Professional Documents
Culture Documents
Trends
is a directional or sequence of events that some have momentum and durability. Has longevity, is observable across several market areas and consumer activities and is consistent with other significant indicators occurring or emerging at the same time(Faith Popcorn)
Fads
Is unpredictable, short-lived, and with-out social, economical, and political significance. it refers to a fashion that becomes popular in a culture (or subcultures) relatively quickly, remains popular, often for a rather brief period, then loses popularity dramatically, as it either fades into obscurity, or becomes a regular part of a society's culture.(Wikipedia)
Megatrends
Large social, economic, political, and technological changes [that] are slow to form and once in place, they influence us for some time between seven to ten years or longer.( John Naisbitt )
Demographic Environment
Worldwide Population Growth
Population Age mix Ethic Market Educational Groups House Patterns Geographical Shifts in Population Shift from Mass to Micromarkets
Economic Environment
Income Distribution
Subsistence economies Raw-materialsexporting economies Industrializing economies Industrial economies
Natural Environment
Shortage of raw materials Increased Energy Cost Increased Pollution Levels Changing Roles of Government
Technology Environment
Accelerating Pace of Technology Change Unlimited Opportunities for Innovation Varying R&D Budgets
Political-Legal Environment
Legislation Regulation
Socio-cultural Environment
themselves . universe others
Views of
nature society
organizatio n
Socio-Cultural Environment
High Persistence of Core Cultural Values Existences of Subcultures
Shifts of Secondary Cultural Values Through Time