The Health Effects of Social Networking

The Health Effects of Social Networking
By ROBERT MACKEY
From our colleagues at The Lede blog: Is social networking killing you? Well, no, probably not. Or at least, not literally. But two British scientists have recently suggested that spending all day, and admit it much of the night networking on a computer might in fact be bad for your body and your brain. No less an authority on the brains workings than Susan Greenfield, a professor of pharmacology at Oxford University and the director of the Royal Institution of Great Britain, told a British newspaper on Tuesday that social networking sites remind her of the way that small babies need constant reassurance that they exist and make her worry about the effectsthat this sort of stimulation is having on the brains of users. Lady Greenfield (shes a neuroscientist and a baroness) told The Daily Mail: My fear is that these technologies are infantilizing the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment. These remarks echo concerns that Lady Greenfield expressed earlier this month in a debate in the House of Lords, in which she said that social networking, as well as computer games, might be particularly harmful to children, and could be behind the observed rise in cases of attention deficithyperactivity disorder: If the young brain is exposed from the outset to a world of fast action and reaction, of instant new screen images flashing up with the press of a key, such rapid interchange might accustom the brain to operate over such timescales. Read more
Is Social Networking Killing You?

By ROBERT MACKEY
Updated | Feb. 25 Well, no, probably not. Or at least, not literally. But two British scientists have recently suggested that spending all day, and admit it much of the night networking on a computer might in fact be bad foryour body and your brain.
No less an authority on the brains workings than Susan Greenfield, a professor of pharmacology at Oxford University and the director of the Royal Institution of Great Britain, told a British newspaper on Tuesday that social networking sites remind her of the way that small babies need constant reassurance that they exist and make her worry about the effectsthat this sort of stimulation is having on the brains of users. Lady Greenfield (shes a neuroscientist and a baroness) told the Daily Mail: My fear is that these technologies are infantilizing the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment. These remarks echo concerns that Lady Greenfield expressed earlier this month in a debate in the House of Lords, in which she said that social networking, as well as computer games, might be particularly harmful to children, and could be behind the observed rise in cases of attention deficithyperactivity disorder: If the young brain is exposed from the outset to a world of fast action and reaction, of instant new screen images flashing up with the press of a key, such rapid interchange might accustom the brain to operate over such timescales. As if to perfectly prove her point, here is 36 seconds of Lady Greenfield attempting to explain her thoughts to a reporter for Britains Channel Five, in a video clip posted on YouTube today by the broadcaster, without any introduction or context:
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The effects of social networking

Todays is a HiTech eraand era which belongs to Technology and Internet. Internet has become a fast growing technology which almost all citizens are aware of and are using it in abundance. Life has now started to become impossible without internet. Most widely used reason of Internet is Communication, and the most targeted audiences for this are the young youth of today.
There was a time when the only way to communicate through Internet is by sending emails, but now we have grown 2 steps ahead and there are Messengers the instant chat rooms, video calls, quick-easy way to call someone sitting far away, and networking sites.
If you talk about networking sites, then the first such site that comes to anyones mind today is the very famous for not such famous activities ORKUT. Orkut.com as they call is a site where you can know new people, and meet old lost buddies. You can absolutely exchange scraps with people whom you just do not know, you can upload you photos and videos for others to see, there are communities which are build for all those with common interest can come and share their view etc..
Though there are good points of this site, there are many more bad points because of which it is in news almost every week in Indian newspaper. People are using this site to awaken the communal activists because of which there were riots in few cities, apart from this murderers are using this site to catch their victims, recently there was this murder case of Adnan Patrawala who was yet another victim of being friends with strangers through ORKUT.
I think though we have become HITECH in this era we should be careful enough of whom to trust and whom not. If everyone uses Internet only as a media of communication it will become much safer than it is now.
Are you in favor of such social networking sites? Please give your comments.
POSTED BY STELLA AT 5:59 PM LABELS: ADNAN, GOOGLE, ORKUT, ORKUT.COM, SOCIAL NETWORKING, STELLA
5 COMMENTS:
Tarik Sheth said... I think no one should blame orkut or any other site for that matter. it is a simple networking site. If there is a technology there wil be misuse of it. it depends on the maturity of people on how to use it. Do you blame Mobil phone for any crime done through that. (Like extortion or terrorism), Technology is just an instrumental in all these. 4:43 PM
Kalyan said... To me social networking sites are good to the extent that we know where to draw the line between reality and the virtual world. Although there has been some misuse of these kind of sites off late, still many times they also give us a platform when we are searching for something or it also sometimes becomes useful if used in a proper manner, but it should be used judiciously. 12:34 PM
Purnima said...
It's all about how much you invest in it and what is that you want back as return.
Now, orkut or any other site is not good to put in your emotions and get a solace.. right?? It is a virtual world.. never ever forget tht!! 4:33 PM
priya said... i blv that everything has some prons and cons and so does these social sites hav....it depends on the prsn hw harmful and harmless these things cn b for him/her....one shud nt disclose everything abt oneslf on such sites....othrwise if used sensibly it will mentally mak u stable n will eradicate one's solitude.... 9:29 PM
Anonymous said... People who are unsocial and socially awkward in real life cen be a complete different person on the virtual world...
I am just an example... I hav social phobia,cant mingle freely with people,cant do many things in life,weven do not have too many frnds in real life.... I cant believe the same me particaipating in commnity discussions,being an 'active'member[the name which no one had called in the entire life]in my favouirite film star's fan community,frnds list having 200 frnds etc..
ORkut is really a blessing.. Atleast in the virtual world ,i am living a life which i had only fantazised before... Orku rockzzzzzz.....Its my life 4:00 PM
A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. The survey also finds that older teens, particularly girls, are more likely to use these sites. For girls, social networking sites are primarily places to reinforce pre-existing friendships; for boys, the networks also provide opportunities for flirting and making new friends.
TOP ABSTRACT LEGISLATIVE ACTS TO CONTROL... TECHNOLOGY INTERNET VICTIMIZATION GAP IN THE LITERATURE PARTICIPANTS AND METHODS RESULTS DISCUSSION
CONCLUSIONS
REFERENCES
CONCLUSIONS
The majority of youth who are online are not targeted for unwanted sexual solicitation or Internet harassment, and the majority of youth who are targeted do not report it occurring in asocial networking site. Thoughtful approaches to preventionthat focus on children's behaviors online (eg, harassing others) and their general psychosocial profile (eg, aggression problems or depressive symptomatology) instead of particular technologies (which will continue to evolve into new and more interactive applications) are needed. Policy proposals that aim to reduce the vulnerability of youth to sexual victimization online should focus not on restricting access to certain types of online communication tools but instead on mental health interventions for vulnerable youth and Internet safety education that apply to all types of online communications.
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2008 Social Networking Survey 41% of Young Children Have a Public Profile
by Allen Stern on April 4th, 2008
The Office of Communications in the U.K. has just published an 80page social networking study that should be on your list to read. The study looks at social networking usage across age brackets and includes data on male/female as well. Bebo, Facebook and MySpace take the lead role when specific networks are discussed. Pages 63-65 include a glossary of terms that provides a simple overview of many common social networking terms. If you work in a large company, this is a perfect primer for the executive branch. Some interesting stats from the report: Despite the fact that the minimum age for most major social networking sites is usually 13 (14 on MySpace), 27% of 8-11 year olds who are aware of social networking sites say that they have a profile on a site. The average adult social networker has profiles on 1.6 sites, and most users check their profile at least every other day 41% of children aged 8-17 who had a visible profile had their profile set so that it was visible to anyone 25% of registered social networking users had posted sensitive personal data about themselves on their profiles (phone numbers, home addresses, etc.) The majority of adults who had used a social networking site had a profile on Facebook (62%) and this was the most mentioned main social networking site (49%). Nearly half of all respondents reported having a profile on MySpace and one-third had one on Bebo. Two-thirds of parents say they set rules about their childs use of social networking sites, although only 53% of children said that their parents set such rules Heres one of the charts showing top social networking usage by site:
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3 COMMENTS
1.
Matt J Harwood says:

