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Leading Rice exporter Pakistani Rice

Jawad rice operates with a rice mill and a trading office, and is specialized in the trading, export and processing of all types of Pakistani rice (such as Super Basmati, Basmati 385,PK 386, Basmati D 98, IRRI 9, IRRI 6 etc ).. Jawad rice is one of the leading exporter and processor in Pakistan. We have an emerging worldwide presence. Jawad rice is present in many countries, with major agencies in Karachi, Lahore, Paris, Dakar. We are mainly dealing with Europe, Africa, Middle East and Asia. Our group is member of the KCCI (Karachi chamber of commerce & industry) and the REAP (Rice Export Association of Pakistan). We are actively involved in the global worldwide rice trade, merchandising paddy, brown and milled rice. We are one of the largest chartering entities in Pakistan in support of its worldwide rice trading activities. The company provides competitive and flexible solutions to the import, export and shipping requirements of its clients on a worldwide basis. We offer you very competitive CIF and C&F quotation to any port with the highest rice quality and logistical service. All parties in the supply chain are coordinated to ensure that both products and documents flow smoothly from origin to destination. Jawad rice has merchandised and traded bulk rice in international markets since 1970. Today its merchandising and trading activities are conducted throughout the world under the Jawad rice name. Aggregate average annual gross sales in recent years have exceeded $200 million.

Performance over the years


Our consistent performance over the years is due to our philosophy to keep the customers interest paramount in all circumstances and to build on relationship rather than any specific transaction. This has been possible by our principles of providing the right quality, at the right price, with the right quantity, from the right source at the right time. Over the years substantial know how has been developed in procurement, processing and quality controls, with the capital invested in warehousing, infrastructure and logistics to prepare the company to cater to the changing needs of customers, and to maintain its lead position in the market. For its efforts our group has been recognized with several excellence awards given by the Federation of Pakistan Chamber of commerce & industry and the Government of Pakistan.

Origin & cultivation


Jawad Rice originates paddy, brown and milled rice for export. Pakistan is one of the largest rice producing countries, having annual production of more than 5 million tons In Pakistan; rice is grown under diverse climatic and edaphic conditions. Basmati predominates in traditional rice tracts of Punjab. In Swat at high altitude mountain valleys, temperate Japonica rices are grown. In the South of NWFP, Sindh and Balochistan IRRI type long grain heat tolerant tropical rices are grown.

The growth duration of the rice plant is three to six months, depending on the plants variety and growth environment

Processing
During the process of milling, the hull and various bran layers of kernel are removed, and the rice is polished to give the seed a white, glossy coating. Paddy fields are drained at harvest and the rice is then treated like any other small grain. It can be harvested manually or mechanically with a combine harvester. Extremely delicate raw materials are processed in the rice-processing mill, therefore the processes used are technologically very advanced, and their personnel highly specialised. These are indispensable conditions to ensure that the quality of the rice that come from Jawad rice is of the highest level. At Jawad rice We believe it is our responsibility to ensure everyone who uses our products and services an extremely high quality standard of production, and to make an ongoing effort to guarantee reasonable prices, as well as to carry out our Clients' orders accurately and without delays. Today our firm has ultra modern fully automatic computerized plants to provide customer with the best quality rice High-tech machinery dries the paddy for processing. Automatic computerized machines remove the rice husk, polish, destine and sort the best grains of Basmati Rice. Finally fully automatic machines are deployed for packaging purpose. This modern packing plant hygienic and quality packing different qualities. O u r ric e m ill in g p ro ce s se s c o n sist o f: Pr e -c lea n in g - r em o vin g a ll im p u ritie s a n d u nf il l e d g ra in s fr om th e p a dd y H u sk in g - r em o vin g th e h u sk fr om the p add y H u sk a sp ir a t io n - se p a ra tin g th e h u sk f ro m the b r o wn r ic e /u n -h u sk e d pad d y Pa dd y se p a ra tio n - s e p a ra tin g th e u n -h u sk e d p a d d y fr om th e b ro wn r ic e D e - ston in g - s e p a ra tin g sm al l sto ne s fr om the b ro wn r ic e W h ite n in g - re m o vin g a l l o r p a r t o f th e b r a n la ye r a nd g e rm f rom th e b ro wn r ic e Po lish in g - im p ro vin g th e a pp e a ranc e o f m ill ed r ic e b y r em o v in g r em a in in g r a n pa r tic le s a n d b y p o l ish in g th e e xte r io r o f th e m il l ed ke r n el Sif tin g - se p a r a tin g sm all im p u rit ie s o r c h ip s f ro m the m il le d ric e L e ng th g ra d in g - se p a ra tin g s ma ll an d la rg e b ro ken g r a in s f rom th e h ea d r ic e Bl end in g - m ix h e a d r ic e with p re d e te rm in ed a m oun t o f b r ok e n g ra in s , a s r e q u ir e d b y th e cu stom e r . W e ig h in g an d ba gg in g - p re p a r in g m il le d r ic e fo r tr a n s p o r t to th e c u stom e r

1 - p a d d y is d um ped in th e in ta k e p it f e e d in g th e p re - cle an e r

