Letter of Transmital

July 20, 2011 Nazia Jifan Lecturer Department of Business Administration World University of Bangladesh Dhanmondi,Dhaka-1205. Subject: Letter regarding submission of a report on Objective of Communication. Dear Madam, It is privilege to let you know that as partial fulfillment of the requirement for the degree of Bachelor of Business Administration (BBA). We have completed our course in Business Communication and prepared a report based on our practical experience. The report focuses mainly on the Objective of Communication. It was a stimulating opportunity and a valuable experience for us to the real business world. We are grateful for providing us with such an opportunity to gather practical experience of working about Objective of Communication. We pray and hope that you would be very placed to accept our report and oblige. With best regards and heartiest thanks. Sincerely Yours, Md. Jahidul Islam Roll : 1372 Department of Business Administration World University of Bangladesh On behalf of the group of (B).

Declaration
We do solemnly declare that the work presented in this internship entitled Objective of Communication has been carried out by us and has not been previously submitted to any other university or organization for any academic qualification/certificate/diploma or degree. So far we know, the work we presented does not breach any existing copyright. We further undertake to indemnify against any lose or damage to be arisen from breach of the forgoing obligation.

Signature Name of Group Leader Date : Md. Jahidul Islam : 20, july 2011

World University of Bangladesh

Certificate
This is to certify that the project report on Objective of Communication is the bonafide record of project work done by Md. Jahidul Islam ID: WUB/01/10/29/1372 (On behalf of the group of (B) ) and others for partial fulfillment of the degree of Bachelor of Business Administration from the World University of Bangladesh (WUB). This project paper has been carried out under our guidance and is a record of the bonafide work carried out successfully.

Faculty Guide :

Jhumur deb Roy Lecturer Department of Business Administration World University of Bangladesh Dhaka- 1205

ACKNOWLEDGMENT S
We would like to express our earnest gratitude to our supervisor Jhumur Deb Roy, Lecturer of the Department of Business Administration, World University of Bangladesh, Dhanmondi,Dhaka-1205, Bangladesh. In this thesis for constructive advise heartiest guidance, effective suggestion, cordial co-operation continual encouragement, as much as possible to help unfailing enthusiasm and successive supervision in all stages of the successful completion of thesis work. And preparation for making our desire report. At last We would like to thank our all friends specially symon, adnan, samir, saiful, shamim, pradip, mamoon, jerin, emon ,toha who helped us to prepare this study report.

Md. Jahidul Islam and others Batch : 29(D) Group : (B)

Executive Summary
The Bachelor of Business Administration (BBA) program in world university of Bangladesh is 126 credits hours program. The program is designed to meet the needs of students who want to develop their career in the field of different professions in business areas. All Information included in this study is taken mainly from various report, personal interviews, departmental manuals etc. Certainly there are some limitation in general banking activities and others areas, which are mentioned in chapter two and nine. In order to overcome from such limitations, some suggestions have been made in this study also. Communication Objectives Are important because they serves as a bench mark communications in agencies and organizational managers/sales promotion firms /media buying services etc. Planning and decision making While in decision making process communication objectives plays an important role , i.e. how to develop a campaign/media mix selection and allocating budget to diff. elements Measuring results The success and failure are relative to the objectives u have defined. Good objective are those which are measurable. How to determine objectives- Diff. in between marketing and comm. Objectives, Marketing objectives are stated in firms overall marketing plans, Are usually defined in terms of specific measurable outcomes such as sales volume /market share/profits/ROI. What the company wanted to accomplish by its overall marketing program. Now by defining marketing objective managers must be able to translate these objectives into communication objectives. To do this Situation analysis provides some valuable information's. Like : The marketing management the firm wanted to target and TA. The product and its convincing attributes to the segment. Competitors brand analysis. positioning/promotional expenditure /creative and media strategies /tactics used in ads. Etc). 5

Table of Contents
Subject Letter of submission Declaration Supervisors Certification Acknowledgment Executive summary Chapter one-Introduction Subject Rational of the Study, objective of the study, Research methodology Organization of the Report, Limitation of the study Chapter two Description of the organization Subject Description of the Organization Chapter Three- Data analysis and findings Subject Data analysis and findings Page no. 19 Page no. 9-18 Page no. 7 8 Page no. i ii iii iv v

Chapter Four- Summary, conclusion and Recommendations Subject Conclusion Reference and Appendix Subject Reference Appendix Page no. 21 22 Page no. 20

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.

