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GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso PPG Design UNISINOS | Porto Alegre, BRASIL
ABSTRACT
The education of design has been studied by several researchers. Donald Schn, in the 1980s investigated teaching in architectural design disciplines and managed to advance in the processes of teaching / learning, proposing the theory of reflection-in-action. However, Universities in general are often displaced from social reality for its strong academic tradition. This study starts by the vision of the design driven innovation to reach a reflexion about how the relationship between University and Companies might play a important role in this process. To do so, we present a collaborative process between the UNISINOS Design School and Litocromart, a packaging graphic industry.
GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
Operational level
Tactical level
Strategic level
This idea of developing a toy-book came about spontaneously, given the nature of the subject treated in the 2nd Design Class discipline.
GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
toy-book
Laura Guidali
g1 _ brand
Cristina, Francis, Mariana, Sabrina
g1 _ brand variations
Cristina, Francis, Mariana, Sabrina
g2 _ brand
Fabiana Medeiros, Bianca Gomes, Jlia Correa, Vanessa Trentin
g2 _ brand
Fabiana Medeiros, Bianca Gomes, Jlia Correa, Vanessa Trentin
g2 _ brand
Fabiana Medeiros, Bianca Gomes, Jlia Correa, Vanessa Trentin
g3 _ brand
Daniel Moura, Denny Chang, Luis Fernando
g3 _ bags
Daniel Moura, Denny Chang, Luis Fernando
g4 _ brand
Branda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho
g4 _ brand awerness
Branda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho
CLOSING REMARKS
The subdivision into four projectual cycles allows a full investigation of the experience according to the methodology of action research. The results of each cycle offered the experiential basis for the reasoning that gave rise to the next cycle. Thus, it was possible to construct a model that triangulates research, education and market. For a company to collaborate with students, it means to receive fresh and often unpredictable ideas. It is the company, helped by teachers, who should know how interpret these ideas. On the other hand, work with a real company, which operates continuously in the market, means for students to enrich their own academic background, with a direct connection to the professional world.
GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
CLOSING REMARKS
We realized that the insertion of a company in the educational context can be very productive for both sides. It is clear that the collaboration between Universities and Business carried out through educational activities differ from consultancy project aimed at professionals, consultancies and academic-oriented applied research. Through projectual activities, which must first attend the training purpose, these collaborations aimed at stimulating topics interesting, comprehensive and far-reaching, seeking to go beyond the ephemeral and the logic of profit.
REFERENCES
BORBA, G; REYES, P; GALISAI, R. Research in Strategic Design: a teaching experience. In: Anais do Congresso Changing the Change, Turim: ICSID, 2008. CELASCHI, F; DESERTI, A; Design e Innovazione. Milano, Carocci, 2007 LIBERALI, G; Escola de Design Unisinos. In: Design em Ao: A vida e os projetos dos alunos do bacharelado em design. Editora Unisinos, Porto Alegre, 2008 SCALETSKY, C; LUZZARDI, H; A graduao UNISINOS e o Programa de Aprendizagem 2. In: Bino, brincando com a embalagem: seis propostas para o desenvolvimento de uma nova marca de brinquedos em papel. Editora Unisinos, Porto Alegre, 2011 DE MORAES, D; Metaprojeto. So Paulo, Blcher, 2010 FRANZATO, C. O Processo de Inovao Dirigida pelo Design: um Modelo Terico. REDIGE, 2(1): pp. 50-62. 2011 KOLB, D. Experiential learning. New York, Prentice-Hall, 1984