April 4, 2008 at 8:18 am
Great post, Allen. One thing Ive certainly noticed here in the UK is the amount of users time social networks steal from other sites. To so many now, facebook or myspace ARE the internet. You dont log on to google for nightclubs in Manchester, you go on facebook and talk to your friends. Facebook and Myspace seem to mirror the North/South divide of England, too. Myspace seems more prevelant in the North, and Facebook in the South. This is just a perception, with no facts or stats to hand, but it agrees with Darahs report a while ago on the demographic differences between the two.
Reply
2.
crowdstorm says:
April 4, 2008 at 10:24 am
This is very interesting. I think it is slightly worrying that so many children have profiles on social networks it makes them quite vulnerable. I saw something on the news this morning about paedophiles being banned from social networking sites, which is a good move. Hard to implement though.
Reply
3.
Brogan Keane says:
April 8, 2008 at 12:28 am
This is an interesting article, it really highlights a problem with adult social networks. Theres been a lot of growth in adult use of social networks in the past few years, but whats interesting is that the majority of adults tend to use social networks geared towards teenagers. Look at adoption of Boomj.com versus 35+ users on Myspace or Facebook.
There needs to be a fundamental shift in what adults look for in social networks, we as a demographic and age group want different things out of social networks. Read my post at fuegonation.com/blog to find more details. I broke down the problems associated with current social networks and why they are not fundamentally appealing to social networks. Hope this helps Allen! Best, Brogan Keane
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A method and system for constructing a social network using advanced content-based indexing, data and index sharing, and a peer-to-peer network in conjunction with a web site interface. The system uses novel indexing techniques to identify and share common interests among users of the network, and integrated peer-to-peer software facilitates data sharing based on these interests. Users who wish to join the social network download client software from the network's web site. When installed, the software indexes data on the user's local storage devices by considering possible high- and low-order links between data elements, mimicking human intuition. The indexing software generates an index of user data that is partitioned or into separate topic indexes. This index represents a cross-section of the user's interests. The user is then able to
join various friend groups on the network, and to select by topic which portions of the index are shared with which friend groups. The client software implements a novel mesh-based, self-healing peer-to-peer protocol for sharing both topic indexes and the indexed data, according to the user's selections. The social network's servers use the index to automatically generate an attractively individualized user profile page. The interface of the social network's website works in conjunction with the indexing and sharing software installed on the user's computing device. Updates to the user's index may cause notifications to be displayed on the web pages of friends who share the same topic. Users may use the web site to select to share data, which is then carried out transparently by the peer-to-peer software installed on the users' devices. This system provides users greater convenience and utility in using the functions of a social networking web site to share data, without having to upload data manually to a server. Versions of the software running both on personal computers and on smaller mobile devices are described
http://www.freepatentsonline.com/y2009/0164475.html
http://www.nielsen-online.com/pr/pr_060511.pdf
Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) 20 days off from Twitter: A View From The Outside
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A Collection of Social Network Stats for 2009
Categories: Social Media Stats, Social Networking, Web UsagePosted on January 11th, 2009
If youre seeking stats from 2008, Ive compiled them on this similar post of 2008 social networking stats. Update, now see the 2010 stats. Stats are important but on their own, they dont tell us much Stats on social networks are important, but Im going to need your help in creating a community archive, can you submit stats as you find them? Im often asked, What are the usage numbers for X social network and Ive received considerable traffic on my very old post (way back in Jan 08) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so Ill start to aggregate them as I see them. How I interpret stats Numbers dont tell us much without insight and interpretation, in fact, youre going to see conflicting numbers of usage from many of the agencies and social networks themselves. The key is to look at trend movements, dont focus on the specific numbers but the changes to them over time. I put more weight on active unique users in the last 30 days vs overall registered, in fact, the actual active conversion rate will often range from 10-40% of actual users sticking around and using the social network, so dont be fooled by puffed numbers. No single metric is a good indicator, you have to evaluate the usage from multiple dimensions, so you also have to factor in
what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives.
A Collection of Social Network Stats for 2009 Ill be updating this post throughout the year, bookmark it, and share it with others Geography
Australia social media stats, comscore August 2009 All Social Networks
Techcrunch has listed out comscores numbers across multiple social networks, Sources: Techcrunch via Comscore, Jan 1, 2009 Compete has released stats in Feb, comments by Cnet. Unique Visitors, Total Visitors and rank information. Cnet, Feb 10, 2009 Nielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, March Nielsen reports that Social Networks 68% more popular than email 65% (but not by much), Nielsen, Cnet, March 2009 Techcrunch has an interesting application that shows which social networks dominate by country, June 2009 eMarketer has compiled stats from themselves and others on the different age groups of Twitter, MySpace, Facebook, and LinkedIn, July 2009 Ignite has data on a variety of social networks that includes traffic and demographic data. July 2009 Gender: Royal Pingdom compares social networks based by gender, in almost all cases, women dominate social networking sites over men. Nov 30, 2009 Demand Media (Cracked, eHow) This LA based media company owns Pluck (community platform) and several social media sites, which Ive dubbed curated social content. eHow
eHow o 39 million people visit eHow each month to accomplish their projects o How to Boil an Egg is consistently one of the most popular articles on eHow
eHow has more than 160K professionally produced videos o eHow has more than 700K articles o eHow has paid more than $1MM to members participating in the Writers Compensation Program Cracked.com o Now over 2500 writers contributing pitches, ideas, and feedback in our virtual writers room. o 18k+ total submissions to our daily caption contest in the month of June o Most viewed article of all time on Cracked The Top 10 Secret Celebrity Scientologists hits 4.6M+ total views o Original episodic video series, S.W.A.I.M, which offers hilarious commentary on oddities across the web, reaches 4M+ total streams o Adding up article and topics page submissions, comments, craption entries, and photoshop entries, over 30k unique content submissions from users/month Facebook
o
Facebook has some very limited stats on their own website, view here, Facebook, often updated 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continenteven Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009 Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. Source, Comscore via Techncrunch, Jan 13, 2009 175mm users, with 600k daily growth of users, with the fastest growing segment 45% of Facebooks US audience is now 26 years old or older. Inside Facebook, Feb 15th, 2009. Compare the dominant Facebook vs MySpace traffic, stickablilty, and engagement,Compete, Feb 27, 2009 Despite those that have over 100 friends, most only communicate with a smaller subset of friends, and the rest is broadcasting to others. Now theres not enough data presented to see if if content actually can still spread across those that do not interact. Source originally from Facebooks sociologist, Feb 2009 This graph from Compete data shows Facebook has more users than MySpace, note the crossing of the streams, Compete, March Inside Facebook says: the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users. Inside Facebook, March
Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds. Wired Magazine, March. Facebook Ranks as Top Social Networking Site in the Majority of European Countries. Facebook Captures #1 Ranking in Spain for the First Time in February,comScore, April Facebook dominates US visitors over MySpace: Facebook pulled in 70.278 million unique visitors in the states, compared to MySpaces 70.237 million, according to data released by ComScore. That made Facebook the most popular site in the U.S., in terms of visitors. Just a month earlier, Facebook had a little over 67 million U.S. visitors behind MySpaces 70.9 million. PC Mag,, June 16 Techcrunch found that Facebook is the fourth most visited website in June, 2009 Facebook hits 300mm users as of Sept 15th, they were 250mm in July, showing significant growth. The challenge? We dont know how many accounts are active, registered doesnt mean they are returning. Secondly, there are still large social networks like email to contend with: Yahoo, Gmail, AOL, and MSLive. Sept 15, 2009. Facebook fan page stats based on analysis of over 600,000 pages by Sysmos, Nov 2009. Demographic data released says about 11 percent of the social networks approximately 100 million U.S. members were African-American, about 9 percent were Latino and 6 percent were Asian, according to a blog Facebook posted Wednesday evening a much higher share for blacks and Latinos than four years ago. read this insight, or Facebooks data, Dec 17th Friendster 90 percent of its traffic coming from four countries the Philippines, Malaysia, Indonesia and Singapore. also 15 million members worldwide and comScore reports Friendster traffic in Southeast Asia dropped from 32.6 million unique monthly visitors in August 2008 to 13.7 million this August, while Facebook zoomed from 24.8 million to 71.1 million. Friendster had slipped even below MySpace, with 15.1 million, while Twitter surged from 600,000 to 10.3 million. SFGate. Oct 2, 2009 Hi5 60 million reported users, and Hi5 has introduced a gaming component. VentureBeat, Feb 5, 2009 LinkedIn the sites traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, its gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today,Adage, March 2.
Big growth, LinkedIn has grown to 50 million users as As of early this morning, LinkedIn has 50 million users worldwide and were growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days almost a year and four months to reach our first million members. This last million took only 12 days They report in Oct 14th, Microsoft: Live, Hotmail, Messenger Number of active WL IDs: More than 500 million active Windows Live Ids. Number of Hotmail Users: More than 375 million active accounts worldwide. Number of Messenger Users: More than 320 million active accounts worldwide. As told to me by Microsoft in April MySpace 76 million members in MySpace US, with a U.S. growth rate of 0.8% per monthComscore via Techncrunch, Jan 13, 2009 The average MySpace user now spends 266 minutes (4.4 hours) on the site every month; a 5% increase over last month and a +31% increase year over year. MySpace says its users spend nearly 100 minutes more per visitor than the closest competitor.Social media bible (who cites a press release), Feb, 2009 Compare the dominant Facebook vs MySpace traffic, stickablilty, and engagement, (repeated from the Facebook category above) Compete, Feb 27, 2009 Facebook dominates US visitors over MySpace: Facebook pulled in 70.278 million unique visitors in the states, compared to MySpaces 70.237 million, according to data released by ComScore. That made Facebook the most popular site in the U.S., in terms of visitors. Just a month earlier, Facebook had a little over 67 million U.S. visitors behind MySpaces 70.9 million. PC Mag,, June 16 Twitter Having spent time with Ev and Biz, they dont provide a lot of data and certainly not a total user count, as a result, we often have to estimate based on the following sources. According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Source: Mashable/Compete, Jan 9, 2009 Demographics of Twitter: Lots of stats here: 11% of online adults use Twitter or update their status online Twitter users are mobile, less tethered by technology, Pew Research, Feb 12 Quantcast data on Twitter indicates that Twitter.com is a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. Quantcast, March
Compete shows that Twitter is receiving 8million unique visitors in the month of March 2009. Compete (via Nick) March 10 Comscore data shows that In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before, according to the latest data from comScore. That represents a 55 percent month-over-month growth rate, compared to 33 percent growth in each of the two months prior. Comscore, March Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month, Nielsen, March Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.Comscore, April -the average user has 126 followers; -only 20% of its traffic comes through the Twitter website; the other 80% (logically) comes from third-party programs on smartphones or computers. So if youre looking at Twitter stats on your website, youre probably underestimating that source of traffic by a factor of five; -an early peak test of the service came during President Obamas inauguration in January, when more than 300 tweets per second were being added to the message queue.Guardian UK (Quoting Twitters Engineer Weaver), June. 5% of users accounted for 75% of all activity. This finding was based on indexing 11.5 million accounts, and then looking at the top 5% users who accounted for most number of Tweets.We found that 32% of all tweets made by the most active Twitter users were generated by machine bots that posted more than 150 tweets/day. The actual percentage of machine-generated tweets among the most active users is probably higher than 32% because there many bots that update less than 150 times/day, August, 2009, Sysomos Highlights include: This shows us the exponential growth experienced by Twitter in 2009. In Q3, this plateaus at a rate of about 8 million new users per month and As of September 1st, the actual number of live Twitter accounts was just above 50 million. and the average Twitter user has 42 followers. Its interesting to see the distribution of users by the number of people following them and over 75% of all Twitter users have tweeted fewer than ten times read more data from the source captured on, Oct 5, RJReynolds Social Networking stats indicate that microblogging adoption has increased, those that are younger are embracing (theres limited age breakdown to justify what young means) and those with mobile devices are more likely to tweet. From RWW and Pew, Oct 20th Xing Xing has 6.5 million users, many of which have paid accounts.
Yelp Yelp had 25 million daily uniques in August 2009 and have over 7 million reviews on the site to date told to me by Yelp in October 6, 2009. 2008 Stats Need more? I have stats compiled in 2008 for AdultFriendFinder, Bebo, Digg, MySpace, Hi5, and many others.
A note about sources: Im simply collecting them in one spot unless I indicate so, these are not stats from my research. As a result, youll often see a discrepancy in numbers depending on source. I need your help, as you find references to usage, visitors, or registered members numbers in articles or reports, please leave a comment with the URL. Share This Post:
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Social Networking Sites Gaining Popularity Among Employers Seeking Job Candidates
March 07, 2008 BETHLEHEM, PASocial networking sites are gaining popularity among employers interested in finding and recruiting new college graduates for their work forces, according to a report published by the National Association of Colleges and Employers (NACE). Nearly 17 percent of employers responding to NACEs Job Outlook 2008 survey reported plans to use social networking sites as part of their recruiting effort. In a similar survey conducted in Fall 2006, 11 percent of employers reported such plans. In addition, how employers plan to use the sites has undergone a shift. Previously, employers indicated they were using the sites to check profiles of potential hires, says Marilyn Mackes, NACE executive director. Now nearly two-thirds of those who expect to use the sites say they plan to advertise there, and more than half will use the sites to network with potential candidates.
Figure 1: Most Effective Methods to Recruit New College Graduate Hires Method On-campus recruiting Rating* 4.2
Still, job seekers need to use good judgment in what they post in their online profiles: Nearly 38 percent of employers using social networking sites in their recruiting efforts say they will check candidate profiles. Despite the increased interest in social networking sitesand the variety of hightech tools now available to employersthe report shows that, overall, employers favor high-touch recruiting methods, including on-campus recruiting, internship and cooperate education programs, and employee referrals. (See Figure 1.) These results demonstrate that personal interaction is essential to recruiting success, says Mackes. Although they cant replace face-to-face communication, social networking sites provide employers with another option for building personal relationships with potential employees.
Organizations internship program Employee referrals Organizations co-op program Career/job fairs.
4.2
4.0 4.0 3.8
* 5-point scale, where 1=Not at all effective and 5=Extremely effective Source: NACE Job Outlook 2008.
About the Job Outlook 2008 survey: NACE surveyed 1,199 of its employer members from midAugust through October 5, 2007. Two hundred and seventy-six (276), or 23 percent, responded. Of those responding, 48.2 percent were service sector employers, 46.4 percent were manufacturers, and 5.4 percent were government/nonprofit employers. By region, 34.8 percent of respondents were from the South, 26.4 percent were from the Midwest, 21.4 percent were from the Northeast, and the remaining 17.4 percent were from the West. NACE monitors the job market for new college graduates throughout the academic year via a series of surveys and reports. NACE will release an update on the job market for the college Class of 2008 in mid-March. About NACE: Since 1956, the National Association of Colleges and Employers (NACE) has been the leading source of information about the employment of college graduates. NACE maintains a virtual press room for the media.
Related Press Releases

