Global Statistical Report - 2010

Published 11-3-2011

North
America, 24%

Other, 23%

Asia/Pacific,
42%

United States,
22%

France, 2%

Italy, 2%
Latin America,
18%

Japan, 17%

Russia, 3%
Germany, 3%
Mexico, 4%

Europe/Africa,
16%

Korea,
China, 9%
7%
Brazil, 8%

Top 10 Global Markets

Regional Sales

Global Industry: $132,222 (US$ millions)

2010 Retail Sales
Local
Currency
(millions)
US$ (millions)

Region/Country

na

132,222

87,681,032

na
1,600
84,769
2,386
41,200
6,691,492
1,989,000
10,268,100
6,800
246
24,610
398
60,900
60,000
3,512,773
na

55,663
1,468
12,521
307
901
736
22,659
8,882
2,111
177
546
292
1,933
1,894
184
1,052

47,310,414
500,000
na
174,706
3,021,000
6,247,506
2,700,000
4,200,853
4,250,000
134,322
3,210,000
446,841
4,570,000
15,321,485
1,015,000
1,518,701

na
200
159
96
597
7,496
350
204
174
1,810
2,840

22,089
265
210
65
109
393
62
17
230
2,397
3,762

14,523,891
14,600
17,548
130,136
7,670
221,000
72,583
21,000
80,000
300,000
660,968

Global
Asia/Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
Other Asia/Pacific
Europe/Africa
Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany

(1)
(2)
(2)
(3)
(2)
(2)
(2)
(2)
(2)
(2)
(2)
(4)

(2)

(3)
(3)
(2)
(3)
(2)

Number of
Sales People

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Greece
Hungary
Ireland
Israel
Italy
Latvia
Lithuania
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
South Africa
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Other Europe/Africa
Latin America
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
Venezuela
Central America/Caribbean
Other Latin America
North America
Canada
United States

(3)
(2)
(2)
(2)

(3)
(2)

(2)

(2)

(2)

(2)
(2)
(2)
(3)
(2)
(2)
(2)
(5)
(6)

(2)
(2)

164
27,267
54
359
2,421
12
82
10
95
714
2,277
126
756
100,849
72
19
8,138
447
2,628
424
805
4,492
1,200
na

217
131
72
51
3,207
23
31
13
126
118
755
167
238
3,321
95
25
1,112
592
365
406
535
566
1,855
559

154,846
239,024
22,000
24,750
390,482
25,900
30,500
600
30,489
81,000
875,600
76,101
272,724
4,403,104
98,980
30,000
1,191,000
202,000
120,175
10,151
680,656
1,352,778
442,000
2,243,526

na
5,442
1,084
19,044
208,167
3,248,792
695
71,146
2,975
1,307
3,175
na
na

23,774
1,397
154
10,827
408
1,711
695
5,630
1,053
65
1,228
539
67

9,144,908
612,552
116,644
2,757,128
298,530
951,739
515,000
2,000,000
340,000
59,215
740,150
704,038
49,912

na
2,200
28,560

30,696
2,136
28,560

16,701,819
901,819
15,800,000

Copyright WFDSA 2011

Sales figures exclude VAT
na = not available
Note: Figures are based on DSA member companies unless otherwise noted. Annual average exchange rates for 2010
were used to convert local currency to US dollars.
(1) The estimated 2009 size of the China Direct Selling industry was arrived at by using the revenue (net sales) figure
of US$8.79 billion given in "Direct selling industry rises against economic downturn" by Song Jingli, China Daily, 11-302009, then uplifted by 25% to estimate a retail sales figure. 2010 sales were estimated by WFDSA based on market
trends.
(2) Sales and number of sales people include non-member companies.
(3) Sales include non-member companies.
(4) The estimated 2009 size of the Vietnam Direct Selling industry was arrived at by using the revenue (net sales)
figure of US$109.2 million given in "Direct Approach" by Do Huong, VnEconomy News, May 25, 2010, then uplifted
by 25% to estimate a retail sales figure. 2010 sales were estimated by WFDSA based on market trends.
(5) Number of sales people includes non-member companies.
(6) Central America/Caribbean includes Dominican Republic, Costa Rica, El Salvador, Guatemala, Honduras and
Panama.

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