A P P S E A R C H A N A LY T I C S

October 2011

App Search Analytics | October 2011

A B O U T C H O M P S A P P S E A R C H A N A LY T I C S

Welcome to the 13th edition of Chomps App Search Analytics Report!

Chomps technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomps on-device search functionality within the US during the month of October. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected October 1 - 31, but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | October 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics

App Monetization
Paid app downloads increase by 4% on Android from 3% to 7% and 2% on iPhone from 18% to 20%. This month users appear to be opting for the paid versions of many apps or opting for premium priced games such as Cut the Rope, Zenonia, Need for Speed, Asphalt 6, and several paid launcher apps.

Best in Category
On Android, larger categories such as games, utilities, and entertainment, saw slight downticks, while books, travel, and sports saw increases in their category share. For iOS, games increased their share from 31.5% to 32.6% (up from 27.7% two months ago). Utility apps increased their share from 6.0% to 7.1% as wallpaper and other customization apps increase in popularity on iOS. Reference apps nearly halved their share from 8.8% last month to 4.9% this month.

App Search Analytics | October 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

August Spotlight
Current Event Related Queries
Search trafc for the query HALLOWEEN boomed during the month of October, as users downloaded the seasonally themed versions of top apps such as Angry Birds Seasons and Bubble Blast Halloween in addition to spooky wallpapers and soundboards.

International Search Trends & Top Apps

Drag Racing is the newest game to hit the International charts on Android, while Adobe Flash Player 10.3 remains a popular choice. On iPhone, Dermander Panarama, makes it debut and Assassins Creed Altairs Chronicles remains a top app in 4 of the 6 featured countries.

The Chomp 55
Month over month, the top apps have stayed constant across both Android and iPhone. Dropbox, Google Sky Map and Ebay remain the top 3 on Android, while, TuneIn Radio, Instagram, and Zombie Highway recaptured the top 3 spots on iPhone.

App Search Analytics | October 2011

APP USAGE METRICS

App Search Analytics | October 2011

CURRENT EVENT APP SEARCHES

App queries correlate with real time events. The query of the month is HALLOWEEN. From an all new Angry Birds Seasons to Bubble Blast Halloween edition to spooky wallpapers and soundboards, hundreds of Halloween apps have crept their way into app stores this year. Our users have been searching for them all month, especially over Halloween weekend. October September

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
October

App Search Analytics | October 2011

HALLOWEEN APPS
Our users love seasonal apps, especially those for Halloween. Below are some of our users favorite creepy, crawly apps for the season.

Pumpkins vs. Monster Pumpkins vs. Monster Angry Birds Seasons Angry Birds Seasons

Free Free Free

An addictive game like Plants v Zombies An addictive game like Plants v Zombies Spooky Angry Birds

$0.99 Spooky Angry Birds A spooky live wallpaper. Halloween soundboard, countdown clock, and wallpapers. The classic game with a Halloween twist. The classic game with a Halloween twist. Scary Matching game
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Halloween Live Wallpaper Free Halloween! Coin Dozer Halloween Coin Dozer Halloween Bubble Blast Halloween
App Search Analytics | October 2011

Free Free Free Free

FOOD AND SHOPPING APPS

After youve gotten over your Halloween candy induced food coma and sugar high, its time to start thinking about your Thanksgiving meal and of course Black Friday and Cyber Monday shopping deals. Here are some apps to help you prep your feast and enjoy holiday shopping just a bit more! More than 30,000 recipes from the award winning food site epicurious.com More than 30,000 recipes from the award winning food site epicurious.com

Epicurious Recipes Epicurious Recipes Appetites How to Cook Everything 170,000+ Recipes BigOven 170,000+ Recipes BigOven Shopkick Shopkick Key Ring Reward Cards
App Search Analytics | October 2011

Free Free

$2.99 The rst step by step video recipe app! $4.99 Free Free Free Free Free Recipe app from NYTimes columnist Mark Bittmans bestselling cookbook. Over 170,000 recipes and an integrated grocery list! Over 170,000 recipes and an integrated grocery list! Rewards (kicks) for shopping! Turn kicks into credit at stores or donate them to charity! Rewards (kicks) for shopping! Turn kicks into credit at stores or donate them to charity! Keep all of your loyalty rewards cards in one place along with great coupons and discounts.
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I N T E R N AT I O N A L S E A R C H T R E N D S
Free was again the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Drag Racing debuts in Top International Apps, while Adobe Flash Player 10.3 remains incredibly popular on Android devices.