2 - p re -c le a ned p a d d y m o ve s to th e r u b be r ro ll h u sk e r: 3 - m ixtu r e o f b ro wn r ic e a nd u n -h u ske d p add y m o ve s to th e s e pa r a to r 4 - u n - hu ske d pa d d y is se p a ra ted a nd re tu r ne d to th e r u bb e r r oll hu ske r 5 b r o wn r ic e m o ve s to th e d e stone r 6 - d e - sto ned , b r o wn ric e m o ve s to th e 1 s t s ta g e ( ab r a sive ) wh ite n e r 7 - p a r tia l l y m il le d r ic e m o ve s to th e 2 n d sta g e ( fr ic t io n ) wh ite n e r 8 m il l ed ric e m o ve s to th e s if te r 9 a - ( fo r s im ple r ic e m ill ) un - g rad e d , m ill ed r ice m o ve s to b a g g in g s ta tio n 9 b ( fo r m o re s op h ist ic a te d m il l ) m il led r ic e m o ve s to th e p o lish e r 1 0 - P o lish ed r ic e , w ill m o ve to l e ng th g r ade r 1 1 - H e ad r ic e m o ve s to h e ad r ic e b in 1 2 Br oke n g ra in s m o ve s to b ro k en g ra in s b in 1 3 Pr e - se lec ted am o un t o f h e a d r ic e a nd b rok en g ra in s m o ve to b le n d in g sta t io n 1 4 Cu s to m -m ad e ble nd o f h ead r ic e a n d b ro k en g ra in s m o ve s to b a gg in g sta t io n 1 5 Ba gg ed R ic e m o ve s to th e m a rke t A s tra w , c ha ff a n d em p ty g r a in s a re r em o ve d B - h u sk r em o ved b y th e a sp ir a to r C sm a ll sto n e s, m u d b al ls e tc . r em o ved b y d e -s ton e r D - C oa r se (f ro m 1 st wh ite n e r ) an d f in e (f ro m 2n d wh ite n e r) b ra n r em o ved f rom th e ric e g r a in d u rin g th e wh ite n in g p ro ce s s E - Sm all b r ok e n g ra in s / b r e we r s r ic e rem o ve d b y th e s if te r

Sourcing
Being the largest rice buyer in the local market on financially attractive terms, our company is in a unique position to source the best available stocks for processing to ensure the premium quality for our customers.

About rice
Rice is unique among cereal grains in that the entire polished grain is eaten while other cereals are usually processed

before they reach the consumer. Grain quality in rice is, therefore, a very sensitive issue. Interests and priorities of different sectors of rice industry are different. Farmers are interested in early maturity and high yield that would give them high returns in the form of good produce and provide enough time for sowing subsequent crops including wheat. Miller's interest is high head rice recovery. Traders prefer attractive physical appearance (shape and size), whiteness and uniform grain size. For consumers, quality encompasses a complete range of visual, sensory and palatability criteria that include impressive appearance of raw as well as cooked rice texture in terms of stickiness/flakiness and appealing aroma. Rice grain quality depends on intrinsic quality of rice variety (appearance, milling quality and cooking characteristics), environmental conditions (temperature, humidity, rainfall) and management practices such as use of healthy seed; optimum sowing time; balanced and timely application of fertilizers; proper harvest and post-harvest operations, use of modern milling and polishing machinery etc.

Defini tions:

A ) R IC E : m ean s m i ll ed r ic e w h ic h in c lu d es c argo ric e, w h ite ric e , g lu t in ou s ric e an d bo i led r ic e, w h eth er i t b e w h o le g ra in , h ead r ic e, b ig b ro k en , b roken or sm a l l b ro k en . 1 ) C a rgo R ice : (BROW N R IC E , H USKE D R IC E ) m ean s ric e o b tain ed fro m p add y o f w h ic h on l y th e h u sk h a s b ee n re mo ve d . T h i s in c lu d e s it s w ho le g ra in , h ea d ric e , b ig b rok en , b ro k en , an d sm a l l b rok en . 2 ) P la in o r W h ite R ice : m ean s ric e o b tain ed fro m p add y w h ich h a s b een hu sk ed a nd m i lle d w h i le b y rem o vin g it s b ran la ye rs . T h is in c lu d es i t s w h o le g rain , h ea d ric e, b ig b rok en , b rok en , and sm al l b r ok en . 3 ) Pa rbo ile d R ic e : m a y b e h u sk ed o r m i l le d ric e p roc essed fro m p add y o r h u sk ed ric e th a t h a s b ee n so ak ed in w ater an d sub j ec ted to a h ea t trea tm e nt so th a t th e sta rc h i s fu ll y g e la tin ize d , fo l lo w ed b y a d r yin g p ro c ess.

B ) G ra in C lass ifica tio n : m ea n s th e p rop o rt io n a l m i xtu re o f r ic e o f d iffe re n c e c la sse s to fo rm a g ra d e R ic e K ern al i s d i vid e d in to fo u r c la sse s n am el y: 1 ) Ex tra L o ng G ra in : sh al l b e th e h e ad ric e/w ho l e g ra in h a vin g th e a ve ra g e g ra in le n g th o f 6 .90 mm o r mo re. 2 ) Lon g G ra in : sh al l b e th e h ea d ric e/w h o le g ra in h avin g th e a verag e g ra in len g th o f mo re th an 6 .0 mm bu t no t m o re th an 6 .90 mm . 3 ) M ed iu m G ra in : sh al l b e th e h e ad ric e/w ho le g ra in h a vin g th e a ve ra g e g rain le n g th o f m o re th a n 5 .0 m m bu t n o t mo re th a n 5 .9 m m . 4 ) Sh o rt G ra in : sh al l b e th e h ead r ic e/who le g ra i n h a vin g th e a verag e g ra in len g th o f 5 .00 m m o r l es s.

C ) Y e llo w Ke rn e l: m ean s th e k ern e l o f w h ich 25 % o r m o re o f th e su rfac e are a h as tu rn ed ye l lo w in c o lo r.

D ) C ha lk y Ke rne l: m ean s th e k ern el o f w h ic h 50% o r m o re o f th e su rfac e a re a is w h ite l ik e th e c olo r o f c h alk .

E ) G re e n R ic e : m e an s th e k ern el o f g ree n c o lo r i n C a rgo (B rown ) ric e w h ic h wh en b ro k en i s a l so g re en in c o lo r f ro m in s id e o r in th e en d o sp erm . F ) B ro ken R ice : B ro k en o f si ze len g th o f g ra in an d abo ve sh a ll c ou n t a s h ea d ric e.

Our rice range


Rice is the staple food of millions of people around the world and Asians in particular. We take utmost care to select only the best quality Rice. Majority in the world can not affords the prices for high quality rice but they also need food. Pakistan IRRI 6 Long Grain White Rice with broken percentage of 5% broken, 10% broken, 15% Broken, 20% broken, 25% broken and 100% broken are affordable prices for those people especially for African countries. We have the capability to package Rice in specified quantities like 15 kg bags, 20 kg bags, etc, We also ensure proper transportation and logistics through cargo vessels and containers.

