ECONOMIC AND BUSINESS INTELLIGENCE

INTRODUCTION Today's exciting BI market is ripe with opportunities to hit your strategic business targets. Gaining market share, keeping customers and controlling costs remain key objectives. Mid-market executives and big corporate department heads rush to cost effectively meet these complex needs. How? Through improved use of their existing database systems. CFOs require 'business intelligence' systems that display accurate SKU or customer-level P&Ls, permitting reliable channel and store comparisons over time. Improved forecasts are vital, too! Data warehousing and analytical skills are combined with an understanding of industry issues, as we refine and implement your vision. According to Gartner survey of 1,400 CIOs, business intelligence was ranked the top technology priority surpassing security. The BI and analytics market is currently valued at $8.5 Billion and is expected to grow to $13 Billion over the next five years

BUSINESS INTELLIGENCE (BI) BI refers to application and technology, which is used to gather, provide access to, and analyze data and information about the company operations.

WHY BI SOLUTIONS ?

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MORE DATA AND DATA SOURCES

KEY STAGES OF BI 1. 2. 3. 4. 5. Data Sourcing Data Analysis Situation Awareness Risk Analysis Decision Support

BI APPLICATIONS AND TECHNOLOGIES CAN HELP COMPANIES ANALYZE: 1. 2. 3. 4. 5. changing trends in market share changes in customer behavior and spending patterns customers' preferences company capabilities market conditions

BI TECHNOLOGIES Need to have a secure computer system which can specify different levels of user access to the data 'warehouse', Need to have sufficient data capacity, a plan for how long data will be stored (data retention).

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BI analysts have developed software tools to gather and analyze large quantities of unstructured data such as production metrics, sales statistics, attendance reports, customer attrition figures.

BI TOOLS AQL Associatede Query Logic Balanced Scorecard Business Activity Monitoring Business Performance Management Business Planning Business Process Re-engineering Competitive Analysis User/End-User Query and Reporting Enterprise Management System Executive Information System SCM Supply Chain Management Demand Chain Management Finance and Budgeting tools.

BI 2.0 BI 2.0" is the recently-coined term which is part of the continually developing BI industry and heralds the next step for BI. BI 2.0" is used to describethe acquisition, provision and analysis of "real time" data.

CONCLUSION BI users are beginning to demand [Real time BI] or near real time analysis relating to their business, particularly in front line operations. They will come to expect up to date and fresh information in the same fashion as they monitor stock quotes online. Monthly and even weekly analysis will not suffice "Business users don't want to wait for information. Information needs to be always on and never out of date. This is the way we live our lives today. Why should Business Intelligence be any different?"
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