Brand Advertising the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards

it. Your brand is more than a representation of your company; in the minds of consum ers, your company IS your brand. Your brand is more than your logo and your slogan; it is the connection you make with the consumer. Retail Advertising : Advertising that promotes local company's and merchandisers ' goods and services. direct response- Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device ' provided in the advertisement. b2b advertisers are promoting their products, services and companies to people at work, rather than in a personal context. institutional advertising Definition The promotional message aimed at creating an image, enhancing reputation, buildi ng goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion. When employed by an organization to market itself (instead of its products), it is called corporate advertising. non profit.. The marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer. public service announcement: Advertisement carried free of charge by mass media to publicize a message in public interest.

advertiser The company, organization, or individual who pays for advertisin g space or time to present an announcement or persuasive message to the public. advertising agency An organization that provides a variety of advertising r elated services to clients seeking assistance in their advertising activities. The Media is employed to carry advertising messages to potential audiences or ta rget markets for products, services, organizations, or ideas. The Suppliers Target audience The number and/or characteristics of the persons or households w ho are exposed to a particular type of advertising media or media vehicle. interactivity...offering a mix of Web design/development, Internet advertising/m arketing, or e-business/e-commerce consulting. integrated marketing communications A planning process designed to assure th at all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. globalization - Name for the process of increasing the connectivity and interdep endence of the world's markets and businesses . Supplier Official provider of goods or services in exchange for designate d recognition