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SRF Limited Packaging Films Business

Introductory Presentation to Jolybar, Israel July 31, 2005


2002 SRF Infotel

Structure of the presentation


1. Objective of our Meeting 2. SRF Group:
Profile Heritage Philosophy

3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment

2004 SRF Limited

Objective of our Meeting


Get to know Jolybar and introduce SRF Explore possibilities of working together for PET Film Understand the PET Film business scenario in Israel and Turkey and its impact on our working together

2004 SRF Limited

Objective of our Meeting


Introduce SRF Group and our Polyester Film business Understand PET Film needs of LPF Flexible Packaging BV, The Netherlands Express our commitment as a good quality oriented, cost competitive and reliable PET film supplier

2004 SRF Limited

Structure of the presentation


1. Objective of our Meeting 2. SRF Group:
Profile Heritage Philosophy

3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment

2004 SRF Limited

SRF The evolution


ISB- Deming 2004 Prize New PET Film line 1999 Acquisition of Dupont Tyrecord in India 1995 Acquisition of CEAT Tyrecord SRF Overseas, Dubai

1989 Flourochemicals 1982 Industrial Fabrics 1974 Nylon Tyrecord fabric unit 1

2004 SRF Limited

SRF today

Ind Synthetics (# 1 in India) Industrial Synthetics

Flourochemicals (#1 in India)

US$ 300 MM 2500

Packaging Films

People

Industrial Fabrics (#1 in India)

Fish nets (#1 in India) Engg Plastics


2004 SRF Limited

SRF Group Profile


SRF Overseas Ltd, Dubai

Sales ~$ 300 Million 2500 employees


Polyester films Business

Corporate OfficeNew Delhi Malanpur


Fluorochemicals

Kashipur

Bhiwadi

Polyester films Business SEZ, Indore

Chennai
Industrial Fabrics: Belting Fabrics Coated Fabrics Nylon Industrial yarn & Fabrics Engineering Plastics

Trichy

Fish Net Business

2004 SRF Limited

SRF Heritage
Heritage of a business group established in 1889; was one of the largest industrial houses of India Well known for serving community many famous educational institutions and cultural organizations established by the Group Successful global technical alliances/collaborations

2004 SRF Limited

SRF Philosophy: Way of Management


Purpose Creating extraordinary value for all

TQM Culture As a way of life for making improvements

Core Values Values guiding us in whatever we do

Vision Become World Class in Core Businesses

Principles Work related and People related

Goals/strategies

2004 SRF Limited

Philosophy: Core Values


Let us, Trust and be trustworthy Respect and care for each individual Foster creativity and innovation Live by high standards of ethics and integrity Avoid all discrimination Contribute to the benefit of society

2004 SRF Limited

Structure of the presentation


1. Objective of our Meeting 2. SRF Group:
Profile Heritage Philosophy

3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment

2004 SRF Limited

SRF Market Leadership


Nylon Tyre cord Fabrics
7th Largest globally

Refrigerant Gases Belting Fabric


2nd Largest globally

Fish net twines Compounded engineering polymers # 1 in India


2004 SRF Limited

Customer Profile

Meeting rigorous Q, C, D and S standards of our customers throughout the world


2004 SRF Limited

Quality Leadership
Deep corporate wide implementation of TQM All plants ISO 9000 certified; four plants ISO 14000 certified World class operations leading to achieving quality, cost and delivery capabilities Industrial Synthetics Business has been awarded the Deming Prize
2004 SRF Limited

Cost Leadership
Operational excellence through TQM World class competitiveness in all businesses Based on its cost leadership, SRF has grown rapidly during the period its competitors have closed

2004 SRF Limited

Examples of cost leadership


Index: 1998 = 100

Avg. Monthly Production


350 300 250 MT 200 150 100 50 0 1998 Jan'04

Production up by 217%
2004 SRF Limited

Examples of cost leadership


Index: 1998 = 100

Employee Strength
120 100 80 Nos. 60 40 20 0 1998 Jan'04

Employee strength reduced by 42%


2004 SRF Limited

Examples of cost leadership


Index: 1998 = 100

Wastage
120 100 80 % 60 40 20 0 1998 Jan'04

I/O ratio improved by 92%


2004 SRF Limited

Examples of cost leadership


Index: 1998 = 100

Energy Consumption
120 100 KwH/Day 80 60 40 20 0 1998 Jan'04

Energy consumption reduced by 33%


2004 SRF Limited

Organization Structure
Mr. Arun Bharat Ram Chairman & Managing Director SRF Group Mr. Sushil Ramola President & CEO - Packaging Films Business Mr. Sanjay Chatrath Vice President Packaging Films Business
Mr. Prashant Mehra Associate Vice President Exports and Logistics Mr. Hari Kishore Singh Associate Vice President Works Mr. Rajeev Gupta Chief Manager QA and Production

