So

You Have a Startup Idea?

Startup Idea0on 101 @AceLiu @DaveParkerSEA

Agenda
What investors look for? Big Ideas/ Big Market Business model? 7 Rules Example Your Turn

Dont be afraid to share your idea!

Ideas dont matter feedback and iteration do You have more to gain than to lose Nobody is going to steal your stupid idea Dont ask an Investor to sign your NDA

Most of you have bad ideas, anyway.

Really.

How Investors See You

Big Market/Big Idea Team that can execute Scalable Product Trac0on

About Markets?
B2B or B2C Billions $100M If you own the market how big would your be Established vs. Immature Market Leader vs. First Mover Known or unknown Go-To-Market

Big Ideas?
Simple Aha idea Transforma0onal vs. Incremental Changes the world Changes the market Established or New Idea

 Passion! Ideas! Product

Doesnt make it a great business Execu0on Company

13 Consumer Models

13 Consumer Models
TechCrunch Teardown: 13 Consumer Internet Business Models (Part I) The World According To Carp h^p://fndri.com/jEvuYa - Steven Carpenter
Media Paid Service Physical Commerce

Your idea has to foot to a model! Benchmarks

Your examples
What model will you use? How will you model it

7 Rules

7 Rules
1. Simple ideas win 2. You have one revenue stream 3. Name your customer 4. Make something explainable 5. Small markets suck 6. Mix in secret sauce 7. Be original

Explain Your Idea

Idealibs for Startups

I want to develop to help (a defined offering) (a target audience)

(solve a problem) (with secret sauce)

The Oering
Be Specic
a social u0lity" vs "an ecommerce website"

Avoid Buzzwords
"mobile social CRM" vs "an iPhone applica0on"

Skip the Adjec0ves and Superla0ves

"a revolu0onary service" vs "backend soiware"

The Audience
Iden0fy Demographics
"female consumers" vs new mothers"

Specify Your Market

"ar0sts and musicians" vs "unsigned alterna0ve bands"

Clarify the Buyer

"large businesses" vs "purchasing managers at mul0na0onal companies"

The Problem
Make sure everyone can understand the oering. Hint at a viable revenue model.
"nd deals online" vs "shop for hip baby products at wholesale prices"

The Secret Sauce

Explain what makes your business unique.
"faster" vs "with automated ordering for diapers and other staples

Your Turn!

Workshop

Step 1: ArIculate
I am developing (a defined offering) to help (a target audience)

(solve a problem)

(with secret sauce).

Step 2: Evaluate
Simple idea? One revenue stream? Easily explainable? LegiImate secret sauce? IdenIable customer? Large enough market? Original?

Thank You!

Andy Liu @AceLiu k/AceLiu InspiredStartup.com

Dave Parker @DaveParkerSEA k/DaveParker ForestTreesBark.com

www.FI.co/join/nwen Applica0on Deadline Feb 26th Session Starts Mar 5th

FI.co/Join/NWEN
16 Week Program with Local and SV Mentors Idea0on to fundraising Oce hours/Individual coaching Monday night meals Costs
$50 Applica0on Fee/Test $995 Course Fee 3.5% of company into shared pool (peers, mentors and FI)

Mentors
Andy Liu Todd Hooper Dan Schapiro T.A. McCann Rebecca Lovell

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