Top App Queries by Country United Kingdom

free games 3d games free games adventure games live wallpaper entertainment

Top App Downloads by Country Saudi Arabia

free games chat adventure games magazines launcher action games Saudi Arabia Bunny Shooter Drag Racing Germany Adobe Flash Player 10.3 Bunny Shooter India Adobe Flash Player 10.3 Movies Australia Adobe Flash Player 10.3 Bunny Shooter 9 United Kingdom Adobe Flash Player 10.3 Bunny Shooter Canada Adobe Flash Player 10.3 Bunny Shooter

Canada
free sms live wallpaper keyboard go launcher theme entertainment fun games

Germany
free go launcher 3d go launcher theme fun games utility tools wallpaper

India
free games 3d games browser movies entertainment utilities

Australia
free games fun games utilities adventure games utility tools physics games

App Search Analytics | October 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Assassins Creed Altairs Chronicles remains popular while Dermander Panarama debuts in Top International Apps.

Top App Queries by Country United Kingdom

free games free to do free apps puzzle games utility tools free photography

Top App Downloads by Country Saudi Arabia

free system utilities web browser clock simulation chat social networking Saudi Arabia Smurfs Village Assassins Creed Altairs Chronicles Germany Facebook Assassins Creed Altairs Chronicles India Assassins Creed Altairs Chronicles Facebook Australia Pandora Dermander Panarama 10 United Kingdom Assassins Creed Altairs Chronicles Dermander Panarama Canada Pandora Adobe Photoshop Express

Canada
free games adventure games free social chat free apps utility tools ios utilities

Germany
system utilities ios utilities calendar utility tools chat rpg job search

India
video player India music player shooting games free games games music

Australia
download photo album puzzle games photography photo editing fun games games

App Search Analytics | October 2011

THE CHOMP 55- Android

App Search Analytics | October 2011

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CHOMPS TOP 55 OF OCTOBER - Android

Congratulations to Chomps top 55, our list of the most popular Android apps in October!

1 2 3 4 5 6 7 8 9 10

Dropbox Google Sky Map Ebay Angry Birds Dolphin Browser HD Netix Advanced Task Killer SoundHound Lookout Security and Antivirus Pandora

Free Free Free Free Free Free Free Free Free Free

Utilities Reference Shopping Games Utilities Entertainment Utilities Music Utilities Music
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App Search Analytics | October 2011

CHOMPS TOP 55 OF OCTOBER - Android (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Adobe AIR Tiny Flashlight + LED Kindle Angry Birds Rio Angry Birds Seasons Zedge Ringtones and Wallpapers Google Goggles Twitter IMDb Movies & TV Pocket Express Horoscopes Words With Friends Free Barcode Scanner Shazam The Weather Channel Amazon.com Yahoo! Mail Facebook Evernote music download Friendcaster for Facebook MP3 Music Download Pro Google+ TweetCaster for Twitter
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Handcent SMS WhatsApp Messenger Movies Dictionary.com Go Launcher EX Anti-Virus Free GO SMS PRO Bunny Shooter Free QR Droid Facebook Messenger PhotoFunia WeatherBug Craigslist Mobile GasBuddy WebMD Chase Mobile QuickPic Daily Bible ASTRO File Manager DailyHoroscope Adobe Flash Player 10.3 YP Yellow Pages & Gas Prices

App Search Analytics | October 2011

THE CHOMP 55- iOS

App Search Analytics | October 2011

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CHOMPS TOP 55 OF OCTOBER - iOS

Congratulations to Chomps top 55, our list of the most popular iPhone apps in October!

