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Research Tools: The research tools used for this research is Primary data: In the primary data the

following research design is being followed: i. Exploratory research Questionnaire survey (Sample Size 50) ii. Descriptive research On the basis of the questionnaire survey, the analysis is done in order to find out the reason people visit an outlet and make a purchase. (Sample Size 150) The major reasons that can affect the purchase decision of people/buying behavior from a particular retail store/format/organised chain are: 1. 2. 3. 4. 5. 6. Price Quality/ brand image Service level Availability of variety of products/merchandise Proximity to market Ambiance of store

The research should be able to address the following research objectives:


a) b) c) d) Understand the changing customer preferences for shopping Identify the key success factors of retail businesses Assess the customer satisfaction level towards major retail business houses. Evaluate the retail businesses on the identified parameters.

Questionnaire Guidelines for filling the forms 1. Please check the box wherever required. 2. Only 1 check per question.

Q1: Name:- ___________________________________________________________________________

Q2: Gender: -

Male

Female

Q3: Age:- __________ years Q4: Occupation:Service Business Others

Q5: Monthly average Income:5000-10000 30000 & above Q6: Where do you normally prefer shopping? Organized retail stores Other Unorganized retail stores 10000-20000 20000-30000

___________________________________________________________ .

Q7: Organised retail stores are a better option because______. Experienced staff Speedy shopping Automated billing Comfortable shopping Automated technology Discounts/schemes/offers/sale
It is one stop for buying all items in terms of product category all items in terms of variety

Q8: Grade convenience retailing experience in the scale of 1 to 5, where 1 is strongly disagree and 5 is strongly agree on the following characteristics: Comfort Style Speed

Q9: How often you visit stores for different types of products and what is the average purchase amount:Category Daily Weekly Fortnightly Monthly Occasionally

Average Purchase Amount Food and Grocery Apparel Gems and Jewellery Music & Book Consumer Durables

Q10: Rate your preference for choosing an organised convenience retail store : Scale of 5
Staff Brands Store area

where 1 is less and 5 is high.


Quality of products

Offers and discounts

Distance from home

Q11: Have you visited the following stores any time in the near past: Sl Option No Outlets 1. Reliance Fresh 2. 3. 4. 5. 6. 7. 8. 9. Vishal Megamart V-Mart Big Bazaar Hypercity Subhiksha Aapoorti Priyadarshini Kabuliwala Yes No If No then Why?

10. Big Life

11. Shoppers Stop 12. Westside 13. Pantloons 14. Reliance trends 15. Wills Lifestyle

Q12: Where from do you prefer buying the following merchandise/ products? Sl Category No Outlets 1. Reliance Fresh 2. 3. 4. 5. 6. 7. 8. 9. Vishal Megamart V-Mart Big Bazaar Hypercity Subhiksha Aapoorti Priyadarshini Kabuliwala Food and Grocery Apparel Gems and Jewellery Music & Book Consumer Durables

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Q13: Do you buy the following merchandise/ products from the same store every time:Grade between 1 to 5 1 (always), 2 (mostly), Category Food and Grocery Apparel Gems and Jewellery Music & Book Consumer Durables (5 point scale) 3 (some time), 4 (occasionally), Reason 5 (never)

Q14: Rate your choice of store on the following parameters on a 5 point scale, where 1 is worst and 5 is best: Sl Criteria No Outlets 1. Reliance Fresh 2. 3. 4. 5. 6. 7. 8. 9. Vishal Megamart V-Mart Big Bazaar Hypercity Subhiksha Aapoorti Priyadarshini Kabuliwala Price Quality/Brand Service level Variety Ambiance Overall

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Q15: How did you come to know about these outlets? Sl Medium No Outlets 1. Reliance Fresh 2. 3. 4. 5. 6. 7. 8. 9. Vishal Megamart V-Mart Big Bazaar Hypercity Subhiksha Aapoorti Priyadarshini Kabuliwala TV Newspaper Hoardings Pamphlets Friends/ Relatives Others

10. Big Life 11. Shoppers Stop 12. Westside 13. Pantaloons 14. Reliance trends 15. Wills Lifestyle

Q 16: Would you prefer to pay a higher price for groceries if you get to shop at air conditioned and comfortable places? Definitely yes Definitely no Probably yes Not sure Probably no