You are on page 1of 6

Minor Project Report

On
RETAIL MANAGEMENT Completed In BIG BAZAAR Submitted In Partial Fulfillment Of the Requirement Of Bachelor of Business Administration

Training Supervisor: Name Designation : Mr.Davinder Sharma

Submitted By: Name of the student: ENRNo. /Batch Bhawana Mehra : 00461201710

: Assistant Professor

SubmittedTo: Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi (Affiliated to Guru Gobind Singh Indraprastha University)

DECLARATION

I hereby declare that this Minor Project Report titled Retail Management submitted by me to Banarsidas Chandiwala Institute of Professional Studies, Dwarka is a bonafide work undertaken during the period from ____to____ by me and has not been submitted to any other University or Institution for the award of any degree diploma / certificate or published any time before.

(Signature of the Student) Name: BHAWANA MEHRA Enroll. No.: 00461201710

Date:

/ 2011

BONAFIDE CERTIFICATE

This is to certify that as per best of my belief the project entitled Retail Management is the bonafide research work carried out by Bhawana Mehra student of BBA, BCIPS, Dwarka, New Delhi, in partial fulfillment of the requirements for the Minor Project Report of the Degree of Bachelor of Business Administration.

She has worked under my guidance.

Mr.Davinder Sharma Project Guide (Internal) Date:

Counter signed by

Dr. SATISH TANEJA Director Date:

ACKNOWLEDGEMENT

The project of this magnitude would not have been completed singly. Firstly I want to give my hearty thanks to all mighty who made the world and me also. There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly.

It gives me immense pleasure to thanks Dr. SatishTaneja (Director) who has been a constant source of inspiration and my special thanks to Mr.Davinder Sharma (project guide from the institute) for his extensive guidance, cooperation and support.

My warm thanks to my parents for their continuous encouragement, interest and advice given throughout the study. My thanks are also to all those who have shown keen interest in this work and provided the much needed encouragement

EXECUTIVE SUMMARY
This project provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industrys growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The project includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This project concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future. The main objective of the project Retail Management- big bazaar was to understand the basic concept of retailing, to gain practical knowledge and to understand the significance of retailing in the current business environment and develop management strategies accordingly and to know the growth of retail industry with respect to big bazaar. Primary data is collected from the locality of the coverage area. We have taken in to consideration the views of manager, sales manager, instructor, employees, etc. & our professors about the relevant subject & also pay attention towards their suggestions. Data is collected from various customers through personal interaction. Data is collected by survey, formal discussion and observation with different respondents. Some data is collected from the media also. The research work is exploratory in nature, and is meant to provide the basic information required by research objectives. It is a preliminary study based on primary data and the findings can be consolidated after a detailed conclusive study has been carried out.

TABLE OF CONTENT S.NO 1 2 3 4 5 6 7 8 9 PARTICULARS INTRODUCTION OBJECTIVE THEORITICAL BACKGROUND COMPANY PROFILE RESEARCH METHODOLOGY DATA ANALYSIS FINDING AND SUGGESTION CONCLUSION REFERENCE PAGE NUMBER 8 15 17 19 26 31 43 46 47