NON BASMATI RICE IRRI-6 W hite r ice


L ON G GR AIN N O N AR OMA R IC E
Th is i s th e lo w p ric ed , h ig h vo lu m e r ic e. T h is va ri et y is g rown in th e S in dh p ro vin c e o f P ak is ta n an d i s a m aj o r e xp o rt q u al it y to a n umb er o f M id d le E aste rn an d A fric an Po rts. Th is r ic e is c la ss if i ed as lo n g g ra in r ic e h a vin g th e le n g th o f g ra in b etw een 5 .7 0 mm to 6 .80 mm . It i s n o n -aro m atic va rie t y. O n coo k ing i ts e lo n g a tio n rat io i s lo w er th e o th e r va rie t ie s. T h ic k n ess is o b se rved in th e g ra in s o n co ok ing . Qua lity: L o ng g rain , w el l c lea n ed m i l le d stan d a rd po li sh ed . C rop : C u rren t & O ld , B o th Ye ar s C ro p s are a va i l a b le. B roke n : D iffe ren t B ro k en% is a va i l ab le a s p er req u irem en t. Pa ck ing : In 50 k g s S in g le P P B ag s. Le ng th Wid th Th ic kne ss Sha pe Ch a rac te ris tics o f e lo nga tio n ra tio A m ylos e con ten t Ge l C on ten t A lk a li S p rea d V a lue Mo is tu re Cha lk y k e rne ls Da mage d k e rne ls Ye llo w ke rne ls Und e r m ille d a nd re d k e rne ls Fo re ign ma tte r a n d fo re ign g ra in M ill in g G ra de B rok en 6 .74 mm 2 .05 mm 1 .70 mm S lend e r w ith c ook ing 1 .78 28 .4 % 43 % 7 % 14 .0 0 pc t m a x 14 .0 0 pc t m a x 1 pc t max 1 pc t max 1 pc t max 1 pc t max s ing le o r d o ub le Po lishe d 5 % up to 100 %

IRRI-6 100 % Broken Ric e


L ON G GR AIN N O N AR OMA R IC E

Mo is tu re Co n ten t Ave ra ge G ra in L eng th Po lis h in g G ra de Da mage d , Sh riv e led & Ye llo w C ha lk y G ra ins Con tra s ting V a rie tie s

14 % Ma x . Be low 4 .5 M M W e ll-m ille d /Do ub le Po lis he d 5 % Max . 8 % Max . N .A

Fo re ign G ra ins Fo re ign Ma tte r P add y G ra in Und e r-m ille d & Red -s trip ed

4 % Max . 2 % Max . 20 p cs pe r K G Ma x . 4 % Max .

IRRI-6 25 % Br oken
L ON G GR AIN N O N AR OMA R IC E

b rok en (be low 3 /4 g ra in len g th ) m o is tu re da mage d , s h rive le d a nd ye llo w g ra ins ch a lk y g ra ins fo re ign g ra ins fo re ign ma tte r pad d y g ra ins u nde rm ille d an d red s trip ed m illin g de g re e

25 % ma x 14 % ma x 5 .0% max 12 % ma x 2 .0% max 1 .2% max 0 .8% max 4 .0% max re aso nab ly w e ll m il le d

PK-3 86
L ON G GR AIN N O N AR OMA R IC E
Lo ng G rain 3 86 R ic e o n l y p rodu c ed in th e p ro vin c e o f Pu n j ab h as b een g ain in g in t ern at io n al re c og n itio n . Th oug h it i s c o un ted a s N on -B a sm at i R ic e b u t i t s aro m a an d coo k ing resu lt s m atc h th e B a sm ati P k -3 85 va rie t y. E lo n g atio n ra tio o n c ook in g is a b ou t 1 .50 c an b e id en tif ie d w ith no th ic k n ess in w id th on c ook in g . Th is i s lo n g g rain B a sm at i r ic e h a vin g len g th o f 6 .2 to 7 .0 mm . Th is va r ie ty b e co m es rip e fo r h ar ve s tin g w ith in 105 -1 10 d a ys i .e . af te r 1 5 Oc to b er o f ea ch ye ar . P K -38 6 Lon g G rain R ic e, R ic e is th e f in est o f i ts c la ss b e in g le ss e xp en si ve an d is p re fe rred o ver In d ian a n d Th ai r ic e in th e sa m e c ateg o ry. H a vin g a lo ng e r g ra in , th i s r i c e va rie t y i s ap p rop ria te fo r th e ric e lo ve r s w ho en jo y sl ig h t l y d r y typ e s o f c u is in e s. N e ve rth e le ss, d u e to th e su p erio ri t y o ve r o th e r lo ng g rain va rie t ie s, P K 3 86 i s o n e o f th e m o st d em an d ed n on -b a sm at i var ie ti e s. 6 .78 m m 1 .78 m m 1 .56 m m S le nd e r w ith co ok ing 1 .9 2 5 ,2 % 6 6 .7 % 4 .7 %

Le ng th Wid th Th ic kne ss Sha pe Ch a rac te ris tics o f e lo nga tio n ra tio A m ylos e con ten t Ge l C on ten t A lk a li S p rea d V a lue

IRRI-9 W hite Rice


L ON G GR AIN N O N AR OMA R IC E
Th is va r ie ty i s g ro wn in b o th th e S in dh a nd Pu n j ab p ro vin c es in P ak istan . In P ak i sta n d if feren t t yp e s o f Ir ri -9 are a va i l ab le ran g in g th e len g th o f g rain s b e tw e en 6 .5m m to 7 .0 m m an d w id th b e tw e en 1 .62 to 1 .78 mm . E lo ng a tio n rat io o n coo k ing is ab ou t 1 .2 5 . T h i s va r ie t y g i ve s n o aro m a and o n coo k ing th e th ic kn ess rem a in s in g ra in s. M an y p eo p le p re fer th e mug g y to uc h th is r ic e h as to o ffe r. M uch o f P ak i stan ' s e xp o rt o f IR R I-9 g o e s to th e M id d le E a st.

