Master of Business Administration- SMU MBA Semester 4 QM0018 Quality Development Methods - 4 Credits Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. 1. Explain Porters Five forces model.
Porters Five Forces Model Michael Porter provided a framework that models an industry as being influenced by five forces. These five forces are those competitive forces that shape every single industry and market. These forces help us to analyse everything from the intensity of competition to the profitability and attractiveness of an industry. Five Forces Analysis helps the marketer to contrast a competitive environment. Five forces analysis looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. 1. Threat of New Entrants The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: Existing loyalty to major brands High fixed costs Scarcity of resources High costs of switching companies Government restrictions or legislation 2. Power of Buyers This indicates how much pressure customers can place on a business. If one customer has a large enough impact to affect a companys margins and volumes, then the customer hold substantial power. Here are a few reasons that customers might have power: Small number of buyers Purchases large volumes Switching to another (competitive) product is simple Customers are price sensitive 3. Power of Suppliers This indicates how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a companys margins and volumes, then it holds substantial power. Here are a few reasons that suppliers might have power:

 There are very few suppliers of a particular product There are no substitutes Switching to another (competitive) product is very costly The product is extremely important to buyers - cant do without it 4. Availability of Substitutes What is the likelihood that someone will switch to a competitive product or service? If the cost of switching is low, then this poses a serious threat. Here are a few factors that can affect the threat of substitutes: The main issue is the similarity of substitutes. For example, if the price of coffee rises substantially, a coffee drinker may switch over to a beverage like tea. If substitutes are similar, it can be viewed in the same light as a new entrant 5. Competitive Rivalry This describes the intensity of competition between existing firms in an industry. Highly competitive industries generally earn low returns because the cost of competition is high. A highly competitive market might result from: Many players of about the same size; there is no dominant firm Little differentiation between competitors products and services

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2. What is meant by Strategic Quality management? Explain the steps in strategic quality planning. 3. What is meant by performance analysis? Describe the job performance needs in an organization. 4. What are the various concepts and tasks that help you to build a strong partnership with suppliers? 5. Describe the steps involved in innovation process in an organization. 6. Explain the concept of Value Engineering. Mention some of the areas around Value Engineering.

Master of Business Administration- SMU MBA Semester 4 QM0018 Quality Development Methods - 4 Credits Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. 1. Describe the two main pillars of Toyota Production system.

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2. What is SWOT analysis? Illustrate with an example. 3. Write a brief note on Qualitative research method. 4. What is meant by benchmarking? Mention the different types ofbenchmarking. What are the barriers to successful benchmarking? 5. Discuss the concept of Kaizen. What are its key features? 6. Explain the concept of Six Sigma. Who are the key players in Six sigma? How do you calculate DPMO?