1 2 3 4 5 6 7 8 9 10

TuneIn Radio Instagram Zombie Highway TuneWiki

Free Free $0.99 Free $0.99 $0.99 $0.99 $0.99 Free $0.99

Music Social Networking Games Music Games Games Entertainment Games Music Productivity
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Doodle Jump
Tiny Wings FatBooth The Moron Test Pandora Radio Meernotes

App Search Analytics | October 2011

CHOMPS TOP 55 OF SEPTEMBER - iOS (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Uno Camera+ Flickr Dark Nebula - Episode One Slacker Radio Wunderlist Fruit Stickman Geared Cozi Family Organizer Cut the Rope: Holiday Gift Lost It! RedLaser RunKeeper Talking Tom Cat 2 Fly Delta ANgry Birds Free Kitten Jump Lite Foursquare iheartradio Facebook Tweet The Oregon Trail LinkedIn
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

VEVO Pixlr-o-matic Plants vs. Zombies NinJump Yelp Tiny Tower Trafc Rush Smurfs Village Camera360 Ultimate MyTown RE.minder FML Ofcial Mega Jump Pocket Frogs Pulse News Moodagent FREE Cut the Rope Lite Fruit Ninja iBooks ActionPotato Skype Early Bird

App Search Analytics | October 2011

CHOMP SEARCH METRICS

App Search Analytics | October 2011

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ANDROID QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box on Android devices during October.

Top Queries

App Function vs. App Name

17%

83%

Android - October 2011

App Function App Name

free games entertainment music adventure games utilities fun games simulation games puzzle games action games free games 3d games ringtones books live+wallpaper utility tools rpg games music players launcher social networking themes movies arcade games casual games funny games photography
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App Search Analytics | October 2011

iPHONE AND iPOD QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box on iOS devices in October.

App Function vs. App Name

16%

84%

iOS - October 2011

App Function App Name

Top Queries free free apps puzzle+games utility tools system utilities adventure games free games ios utilities fun games social networking photo editing photo effects calendars games photography social chat free photography apps wallpapers text messaging chat twitter shooting games music utilities facebook texting

App Search Analytics | October 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 7% of all Android Downloads were paid, a 4% increase over September. The increases were concentrated at price points lower than $2.00 and were driven by the increasing popularity of paid apps such as Cut the Rope, Zenonia, Need for Speed, Asphalt 6, and several paid launcher apps.

7% Paid

93% Free

2.3% 1.8% 0.7% 0.5% 0.6% 0.1% 0.1% 0.1% 0.1% 0.3% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 > 10.00

App Search Analytics | October 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Paid iOS app downloads increased by 2% in September. The increase was concentrated at the $.99 and $1.99. The former increased from 9.3% to 10.3%. The latter increased from 3.0% to 4.2%.

20% Paid

80% Free

10.3% 4.2% 2.3% 0.5% 1.1% 0.2% 0.2% 0.1% 0.0% 0.3% 0.2% 0.5%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | October 2011

M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Category share was relatively constant on Android. Larger categories such as games, utilities, and entertainment, saw slight downticks, while books, travel, and sports saw increases in their category share.

2% 2% 3% 5% 3% lifestyle 4% productivity 4% music 5% social networking 8% entertainment 13%

games 23%

utilities 20%

23.1% 20.2% 13.2% 8.2% 4.7% 4.3% 3.8% 2.6% 4.5% 3.1% 2.3% 1.6% 1.5% 1.4% 2.0% 0.7% 1.7% 0.7%

games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & tness news business nance sports weather education medical

App Search Analytics | October 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Game share increases yet again. Games increased their share from 31.5% to 32.6% (up from 27.7% two months ago). Utility apps increased their share from 6.0% to 7.1% as wallpaper and other customization apps increase in popularity on iOS. Reference apps nearly halved their share from 8.8% last month to 4.9% this month.
10.9% 32.6% 7.1% 5.2% 3.7% 7.1% 4.9% 5.8% 5.9% 2.6% 2.4% 1.4% 2.7% 1.4% 1.5% 2.0% 0.7% 0.6% 0.9% 0.5% entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & tness navigation books news sports medical nance weather
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2% 1% 3% 1% 2% 3% 6%

entertainment 11%

6%

games 33%

5% social networking 7% productivity 4% lifestyle utilities 5% 7%

App Search Analytics | October 2011

THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | October 2011

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