Unilever today
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Look in your kitchen, or on the bathroom shelf, and you're bound to see one of our wellknown brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we aim to help people in their daily lives. So we keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working. We have a portfolio of brands that are popular across the globe - as well as regional products and local varieties of famous-name goods. This diversity comes from two of our key strengths:

Strong roots in local markets and first-hand knowledge of the local culture. World-class business expertise applied internationally to serve consumers everywhere.

Focusing on performance and productivity, we encourage our people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities we serve. We don't only measure success in financial terms; how we achieve results is important too. We work hard to conduct our business with integrity - respecting our employees, our consumers and the environment around us. Unilever is one of the world's leading suppliers of fast-moving consumer goods. Here are some recent highlights from our three global divisions - Foods, home care and personal care.

Foods

The acquisition of Bestfoods in 2000 brought us leadership in the culinary category. Knorr is now our biggest brand, with 2.3 billion sales in over 100 countries and a product range covering soups, bouillons, sauces, noodles and complete meals. We are the number one producer of frozen foods in Europe, under the Findus brand in Italy, Bird's Eye in the UK and Iglo in other European countries.

We are the category leader in margarine and spreads in most European countries and North America, with brands such as Becel (the Netherlands), Flora (UK) and Take Control (US). We have met consumer demand for healthy foods by launching pro.active, a spread which contains ingredients that can help reduce cholesterol levels. In the branded olive oil category we are a leader, the most important brand being Bertolli. Appealing to consumers' taste for Mediterranean food, we have launched Bertolli pasta sauces and dressings. We are the world's leading ice cream producer, with brands such as Algida and Wall's in Europe, and Ben & Jerry's in the United States. Innovations such as Magnum snack-sizes and Cornetto miniature and multi-packs have sparked progress. We are the largest seller of packet tea in the world through our Lipton and Brooke Bond brands.

Home & personal care

We lead the home care market in much of the world, which includes cleansing and hygiene products. Many of our home care products are market leaders including Brilhante, Cif, Comfort, Domestos, Omo, Skip and Snuggle. Within the personal care market, we are global leaders in products for skin cleansing, deodorants and antiperspirants. Our global core brands in the personal care market are Axe, Dove, Lux, Pond's, Rexona and Sunsilk.

Awards & recognition

Our endeavour to be the best and give the best to our consumers and the community we operate in, has won us many awards and recognitions over the years. Here's a list of some of the significant accolades we received:

2009

Unilever Bangladesh Limited Oral Care Team won the Regional Asia Oral Care Awards, one of the most prestigious awards in the Unilever Regional/Global Oral

Care Category. The company won this award for the unprecedented success of Pepsodent Toothpowder over the last few years. UBL won three awards in COMMWARD 2009, a ceremony in which the best examples of communication in Bangladesh were highlighted. The three areas where UBL won are: Sunsilk for the use of non-traditional media, Most Effective Point of Purchase Communication for Vim visibility drive & Most Effective Activation for Super Value Shops. Eight Unilever brands were awarded at the Brand Forum-Nielsen Best Brand Award 2009. The brands included Sunsilk, Lux, Fair & Lovely, Closeup, Wheel Power White, Clear, Pepsodent and Lifebuoy. Unilever Bangladesh Limited secured the Global Championship by standing first in the project category of the IBP Award 2009, fighting with contenders from all across Unilever.Unilever Bangladesh Limited Finance secured the first position in AAC Management Reporting Cup beating more than 35 countries in the region. UBL is the only country ever to score a spotless 100% in the reporting cup.