Le ng th Wid th Th ic kne ss Sha pe Ch a rac te ris tics o f e lo nga tio n ra tio A m ylos e con ten t Ge l C on ten t A lk a li S p rea d V a lue Da mage d k e rne ls Fo re ign ma tte r a n d fo re ign g ra in

6 .93 m m 1 .69 m m 1 .46 m m S le nd e r w ith co ok ing 1 .25 2 8 .8 % 44 % 7 % 1 pc t max 1 pc t max

KS-8 2 Long Grain Rice


S l ig h tly su p e rio r t o Irr i -6 , K S -8 2 i s o fte n req ues te d b y e xp atr ia te s in th e M id d le E ast an d va rio u s p arts o f A sia . It s co ok in g i s c an b e id en ti fied w ith no th ic kn e ss in w id th on co ok in g . KS 82 is th e S in d h ric e va ri et y a l so te rm ed as D R R ic e o r 2 82 ric e . KS -82 o r 28 2 i s th e lo ng g rain no n -b asm ati ric e sl ig h t ly su p erio r to Irr i -6 ric e qu al it y. Th e b ro k en p e rc en tag e var ie s w h erea s th e mo st po pu lar an d acc ep tab le b rok en p erc en tag e is 5 % b roke n KS -8 2 lo n g g rain w h ite ric e . SP E C IF IC A T IO N : To ta l b rok en 4 % Ye llo w k e rn el s 0 % Ch a lk y k e rn e ls 3 % D am ag ed K ern el s 0 % Im m atu re k ern el s & fo re ig n m atte r 0 % Mo i stu re 1 4 % Ad m ixtu re 0 %

BROWN RICE

B rown R ic e R ic e o r h u l led r ic e i s th e le a st p roce sse d fo rm o f ric e . It h as th e o u ter h u ll re m o ve d , b u t st i ll re ta in s th e b ran la ye rs a n d g e rm s a re st i l l in ta c t. T h e b ra n la ye r s g i ve th i s t yp e o f ric e i t s c h a ra c teri st ic ta n co lo u r an d n u t l ik e fl a vo u r. T h e ou tsid e la ye r o f th e b ra n g i ves t h is r ic e a ch ew ier te xtu re th an w h ite r ic e. B ro w n R ic e is l ig h t b ro wn in c o lo r a n d r ic h in it s b ra n con te n ts. B ro w n r ic e i s a h e alth y so u rc e o f fo od , p a rt ic u la r ly fo r th e w eig h t co n sc io u s p e op le sin c e it c on ta in s le ss starc h . Bro wn o r ' non -p o l ish ed ' ric e w h ich h a s th e b ro wn -co lo red b ra n co ve red o ve r i t . T h is i s th e re aso n th at i t i s con si d ered a s a w ho le g ra in . S in c e b ro w n ric e h as th e b ran in ta c t, i t h a s mo re fib re th an an y o th er typ e o f r ic e. M o st p eo pl e co n sid e r ea tin g w h ite ric e , b e c au se o f it s so ftn e ss an d f lu ff ie r e ffec t a fte r c oo k ing . O n th e o th er h and b row n ric e i s an o verw h elm in g tre at in te rm s o f c o ok in g and c an b e sto red fo r s ix m o n th s un d er n o rm al c o nd it io n s. B r own r ic e a lso c on tain s n u trien t s l ik e m agn es iu m , m an g an ese a n d zin c , w h ic h a re e sse n t ia l fo r a d a il y d i et . SP E C IF IC A T IO N : Mo i stu re 1 3 -15 % B rok en 4 % Ad m ixtu re 0 .01 % Fo reig n m a tter 1 % im p erfec t 5 % m a x

BASMATI RICE SUPER KERNAL BASMATI


Ex tr a L ON G GR AIN AR O MA R IC E
S up e r K ern al is th e f in e st va ri et y o f r ic e. C h arac ter i zed b y a u n iq u e a ro m a, e xt ra l en g th and s le n d e r g ra in , B asm a ti ta ste s d e lic io u s.T h e A ver ag e G rain L e ng th (A GL ) i s 7 .00 mm & ab o ve . T h is i s t h e b est q u a li t y o f B a sm at i r ic e g ro wn in P ak is ta n . T h is va r ie ty b eco m es r ip e fo r h ar ve st in g w ith in 1 15 -12 0 d ays i . e. in N o vem b e r o f eac h yea r.O n co ok in g wh ite S up e r K ern el B a sm at i r ic e g i ve s s tro n g a ro m a, g ood ta ste a n d so ftn ess. T h e b a sm ati su p e r elo ng ates a lm o st tw ic e up o n c ook in g bu t do e s n o t fat ten m uc h . W h en co ok ed th e g ra in s e lo ng ate ( 7 0 -12 0 % o ve r th e p re -c o ok ed g ra in ) m o re th a n o th er var ie ti e s. S up e r K ern al B a sm at i R ic e i s th e m o st p r ized o f th e r ic e va ri et ie s a l l o ve r th e w o rld . S in c e thou san d s o f yea r s S u p er K ern el B asm a ti is b ein g cu lt i va ted in th e fo o th il l s o f th e H im a la ya s w i th th e r ic h sn o w fe d w a te r. T h e mo st im p o rta n t c h arac te ri st ic o f i t i s th e aro m a.