Job Market News
College Hiring Projections Remain Positive Employers expect to hire 8 percent more new college graduates from the Class of 2008 than they hired from the Class of 2007, according to the Job Outlook 2008 Spring Update report, released today by the National Association of Colleges and Employers (NACE).
Social Networking Sites Gaining Popularity Among Employers Seeking Job Candidates Social networking sites are gaining popularity among employers interested in finding and recruiting new college graduates for their work forces, according to a report published by the National Association of Colleges and Employers (NACE). College Career Center Most Effective Job-Search Tool for New Grads The secret to job-search success for new college graduates may be using their campus career center, according to a new study. Internship Experience Key to Employment for New College Grads More than three-quarters of responding employers said they prefer candidates with the kind of relevant work experience gained through an internship. Class of 2010 Faces Tough Market, But Index Shows Signs of Improvement While the job market for new college graduates remains tough, there are signs that the job market is improving, according to results of monthly polls conducted by the National Association of Colleges and Employers (NACE). NACEs latest poll, reported as Interns Fare Better in Poor Job Market New college graduates who had taken part in internships fared far better in the job market than their counterparts who didnt gain that experience, according to a new report published by the National Association of Colleges and Employers (NACE).
Salary
Despite Rise in Salaries, Hard to Find Disciplines Remain Hard to Find Some short-supply disciplines are actually losing the interest of college students, despite substantial starting salaries. Internships 'Pay' in Multiple Ways College students who participate in an internship program can expect to reap multiple benefits from the experienceincluding a shot at a full-time job. Paid Internships Pay Well College students who participate in paid internships may well find the hourly salary attractive, according to results of a new survey conducted by the National Association of Colleges and Employers (NACE). Engineering, Accounting Firms Among Top Employers of Class of 2008 College Graduates Engineering services and accounting firms are among the employers showing the most interest in this years crop of new college graduates, according to the Winter 2008 issue of Salary Survey, a quarterly report published by the National Association of Colleges and Employers (NACE).
Student Attitudes
Early Work Pays Off for Students Seeking Jobs Students who began their job search early this year were rewarded for their early efforts, according to a new report from the National Association of Colleges and Employers (NACE).
http://www.jobweb.org/jobmarketnews.aspx?id=1693
You are here: Home >> Science >> The emergence and popularity of social networking sites has been seen as a triumph of the technological age but what does it say about the world we live in? By Adil Morrison
22.06.2009 The emergence and popularity of social networking sites has been seen as a triumph of the technological age but what does it say about the world we live in? By Adil Morrison
Anti-social Networking
(gm) First things first social networking is here to stay. Yesterday it was Myspace; today its Twitter. Almost fifty per cent of all online users are involved in such activities. The question is what does the popularity of such sites tell us? A recent survey carried out in United States shows that the amount of time spent by people on such websites has risen by a meteoric 83 per cent since this time last year users spent almost 14 billion minutes in April on such sites in the US alone. There is certainly a positive side to this phenomenon. A recent study suggests that the moderate use of such sites can help to increase productivity in the workplace. According to the Consumer Internet Barometer, a Conference Board quarterly survey based on 10,000 US households, more and more people are logging on to Facebook and such like from their place of work.
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Online social networks are more than just a fad among the younger generation, said Lynn Franco, director of The Conference Board Consumer Research Centre, in a statement. Theyve become an integral part of our personal and professional lives. Theyre an effective way to keep in touch with people, connect with friends and family, and network with colleagues. This sensation has more than just changed the way in which individuals communicate, but has also revolutionised the way in which a growing number of companies are conducting their business. Whilst the majority of companies are trying to come up with new and more cost effective ways of stopping their employees from logging on to such sites; an increased minority of chief executives are using the social networking phenomenon to connect with their customers on a level beyond the traditional customer surveys and complaints forms. Some big businesses are recognising the value of social media by employing dedicated employees to handle their interaction with these communities. Car company Ford appointed Scott Monty as its head of social media and he has already amassed almost 20,000 followers on Twitter. Were increasing brand awareness and changing perceptions, even if just one person at a time. Were also humanising the company, allowing people to connect directly with the people of Ford and were giving consumers the ways to interact with each other about our products. The end result is that people begin to see that Ford is different, Monty said, in an interview with The Times. Proctor&Gamble and Coca Cola are also companies who have creating dedicated social media departments. If we think about it, Facebook, with its 200 million users can give companies information that advertising agencies could only dream about. Using transparent information, companies can target customers in ways never seen before. Facebook knows who your friends are, where you live, what you are interested in, where you go on holiday and the groups and networks you belong to. This is where the problems become apparent.
Users are often unaware of the level of vulnerability at which they are putting themselves the minute they sign up to such networks and begin to update their personal information. New plans drawn up by the home office outline the intention to allow security services to monitor and store the private correspondence of the millions of people who use social networking sites. Ministers revealed that they were considering policing messages sent via sites such as Facebook and Myspace, alongside plans to store information about every phone call, e-mail and Internet visit made by everyone in the United Kingdom. This is not the only thing to that users have to be concerned about, as was highlighted in March when unidentified hackers gained access to the social networking site, Facebook, using legitimate accounts to contact other users who were then re-directed to sites containing harmful malware. Greg Day, the principal security analyst for the Internet security company McAfee, said When I was a child, the watchword was stranger danger, but social networking is all about making new friends. The downside of this is that we can no longer be sure that an electronic communication really came from our friend. We now need to treat the fun-sounding stuff we receive from people we know with the same degree of caution as we do from someone we dont. The dangers of such platforms go beyond just viruses and such like. Minor social networking site Faceparty, announced that it had deleted a huge number of accounts of users over the age of 36 in a bid to cut down on the number of sex offenders misusing the site. By way of explanation for the deletion of accounts, the site released the following statement: we understand that only a minority of older users are sex offenders, but you must understand that we cannot tell which. The site went on to add, having discussed the use of our website with the home office and the police, and some pretty serious crimes caused by older users, we were left with no option but to terminate a huge amount of accounts without notice immediately- The European Online Safety Survey, conducted for Microsoft by the independent market research agency Cross Tab, polled more than 20,000 people in Denmark, Finland, Italy, Ireland, Norway, Portugal, Spain and Switzerland. The figures showed that Britain had the biggest problem with online bullying, with 4 in 10 of those polled being affected. In countries such as Italy, Spain and Portugal, almost 9 in 10 young people said they had never experienced any problems from their peers as they used social networking platforms. John Mangelaars, vice president, consumer and online, Microsoft EMEA, said, Todays web generation are increasingly living out their lives in the digital arena. The advent of social media has helped our children become sophisticated web users, but they still need help and guidance on how to tackle emerging issues such as online bullying. The findings reveal worrying gaps in their Internet education. The fact of the matter is that increasing numbers of both young and older people are living in a virtual world, devoid of real human interaction, to the detriment of actual personal relationships. Researchers at the Annenberg Centre for the Digital Future at the University of Southern California report that an increasing number of people say their use of the Internet, including social networking sites, is eroding away at the time they spend with their family. The percentage of people who reported spending less time with their families because of the Internet nearly tripled from 11 per cent in 2006 to 28 per cent last year. The report also showed in the same time period, the amount of time families spent together each month fell from an average of 26 to 17.9 hours. Studies conducted both in the US and the UK showed that students who use Facebook achieve on average a grade lower than their peers who dont. Do the advantages of this new virtual world, to which almost all of use have or have had some experience with outweigh the disadvantages? Is the opportunity to forge new business relations and friendships worth the sacrifice of real human relationships? Is an increase in productivity in the workplace worth the grave dangers in which people are putting themselves, their children and their personal information? I think most would agree that at the moment the answer is probably no. People, particularly young people, need to be made aware of these dangers and taught the best ways in which to avoid them.
http://www.globaliamagazine.com/?id=754
Social network popularity around the world