2008

Unilever Bangladesh Limited received two of Unilever's prestigious international awards at the Asia-AMET (AA) level. The business received the AA Vitality Awards 2008 in the "Win Key Markets" and "Win With Customers" categories from amongst the operating companies in the AA region. Unilever Bangladesh Limited scored highest among all Asia AMET (Africa Middle East & Turkey) Companies (Group B) to win the AA Reporting Cup 2008.The AA Reporting Cup is based on the monthly best performance and is awarded on the basis of timeliness and quality of data that is reported. UBL was awarded the "Best Premier Gold Pavilion" at Chittagong International Trade Fair (CITF) 2008, for the facilities provided at the pavilion. Unilever Bangladesh Limited achieved A Rating in the UQCSRM Audit for HPC and Nasirabad Tea Factory which was held from June 27th to July 3rd. UQCSRM is the Quality Management System for Unilever across the globe for both Foods and HPC operations. The film Daruchini Dip sponsored by Lux casting the winners of The Lux Channel I Superstar was a run away hit. It won 7 National Film Awards.Lux ranked 2nd in the overall ranking of Best Brand Award 2008. A total of nine brands of UBL were placed among the top 20 brands of Bangladesh. In the FMCG category, Lux topped the chart, with Sunsilk coming up as second. Lifebuoy along with Department of Public Health and Engineering and other partners of Global Hand washing Day in Bangladesh has successfully established the Guinness World Record of Most people washing their hands with soap at the same time. The record was attempted on 22nd of October in the official inauguration event of Global Hand washing Day.

Unilever Bangladesh Limited secured the second position in the Global IBP (Innovative Business Partnering) in Action Award in 2008 for driving continuous improvement over the years. Unilever Bangladesh Limited Kalurghat HPC factory has been awarded Excellence in Consistent TPM Commitment Award (Level-2) on 12th March 2008 at Kyoto, Japan. Kalurghat Factory is one of the 17 Unilever factories in AA region to have attained such status till to-date since the inception of TPM. UBL Hair Care Team finished runner up in the Marketing Excellence Awards for 2008. Every year Unilever recognises exceptional examples of marketing from around the globe through the Awards.

2007

Unilever in South Asia has won the Excellence award in the Poverty Alleviation category for its Women's Empowerment Project (Project Joyeeta & Aparajita in Bangladesh, Shakti in India and Saubhagya in Srilanka) at the Asian Corporate and Social Responsibility Awards Forum. Unilever Bangladesh Limited received the Best IT Use Award 2007 from BASIS (Bangladesh Association of Software and Information Services) for Project Durbin. UBL was awarded the "Best Premier Gold Pavilion" in the Chittagong International Trade Fair (CITF) '07 for the facilities set up at the pavilion. Unilever Bangladesh secured the 3rd position in the "South Asia Cluster Kaizen Championship, 2007" held in Mumbai on 3rd April. The competition is held once a year among the South Asian countries where all the National Level Kaizen Champion Teams participate with their best Kaizens. Unilever Bangladesh Limited received two of Unilever's prestigious international awards at the Asia-AMET (AA) level. The business received the AA Vitality Awards 2007 in the "Win Key Markets" and "Win With Customers" categories from amongst the operating companies in the AA region.

2006 & beyond

Unilever Bangladesh was awarded Unilever's prestigious Platinum "Sustained Innovation Performer" Award in 2006 for delivering consistent and sustainable innovation and growth over the period of 2000 - 2005.

