manuIactured and marketed under one umbrella division in this
region, known as PepsiCo Europe. The primary brands sold by PepsiCo in Europe include Pepsi-
Cola beverages, Frito-Lay snacks, Tropicana juices and Quaker Iood products, as well as
regional brands unique to Europe such as Walkers crisps, Copella, Paw Ridge, Snack-a-
Jack, Duyvis and others. PepsiCo also distributes the soIt drink 7UP in Europe via license
agreement. PepsiCo's European presence expanded with its acquisition oI Russian juice and
dairy product brand Wimm-Bill-Dann Foods in December 2010.
PepsiCo Asia, Middle ast & Africa
The most recently created operating division oI PepsiCo covers Asia, the Middle East and
AIrica. In addition to the production and sales oI several worldwide Pepsi-Cola, Quaker Foods
and Frito-Lay beverage and Iood product lines (including Pepsi and Doritos), this segment oI
PepsiCo`s business markets regional brands such as Mirinda, Kurkure and Red Rock Deli,
among others. While PepsiCo owns its own manuIacturing and distribution Iacilities in certain
parts oI these regions, more oI this production is conducted via alternate means such
as licensing (which it does with AquaIina), contract manuIacturing, joint ventures
and aIIiliate operations. PepsiCo`s businesses in these regions, as oI 2009, contributed 13 percent
to the company`s net revenue worldwide.


eadquarters
PepsiCo headquarters
The PepsiCo headquarters are located in Purchase, New York. It was one oI the last architectural
works by Edward Durell Stone. It consists oI seven three story buildings. Each building is
connected to its neighbor through a corner. The property includes the Donald M. Kendall
Sculpture Gardens with 45 contemporary sculptures open to the public. Works include those
oI Alexander Calder, Henry Moore, and Auguste Rodin. Westchester Maga:ine stated "The
buildings` square blocks rise Irom the ground into low, inverted ziggurats, with each oI the three
Iloors having strips oI dark windows; patterned pre-cast concrete panels add texture to the
exterior surIaces." In 2010 the magazine ranked the building as one oI the ten most beautiIul
buildings in Westchester County.
At one time PepsiCo had its headquarters in 500 Park Avenue in Midtown Manhattan, New York
City. In 1956 Pepsico paid $2 million Ior the original building. PepsiCo built the new 500 Park
Avenue in 1960. In 1966, Mayor oI New York City John Lindsay started a private campaign to
convince PepsiCo to remain in New York City. Six months later, the company announced that it
was moving to 112 acres (45 ha) oI the Blind Brook Polo Club in Westchester County. AIter
PepsiCo leIt the Manhattan building, it became known as the Olivetti Building.
Charitable activities
PepsiCo has maintained a philanthropic program since 1962 called the PepsiCo Foundation, in
which it primarily Iunds 'nutrition and activity, saIe water and water usage eIIiciencies, and
education, according to the Ioundation`s website. In 2009, $27.9 million was contributed
through this Ioundation, including grants to the United Way and YMCA, among others.
In 2009, PepsiCo launched an initiative which the company calls the Pepsi Refresh Profect, in
which individuals submit and vote on charitable and nonproIitcollaborations.The main recipients
oI grants as part oI the reIresh project are community organizations with a local Iocus and
nonproIit organizations, such as a high school in Michigan which as a result oI being selected
received $250,000 in 2010 towards construction oI a Iitness room Ior high school
students. Following the GulI oI Mexico oil spill which occurred in the spring oI 2010, PepsiCo
donated $1.3 million to grant winners in determined by popular vote. As oI October, 2010, the
company had provided a cumulative total oI $11.7 million in Iunding, spread across 287 ideas oI
participant projects Irom 203 cities in North America. In late 2010, the reIresh project was
reported to be expanding to include countries outside oI North America in 2011.





PPSI PRO1CT COLL
CUTIV SUMMRY OF TRAININ

PepsiCo is a world leader in a convenient Iood and beverages in 2007, with revenues oI
morethan & 32 billion and more than 1, 57, 000 employees. The company consists oI Frito-lay
NorthAmerica PepsiCo Beverages North America, PepsiCo International and Quaker Foods
NorthAmerica. PepsiCo brands are available in nearly 200 countries and territories and generate
sellsand the retail level oI about & 85 billion. PepsiCo is the world`s premier consumer
ProductsCompany Iocused on convenient Ioods and beverages.

PepsiCo in India produces healthy Iinancial rewards to investors as it provides opportunities Ior
growth and enrichment to employees, business partners and the communities in which it operate.

The project was undertaken under the guidelines oI Orissa, Tripti soIt drinks limited, an
Iranchise oI PepsiCo limited to survey the market oI cuttack and outer cuttack in order to know
the problems Iaced by distributors and the retailers and to recommend the company how to solve
these problems.