CPA1L8 ll

Review of ReIated Literature and Studies

The variety of products





















CPA1L8 lv
ethodoIogy

This research was conducted in order to determine whether factors such as price of the
product, flavour of the product, packaging/physical appearance, volume and size of the product,
advertisement of the product, popularity of the product, satisfaction on the product, monthly or
annual income in purchasing the product, number of consumers that uses the product,
season/weather/climate, unavailability of income that leads the consumer to buy an alternative
product and the texture of the product play a significant role in consumers behaviour in
choosing/buying a product. n order to give answers to these factors, the researchers decide to
obtain the view of individuals in line in this topic. A total of 51 respondents around Quezon City
are randomly selected and answered a survey questionnaire structure in Likert format. Data
gathered from this research instrument were then computed for interpretation. Along with
primary data, the researcher also made use of secondary resources in the form of published
articles and literatures to support the survey results.















TabIe 1.0
Respondents Distribution based on the
Consumers Choice of the Best iIk
N=51




LK VARTY


No. Of Respondents


Percentage %

Bearbrand

3723

AIaska
2 2333

Nido
2 2333

iIkmagic
3 80

Other iIks
3 388

TOTAL

S1 100









TabIe 2.0
Respondents Distribution
on Consumers Current Use iIk
N=51


LK VARTY


No. Of Respondents


Percentage %

Bearbrand

23 402

AIaska
2 2333

Nido
4 784

iIkmagic
7 373

Other iIks
3 388

TOTAL

S1 100











TabIe 3.0
Description of the ean of Respondents Feedback
based on the Price of the Product


Determinants



ean

Price of the Product

.41




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 4.0
Description of the ean of Respondents Feedback
based on the FIavor of the Product


Determinants



ean

FIavor of the Product

.745




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 5.0
Description of the ean of Respondents Feedback
based on the Packaging/PhysicaI appearance


Determinants



ean

Packaging/PhysicaI appearance

.255




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 6.0
Description of the ean of Respondents Feedback
based on the VoIume and Size of the Product


Determinants



ean

VoIume and Size of the Product

.51




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 7.0
Description of the ean of Respondents Feedback
based on the Advertisement of the Product


Determinants



ean

Advertisement of the Product

.49




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 8.0
Description of the ean of Respondents Feedback
based on the PopuIarity of the Product


Determinants



ean

PopuIarity of the Product

.588




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 9.0
Description of the ean of Respondents Feedback
based on the Satisfaction from the Product


Determinants



ean

Satisfaction from the Product

.922




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 10.0
Description of the ean of Respondents Feedback
based on the Number of Consumers
that Uses The Product

Determinants



ean

Number of Consumers
that Uses The Product


.569




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 11.0
Description of the ean of Respondents Feedback
based on the onthIy/annuaI income in
Purchasing the Product

Determinants



ean

onthIy/annuaI income in
Purchasing the Product


.471




kat|ng Sca|eInterpretat|on
401 S00 Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 12.0
Description of the ean of Respondents Feedback
based on the Season/Weather/CIimate


Determinants



ean

Season/Weather/CIimate

.118




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important








TabIe 13.0
Description of the ean of Respondents Feedback
based on the UnavaiIabiIity of ncome that
Leads to Buy an AIternative Product


Determinants



ean

UnavaiIabiIity of ncome that
Leads to Buy an AIternative Product


.92




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important









TabIe 14.0
Description of the ean of Respondents Feedback
based on the Texture


Determinants



ean

Texture

.667




kat|ng Sca|eInterpretat|on
401 S00Lxtreme|y |mportant
301 400 Very Important
201 300 Somewhat Important
101 200 Not Very Important
000 100 Not At A|| Important