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Unilever Bangladesh was honoured with a national level CSR award organized by Standard Chartered Bank and the Daily Financial Express in recognition of its outstanding CSR contributions in 2006. Unilever Bangladesh received the "Channel I Social Responsibility Award 2005" for its exemplary initiatives in women's empowerment through the Fair and Lovely Foundation. Unilever Bangladesh was awarded the "Special Achievement Award" at the Bangladesh Business Awards 2004 organised by the reputed national daily "The Daily Star" and DHL. Unilever won this award for a gloriouos performance with double digit growth over six years, achieving exemplary corporate excellence. Unilever Bangladesh Chairman Sanjiv Mehta received the "Business Executive of the Year 2003" award from the American Chamber in Bangladesh for brilliant leadership in driving the company towards world class excellence. Our greater emphasis on consumer insight and responding with relevant innovations won us Unilevers prestigious Sustained Innovation Performer award for four years in a row from 2001. Unilever Bangladesh was the only country in South Asia to achieve this in 2003. Our pioneering endeavour in bringing glamour to the doorstops of women across the country through Lux received the best brand experience award from Unilever Home and Personal care Asia (HPCA) in 2003. Fair and Lovely Uttorone Nari a programme that brought valuable IT education to 1500 meritorious girl students across the country received the Unilever Home and Personal care Asia (HPCA) brand experience award in 2003. We have established a new height in occupational health and safety at work with Unilever Bangladesh being awarded the Unilevers Gold Award in 2002 which is bestowed on a select group of Unilever factories as recognition for working 3 million man-hours without any Lost Time Accident. We received the Central Asia Middle East Innovation award for Wheel and Taaza in 1998. A recent independent survey across all industries and companies in Bangladesh ranked Unilever Bangladesh highest in overall corporate reputation. This is true recognition of the company's sincere effort to uphold ethical practices and corporate excellence in all spheres.

Our history
Unilever's corporate vision helping people to look good, feel good and get more out of life shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history. 11

Timeline
19th Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th c century. e nt ur y Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials. Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests. With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created. Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalizes operations, it also continues to diversify. Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development. Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe. As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition program. Hard economic conditions and high inflation make the 70s a tough time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles. Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands. The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.

1900s

1910s 1920s

1930s

1940s

1950s

1960s 1970s

1980s 1990s

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The 21st c e nt ur y

The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century consumers with its Vitality mission. In 2009, Unilever announces its new corporate vision working to create a better future every day with brands that help people look good, feel good and get more out of life.

Unilever Bangladesh at a glance

We aim to give everybody a little something to celebrate about themselves everyday.

Unilever Bangladesh
Over the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the countrys households use one or more of our products.

Type of business
Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results.

Operations
Home and Personal Care, Foods

Constitution
Unilever - 60.75% shares, Government of Bangladesh - 39.25%

Product categories
Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages.

Our brands
Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Axe, Dove, & Vaseline.

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Manufacturing facilities
The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh.

Employees
Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates.

Our vision
Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. A clear direction The four pillars of our vision set out the long term direction for the company where we want to go and how we are going to get there: We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact. We've always believed in the power of our brands to improve the quality of peoples lives and in doing the right thing. As our business grows, so do our responsibilities. We recognize that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.

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Our Mission
In the last five years, we have built our business by focusing on our brands, streamlining how we work, and improving our insight into the evolving needs and tastes of consumers. Now we are taking the next step in simplification - by aligning ourselves around a clear common mission. We recognize that the world in which we operate is changing. Consumers are increasingly bringing their views as citizens into their buying decisions, demanding more from the companies behind the brands. They want companies and brands they trust. Unilever embraces these new expectations. Our heritage of good governance, product quality and long experience of working with communities gives us a strong base. We aim to build on this by taking the next step in transparency and accountability. We will stand visibly as Unilever, behind our products and everything we do, everywhere. Every day 150 million people in over 150 countries choose our products. Already, most of our brands give the benefits of feeling good, looking good and getting more out of life. Bertolli, for example, conjures up the Italian zest for life and Becel/Flora keeps hearts healthy. Sunsilk helps you feel happier because your hair looks great. Our laundry brand, Omo, encourages children to get dirty so they can experience more of life. In the future, our brands will do even more to add vitality to life. Our vitality mission will focus our brands on meeting consumer needs arising from the biggest issues around the world today ageing populations, urbanization, changing diets and lifestyles. We see growing consumer need for:

a healthy lifestyle more variety, quality, taste and enjoyment time, as an increasingly precious commodity

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helping people to feel good, look good and get more out of life will enable us to meet these needs and expand our business.