Leng th W id th T h ickn ess Sh ape Cha rac te ris tics o f e long a tio n ra tio A m y lo se co n te n t G e l C o n te n t A lka li S p re ad Va lue Mo is tu re C o n ten t: 14 % Ma x . Av e rage G ra in Leng th Po lish ing G rade Da mag ed , Sh riv e le d & Y e llo w B roke n G ra ins Cha lk y G ra ins Con tra s ting Va rie tie s Fo re ign G ra ins Fo re ign Ma tte r Padd y G ra in U nde r-m il le d & R ed -s trip ed

In c id en tal l y, th e a ro m a in B a sm at i a ri se s f ro m a c ock ta il o f 1 00 co mpou nd s - h yd roc arbon s, a lc o ho ls , a ld eh yd es a n d este rs. A p artic u la r m o lec u le o f n o te i s 2 -ac e tyl-1 -p yr ro l in e. G ro wn o n th e foo th il l s o f H im a la ya s S up er K ern el B asm at i r ic e is k no wn a s k in g o f r ic e, f ro m th e p ro vin c e o f Pu nj ab (f i ve r i v ers). T h is P re m iu m g ra d e B asm at i r ic e g ro w s on ly in su bc on tin en t reg io n ( In d ia an d P ak i stan ). P a k ista n p ro duc es aro u nd 1 50 ,0 00 To n s o f S up e r B asm at i r ic e e ve r y ye a r a n d co n su m es 3 0 % o f th e to ta l p ro duc tio n , al l rem a in in g q u an ti t y is e xp o rted a l l o ve r th e w o rld .S u p er B asm a ti R ic e i s w e l l k n own fo r i t s e xc e l le n t c ook in g , e xtra lo n g g ra in , ve ry u n iq ue a nd e xc el l en t ta ste an d nu tt y aro m a . A l so th e len g th o f Sup er B asm a ti ric e g e ts d oub le d afte r c oo k in g . T h is fin e st r ic e typ e, p op u lar ly k n own a s b es t q u a l it y r ic e h a s a yi e ld o f o n ly 1 150 p oun d s p e r ac re an d th i s c o mp arat i ve l y lo w - yi e ld in g g rain is so u gh t a fter fo r i t s e xc e l l en c e, su p er io r f ra g ran c e and g rain l en g th . M a n y u n suc c essfu l a ttem p ts h a ve b een ma d e to g row Sup er B a sm a ti ric e in o th er p arts o f th e w o rld , b u t g en u in e hom e o f Su p er B asm a ti ric e i s P un j ab area o f In d ian su b -con tin e n t w h ere it f lo u ri sh e s at i ts b est am on g th e ra in -fed b a sin s o f C h en ab and R avi ri ve rs. 7 .54 m m 1 .62 m m 1 .51 m m S lend e r w ith c ook ing 1 .93 2 4 .2 % 63 % 4 .7 % 1 4 % Max . 7 .0 M M D ou b le /Pea rl F in is h /S ilk y 1 .5 % Max . 4 % Max . 3 % Max . 7 % Max . 0 .2 % Max . 0 .1 % Max . 1 5 p cs pe r K G Ma x . 2 % Max .

BASAMATI RICE PK-38 5


L ON G GR A IN AR O MA R IC E

B asm a ti P K -385 r ic e is g re a t fo r c u i sin es a n d g en e ra ll y p r ic ed at a sl ig h t d isc ou n t in co mp ari so n to S up e r K ern el B a sm at i. M i l lio n s o f p eop le in E u rop e and th e M id d le E a st sa vo r i t. It i s a ra th er d r y g ra in . T h e g rain s b eco m e lo ng an d sep a ra te w h en co ok ed h avin g re a l a ro m a a nd d el ic ate te xtu re . B a sm at i i s th e fin e st var ie ty o f ric e . C h arac ter i zed b y a u n iq u e a ro m a, e xt ra l en g th and s le n d e r g ra in , B asm a ti ta ste s d e lic io u s. O u r B as m ati R ic e h as to b e ta sted to b e b e lie ved . T h e g rain b eco m es tw o -th re e tim e s lo n g er o n b eing c ook ed. B asm a ti P K 385 R ic e , th e o n e o f i ts k in d P ak ista n i b asm a ti , i s c a re fu ll y se le c ted fro m e xtra an d u n iqu e q u al i ty o f p a dd y. It is w i th g reat e ffo rt s, h a rve ste d b y h and in th e p erfec t reg io n s th at h a ve th e b est so i l fo r

p la n tat io n and th e su itab le c lim a t ic c on d itio n s to h ar ve st th i s typ e o f b asm a ti . P K 3 85 , fro m P ak ista n is a t ra d i tio n al var ie ty o f ric e th a t i s g ro wn fro m th e m id o f J un e to th e end o f Jun e e ach ye ar . T h e fa m ou sly k n o wn typ e o f b asm at i, P K 3 85 h a s b een h ar ve ste d in th e P u nj ab p ro vin c e of P ak i stan s in c e m an y d ec ad e s. T h e g ra in o f P K 3 85 rem a rk ab l y e lo n g ates to d ou b le it s l en g th o n c ook in g . 6 .73 m m 1 .64 m m 1 .52 m m S lend e r w ith c ook ing 2 .02 2 5 .2 % 64 % 5 % 5 .0 % Max 10.0 % 0 .1 5 % 0 % 1 1 .0% 0 .2 % 0 .1 % 0 .1 % 3 .0 % 1 4 .0 % 6 .7 5m m

Leng th W id th T h ickn ess Sh ape Cha rac te ris tics o f e long a tio n ra tio A m y lo se co n te n t G e l C o n te n t A lka li S p re ad Va lue B ro ken H ead R ice Da mag ed , S h riv e le d & Y e llo w Cha lk y G ra ins Con tra s ting Va rie ty Fo re ign G ra ins Fo re ign Ma tte r P add y G ra ins U nde r M il le d & R ed S trip e d Mo is tu re Co n te n t Av e rage G ra in Leng th

