919-593-2096 joe.carsanaro@gmail.

com

Joseph Carsanaro

Marketing Strategy & Operations Leader

Highly motivated leader with extensive experience in marketing, strategy, and operations. Proven expertise in defining critical success factors and inspiring teams to deliver results that significantly increase revenue and maximize profit performance. Comfortable in taking on complex challenges, analyzing issues, making tough decisions, and driving high levels of productivity throughout an organization. Marketing Strategy & Operations Business Development B2B & Consumer Channels Category & Brand Management Consumer Research & Ideation P&L Management Product Line Management Go to Market Plans & Execution Team Development & Leadership

Professional Experience
MOTION IP LLC., / F-ORIGIN, INC., Research Triangle Park, NC 2005 to Present Business Strategy / Marketing Vice President User Interface technology development and IP licensing to touchscreen manufacturers and game developers. Revamped acquired technology assets and repositioned the company product portfolio as the leader in touchscreen and motion control user interface technologies. Built and managed entire organizational infrastructure including: business plan, go-to-market plan, marketing strategy, brand positioning, customer communications, promotional campaigns, lead generation, and CRM. Recruited and led executive team (CFO and VPs for Sales, Product Management, and Development). Built the 6th largest SmartPhone touch & motion UI patent portfolio and established Private Label outsourcing partners to commercialize technologies for both B2B and consumer markets. Completed initial $2.5M sales order with Lenovo and technology licensing agreements with Taiwanese based manufacturers TPK and Prime View International (manufacturer of Amazons Kindle). MOTOROLA, INC., Libertyville, IL 2002 to 2005 General Manager, Mobile Messaging Solutions Corporate turn-around and new category product and service launch. Led the GSM Messaging Products and Solutions group to profitability by realigning strategy to focus on providing turnkey mass-market consumer products with partner-based productivity software solutions. Conducted Market Research segmentation study identifying the Urban Market opportunity for the market entry point. Launched instantly successful marketing campaign with the Black Eyed Peas generating over $250M in sales, driving the business to full year profitability, and establishing a new $1B product category. Recruited cross-functional team of Sr. Directors and led multi-cultural extended team of 280+ associates in the US, Italy, Finland, Russia, and China. Directed organization through an 18-month turnaround, defining key decisions affecting strategy, product positioning, sales and margin achievement, and ongoing product line investments.

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BLOODHOUND SOFTWARE, INC., Research Triangle Park, NC 1999 to 2001 Business Start-up / Market Development Pioneer Analytical software for detecting fraud and abuse. (Acquired by Verisk Analytics Inc. NASDAQ: VRSK) Established and managed Start-up Company, including development of corporate strategy and business plan, fundraising, product development, sales, marketing, and recruitment of world-class leadership team. Created and captured demand in an untapped industry segment, building a scalable platform for significant growth. Raised over $6M in institutional venture capital in an intensely competitive financing market. Closed sales and partnership agreements with industry leaders Kaiser Permanente, WebMD, and HCRI. Established a recurring revenue business model built on sharing of customer savings that produced $300,000+ in recurring monthly revenue at 70% margin in first year of production sales. PHILIPS CONSUMER COMMUNICATIONS, Paris, France 1998 to 1999 Sr. Director, European Marketing Operations Consumer product brand repositioning, strategy optimization, and return to profitability. Drove business strategy and marketing operations for Philips $4.6B consumer mobile device business, executing regional brand and product marketing plans to achieve product volume, revenue, and margin goals. Developed market research-based repositioning of the Phillips Genie brand and led cross-functional teams in development and manufacturing to execute product and packaging changes. Implemented country level advertising/promotional campaigns and optimal portfolio pricing that increased market share from 3.8% to 11.2% and returned the EMEA region to profitability. ERICSSON MOBILE PHONES, Research Triangle Park, NC 1995 to 1998 Product Line Director, GSM North America Product line introduction, organization building, and growth management. Held full P&L responsibility for Ericssons North American GSM 1900 consumer products business, including building and managing Product Management, Business Management, and Product Marketing organizations. Built the business to over $300M in sales and 100 total staff, carefully managing hyper-growth, and creating Ericssons most profitable US consumer products unit within 3 years. Earlier Career: Brand Manager, promoted from Marketing Manager AT&T Sales Manager, promoted from Global Account Manager, AT&T Business Manager / Financial Controller, Raytheon Service Company M.B.A., Haas School of Business, University of California, Berkeley M.S., Engineering, Southern Methodist University B.A., Economics, University of Massachusetts Board of Advisors, University of North Carolina, School of Public Health, Since 2001 Team Coach, Kenan-Flagler Business School, Launch the Venture, Since 2006 Adjunct Professor of Business, North Carolina Central University, 2008 2009 Dual US and EU Citizenship

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