Unilever is in a unique position to understand the interrelationships between nutrition, hygiene and personal care. We can do this thanks to our strong science capability and our locally rooted consumer insight. It is by bringing all this together that we can strive to contribute to quality of life and wellbeing - adding vitality to life. The long-term success of our business is intimately interconnected with the vitality of the environment and the communities in which we operate. The environment provides us with our raw materials and the ingredients we need to make our products. Healthy, prosperous communities provide us with a healthy, growing consumer base. Setting goals is all about balancing ambition with realism. And having clear goals is the foundation for making the right decisions.

Our Objectives
Setting goals is all about balancing ambition with realism. And having clear goals is the foundation for making the right decisions. Step 1 of 5 my goals We should all reach for the stars. But we also need to take into account life's limitations. After all, there are only so many hours in the day and you need a life outside work, too. This exercise will help you to

Discover your most important work/life goals Prioritize what's really important to you Set yourself challenging but realistic objectives Successfully balance the demands of life inside and outside work

It also asks you to rank them, so you're clear about your priorities. How to complete the exercise

Define your major goals as clear statements and enter them in the text boxes. Make sure your goals are SMART

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Specific Each goal should relate to a single desired result. Measurable How will you measure whether or not you have achieved your goal? Achievable Your goals should take your personal and professional resources and capabilities into account. Relevant Do your goals fit within your overall career/life plan? Time bound Give yourself achievable deadlines for accomplishing your goals.

Rank how important each goal is to you. Rank how easy it is to achieve the goal.

On average this exercise takes 30 minutes to complete. Confidentiality The information you enter is entirely for your own use. You cannot be identified from this exercise and no data will be saved or transmitted for saving elsewhere. We cannot access your information and it cannot be used in our selection process. The pages you choose to print or save on your own PC are the only sources of information that will exist as a result of visiting this site.

Company structure
Our operating model is designed to deliver faster decisions. Learn more about our senior corporate officers and the Unilever Executive.

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Executive directors
Members of the Unilever Executive who are also directors of Unilever.

Non-executive directors
The independent element in Unilever's governance.

Unilever Executive (UEX)

Responsible for managing profit and loss, and delivering growth.

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Senior corporate officers

Responsible for ensuring that the Board has the information they need

Our Logo
Our new identity expresses the vitality at the heart of our brands, our people and our values. Each icon within it represents an aspect of our business, showing that we add vitality in everything we do.

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Our Icons

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Our Brands
Food brands
From the moment you wake until your head hits the pillow at night, our tea brand is committed to helping quench your thirst. The brand exists to add vitality to your life.

Knorr
Knorr Soup is a tasty and healthy snack option for your 7 pm meal moment

Taaza
Taaza makes you smile as its unique tea refreshes you, invigorates you to get along with life

Home care brands

In Bangladesh, we lead the home care market with brands such as Surf Excel , Wheel and Vim

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Wheel Power White

When it is a question of shining with striking white clothes, no one knows it better then Wheel Power White.

Wheel Lemon Power

Wheel - for the best laundry experience.

Vim
For sparkling clean dishes and kitchen instantly

Surf Excel
Surf excel is great at cleaning and leaves a little extra change in your pocket.

Personal care brands

In Bangladesh, we are market leaders in hair, skin and oral care categories. Our brands including Lux, Pond's, Fair and Lovely, Rexona and Sunsilk help consumers to look good and feel good and in turn get more out of life.