D-98 Long Gr ain Basmati


D -98 i s o n e o f th e b e st b asm a ti g ro wn ric e in th e P ro vin c e o f S in dh , P ak is ta n . A lso kno wn to th e wo rld a s S in dh i B asm ati . D u e to its e xt ra lo n g len g th , r ic h p earl w h ite c o lo r and h ig h l y aro m at ic g ra in , i t i s i n mo re d em an d now th an PK 3 85 b a sm at i r ic e. T h is t yp e o f r ic e is a vit a l fo od fo r th e p o pu lat io n o f th e w o rld to d a y an d i s c o n sid e re d on e o f th e b est typ e s o f b a sm at i n ow kno wn . D -9 8 B asm a ti R ic e: S in dhi B asm a ti is a vari e ty th at h as e ven tu al l y rep lac ed PK 3 85 fo r rea so n s such a s m o re yi e ld th an th e la tte r in th e p ro vin c e o f S in dh . D -98 B asm ati R ic e f ro m S in dh P ro vin c e o f P ak is ta n , i s a l so k now n to th e wo rld as S in d h i B a sm a ti . D u e to it s e xtra lo n g len g th , ric h p earl w h ite c o lo r and h ig h l y aro m at ic g rain , i t i s i n mo re d em an d now th an PK 3 85 b a sm at i r ic e. T h is t yp e o f r ic e is a vit a l fo od fo r th e p o pu lat io n o f th e w o rld to d a y an d i s c o n sid e re d on e o f th e b est typ e s o f b a sm at i n ow kno wn . T h is S in dh va rie t y o f B asm a t i R ic e w i th m e d ium gra in l en g th is a n eco no m ic a l su b st i tu te to Sup er K e rn e l, ye t m a in ta in s m an y k ey b a sm a ti c h arac te ri st ic s. D 9 8 is o n e o f th e b est b asm at i g ro wn in th e P ro vin c e o f S in dh , P ak i stan . T h e area s c on ta in in g ric h so il a nd th e p erfec t con d itio n s in S in d h , P ak i stan , D -98 h as b e en g row in g fo r o ve r a d ec ad e .

D 9 8 Ba s ma t i R ic e (9 8 % P urity )
S i l k y D ou b l e P o l i s h e d , M a x. 2 % B r o k e n , C o l o r S o r t e x e d

Sp ec ific a t ions :
Mo is tu re C ha lk y Ke rne ls 1 4 .00 pc t m ax 4 .0 0 pc t m a x

Da mag ed ke rne ls Ye llo w ke rne ls Und e r m ille d an d R ed ke rne ls Fo re ign ma tte r an d fo re ig n g ra in Av e rage G ra in Leng th

1 pct 1 pct 1 pct 1 pct 6 .8

max max max max 7 .0 m m

PARBOILED RICE
P arb o i le d ric e a lso c a l led S e lla ric e i s th e va ri et y th a t i s b o i led w h i le in th e h u sk . T h is p roc ess o f b o i lin g g ive s th e ric e n o t o n l y a n ew co lo r & te xtu re b u t a lso in c re ases i ts s tr en g th to ac h ie ve b ette r c ook in g re su l t s. H u sk ed ric e th a t f ir st h as b e en h e at tem p ere d , so ak ed in w arm w ater u n d er p re ssu re a n d d ried b efo re m i l l in g ; th is p ro c e ss a l lo w s th e in n e r k e rn e l to reta in m o re o f th e vitam in s a n d m in era ls fro m th e b ra n la yer w h ic h al so c la ri fi e s th e m o re ye l lo w k ern el a fte r i s h a s b ee n m il l ed . P arb o i led r ic e is h eal th ie r th a n wh i te r ic e. It i s ro ugh r ic e th at h as g o n e th roug h a s te am p re ssu re p roc ess b efo re m il l in g . It i s so ak ed , ste am ed , d r ie d an d th en m i l led to rem o ve th e o u ter h u l l. P arb o iled r ic e i s th e r ic e va r ie ty th a t u nd ergo e s a h yd ro th e rm a l stea m in g p ro c ess to p art ia l l y b o i l th e un -hu sk ed ric e . T h is p ro c edu re g elat in i ze s th e sta rc h in th e g ra in , a nd i s ad o p ted at th e m i l l in o rd er to h a rd e n th e g ra in , re su l tin g in le ss b rea k ag e, th u s en su r in g a f i rm e r, mo re sep a ra te g ra in . P arb o i led ric e g et s steam e d u nd e r p ressu re to c ap tu re m o re nu trien ts in th e g ra in P arb o i le d ric e h as a ye llo w c o lo r an d is fa vo re d by c on sum ers an d ch e fs w ho d esi re an e xtra f lu ff y a n d sep a ra te c ook ed ric e Qu a lity : 1 00 %S o rte x. B rok en : 4 % m a x. P ack ing : in 50k g . D o ub le P P b ag 20k g tran sp a re n t b ag . P arb o i le d R ic e i s th e r ic e va ri et y th at u nd e rg o es a h yd ro th e rm al steam in g p ro c ess to p artia l l y b o i l th e u n -hu sk ed ric e. T h i s p ro c e ss en h an c es th e s tren g th o f ric e g ra in s fo r b et ter c ook in g resu lts . P a rb o i le d r ic e i s a va il ab le in th e b e lo w fo rm s: E xtra L o ng G rain B asm at i 1 1 21 P arbo iled R ic e S up e r K ern el B a s m at i P a rb o il e d R ic e P ak i stan i L o ng G rain P k 386 P a rb o i le d R ic e P ak i stan i L o ng G rain IR R I-9 P arb o i led R ic e P ak i stan i L o ng G rain IR R I-6 P arb o i led R ic

Supe r Kernel Basmati Rice (Parboiled)


P arb o i le d R ic e o r S el la R ic e is th e ric e var ie ty th at u nd e rg o es a h yd ro th erm a l s te am in g p ro c ess to p artia l l y b o i l th e un -hu sk ed ric e. Th i s p roc ess e nh anc e s th e s tren g th o f r ic e g rain s fo r b e tte r c ook in g re su l t s.