Posted in Main on August 12th, 2008 by Pingdom
With the help of Google data, we have looked at 12 of the top social networks to answer a simple, but highly interesting question: Where are they the most popular?
The social networks we included in this survey were MySpace, Facebook, Hi5, Friendster, LinkedIn,Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twit ter.
Popularity by country (how we got the data)

Google Insights for Search makes this quite easy for you. For a search term (for example MySpace), it will highlight the regions where that search term is the most popular. Google calls this regional interest. This regional interest should give a good indication of which regions (in this case countries) a social network is most popular in.
Google also provides a nice heat map of the results. We have included the heapmaps for all the social networks below.
Some interesting observations before we get started

While we were collecting the data we noted several interesting, and often surprising, pieces of information. Here are some of the more interesting tidbits:
Facebook is most popular in Turkey and Canada. Friendster and Imeem are most popular in the Philippines. LinkedIn is most popular in India. Twitter is most popular in Japan. LiveJournal is more popular in Russia than it is in the United States. Orkut is more popular in Iran (10th country popularity-wise) than it is in the United States. MySpace is the only social network which is most popular in the United States.
MySpace, LinkedIn, LiveJournal, Xanga, and Twitter are the only social networks in this survey which have the United States in their top five countries, popularity-wise. That is just five out of twelve.
If you needed confirmation that social networks are global affairs, that should do it.
There has been quite a Facebook craze here in Sweden (where Pingdom is based) the last year or so, but Sweden didnt even break the top 10 when it comes to regional interest for Facebook, as Google puts it. This would indicate that the popularity of Facebook is quite wide, geographically speaking, which is something that you can tell when analyzing the data closer. To allow you to easily do this analysis for each social network, we have included a link to Googles search statistics for each of the social networks. But now have a look for yourself. There are plenty of interesting things to discover.
MySpace
Countries with highest interest in MySpace: 1. 2. 3. 4. 5. United States Puerto Rico Australia United Kingdom Malaysia
Dig deeper into Googles search statistics for MySpace here.
Facebook
Countries with highest interest in Facebook: 1. 2. 3. 4. 5. Turkey Canada United Kingdom South Africa Colombia
Dig deeper into Googles search statistics for Facebook here.
Hi5
Countries with highest interest in hi5: 1. 2. 3. 4. 5. Peru Portugal El Salvador Dominican Republic Costa Rica
Dig deeper into Googles search statistics for Hi5 here.
Friendster
Countries with highest interest in Friendster: 1. 2. 3. 4. 5. Philippines Malaysia Indonesia Singapore Myanmar
Dig deeper into Googles search statistics for Friendster here.
LinkedIn
Countries with highest interest in LinkedIn: 1. 2. 3. 4. 5. India Netherlands Denmark Belgium United States
Dig deeper into Googles search statistics for LinkedIn here.
Orkut
Countries with highest interest in Orkut: 1. 2. 3. 4. 5. Brazil Paraguay India Pakistan Portugal
Dig deeper into Googles search statistics for Orkut here.
Last.fm
Countries with highest interest in Last.fm: 1. 2. 3. 4. 5. Finland Croatia Estonia Czech Republic Norway
Dig deeper into Googles search statistics for Last.fm here.
LiveJournal
Countries with highest interest in LiveJournal: 1. 2. 3. 4. 5. Singapore Russia Belarus United States Philippines
Dig deeper into Googles search statistics for LiveJournal here.
Xanga
Countries with highest interest in Xanga: 1. 2. 3. 4. 5. Hong Kong United States Singapore Malaysia Philippines
Dig deeper into Googles search statistics for Xanga here.
Bebo
Countries with highest interest in Bebo: 1. 2. 3. 4. 5. Ireland New Zealand United Kingdom Fiji Australia
Dig deeper into Googles search statistics for Bebo here.
Imeem
Countries with highest interest in Imeem: 1. 2. 3. 4. 5. Philippines Thailand Malaysia Singapore Jamaica
Dig deeper into Googles search statistics for Imeem here.
Twitter
Countries with highest interest in Twitter: 1. 2. 3. 4. 5. Japan Taiwan United States Singapore Hong Kong
Dig deeper into Googles search statistics for Twitter here.
Conclusion
As we already mentioned, this survey clearly shows that social networks are truly global affairs. It also shows that the geographic focus varies greatly between different social networks.
How have these differences come around? It would be interesting to see a thorough analysis of why certain social networks have reached popularity in certain countries and not in others. To some extent it could be a question of marketing initiatives, but the demographics of the different regions are bound to have an even stronger influence (in combination with the characteristics and focus of the various social networks, of course).
For example, the Japanese are very used to having their cell phones being an integral part of their lives (to an even higher extent than most Westerners), which may be why they like Twitter. Most likely there are similar
factors that can explain the geographic popularity for all the different social networks, but perhaps they are not quite as easy to discern. As always, we would love to hear what you think. Tip: When using Google Insights for Search you will get more data if you are logged in to your Google account.
Tags: bebo, facebook, Friendster, hi5, Imeem, last.fm, linkedin, LiveJournal, myspace, orkut, social-media, socialnetwork, survey, twitter, xanga
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61 Comments
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Spencer
August 12th, 2008 at 8:58 am
Odd that BlackPlanet.com is not mentioned in the study. Are minority SNs being discounted in this study?
Mayank Keshari
i am surprised, gosh !!! Indians use LinkedIn, i was expecting Orkut to steal the top party. hush Indians are far behind others in using facebook, twitter etc i am getting more and more Facebook requests each day so i must say we are catching fast of course pretty less number of tweets from India i agree.
ESONLINE
You are omitting PLURK, one of the fastest growing social networking sites around today. It is an interesting and very nicely put together survey here, but without PLURK, it is not close to being a complete list.
Tom
Interesting study, but misleading in that it leaves out local social networks. For example, the most-used social network in Japan is Mixi, which isnt covered by this survey.
Brett H
I am not surprised by LinkedIns popularity in India. There are so many hi-tech companies there with ties to the USA, that Im sure this is indicative of the networking going on between IT folks in both countries. Awsome study BTW.
andymurd
Le Monde published an interesting map of each regions favourite social networking site a while ago, its good to see you continuing the search but you might find the list of sites you chose is quite US-centric. Using Google Insights with the networks mentioned on the map we see that the Japanese love Mixi, South Koreans love Cyworld, so there is some difference of opinion between the two sources. Heres the Le Monde map: http://www.lemonde.fr/web/infog/0,47-0@2-651865,54-999097@51-999297,0.html
Thomas Crampton
Umm, what about QQ? 300 million active accounts with 700 million registered accounts. http://cnreviews.com/video/plus_8_star_benjamin_joffe_interview_social_networks_in_us_asia_20080806.html
Pingdom
Thanks for the feedback so far! It may be worth pointing out that this is not a comparison between the different social networks (i.e. which has the most users, which one is the winner, etc). It is a look at how popular each social network is in different regions, relative to itself. Comparisons are made for each social network against itself. You can kind of see it as a measure of which markets they are having the most success in, relatively speaking. (I hope the matter didnt get more confused now! ) And as a couple of you pointed out, this of course is not a complete list of all social networks. That would have been way outside the scope of this article. @Brett: Thanks for the kind words. You have a good point there regarding LinkedIn, networking and India. It definitely makes sense to look at it that way. @Tom & Spencer: Since the study was only meant to look at the geographic distribution of some of the major global social networks, we omitted local social networks. We are well aware that they can have a good chunk of the local market (Mixi being an excellent example, which I think was actually covered in TechCrunch a few days ago.)
Vinay
I find something missing here the study is fine.. but havent we forgot the fact that Google Inights for Search is only to predict the search usage geographically and not the site usage? Lets take the first link as example http://www.google.com/insights/search/#cat=&q=myspace&geo=&date=&clp=&cmpt=q the link only shows the usage of search term myspace by geographically and not the sites popularity! So does with others every query you have witnessed only shows you how well a search query is popular among people from various country but not the sites popularity. Google Trends for Website would have provided more detailed analysis to the point you are trying to explain here. I really doubt the outcome of survey provides usage of Social Networking around the world..I would rather call the search query on Social Networing platform around the world. To help you more.. look at the page below.. where you are show alternative searches & rising searches which is pretty evident to the fact we arent viewing a popularity of a website but the popularity of a keywordor search term typedin. Is it only me or anyone else who got the point of what I am talking here? Cheers, Vinay
Randy
How about some stats on overall global popularity . . . . what are the 10 most popular social network sites?
Vinay
This will get the point I am talking on.. 1) http://trends.google.com/websites?q=linkedin.com&geo=all&date=all&sort=0 Shows LinkedIn is popular in US! 2) http://trends.google.com/trends?q=linkedin&geo=all&date=all Shows linkedin search query is popular in India! Verdict: Google Insights for Search shows your popularity of a keyword geographically and not the website itself. When you are looking at a result of linkedin on Insights for Search.. the result you are about to see is search volume of a keyword classifed country wise. At the end.. when a company is ranked No.1 doesnt mean the site is popular there..but the keyword is..! Cheers.
Romain
I do agree with Vinay. Whats youre providing is about search and not popularity nor distribution of social networks. Google Trends and Alexa would have been better tools for popularity (since catching with hits).
luc
good points, but not relevant for a serious analysis of international markets, imho. stats about people searching for a keyword might provide a sense of popularity, but not of active users, which is what really matters. What is the reach of each network in each market? this is the data that we need. And because it is valuable, it is not available for free (we would need a comscore, nielsen account in order to check reach, active users, time spent, et cetera). talking about this, comscore just released a press release about their latest research on social networks around the globe: Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance: http://www.comscore.com/press/release.asp?press=2396 google insights for search is, again, interesting, but it must be taken with a grain of salt, and i would definitely not take it into consideration for a thorough analysis, and even less as a relevant source of information when making business decisions.
Akky AKIMOTO
August 12th, 2008 at 12:09 pm
Do you think Japanese people search Facebook by its (original) English notation instead of Japanese letters? How about Chinese? Russian? If you count by roman alphabets keywords only, it will put English using countries stats higher.
Pingdom
Thanks again for all the feedback. A nice discussion going on here. Looking at traffic numbers, active users (but from what reliable source for all these different social networks?), etc, would be great. BUT If you only look at traffic, and even number of users (of the total), you are missing at least part of the point of this article, which is to find out local popularity (which we perhaps did a poor job explaining clearly enough).
The problem with the traffic approach is that the markets (countries) are not all the same size. They have a different number of Internet users. When you only look at traffic, your results will always be swayed towards the countries with the largest Internet populations. Even if a site is hugely popular in a small country, but only moderately popular in a big country, the traffic from the big country will likely dwarf the traffic from the small country. It is therefore not necessarily a very good measure when talking about local popularity. Search data is not ideal either, but at least the search data provided here is normalized, as opposed to traffic numbers, which are always absolute. (If you had accurate traffic numbers and accurate count of active Internet users for each country, you could normalize that data too, but we dont have access to such data in a truly accurate form.) You may also want to ask yourself what the most common reason would be for people to search for a brand name such as MySpace or Twitter. Btw, here is Googles explanation of how the data is normalized so the size of the region is taken into consideration, thus not favoring large regions over small: http://tinyurl.com/5euxlw (Tinyurl-ed it because the link to the Google FAQ was huge)
Muhammad Saleem
This is interesting data, even if it just shows search volume for each social network by country. I would love to see a more comprehensive study of the actual popularity of the top networks (Facebook, MySpace, etc) in each country, and also, if those networks arent popular in a country, which ones are? The data is limited because the survey was restricted to these 12 options. I dont think search or traffic volume is key. Maybe we should be looking at the number of active users?
Vinay
@Akky AKIMOTO You should ask Google on this.. I can only explain what I learnt from Insights for Search explains/expresses! @Pingdom .. thanks for detailed response..does have the answer I wanted on this post! Cheers for your effort!
heiko hebig
great overview, many thanks! since your study includes LinkedIn, also looking at XING, LinkedIns competitor based in Europe, would be great, imho.
Scott Fox, Author of Internet Riches

