Introduction to the Study As a part of academic curriculums in partial fulfillment of "Bachelor of Business Administration".

The main objective of the study is STUDY OF BRAND IMAGE with respect to Price Leadership for MRF Tyres, at Vadavathoor, Kottayam. The study centered to take strategic decisions in support of MRF TYRES in the field of marketing. The main scope of this study is to ascertain various methods to increase the sales volume of the concern. The method includes regular product information to the buyers, creating a brand position in the market and taking measures to make the brand remain in its position. One of the important aspects of this study is also to increase the market segment for the products. (a) Objective of the Study:Such a study is part of my curriculum to complete management Studies, I have to complete this part also. So while taking part in the practical exposure by joining Mrf Tyres Limited for one month training, I am fulfilling the objectives of my curriculum. The main objective of study is to present conclusion and necessary suggestions regarding consumer awareness relating to Mrf Tyres. The purpose of the study is to explore the market of Mrf Tyres Ltd. and betterment of its Sale. The objective of study is to describe the unique characteristics of Mrf Tyres in Comparison to others. To collect the information and their attitude from Tyres customers. To know the awareness level of customers of Mrf Tyres specially. To collect their ideas about future purchasing of Mrf Tyres. The objective of the study is to develop sound inter personal relation to get maximum output both customer and producer of Mrf Tyres. To know the latest grievance of Customers. b) Scope of the Study The scope of marketing research can be pointed out by a single word, "Consumer Preference". It can be termed as the balance wheel as the marketing system which harmonies the study and demand factors.

Marketing survey has wide scope and covers all aspects of marketing. Broadly its scope can be classified in the following categories : It is concerned with product of Mrf Tyres. It is concerned with Sales and Distribution of Mrf Tyres. Research on Promotional Policies of Mrf Tyres Research on pricing of Mrf Tyres. Business Economics Research of Mrf Tyres It is concerned with Buying behaviour of Mrf Tyres. Last but not the least Brand Image of Mrf in market c) Methodology of the Study i) Personal Discussion ii) Documentary Observations. iii) Field Observation :The marketing strategies and operations will be closely observed for all these information I wish to visit retailers dealers and as well as consumers to assess the present market situation of the product of MRF TYRES LTD.

Questionnaire (1) Name of respondent: ...................................................................... (2) Address : .............................................................................................. .............................................................................................................. (3) Contact No. : ....................................................................................... (4) How many vehicle you have (LCV/SCV) ? (a) 1 (b) 2 (c) 3 (d) 4 (e) above 4 (5) Which Brand of tyres you use in Lug Pattern ? (a) Apollo (b) MRF (c) J.K. (d) Ceat (e) Birla (f) Others (6) Which Brand you use in Rib Pattern ? (a) Apollo (b) MRF (c) J.K. (d) Ceat (e) Birla (7) In case of MRF, rank the following according to priority :a) Mileage ............................ b) Price ............................ c) Quality ............................ d) Retread ability ......................... e) Claim Settlement ..................... (8) In case other brand what is the co region for choosing other brand a) ................................... b) ...................................... c) ....................................... d) ....................................... (9) Your Purchase on : a) Cash b) Credit c) Both (10) Does Company's Dealer help in choosing the Brand as per your requirement? (a) Yes (b) No (1!) In case of not using MRF Brand reason for it. a) b) c) d)