Extra Long Grain Basmati 1121 Ric e (Parboile d)


E xc e p tio n al ta ste , e xtra lo ng sle n d er edg y sh a p e an d a fra g ran c e th a t w i ll sim p l y o ve rc om e th e p erc ep tio n o f an en tity e n j o yin g a m ea l. E xtra lo n g g rain 112 1 p arbo i led b asm ati r ic e is w ith n o dou b t th e u lt ra su p e rio r qu a li t y e ver to h a ve b een p erc e ived . E xc e p tio n al ta ste , e xtra lo ng sle n d er edg y sh a p e an d a fra g ran c e th a t w i ll sim p l y o ve rc om e th e p erc ep tio n o f an en tity e n j o yin g a m ea l. E xtra lo n g g rain 112 1 b asm a ti r ic e i s w ith n o d oub t th e u l tra su pe rio r q u al i ty e ve r to h ave b ee n p erc ei ve d . 1 1 21 Ba sm a ti

r ic e is ve r y f am ou s bec a u se o f it E xt ra lo n g g ra in l eng th ( 8 .5 -9mm ) an d e xtr em el y go o d c o ok in g , T he g ra in s a r e sep a ra te an d f lu ff y wh e n c o ok ed T h is va r ie t y o f ric e is n o t ve r y o ld b u t h a s ga in ed a ve ry g oo d m a rk e t in ju st cou p le o f ye a r , ju st l ik e Sup e r Ba sm a ti r ic e , 11 2 1 Ba sm a ti r ic e a lso g ro ws o n ly in Pu n ja b re g io n of In d ia a nd Pa k ista n . Th e 112 1 Ba sm a ti c om es from e th e re a l sn o w-fed va ll e ys , it r e a ll y is a re a l g ift o f na tu r e an d is tr u l y d iv in e .

Ad van tag es o f p a rbo ile d ric e

P a rb o i lin g i s a u n iqu e h yd ro -th e rm al p roc e ss , w h i ch e nh anc e s th e nu tri t ive p rop ert ie s o f e ver y g rain o f ric e. P a rb o i lin g p roc ess d ri ve s B -g ro up vi tam in s fro m o u ter b ran o f p ad d y in to th e c en tre o f th e r ic e g rain . P a rb o i le d ric e h a s lo w er d ig est i ve an d h ig h e r nu tr it i ve va lu es. P la in r ic e, in fa c t lo se s so m e vi ta m in s w h en b ra n is rem o ve d b u t p arb o i le d ric e g a in s vi tam in s fro m o u ter b ran . B -g roup c on tain se vera l vi ta m in s to h e lp m ain ta in h eal th y sk in a nd w e ll fu n c tio n in g o f n er vo u s s ystem o f h um an b od y. B -g roup vitam in s a lso h elp in c on ver t in g c arbo h yd rates in to en erg y. P a rb o i le d ric e i s th erefo re , n a tu ra l c ho ic e fo r w e i gh t co n sc io u s p eop le. H e alth c on sc iou s g en e ra tio n an d th o se w ho h ave k n ow ledg e o f its a d van tag e s are n ow sh if t in g sh arp l y to p arb o i led ric e .

A l l b asm a ti an d n on -b asm at i va rie t ie s to g e th er w i th p arbo i led ( se l l a ) b a sm a ti r ic e a re a va i la b le u nd e r ou r l ab e ls / b ran d s, p ri va te l ab el (c l ien t s b ran d ) and o r in b u lk .

Factors Influencing the Price of Rice


ar e as follow s:

W ea th e r: R o le o f w e ath er in r ic e p rodu c tio n is im m en se. T emp era tu re , ra in fa ll an d so i l m o istu re are th e im po rta n t p aram eter s th at d eterm in e th e c ro p con d itio n . F u rth er, n a tu ra l c a lam it ie s c a n a lso a ffec t c ro p s. M a rk ets k ee p w atch o f th e se d e ve lo p m en ts. M in imu m S upp o rt P ric e : Ch ang e s in th e m in im um su ppo rt p ric e s (M S P ) b y th e g o ve rn m e n t a lso h a ve im m en se im p ac t on th e p ric e o f ric e . Go ve rn men t po lic ie s : E xc h ang e ra te s , F i sc al p ol ic ie s, E xp o rt in c en ti ve s an d e xp o rt p ro m o tio n a lso in flu en c e p ric e. Su bs titu te P ro duc t: A va i l ab i l it y o f su b st itu te p ro du c ts a t c h eap er ra te m a y l ea d to w e akn ess in d em an d . T h is s itu a tio n h app en s e sp e c ia l ly w h en th e m ain p rod uc ts p r ic e te n d s to b eco m e h ig h er. Co nsu mp tion : R ic e co n su mp tio n d ep end s o n tw o fa c to rs - p op u lat io n a nd inco m e. L ets ta k e fo r e xam p le A s ia . R ic e i s th e stap le fo od o f A sia . L o w -in co m e g roup s co n su m e mo re r ic e ac co rd in g to th e p e r c ap i ta in c om e in c rease. B u t a s th e in c o me in c rea se s, th ere ar ri ve s a p o in t w h en th e c on sump tio n st ar ts to d ip . In c om e g ro w th an d re duc tio n in p op u lat io n re su l t in a lo w con su mp tio n o f ric e . Se aso na l c yc les : S ea so n al c yc le s a re p re sen t in ric e c u lti va tio n . P ric e ten d s to b e lo w er a s h a rve stin g p rog resse s an d p rod uc e sta rts c o m in g in to th e m ark e t. A t th e t im e o f so w in g and b e fo re h arves tin g p ric e ten d s to r ise in vie w o f t ig h t su pp ly s itu a tio n . De mand : Im p o rt d em and s a s w e l l a s d om e st ic d em an d . B rea k th ro ugh in th e tec h no log y m a y in c rea se th e p rodu c tiv it y an d wou ld lead to m o re su pp l y. T h i s m a y b rin g so m e so ftn e ss in th e p ric e.