Great study. Thanks for doing this work and sharing the results with all of us.
Keakealani
Statistical reliability aside, I found it interesting that despite the geography-less nature of the internet, there were still strong geographical trends, like the popularity of Orkut in South America, and Friendster in Southeast Asia. I wonder if thats because of demographic targeting/marketing, or just coincidence. Definitely curious to see followups on this kind of study, particularly if someone can estimate normalized traffic to social networks and combine that with search data and other forms of data. Nice job, anyway.
LiewCF
great research you had! seems like Malaysians like to do social networking
Vasudev Ram
Interesting study and results. I agree with Vinay, though the searches shown in the post clearly only show the region-wise interest for the keywords associated with the sites, not usage and traffic for the actual sites. As you mention, in the absence of hard data (number of users and web traffic for each site), the results you got could be indicative but the results could even be misleading heres an example of how: Assume that a particular SN site, say Facebook, wanted to check on the competition then they could conceivably run searches very often, say daily or even more often, for the names of their competitors (e.g. MySpace, LinkedIn), to see relative number of hits (search results). That itself could potentially skew the data. And in fact, I think thats probably a likely scenario that all those sites might be regularly checking on the competition its business, after all Anyway, the results are interesting in themselves.
PJ Brunet
looks like Facebook is more popular in countries w/ slower Internet connections
SocialMediaMojo
The top 5 countries listed dont exactly sum up the popularity of each site since it doesnt take into account the number of users on each site from each country and these differ a great deal from the popularity From alexa we can see that US users dominate myspace but the lower placed countries all disagree Myspace.com users come from these countries: United States 68.8% United Kingdom 3.7% Germany 3.5% Mexico 2.3% Italy 2.3% But look at imeems top 5 despite not having the US in its top 5 we see that US users of imeem still vastly outnumber all the other countries. Imeem.com users come from these countries: United States 37.4% Thailand 8.1% Philippines 6.5% Indonesia 4.0% China 3.3%
LL
I just have one question for most of you debating the research/comparison in this article When do you search something in Google? When you want to learn more about something. I see the data as showing where interest is growing the most internationally on one of these social networks. If I want to connect to my LinkIn or FaceBook or MySpace account I am usually doing so directly, not via Google. Heck, the only time I even remember I have an account with Friendster is in a random email. The study doesnt claim to show what is being used, but what is being queried. And I think where youre being queried shows where interest and growth for your company lies. I would use Google Insights as a valid option when considering growth or expansion options. In the data present I see a whole new generation of Americans learning more about MySpace, my children and step-children included. And I see industry growth in India leading the inquery of LinkIn, a business social network that I learned about through an invite not a Google search. How would you use Google Insights?
Joseph
Anyone here knows which is the most popular social network in Spain? or in Spanish language?joseph_remesar@yahoo.com
Aleo (Aleo12)
Nice work!
Matt Santi
In regards to Myspace being the most popular in the US do you think it holds any real commercial value for people outside of the entertainment industry when it comes to meeting people?
David
Yes, Nice work.
Rajesh
Guess this one shows how popular a social network is in a particular country (takes as 100) and how it fairs relatively in other countries. For eg: Linkedin does well in India (taken as a base at 100) than in other regions. So the chart really shows how the other regions stand w.r.t. india for the keyword search linkedin. It noway compares the popularity of social networks in a particular region or various regions.In the above example, though linkedin seems to be a popular keyword in India, it does not mean that it is the most popular social network there.Obviously orkut is much much more popular in India anong net users. The title is obviously misleading.Guess you guys realised what the charts and data mean really after you made this post.
Rajesh
finding the popularity of keyword searches (social network names) in aparticular region is easy using Google insights. But the charts here are not the right ones.
Amateras - Japan
It is important to mention that the data retrieved was based on English Language Search Engine type-in. Japanese people rarely tend to use English keywords in search engines (for example). Therefore, the research does not quantify the real use of each SN around the world. But can give you an interesting insight.
David Govett
Why is Hong Kong broken out as a separate country? Its a city in China. Period.
Rodz
See Orkut as the top social network in Brazil was expected. Its almost a synonym for Internet here (along with MSN Messenger).
EuropeanKiss
Great research
I think facebook will become (if not already) the number 1 social network.
Levert Marketing
Being from Canada, I can confirm that Facebook is very popular here. LinkedIn seems to be generating some good leads too.
Gregory Engels
Regarding Linked In being more popular in India than anywhere else: If you search for Linked In rather than linkedin you will see a a different picture. As expected it shows USA first followed by UK. India is still on place 4.
cho
Hong Kong is not a separated country of course. Its a city in China. !
Sadece Bir Blog

Countries with highest interest in Facebook: 1. Turkey Our people like that. They have so many time for facebook!
fuzzbomb
Dears, I think your research method is wrong and these results are misleading. People who already regularly visit their social network sites simply dont Google them. They have them bookmarked, widgeted, turned into a custom button in their browser and whatnot. I havent checked but I wouldnt be surprised if a sites perceived popularity based on Google search only meant that users from top-ranking countries are just in the process of discovering the site in question. The more people for whom eg. Facebook is the latest buzz, the more computer newbies there are, frantically typing facebook into their Google toolbar because all their friend told them was to erm, just type facebook!
Belindo
September 2nd, 2008 at 5:29 am
Another good example of local/social could surely be http://www.myopencity.it , an example of social network made in Italy, that is really different from the Facebook attitude.
Rafael Amaral
September 16th, 2008 at 11:05 am
Thats an awesome article. Ill ask my readers and try to discover why Orkut is so popular here in Brazil.
Web Design Montreal

September 22nd, 2008 at 1:15 pm
In Canada, Facebook is a popular social network that is true but there are also others such as MySpace and Orkut very, very popular among Canadians (teenagers, mostly). MySpace is probably popular in Canada because its blue looks similar to Facebook blue
Rajeev Edmonds
The most amazing trend is twitter popularity in Japan. I think Indian user base is in second position for Orkut. Twitter is catching like wild fire across the globe, and soon we may see some other country snatching the top spot from Japan
Tom 2
Amazing work. Now, with the broad strokes illustrated in the data, I would be interested to know the social implications of this trend. All of the countries leading above would certainly have a high IT literacy base, likewise, a healthy dose of infrastructure to support IT. It will only be a matter of time before other countries with less developed infrastructure follow suit. With this data, it would be interesting to extrapolate the trends from which this survey could lead to. Leaning to the extreme, would it be possible for the web community to develop a unified language of its own?
Already, words from mother languages have been abbreviated to convey an idea over SNs by the younger generation as with text messaging. Would a universal web language unify the globe? Is world peace over the horizon? Its funny to think about, but, hey, so was walking on the moon.
WillBeThere[dot]com
October 9th, 2008 at 12:49 pm
This is fascinating and challenging. There are now huge community with millions of members and spanning many countries and at the other extreme millions of thinny community counting a handful of users. This is a classical longtail (as per Chris Andersons book The Longtail). This highlights once again the need for niche segments if one wants to succeed.
chandra
October 10th, 2008 at 4:06 am
i hope the future is towards business networking rather than fun networks. a`good example is growing popularity of linkedin.com or livebiznet.com which is a network for serious business people.
Samreen
October 16th, 2008 at 3:43 am
Facebook is far more popular than Orkut in Pakistan. Regards Samreen Ali (http://www.apnaportal.com)
jesse
January 11th, 2009 at 5:48 pm
Seeing this is not complete article.
Christian
March 27th, 2009 at 9:12 am
and what about Viadeo.com??
Joe
June 2nd, 2009 at 8:58 pm
In Canada, I can just confirm that Facebook is the most popular social network. Even the employers check the new employees life on Facebook
sikis
June 19th, 2009 at 1:25 pm
Countries leading above would certainly have a high IT literacy base, likewise, a healthy dose of infrastructure to support IT. It will only be a matter of time before other countries with less developed infrastructure follow suit. With this data, it would be interesting to extrapolate the trends from which this survey could lead to.
Planetwebfoot.com
November 20th, 2009 at 10:31 am
It will be interesting to see how those numbers will change in a few years with the growing number of custom social networking platforms that are out there.
SEO Scotland
February 5th, 2010 at 7:04 pm
Only just found this article. Very interesting! I wonder how these stats have changed over the last 12 months. Would we see any big changes? Facebook has gone from 150 million users to over 400 million August 17, 2008 12:53 pm Web Trends & Strategies Blog Archive Social network popularity around the world September 9, 2008 9:18 am Online nyheder og kommentarer fra den Danske media branche December 1, 2008 12:17 pm Microsoft ignoring Indian market at its own peril | StartupDunia - Indian startups | India Web 2.0 | India business | India Internet January 15, 2009 4:01 am links for 2009-01-15 Spartakan January 29, 2009 3:48 pm Social networking trends Multimedia Journalism March 18, 2009 10:43 am Liens en vrac: blogs dentreprises, rseaux sociaux, chine, lifestyle business
May 20th, 2009
Survey shows influx of companies using social networks for recruiting

