BRANDING:

An added value proposition MARKETING & BRANDING SERIES

THE ANTIDOTE TO AN ECONOMIC DILEMMA

11 - 13 DECEMBER 2011 RADISSON BLU DUBAI DEIRA CREEK UAE

NO SUCH THING AS: BUSINESS AS USUAL

You dont have to be a global Branding expert to figure this one out: - Confidence in the economy is at all times low - Customers confidence is down - Rising costs are a fact - Prices of goods and services are up - Adding relevant value, is the sure way out

YOUR INTERNATIONAL COURSE FACILITATOR

Alex Goslar
Managing Director Goslar & Associates
Alex Goslar is an award winning creator of Brands worked in Vienna, Frankfurt, Chicago, Toronto, Kuala Lumpur, Jakarta, Addis Ababa, Lom. To Build Brands has been Alex Goslars subject of interest for the past 30 years. Most of Alexs Brand building activities was at Leo Burnett Advertising Co., where he was a creative director stationed in Bangkok, Chicago and Frankfurt Germany. Amongst his acolytes are distinctive campaigns for such global brands as: Mc Donalds, Heinz Ketchup, Kraft Foods, Kelloggs , Phillip Morris, P&G Cheer detergent, Vidal Sassoon, Volvo Cars, Dunlop Tires, BASF Video and Audio tapes, Vick Pharmaceuticals, Nestle and many more. Alexs international awards include: Golden Lions from the Cannes Film Festival, New York Cleos, awards from the London Advertising Festival The One show and the Los Angeles art directors club. In 1994 Alex was the chairman of a judging panel at the South African The Loerie awards. Alex is currently managing his independent Branding Agency out of Bangkok.

COURSE OVERVIEW
Branding: The antidote to an economic dilemma is a specially designed 3 days bash of lectures, workshops and exchange of experiences, addressing pivotal issues that help business owners and entrepreneurs to combat the economic squeeze. In the course of this session we will explore the possibility of adding relevant value to products and service, and how this strengthen your Brands position in the market place and assures continuous profit. We will share with you methods that a few brave individuals have successfully applied in growing their business during an economic crisis.

The impossible will be dealt with right away. Miracles take a little longer.
- Alex Goslar

Workshop Benefits:
Find out why some Brands are doing very well while others are struggling. How to capitalize on the untapped potential of Brands. Get a better understanding of how Branding works. How added value increases the currency of the Brand. In a special segment we shall discuss your specific Branding issues.

EXCLUSIVE TAKEAWAYS:
Workshop Materials: Every participant receives a copy of the Branding: The antidote to an economic dilemma course materials containing an overview of the course plus work-sheets, templates, examples and exercises.

It is a great idea that you thought of Brand Recovery Program in the North African states like Egypt and Tunisia. Your presentation was timely and to the point. I am sure there are many companies trying to rebuild their brand after the recent 'Revolution' "
- Seyoum Bereded-Samuel UK

360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

COURSE CONTENT DAY1

Brand definition - This segment will explain what should be considered in setting up a Brand blue print and why it is important to have a viable Brand positioning. Brands life cycle - Considering How long does it take to build a Brand and for how long is the Brand going to last. What can be expected in-between. Practical exercise: Brand Character While Brand has its own character we have identified 6 typologies that indicate the peculiarities of a Brands DNA. Analyzed in terms of how they would affect Branding. What customers want - Understanding the symbiotic relationship between customers and Brands is essential in devising effective Brand communication.

WHY THIS EVENT

This workshop will teach you how Branding can become the antidote to rising costs. Participants will discover ways to turn half-baked Brand ideas into fully fledged revenue contributors and strengthen your Brands position in the market place. This course will encourage you to think differently about your business and identify how you can add relevant value to your products and services. The combination of interactive presentations, hands-on exercises and open discussion groups along with real case studies, ensures you will obtain maximum value from attending.

DAY2
Brand application - What part of the Brand is fixed and what part is flexible. Relationships between People and Brands - Insights are truism about peoples behavior and motivations The Benchmark - (Opinion leaders, influencers and trends can contribute to the success or demise of a Brand) Direct and indirect influences on the Brand. How important are these factors in growing a strong Brand. Practical Exercise: About your Brand - The first of a two parts session about participants Brands

DAY3
Brand reputation management - Causes and effects - A good reputation is the most valuable asset a Brand can have About your Brand Dubai Next - Follow Up Templates & Summary of your Branding potential. Un-quantified analysis. Brand assessment tools - Do it yourself templates that can be used on almost any Brand. Practical Exercise: Generating ideas - Ideas are an essential tool for any business. This session will explore how the mind works and how you could improve your idea generating skills.

