Banking the Un Banked through MDR & Domestic P2P

All Contents Confidential

Business Highlights

Experienced Mobile & Financial Services Leadership Team. Founded early 2008 Funding to date $23M. Nationwide network cash acceptance agreement with network of 8,000 bill payment centers Entered agreements with leading Processor and banks for ReLoadable Debit in Spring 2011

Nationwide cash acceptance agreement for m-Via customers with 7-Eleven Corps 6,000 Locations.

MoMex (Mobile Money Exchange) Platform Beta Test & Release

Greater Los Angeles Soft Launch in 2010, generated meaningful base of loyal customers and millions in

Creation of m-Via FOUNDATION for serving those whom need it most.

Messaging Simple User Experience Quality of Service

Customer Acquisition

Understanding customer
Pricing & Revenue Model

Distribution
Operations Regulatory Compliance Fraud & Risk Management Technology

Real Time Settlement

Banking & MFI Relationships Exchange Rates Security Cash Network Third Party Integration

Anti Money Laundering

Existing Money Transfer Ecosystem Summary

1. High Risk,
(For Entire Value Chain)

2. High Cost, (For Entire Value Chain) 1. Inefficient. (For Entire Value Chain)

1. Ripe For Disruption

Gartner Identifies the Top 10 Consumer Mobile Applications for 2012

No. 1: Money Transfer ( m-Via Calls this Mobile Directed Remittances ) MDR This service allows people to send money to others using Short Messaging Service (SMS). Its lower costs, faster speed and convenience compared with traditional transfer services have strong appeal to users in developing markets, and most services signed up several million users within their first year. However, challenges do exist in both regulatory and operational risks. Because of the fast growth of mobile money transfer, regulators in many markets are piling in to investigate the impact on consumer costs, security, fraud and money laundering. On the operational side, market conditions vary, as do the local resources of service providers, so providers need different market strategies when entering a new territory. No. 6: Mobile Payment ( m-Via Calls this Domestic Person to Person Mobile Banking ) P2P Mobile payment usually serves three purposes. First, it is a way of making payment when few alternatives are available. Second, it is an extension of online payment for easy access and convenience. Third, it is an additional factor of authentication for enhanced security. Mobile payment made Gartners top 10 list because of the number of parties it affects including mobile carriers, banks, merchants, device vendors, regulators and consumers and the rising interest from both developing and developed markets. Because of the many choices of technologies and business models, as well as regulatory requirements and local conditions, mobile payment will be a highly fragmented market. There will not be standard practices of deployment, so parties will need to find a working solution on a case-by-case basis.

Both X-Border M.D.R. and Domestic P2P

User Experience

Sender
1. First Time Sign-up Via Call Center: Retail Package 2. Load cash via authorized retailer to m-Via Wallet 3. Transfer $ via Call Center, (Text, IVR or Mobile Web)

m-Via Call Center

- 24/7 Spanish (ESL) - Initial Registration & KYC - On going Customer Support m-Via MoMex Platform routes TXN Text, Mobile Web, IVR

Recipient
- Receives Text notification Funds Available Immediately - Save - Re Distribute - Withdraw - Spend

Mobile Experience Today

Account Management Text Notification of Funds Received or
Deposited

Account Balance & History, Request Pay Initiate Real-time X-Border M.D.R. * Unlimited US Send to Mex Recipients Initiate Domestic P2P Transfers
* US to US & Mex to Mex

Live Operator, SMS, IVR, Native Browser Query Nearest m-Via Authorized Location Cash In or Cash Out

m-Via US Sender Based One to Many M.D.R. Model

> $160

$0

> $85

> $55 $300

$300 Net

m-Via US Customer can send as often as they like, to as many people as they want. Typically remits to Mex 3 to 4 X per/mo for total of $280 to $420 per months, m-Via is the first viable, in market solution for Micro Remits >$20 to $80 Funds delivered instantly with SMS delivery confirmation. Funds remitted directly from debit account or loaded at any authorized m-Via retail locations

m-Via P2P Recipient Experience

FREE P2P Mex > Mex Re Remits Cash Back With Purchase @ Grocer

SMS CashOut > Clabe Existing Network

M-Via Enabled DDA Account Spring 2011

Addresses all key pain points (travel, safety, cost & flexibility). Lays groundwork for financial inclusion, micro loans, commerce etc. new service offerings.

Both service & experience are designed for viral adoption. m-Via truly empowers recipient. Introduction of Debit card will exponentially increase customers quality of life through savings, convenience and safety
* Similar to direct payroll deposits and the online banking benefits many of us have enjoyed since mid 90s

Summary

Addresss real customer pain, Specifically addresses needs and empowers unbanked market. M.D.R. is a natural catalyst for successful P.2.P P.2.P enables commerce, trade > savings & credit > business > economic growth opportunities.

Platform approach provides partners with quick market entry, low TCO , solid ROI
Metcalf's Law applies w/each new market & customer added to system. Third Party MDR APIs available for interested recipient markets - now Third Party P2P APIs for recipient country in beta now

Thanks & Contact Info

Peter Kelly Ph # 01.760.473.2824

Executive Director m-Via Foundation

email:

pete@m-via.com

facebook.com/MVIAFoundation twitter: peter_kelly

Back Up Slides

Money Transfer Market Today

More than $400 Billion USD is transferred around the world every year = 12 B in rev
US > Mex is the largest person to person x-border IMT market globally

Traditional User Experience Sender

Majority Unbanked Time Consuming Limited Hours / Access / Control Typically Sends 1.5X per month $10.00 - $25.00 Per Transfer

Expensive relative to net income

1 to 1 Transaction Model Micro Remits Cost Prohibitive

Traditional User Experience Recipient

Unbanked Heavily Dependent on sender for basic needs

Wife

Mom Average travel time is 1 to 2 hours to pick-up funds, Waits for funds Extremely Unsafe Dad Desensitized to Pain Struggles near end of cycle, little to no emergency funds, financial inclusion or secure savings.

Mother In Law

Traditional US Sender Event Based 1 to 1 Transaction Model

A
$160 - $10 = $150

$ 85 - $10 $ 55 - $10 $300 $30

= $ 75 = $ 45 = $270 Net 10% Cost

Money Sent is typically intended for 3 people Urgent or Unplanned recipient needs typically wait until next month Many find meeting either need cost prohibitive, little to no savings.

US > MEX > MEX Event Based 1 to 1 Transaction Model

B
$10 $10 > $130 $10

> $100

$0
$300 $10 $30 - $20
=

$230 Net 20% Cost

To reduce costs, senders often send to One person, who in turn redistributes funds to intended recipients.

This usually increases true transaction cost by inserting middlemans discretionary costs & influence over amount disbursed and to whom.
Many extended family recipients have simply stopped receiving funds