Posted by Jennifer Leggio @ 10:55 am
Categories: Career Development, Corporate Social Networking, Hiring, Recruiting,Social Business... Tags:
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Jobvite, a recruitment solutions provider, today issued the results of its second annual Social Recruitment Survey. The data shows that employers are more and more extensively recruiting on social networks, such as Facebook and Twitter. It also shows that the companies appear more satisfied with these types of recruits versus the ones they find solely from job boards. According ot the survey, due to these satisfaction levels companies are likely to invest more in these type of candidate sources in 2009, trimming down their spend with job boards and even search firms. Here are some more data points:
76 percent of companies surveyed plan to invest more in employee referrals 72 percent plan to invest more in recruiting through social networks 80 percent of companies are planning to use social networks to find or attract candidates LinkedIn use grew from 80 percent in 2008 to 95 percent in 2008 Facebook use grew from 36 percent in 2008 to 59 percent in 2009 Twitter ranked third at 42 percent
According to Jobvite, however, employee referrals and internal transfers are the most highly rated sources in terms of quality of candidates generated, however, employee involvement in referrals is still low. More from the survey: Additionally, recruitment and human resource professionals are using a variety of online sites to research candidates: LinkedIn (76 percent), search engines (67 percent), Facebook (44 percent) and Twitter (21 percent). Respondents reported that 24% of candidates disclose their social networking presence when applying for a job. It appears based on Jobvites data that while cost savings of using social networks versus job boards and the like are a driver for this move, quality is a larger consideration. But are companies sacrificing a more human element by relying on social networks? It is my belief that recruiting is a dying profession in its current form. As the use of social media becomes ubiquitous, there will no longer be a need, said Jennifer Wojcik, CEO of YouGuru LLC. I often consult with my smaller clients on how to engage with candidates via these channels. Wojcik also says that she herself leverages social networks to find candidates and theres rarely a need to pay for a job search board these days. Social media enables me to build that initial network and make connections thousands of times faster than picking up a phone book and a phone calling into my clients competitors, she said. I also put calls out on Twitter when I have a position to fillthis basically enables my network to identify candidates for me that I would otherwise not had access to. Facebook serves a similar purpose. It is a rare case that I would be forced to actually advertise a position. Generally speaking, using my methods, I can have fully screened candidates for a client within two to three days. This is weeks faster than other agencies who use no social media and choose to advertise only. Read the full survey. Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues. See her full profile and disclosure of her industry affiliations.
Email Jennifer Leggio For daily updates on Jennifer's activities, follow her on Twitter. To interact with Jennifer, connect on Facebook. Subscribe to Social Business via Email alerts or RSS.
http://blogs.zdnet.com/feeds/?p=1197
Social Networks Outshine E-Mail in Nielsen Survey

By Mark Long March 10, 2009 2:04PM
A Nielsen report says that social networking sites and blogs are now more popular than e-mail, and the use of social-networking sites like Facebook is growing at a much faster rate than other Web-usage categories. Nielsen notes that the social-networking audience is becoming more diverse, and social networking is also becoming more mobile. Nielsen reports that social networking
Related Topics Nielsen Social Networks Facebook Mobile Social Networking Internet Usage Latest News Salesforce Profit Up on Sales Jump Palm Needs To Change -- Or Sell Out Selling and Marketing at Trade Shows Jobs: Apple Will Be 'Bold' with $40B Airline Fees Tough To Get a Handle On
in online communities
and blogs has become a more popular Internet activity than email. It is growing three times faster than the overall Internet and twice the rate of other top Web categories such as search, portals and PC software. Nielsen estimates that one out of every 11 minutes of online activity on a global basis is attributable to social networks, blogging sites and other types of member communities. Moreover, these social-computing sites are being visited by more than 67 percent of the global online population -- a trend that shows no signs of slowing, according to John Burbank, CEO of Nielsen Online. "Social networking has become a fundamental part of the global online experience" and "will continue to alter not just the global online landscape, but the consumer experience at large," Burbank said. Expanding Demographics Though social networking owed its initial popularity to support from younger Internet users, Nielsen notes that the audience is fast becoming much more diverse. Facebook, which Nielsen says is visited monthly by three out of every 10 people online, added 13.5 million visitors in the 50- 64-year-old age group last year, or twice the number that the world's No. 1 social-networking site had added in the under-18-year-old demographic in the same period. Social networking is also becoming more mobile, with 19 percent of all U.S. mobile-device users saying they use their handsets for social-networking purposes -- up 156 percent from the yearearlier period. Nielsen also estimates that nearly three million U.S. mobile users were texting Facebook on a regular basis at the end
of 2008. Burbank also noted that an interesting connection is rapidly developing between social networking and live television, with 11 percent of the households that Nielsen sampled during this year's Academy Awards simultaneously following the broadcast on live television and over the Internet. Those individuals who used Facebook while watching the live program viewed about 50 percent more of the TV broadcast than the average Oscar viewer, even as they spent an average of 76 minutes at the social-networking site. Additionally, Nielsen estimates that more than 100,000 messages were sent through Twitter during the live broadcast. The Challenge Ahead While there is still a lot to learn about the interaction networking and TV, Burbank said it's clear that there is opportunity for programmers and advertisers to leverage telecommunities -- people simultaneously watching live television programs and chatting in real time with an onlinenetwork programs and the advertising. "And it doesn't have to be just live programming such as awards shows and sporting events," Burbank explained. "Any show with a deeply loyal fan base could drive live viewing and deeper engagement through these telecommunities." Going forward, Nielsen says the challenge will be to find ways to offer advertising over social networks in a way that does not raise the ire of online community members. A recent Nielsen survey conducted in Australia shows that 38 percent of Australians online consider advertising on social-networking sites to be an intrusion -- up from 29 percent one year earlier. Nielsen says that new models will need to be developed that transform advertising from a push medium to a more conversational mode. "Social networks are ultimately about friendships, where members add value to each other's lives through interaction," said Alex Burmaster, the author of Nielsen's new report. "Therefore, advertising should follow the same philosophy of adding value through interaction and consultation." of like-minded fans -- to drive audience participation with both the of social
http://www.crm-daily.com/story.xhtml?story_id=11200AG4RWCW&page=2
Social Networks Outshine E-Mail in Nielsen Survey

By Mark Long March 10, 2009 2:04PM
A Nielsen report says that social networking sites and blogs are now more popular than e-mail, and the use of social-networking sites like Facebook is growing at a much faster rate than other Web-usage categories. Nielsen notes that the social-networking audience is becoming more diverse, and social networking is also becoming more mobile.
Social networking sites a ticking security time bomb, study indicates Next news
4:05 PM - October 4, 2006 by The Editors of Tom's Hardware
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Islandia (NY) - Social networking websites such as MySpace and Facebook may pose more security risks than physical threats such as sexual predators contacting kids and teenagers. A survey raises the concern that fraud, identity theft and computer spyware and viruses combined with negligent user behavior could flourish on social networking sites. Finding new friends, communication and trust are a big factor in the success of social networking websites. However, but a false sense of security among participants could have dramatic consequences, according to a survey released today by CA and the National Cyber Security Alliance (NCSA). The study, which exclusively focused on online behavior of users and analyzed the answers of 2163 respondents, found that 57% of users of social networking sites and who are actually concerned about potential security risks still reveal critical information. Almost three out of four users, 74%, already have given out some sort of personal information, such as their e-mail address, name, birthday and even their social security number. In contrast to common perception, a large number of social networking users are adults. 47% of users are between the ages of 18 and 34, which, according to CA and the NCSA, may be a sign of the increasing popularity - and potential security risks - of these sites. Adults, however appear to be even less careful with their personal data in those networks: The study found that 83% of adults expose themselves to hackers
and identity thieves, by downloading content from the websites of other members. 31% of adults who use social networking sites have responded to phishy unsolicited email or instant messages, the survey states. Some employers may be concerned about the fact that 46% of users who have access to a computer at their office, engage in social networking during work times. "Although the general community thinks most social networking users are teens, the CA/ NCSA survey showed the popularity of these sites is extending beyond young early adopters to other segments of the population," said Ron Texeria, executive director of the NCSA. "Those who frequent these sites should be aware the data they share may make them prey for online attacks. Giving out a social security number, paired with a birthday and name could provide enough ammunition for criminals to hack into financial records and compromise users' personal information." It appears that parents are becoming more aware of the risks and are taking security precautions for their children. According to the study, 64% of parents who have children under the age of 17 monitor their children's profiles and 49 percent have only allowed their children's profile to be seen by his/her friends. Many adults also have discussed safety precautions with their children: 94% have discussed how to watch for predators, 72% have discussed how to watch out for malicious software and 64% have discussed how to watch out for fraudsters trying to steal money. However, it does not take much imagination that the growing popularity of social networking sites and a false sense of security of users could easily exploited by malicious users. According to the survey, 83% of social networking users do not restrict access to their profiles, 65% do not worry about becoming victims and 73% of users do not worry about being the target of a crime while being on a social networking site, the survey sahttp://www.tomshardware.com/news/social-networking-security,3588.htmlys.
http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/report .pdf
New Survey Shows Significant Use of Online Networking Sites for Workers
May 15, 2009
While personal relationships top list for career networking, online networking is gaining popularity. Though personal relationships remain the top source for career networking, use of online professional networking sites is gaining popularity according to a survey released on May 12, 2009, by the Society for Human Resource Management (SHRM). Nearly 20 percent of employees use online professional networking sites such as LinkedIn and Plaxo, while 16 percent use online social networking sites such as Facebook, MySpace, and Friendster according to the survey, Networking Professionally: Employee Perspective. The survey examines face-toface and online networking trends. The top five sources for career networking include: friends and relatives (67 percent); colleagues (56 percent); conferences/trade shows/conventions (26 percent); supervisors/managers/higher-level professionals in supervisory role (also 26 percent); and clients (25 percent). Career networking via online professional networking sites ranked eighth while social networking sites ranked tenth out of 15 possible categories. Additional survey highlights include: Roughly 38 percent of respondents said they use online professional and social networking sites to learn about a particular company or someone who works at that company. 18 percent of respondents report using online professional and social networking sites as a job search method. It is not known how many job hunters secure employment through online networking. Employees of publicly owned for-profit companies (41 percent) are more likely than those in privately owned for-profit companies (11 percent) to job hunt through online professional and/or social networking sites. Non-management employees (22 percent) are more likely than executives (three percent) to network online through job search/career sites. The poll surveyed 605 full-time or part-time employed U.S. residents. View the press release on the SHRM Web site.
Sprint Gets Value from the Online Channel by Emphasizing Value for Consumers
Social Networks: Facebook Takes Over Top Spot, Twitter Climbs