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Axe
Getting the girl has never been easier, thanks to the AXE effect. As devoted users know, women cant resist ANYONE wearing those great fragrances!

Clear
Clear now targets and removes dandruff from the first wash and prevents dandruff from coming back.

Close up
Close up - the ever fresh brand that is the most popular toothpaste in Bangladesh.

Dove
Dove inspires women to take great care of themselves. 24

Fair and Lovely

Fair & Lovely is a complete skin care cream tailor-made for the needs of Asian skin.

Lifebuoy
Your family protection against germs - 100%!

Lux
Everything about Lux is a delight to the senses.

Pepsodent
The fastest growing oral brand in Bangladesh, with 12 hour absolute germ protection.

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Pond's
Helping to give women the beauty that brings romance into their lives.

Rexona
Releasing extra protection as you need it, ensuring your deodorant won't let you down.

Sunsilk
Providing solutions to everyday hair needs.

Vaseline
Vaseline wants everybody to be able to enjoy great, healthy skin everyday.

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Nutrition
We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition.

Acting responsibly
Millions of people around the world enjoy the foods and drinks we create. So the ingredients we use, the formulations, and the way we advertise and market our brands can potentially make a big impact on global health. We aim to act responsibly and have a strong nutrition policy. We've also developed a carefully considered approach to health and nutrition which includes:

encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and minerals developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'active health' products such as pro.activ marketing responsibility our foods and beverages and helping to reduce overconsumption helping people understand the nutritional benefits of our products creating products that reflect the fact that people will only eat foods that they enjoy having sound specific evidence underpinning all our claims making significant contributions to researching the relationship on nutrition and health, such as the effects of good fats (unsaturated fats), fruits & vegetables and vitamins and minerals

Clear communication
We've also developed a set of marketing principles to ensure we're always 'honest, decent and truthful' in our communication which include special principles on advertising to children. As well as excluding anything that appears to condone over-consumption in our marketing, we also prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, or misrepresents snacks as meals. We will also make sure that any claims made in our marketing about any of our products are supported by scientific evidence. Under our principles for marketing to children, we ensure our advertisements don't convey misleading messages, don't undermine parental influence, don't encourage pester power, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the boundary between promotion and content.

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In addition, as well as supporting the development of international self-regulatory codes for all marketing and advertising, we recently agreed to voluntarily restrict all paid marketing communications (with the exception of packaging) directed primarily at children under the age of six years. We believe that by putting these principles in place, we're not only doing the right thing, but we're being proactive through voluntary self-regulation instead of simply reacting to external pressures. Our Global Principles for Responsible Food and Beverage Marketing have been reviewed regularly since 2003 and updates published, the latest being in December 2010. See the related links to read more.

Health, hygiene & beauty

Unilever aims to help people feel good, look good and get more out of life. At the heart of this mission is hygiene - and health through hygiene.

At the heart of our vision

The desire to be clean, active, energetic and healthy is common to every person, whether young or old, whether rich or poor. To billions in the developing world, health is simply the absence of illness. For them, health is the ability to go to work, to provide a square meal for their families. For their children, health is the ability to play, to go to school, to work towards a better future. For the affluent, health is more than just physical well being. For them the signs of good health being active, energetic, feeling good, looking good allow them to get the most out of life. Yet for the millions of mothers who lose their children to diarrhoea and upper respiratory infections, health is simply about staying alive.

The costs of poor hygiene

"Without good hygiene, consumers are vulnerable to a wide range of infectious diseases that not only have the potential to severely undermine the quality of their lives, but even to end their lives prematurely," says Steve Miles, Global Vice President Health Brands. "And the reality is that hygiene standards remain woefully low around the world, reflected in the high incidence of infectious intestinal diseases (IIDs), such as diarrhoea." Although the IID problem is most severe in developing countries, where two million children die each year from diarrhoea, it is also a major issue in industrialised nations. In the UK, for example, it is estimated that one in five people succumb to IIDs annually, leading to around 35 000 hospital admissions and more than 30 deaths. Not to mention the physical and social discomfort that millions of others suffer with these types of disease.