Storage
Stocks of brown rice are stored in well-ventilated and spacious warehouses. These stocks are kept in most hygienic conditions remaining. During the period stocks remain in warehouses, these are subjected to regular inspection and fumigation from time-to-time against infestations by organisms. Storage is the process of keeping grains, whether in bags or in bulk, in a storage structure designed to protect the stored product from inclement weather and pests for a short or long period of time to await processing or movement to other location. Grains are stored for either of the following reasons : To provide uniform supply of food throughout the year, because grains are produced seasonally while consumption is fairly uniform throughout the year. To provide reserve for contingencies such as flood, drought and other calamities. The methods followed for storing the grains are : Storage in bags Loose storage Storage in bags is convenient for short term storage, where grain is intended for very early onward movement. For short term storage, no control measures against insects is needed. In loose/bulk storage method, large quantity of grains can be stored in per unit volume of space and the infestation of insects/pests is lower. The basic requirements of a good storage practice are: a healthy, clean, and uniformly dried grain, and a structure that will maintain a suitable environment that will prevent pests.

Delivery Time
By maintaining large inventory of stocks at all time in our warehouses with steady stream of available vessels, we can offer immediate deliveries to our buyers (even in off season). Thereby reducing the lead-time for our customers to avail the opportunity in their domestic markets.

Fumigation
We have our own arrangements to fumigate raw rice, Processed rice and containers (prior to load) properly As per international standard. Our mills have they own fumigation chambers, where rice is fumigated during storage and after final packing. Highly trained and experienced staff closely manages this process. Fumigation is the most effective and widely used procedure to eliminate the pests that cause damage to exported grain in either storage or shipment. Fumigation is also the method used to prevent foreign pests from entering the country through imported products.

Sanitary and Phytosanitary Standards (SPS)


All rice export must be inspected prior to loading according to the Ministry of Commerce, and Ministry of Agriculture and Cooperatives regulations. National Animal and Plant Health Inspection Service (NAPHIS) complete phytosanitary certificate. The purpose of this certificate, is to expedite the entry of plants or plant products into a foreign country under the FAO International Convention : Plant Protection and Quarantine (PPQ). This certificate certifies to a foreign country that the plants or plant products described were inspected by the Pakistanis authorities and respect the Sanitary and Phytosanitary Standards (SPS) and are free from quarantine pests and other injurious pests of specific concern to the importing country.

Testing Laboratory
We have built a laboratory in each mill, which are well equipped with all measuring, and rice analyzing instruments. Our qualified Lab. Testers secures random processed rice samples and analyze in accordance with the buyers specification. We perform testing from raw rice to finished end product. Apart from regular sampling and analysis both at milling and processing stages, all lots prior to processing are subject to cooking test. Our laboratories are doing also research on plants and crops. They are also in charge of the application of the Good Agricultural Practices (GAP). From the seed to the market, the GAP provides practical solutions to help irrigation, boost yields, and improve grain quality and production efficiency.

Quality and Grading


Since 1970 we are in the rice business and have taken great steps to maintain the qualities of rice. We have incorporated different techniques and machineries to meet the international standard in rice production. We take intensive care in the hygienic processing.
Quality is strategic to our strength. We have a strong commitment towards providing homogeneous quality to our buyers, which is why quality management in the company starts at the grassroots level and continues till the product finally reaches the consumer. Quality control processes are religiously adhered to in order to ensure uniformity, which we achieve in three ways: Quality Control Through Procurements We select the best farmers. Our field staff constantly monitors paddy fields from sowing to harvesting. They advise the farmers on the correct application of fertilisers and pesticides to produce healthy grains of rice without chemical residue. After harvesting and husking, hundreds of samples are drawn from the fields and examined in our labs for final selection. After procurement, the selected stock is stored for aging till the rice attains maturity. All stocks are numbered and a record is maintained even after processing and export. Quality Control System Samples are drawn during different stages of processing and milling at regular hourly intervals and tested in the lab to constantly monitor the uniformity in whiteness degree, moisture content, average grain length (AGL), broken percentage and colour. Quality Control Through Grading & Colour Sorting The grading system consists of five graders installed in three different stages of milling and processing. This enables them to ensure uniformity in grain length and also control the broken percentage according to the specific requirements of our buyers. In order to obtain uniformity in grain colour, we have installed a colour sorter a computerized, state-of-the-art machine considered throughout the world to be the top-of-the-line colour sorter.

As countries reach self-sufficiency in rice production, the demand by the consumer for better quality rice has increased. Quality of rice is not always easy to define as it depends on the consumer and the intended end use for the grain. Grain quality is not just dependent on the variety of rice, but quality also depends on the crop production environment, harvesting, processing and milling systems.
Ch a ra c te ris tics Con s ide red fo r G ra d ing o f M ille d R ice

D e ad ric e, b ro k en s a nd b rew e rs p erc en tag es D e fe c tive s Fo re ig n m atte r P resen c e o f p add y W h iten e ss Ch alk in es s Mo istu re c o n ten t

Ob jec tive s o f es ta b lish in g s ta nda rds a nd g rade s

To e n su re o n l y ed ib le ric e rea c h e s th e c on su m e r. To im p ro ve p o st h a rvest p ra c tic es so a s to e lim in ate o r red uc e w a ste. To im p ro ve ag ron om ic p ra c tic es to in c rease fa rm yi e ld s.

To im p ro ve p roc e ssin g p ra c tic es fo r b e tte r m i l l in g rec o ve rie s a n d fo r m ark e t e xp an sio n . To p ro te c t c on sum ers fro m p ric e/qu al it y m an ip u la t io n .

Custom Branding and Packaging


Our expertise is restricted not only to providing excellent quality but also providing our valued international customers with their desired brands and customised packaging. After all, the companys products have to compete all over the world and packaging forms an important part of the product image in the consumers mind. Special care is therefore taken to make the packaging distinctive, attractive and hygienic, ensuring complete safety against moisture, pests, insects and dust. It is the collective effort of our professional team which changes rice from a commodity to a high grade product of international standard. We pack our product under the brand name of our buyers choice in environment-friendly, biodegradable cotton, paper and cardboard in 1, 2, 5, 10 & 20kg sizes.

18/2 sarwar Shaheed Road, Joharabad, District Khushab, Punjab Pakistan E xport c ontac t : T el : +33 (0) 6. 40. 18. 80.96 F ax : +33(0) (0)1. 76. 50.27. 46 E ma il : ja wa drice @gma il.com S it e : www.ric e.comlu.com

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