HRExaminer Media Kit Fall 2011

Media Kit Fall, 2011
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HRExaminer Manifesto
Results and insight come from doing. HR Examiner shows you how its done and who is doing it. An HR operation committed to excellence is a significant competitive advantage. HR Examiner demonstrates that innovation is in the execution and that HRs ability to find and develop people uniquely positions HR to accelerate their companys results. There is no one-size-fits-all HR approach. Each company is different. We show you the people, systems and products that are changing the places we work and how we think about work. You connect the dots. At HRExaminer, the story begins and ends with people they are the story. The Leaders who transform HR into a thriving business contributor are at the heart of our study. We show you how they got there and how they do it. We help illuminate the amazing power of HR well executed. HR Examinerwhat works.
The HRExaminer is a new voice in the cluttered competition for the HR Audience. From the genre defining excellence of its graphic design to the thought provoking content that drives its traffic, the HRExaminer represents the next generation of HR Intelligence and leadership. With content and traffic development targeted exclusively to the frontline decision makers in Human Resources Departments, HRExamner focuses exclusicvely on the personalities and tools of HR Executives. This is a magazine for those who lead or hope to lead HR Departments. In its launch year, 2010, HRExaminer is an ongoing experiment in audience development and the establishment of marketplace interaction. More than anything, we are in search of communications approaches that work for career oriented practitioners and the vendors who serve them. We want to work with companies who are equally interested in powerful post-masss publishing conversations.
Home Page
Weekly Magazine Web Edition
Weekly Magazine Email Edition
Examples:
Currently, we are using three different frameworks for developing sustained marketplace conversation: Top 25 Influencer Lists Engaged White Papers Innovative Competitions
Conversation/Special Projects
Our primary purpose is to discover and deliver groundbreaking design and execution across the many aspects of publishing in the HR Industry. We are extremely interested in forming working relationships with companies who are experimenting with ways to have a conversation with the marketplace. Our customers are our partners in the search for marketing that works. While we insist on working within a performance measurement framework, advertising and sponsorship of the HRExaminer is not inherently transactional. There are several key aspects of any successful engagement campaign: Clear market targets Specific messaging Delivery that builds branding Feedback and adjustment loops We will work with your team to build a focused dialog in the marketplace by combining elements of content, outreach and engagement. The process generally takes between six weeks and six months.
Heres how they work. In each case (contest, influencer list or white paper), the structured content builds over time. Each of these marketplace dialog options has the following rhythm: Attraction (in which the market is targeted and moved towards the content. This may last anywhere from several weeks to several months)); Delivery (the audience is fully engaged in the conversation Documentation/Product Delivery (content plus audience participation equals deliverable results) In the initial phase, content is published widely to build a conversation on the core topic. The activity increases through the end of delivery that is either a deadline (in the case of contests), publication or a public presentation. As the audience manifests its views and opinions, that material is folded into the final deliverable. The end set of content is archived permanently and links and mentions for sponsorship are included. All links and advertisements are permanently archived with the material to ensure SEO value is maintained.
Hexaminer Insertion Order Contact: _________________________________________ Company: _______________________________________ Address: ________________________________________ City:________________________ST:____Zip:__________ Phone:_______________Fax:_______________ Email:__________________________________ Run Items:
Feature/Section Front Page HRExaminer Magazine: Friday Monday: Review Tuesday: Top 100 Wednesday: In The Know Thursday: Feature Friday: On The Go Top 25 Lists White Papers Weekly Email Email Blast RSS Feed Conversation Development Button Banner Text Link
Special Instructions: Small Print:

In purchasing and placing advertising on HRExaminer (HRE), you represent and agree to the following: 1. Copyright: You have the rights to use all text and images in your advertising copy and that publishing and using your text and images on the HRE website and in promotional communications will not infringe on someone else's copyright, trademark or other proprietary rights. 2. License: You grant HRE a non-exclusive license, without restrictions, to print and display your advertising copy and images including logos and trademarks on the HRE website and in promotional communications. 3. Usable Text and Images: You represent that the text and images you provide to HRE do not contain false, misleading or defamatory information, do not violate law and do not contain viruses or other code that could damage HRE or its users. 4. No Guarantee: HRE will publish your ad for the duration and in the manner agreed. HRE does not represent or guarantee any results or derivative benefits to you from the ad. 5. Ads By Competitors: HRE reserves the right to sell advertising to other people and entities including your competitors. If you don't like it, buy a bigger ad. 6. No Agency: You are completely responsible for the content of your ad. HRE is an independent publisher and not your legal agent. In running the ad on HRE, you are not HRE's legal agent either. 7. Limit of Liability: If a dispute arises between us regarding your advertising, the limits of HRE's liability will be the purchase price for the advertising. HRE is not responsible for any other claims, damages, costs or attorneys fees. If you have a problem, please contact us as soon as possible to let us know what it is, and we will work with you to resolve it. 8. Technical Difficulties: If the site is down or there are technical problems that affect the runtime for your ad for more than 24 consecutive hours, we will give you an additional day of runtime for every day your ad was affected. If the ad was time sensitive, such as promoting a dated event, we will also give you the option of a partial refund based on the runtime you lost.
Signed:________________________________________________ Date:_______________
HRExaminer Features and Sections Feature/Section Description

Front Page HRExaminer Magazine: Friday Monday: Review Tuesday: Top 100 Wednesday: In The Know Thursday: Feature Friday: On The Go Top 25 Lists First Page Of HRExaminer Site Full magazine Detailed review of product, service or technology Profile of key industry player 5 useful links with commentary Editorial content from guest authors and HR experts. 8 10 Career Transitions Algorithm generated lists of key influencers in niche. Typically developed in concert with key leader in the niche.
Frequency
Daily Weekly 48x/yr Weekly 48x/yr Weekly 48x/yr Weekly 48x/yr Weekly 48x/yr Weekly 48x/yr Every Other Month: Feb: Recruiting Apr: Talent Mgt Jun: Leadership Aug: Learning/OD Oct: Comp/Benefits Dec: HR Every Other Month May 5 Scenarios Jul: Influence Sep: Recruiting Trends Nov: TBD Weekly Every Other Week Daily By contract
Ads Also Appear On

N/A N/A JohnSumser.com Top100Influencers.com JohnSumser.com JohnSumser.com JohnSumser.com
White Papers
Topical pieces on key HRRecruiting Issues. Full campaign services. Content Digest Twice monthly email to subscribers featuring a vendor. All content to RSS subscribers Special Projects to build Market dialog
Weekly Email Email Blast RSS Feed Conversation Development
All All
Pricing Feature/Section
Front Page HRExaminer Magazine: Friday Monday: Review Tuesday: Top 100 Wednesday: In The Know Thursday: Feature Friday: On The Go Top 25 Lists White Papers Weekly Email (35K opt in) Email Blast (10K opt in) RSS Feed Conversation Development
Button (limit 4/pg)

$1,000/mo $1,000/mo $500/mo $500/mo $500/mo $500/mo $500/mo $7,500 By proposal $1,000 $1500 N/A By proposal
Banner (limit 1/pg)

1,500/mo $2,000/mo $1,000/mo $1,000/mo $1,000/mo $1,000/mo $1,000/mo $15,000 By proposal N/A $1500 N/A By proposal
Text Link (limit 2/pg)

N/A N/A $250/mo $250/mo $250/mo $250/mo $250/mo $1,500 By proposal $750 $1500 $750 By proposal
Ad Specs Button: 234X60 animations with 5 loops Banner: 468x60 animations with 5 loops Text Ad: 300 Characters, 1 Link, 120x120 Graphic, call to action If your project requires special sizing or other considerations, were happy to talk about it.

HRExaminer Media Kit Fall 2011

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HRExaminer Media Kit Fall 2011

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Copyright:

Available Formats

Media Kit Fall, 2011

Weekly Magazine Web Edition

Weekly Magazine Email Edition

Special Instructions: Small Print:

HRExaminer Features and Sections Feature/Section Description

Ads Also Appear On

Weekly Email Email Blast RSS Feed Conversation Development

Button (limit 4/pg)

Banner (limit 1/pg)

Text Link (limit 2/pg)

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