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New risks
"The risks are likely to intensify," says Sally Bloomfield, a member of the International Scientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever. "As populations age and the incidence of immuno-deficient diseases such as AIDS rises, more people will be vulnerable to the consequences of poor hygiene." "Infectious diseases are also hopping around the world quicker than before due to globalisation, as we saw with SARS. In some cases, you can't treat these with antibiotics as they're viral; others are bacterial but resistant to antibiotics, such as the hospital superbug MRSA (Methicillin Resistant Staphylococcus Aureus)." New pathogens agents that can cause disease are also constantly appearing. Since the 1970s, at least one new pathogen has been recorded each year. Good hygiene is often the only way to avoid many pathogens and their consequences.

A simple solution
One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical Medicine and Hygiene, is that most people do not use one of the world's most basic and widely available home hygiene products the humble bar of soap. "Hands are a superhighway for transmitting germs, but most people don't wash their hands with soap and water at key times," she explains. "In the UK, for example, only 30% of people wash their hands after going to the toilet and only 43% after changing a nappy." The statistics in developing countries are similar.

Health through hygiene

So what's Unilever doing? "How we communicate hygiene issues to consumers is playing a vital role in the success of our brands," says Walter Gibson, bioscience group leader, R&D, HPC. "There's a lot we can learn from the social and psychological sciences. But we also need to look carefully at the types of products we use and the delivery mechanisms," he says. "For example, a gel might be more appropriate than a bar of soap in regions where there is little running water." One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through hygiene for everyone.

Our advertising
Great brands have great advertising. We are proud of the work our brand teams and agencies have created so have included a selection here for you to view. Come back soon as we will be adding more over time.

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Pureit

Pureit is a revolutionary water purifier and the first of its kind. It directly purifies tap water and provides "as safe as boiled water without the hassles of boiling" Water is synonymous to life, but only when it is safe for consumption. Approximately 25% of the disease burden in Bangladesh is water borne. Drinking unsafe water can cause such fatal waterborne diseases as diarrhoea, cholera, jaundice and typhoid. With a mission to bring safe drinking water to millions of Bangladeshi consumers, Unilever has introduced its unique water purifier Pureit. Pureit is a revolutionary water purifier and the first of its kind. It directly purifies tap water and provides "as safe as boiled water without the hassles of boiling". It runs without gas or electricity and hence helps save valuable natural resources. Made with high quality plastic, Pureits Classic model has a maximum capacity of 18 litres. Pureit's Germkill Process removes all kinds of dirt, germs and parasites through a unique 4 step purification system. Pureit follows the strict guidelines of Environmental Protection Agency, USA, on water safety For more information on where Pureit is available, please refer to the outlet list published in this webpage.

Contact:
Phone number: (+88) 029872125 (+88) 09604105105 Email:careline.bd@unilever.com

From Our ranges

Pureit Blue 30

Pureit Maroon

People & partners

The success of our business relies on a range of stakeholders, including consumers, customers, employees, suppliers, communities and public bodies.

Consumers
We are committed to making our products safe, affective accessible and affordable, while marketing them responsibly.

Customers
Sustainability issues are now key to our relationships with large retailers who make up a growing share of our sales.

Employees
We are making good progress in transforming Unilever's business structures and ways of working for the long-term health of our business.

Suppliers
We continue to assess our suppliers against our Business Partner Code, working with peers to create a common approach to supplier assessment.

Communities
We seek to contribute positively to the communities in which we operate, engaging the talents and resources of our people and partners.

Public policy engagement

We strive to be trusted members of society wherever we operate, working transparently with governments and other partners to fulfil our responsibilities and achieve our goals.

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