WHO SHOULD ATTEND

CEOs, Company Chairman & Directors VPs, GMs of Corporate Communications Heads & Managers of Advertising Business Development Managers Sales & Marketing Managers Media & Public Relations Managers Government Officials Business owners Entrepreneurs

Thank you very much for your analysis and recommendation regarding our Brand. We have enjoyed a lot what you have shared with us. This will definitely contribute to our continuous success in the future. To attend your workshop was an honour.
- Claudio Grinberg, Luxury Road magazine, Panama City

COURSE SCHEDULE
8.00 8.30 10.10 - 10.30 12.30 - 13.30 14.40 - 15.00 16.00 Registration & Coffee/Tea Workshop commences Morning coffee/tea Lunch Afternoon coffee/tea End of day

Creativity is an open invitation to think the unthinkable.

- Alex Goslar

Workshop Pre-Course Questionnaire

Dear Participant, 360 BSI is delighted to welcome you to the Workshop: Branding: The Antidote to an Economic Dilemma - an added value proposition to be held on: 11 13 Dec 2011 in Dubai, UAE The workshop material is based on actual occurrences. Each Seminar consists of lectures, examples and a Workshop. During the Workshop, participants are encouraged to debate their marketing and branding issues. In order to maximize the benefit for you, kindly fill out the pre-course questionnaire & submit together with the registration form. It will allow the trainer to be better prepared.
Your Name: E-mail: Your profession/Jobtitle/Position: Company name: Brand Name: Category/Sector: Sales value in US$ (2009-2010) Name 3 of your competitors Market situation in your category/sector: What are your marketing objectives? Increase long term market share Increased customer base Increased Brand awareness Incremental sales What are your branding intentions? Introducing a new Brand Re-branding an existing Brand Expanding the Brand into new markets Your special interest Presence in distribution networks How to develop a viable marketing strategy Coming up with new Branding ideas When and how to introduce a brand How to manage a Brands reputation. Others: (tick where appropriate) (tick where appropriate) In 2008 (tick where appropriate) In 2010

Level 8 Pavilion KL | 168 Jalan Bukit Bintang | 55100 Kuala Lumpur | MALAYSIA +603 92057770 +603 92057788 www.360bsi.com

360 BSI (M) Sdn Bhd

(Company No. 833835-X)

BRANDING: THE ANTIDOTE TO AN ECONOMIC DILEMMA An added value proposition

11 - 13 DECEMBER 2011 RADISSON BLU DUBAI DEIRA CREEK UAE

REGISTRATION FORM
Fax: +603 9205 7788 Tel: +603 9205 7778 Mobile: +6016 3326 360 Email: kris@360bsi.com
IN-HOUSE TRAINING
360 BSI is passionate about providing strategic technical programs and high potential training solutions across the region to build personal competencies and organizational capability. You will receive practical training from a professionally qualified educator with over twenty years of teaching and training experience. Please feel free to mix-and-match topics from the areas listed below to get the right training content for your staff. Other topics may be available upon request.

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Green Supply Chain Management Finance & Budgeting for Technical Professionals Communication & Presentation Skills Root Cause Analysis Professional Proposal & Report Writing Record & Document Management Resilience - Thriving in Challenging Times

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For Room Reservation, contact us for 360BSI corporate rates. Telephone: 00971 4 2057105 Fax: 00971 4 2234698 E-mail: reservations.dxbza@radissonblu.com Radisson BLU Hotel, Dubai Deira Creek Baniyas Road, P.O. Box 476, Dubai, UAE

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Closing date for registration is 28th November 2011. The fees cover lunch, tea breaks, materials and certificate. Official confirmation will be sent, once registration has been received. Participants will need to arrange their own accommodation. Attire: Smart Casual

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Cancellations/Substitutions
Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event. All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.

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PAYMENT DETAILS
Payment is required within 5 days upon receipt of the invoice. Bank transfer: 360 INTERNATIONAL LIMITED Standard Chartered Bank P.O.Box 999 Al Fardan Building, Al Mankhool Area, Bur Dubai, Dubai, U.A.E Account No: 02-2077311-01 USD Swift No: SCBLAEADXXX All payments must be received prior to the event date
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USD 2,695 per delegate USD 2,495 per delegate - register before 01-NOV-11 USD 6,600 - Special for Group of 3
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.

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360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.