Mr. Kapil Chhibber Chief Manager Exports

Mr. Deepak Kapoor Manager Exports

2004 SRF Limited

People Leadership
Mr. Arun Bharat Ram, Chairman and Managing Director, SRF Ex President Confederation of Indian Industry (CII) Ex Chairman of CII International

Mr. Sushil Ramola, CEO, Polyester Films Business Engineer + MBA; Management graduate from the foremost management college of India Headed project execution teams, mergers & acquisitions and was CEO of the first overseas manufacturing facility of the Group

Mr. Sanjay Chatrath, Business Head, Polyester Films Business Textile technologist from the foremost engineering college of India Ex Head of operations of overseas operations of the Group

2004 SRF Limited

People Leadership
Professionals at all levels, SRF is an employer of choice in the industry Focus on growth of people through realizing their full potential First manufacturing company in India to give stock options to all employees including workers Well known for its people practices in India; high level of training at all levels; high contribution from workers (Kaizen)
2004 SRF Limited

Structure of the presentation


1. Objective of our Meeting 2. SRF Group: Profile Heritage Philosophy 3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment
2004 SRF Limited

Our Value Proposition


Trusted partner: Easy to do business with
Ease of communication and coordination High levels of transparency and openness in dealings Error free and responsive systems Strong customer orientation on foundation of TQM Solution provider rather than product supplier

Lowest cost producer through


Setting up plant in Special Economic Zone Continuous improvements following TQM Lean operating teams Technology mastery to develop new products and applications

Faster deliveries
Two plants at different locations Warehousing facilities through business associates
2004 SRF Limited

Structure of the presentation


1. Objective of our Meeting 2. SRF Group: Profile Heritage Philosophy 3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment
2004 SRF Limited

Why SRF is a Good Business Partner


Strong history of long term commitment to business and society Track record of success in becoming #1 in all its core businesses Team has direct experience of international business Good governance and compliance with legal, social and environmental obligations Reliability based on business values, financial strength and long term orientation Capability to offer superior value proposition Focus only on exports from factory in SEZ
2004 SRF Limited

Structure of the presentation


1. Objective of our Meeting 2. SRF Group: Profile Heritage Philosophy 3. Our Leadership Position 4. Our Core Value Proposition 5. SRF as a good Business Partner 6. SRF Polyester Films Business: Capabilities and Commitment
2004 SRF Limited

Polyester Films Business- Kashipur Plant

Plant Capacity: 5100 TPA Location: Kashipur, Uttaranchal (India) Area: 50,000 sq. mtrs. Plant Supplied by: CELIER, FRANCE Know How: DIDIER AND DUPONT, USA

2004 SRF Limited

New Plant at Indore

2004 SRF Limited

Indore Plant - Technology


State-of-the-art technology from Lindauer DORNIER Gmbh of Germany: 8.5 meter wide line of 20 KT per annum capacity. Multilayer plant capable of

producing a multilayer films. Primary slitter: 8500mm from

Kampf, Germany 2500mm metallizer from Bobst General, UK (Valmet) 3000mm metallized film slitter
2004 SRF Limited

from Kampf, Germany

Domestic Customers
POSITIVE PACKAGING
Preferred supplier to the largest and most respected flexible packaging company Part of Huhtamaki Group, Finland Large flexible packaging player growing at a rapid pace Part of Enpee Group, an international conglomerate

ROLLATAINERS LIMITED
A major convertor in Northern India Formerly, Rolls Print, a British company with Brooke Bond having majority shareholding
2004 SRF Limited

Export Markets
RUSSIA

CHINA EGYPT OMAN, DUBAI, S ARABIA CHILE ARGENTINA SRI LANKA BANGLADESH TAIWAN MALAYSIA

Exporting to nearly 25 countries


2004 SRF Limited

Indore Plant: Location Advantages


Special Economic Zone is a designated foreign territory for all business transactions focussed on exports No duties/ taxes regime Single window clearances for all processes Internationally competitive cost of production Next door to Inland Container Depot (ICD) Short distance to the port Dream project of Government of India
2004 SRF Limited

Product Range
EXISTING Plain Corona Chemically Coated (acrylic & copolymer) Metallizable Grade Hot Stamping Foil Low Haze (Haze < 2.5%) Metallized with plasma treatment (OD upto 2.8)

UNDER DEVELOPMENT Ultra Clear (Haze < 1%) Matte High Shrinkage Heat Sealable Coloured
2004 SRF Limited

Product Information
Thickness range: 8 to 50 Core ID: 6 (152mm)/ 3 (76mm) Width range: 25mm to 3000mm Length: Upto 36,000 mtrs. on 6 Core ID Treatment side: Outside/ Inside; one side corona other side chemical Dyne value: 56+ for both chemical and corona

2004 SRF Limited

Products with new line


Phase I
Plain Chemically Coated Corona treated Metallizable grade

Packaging Films
For Hot Stamping Foil Ultra Clear/ Low Haze

Heat Sealable

High Shrinkage

Phase II
2004 SRF Limited

Thank You

2002 SRF Infotel

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