Written by Andy Kazeniac (contact - e-mail) -- February 9th, 2009 | Share - Save - E-mail
With Facebook officially turning five years old recently, combined with the site surging past MySpace in Monthly Unique Visitors, it seems like a good time to take a little deeper look at the social networking giants.
Its hard to believe that last year around this time we discussing the effects of bad PR for Facebook and if the site had jumped the shark, but those arguments now seem to more appropriately apply to other properties.
A year ago, we ranked the top 25 social networking sites by monthly visits, and I was curious to see how the positions would change if we re-ranked those same sites with the most recent figures.
Some key metrics in the health of a social network revolve around the activity of the user base visits per unique visitor and time on site. While Facebook has excelled in both areas, MySpace has remained flat or fallen off, with new hot property Twitter climbing the ranks.
MySpace is still the clear number two player in the big categories, but its trends in some key areas arent quite so dominatingl and, at least in those areas, they could be looking up at more than Facebook soon.
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The Popularity Of Social Networking Sites

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Build your own community with the brand new version of phpFox! www.phpfox.com Do you use the internet on a regular basis? If you do, there is a good chance that you have heard ofwebsites like MySpace, FriendFinder, Classmates, or Yahoo! 360. What do all of these websites have in common? They are known as social networking websites. Social networking websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why. If you have used a social networking website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of internet users. With a wide variety of different social networking websites available, there are a wide variety of different reasons for their popularity. One those reasons being the ease of use. Social networking websites are, for the most part, easy to use. Most sites are easy to navigate. In fact, many require little knowledge of the internet. In addition to being easy to navigate, social networking websites also make it easier to meet new people online. There are many internet users who would love to make new friends online; however, that can sometimes be difficult do. Without social networking websites, you would have to connect with internet users, often in chat rooms, and learn about their interests before deciding if you would like to consider them your "buddy." Social networking sites allow you to learn information about another internet user before ever having to make contact with them. Another one of the many reasons why social networking sites are popular is because many are free to use. In fact, the majority of social networking sites, such as MySpace and Yahoo! 360, are free to use. Despite being free to use, many websites require that you register with them. This registration will not only allow you to create your own profile or onlinewebpage, but it will also allow you to contact other networking members. Although most social networking websites are free to use, there are some that are not. Classmates is one of those websites. Many of these websites give you a free trial period or a free membership. That membership can be used to help you determine whether or not the website is worth paying for. What
is nice about paid online social networking websites is that many can be considered exclusive. Since most internet users would not want to pay for something that they can get for free, most paid social networking sites are limited on the number of members they have. This may work out to your advantage because it tends to eliminate those who create fake accounts or aim to cause controversy online. Social networking websites are also popular because they come in a wide variety of different formats. Websites like Yahoo! 360 and MySpace focus on a wide variety of different topics. This means that just about anyone can join. However, there are other social networking sites out there that have a particular focus. These focuses may be on a particular religion, political following, or hobby. Most specialty social networking sites restrict the individuals that can participate in their network; thus, making your experience more enjoyable. Finally, social networking websites focus on meeting new people, especially online, but over recent months, many have started including additional features only available to their online members. Many social networking members can receive their own free webpage, get free access to popular music videos, a free blog, and much more. Although social networking websites are popular enough to bring in members on their own, these additional features are, in a way, providing internet users with an incentive to join. Mentioned above were a few of the most popular social networks that could be found online. Those networks included MySpace, Yahoo! 360, and Classmates. If you are looking for additional social networking websites, you should easily be able to find some by performing a standard internet search.
http://www.articlesbase.com/dating-articles/the-popularity-of-social-networking-sites-1035252.html
The trend of social networking that started up in North America is catching up across the globe significantly. As per a comScore Inc. data, the social networking sites like Facebook.com, Hi5 are gaining increasing user base from the Asia-Pacific, Middle East Africa and other regions.
However, the same trend seems to be dying in the region where it created immense impact first. While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region, said Jack Flanagan, comScore executive vice president. However, the phenomenon is still
growing rapidly in other regions around the world, especially as the established American brands turn their focus to developing markets. According to comScore, that measured the popularity of the sites in the digital world, North American user base has shown a growth of about just 9 percent, while the maximum increase comes from the Middle EastAfrica region showing 66 percent growth of users using social networking sites. comScore also shows a 35 percent and 33 percent of growth in the consumer base in the Europe and Latin America regions respectively. One more vital statistics that comScore has provided is that Facebook rules the world. Becoming the top global social networking site, Facebook is enjoying a good 38 percent more user base from North American region that totals up the visitor base to 49 million from the same region. Apparently, the sites audience has increased by four times with Europe showing 35 million of Facebook monthly visitors in June, a significant rise from the 27 million visitors that it showed last year. This accounts to a whopping 303 percent increase in the same area. Facebook has done an exceptional job of leveraging its brand internationally during the past year, added Flanagan. By increasing the sites relevance to local markets through local language interface translation, the site is now competing strongly or even capturing the lead in several markets where it had a relatively minor presence just a year ago. Next in line of popularity is MySpace.com followed by Hi5. Hi5 is shows a doubled audience base totaling to more than 56 million and sites like Friendster, Orkut and Bebo.com show an increase in the audience by 50 percent, 41 percent and 32 percent respectively, from all over the globe.
http://www.techshout.com/internet/2008/13/social-networking-increases-across-globe-facebook-topspopularity-chart/

The Health Effects of Social Networking

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Some interesting observations before we get started

Dig deeper into Googles search statistics for MySpace here.

Dig deeper into Googles search statistics for Facebook here.

Dig deeper into Googles search statistics for Hi5 here.

Dig deeper into Googles search statistics for Friendster here.

Dig deeper into Googles search statistics for LinkedIn here.

Dig deeper into Googles search statistics for Orkut here.

Dig deeper into Googles search statistics for Last.fm here.

Dig deeper into Googles search statistics for LiveJournal here.

Dig deeper into Googles search statistics for Xanga here.

Dig deeper into Googles search statistics for Bebo here.

Dig deeper into Googles search statistics for Imeem here.

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Scott Fox, Author of Internet Riches

looks like Facebook is more popular in countries w/ slower Internet connections

Yes, Nice work.

Hong Kong is not a separated country of course. Its a city in China. !

Sadece Bir Blog

Web Design Montreal

Seeing this is not complete article.

and what about Viadeo.com??

May 20th, 2009

Survey shows influx of companies using social networks for recruiting

Social Networks Outshine E-Mail in Nielsen Survey

Social Networks Outshine E-Mail in Nielsen Survey

Social Networks: Facebook Takes Over Top Spot, Twitter Climbs

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The Popularity Of Social Networking Sites

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