Google adwords-fundamentals: Practice Exam QUESTION NO: 1 Frank is managing a Google AdWords ad group for his travel agency.

Frank wants to make certain that his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used? A. [Montana cabin rentals] B. "Montana cabin rentals" C. -Montana cabin rentals D. Montana cabin rentals Answer: A Explanation:

QUESTION NO: 2 Amy is new to Google AdWords and she's curious about the policies Google requires for participants and their ads. Which one of the following is NOT of the Google AdWords policy categories? A. Link policies B. Editorial and format policies C. Image policies D. Content policies Answer: C Explanation:

QUESTION NO: 3 What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising? A. ROI B. Sunk costs C. CTR D. CPM Answer: A Explanation:

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Google adwords-fundamentals: Practice Exam QUESTION NO: 4 Google uses multiple approaches, such as IP addressing, to determine the language and location of users searching for particular keywords. What term is given to the Google analysis of the search term, such as Tampa doctors, to determine where a user may be originating their search from? A. Google AdWords search analysis B. Qualitative analysis C. Quantitative analysis D. Query parsing Answer: D Explanation:

QUESTION NO: 5 You have created four different ads for a client. The client is pleased, but wants to know how Google AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to display? A. The AdWords system shows each ad once before rotating to the next ad. B. The manager of the ad must determine the orderand frequency of the ad to be displayed. C. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more. D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad. Answer: C Explanation:

QUESTION NO: 6 Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which one of the following statements ranks Internet usage for Web users from smallest to largest percentage of time online according to Google? A. Commerce sites, content sites, communication sites, search sites B. Search sites, commerce sites, content sites, communication sites C. Communication sites, content sites, commerce sites, search sites D. Content sites, communication sites, commerce sites, search sites Answer: D Explanation: "Pass Any Exam. Any Time." - 100% Pass Guarantee. 3

Google adwords-fundamentals: Practice Exam

QUESTION NO: 7 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video ad for your customer? A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads. B. You'll insert the text into an ad template that Google AdWords will insert into the video ad. C. Your video can be created in any program,but the output must be compatible with YouTube. D. You must use the Display Ad Builder to create a video ad. Answer: D Explanation:

QUESTION NO: 8 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following options is allowed by Google AdWords for mobile users? A. A call link so visitors can immediately call rather than visit the Website B. A text link so visitors can send a text message to the advertiser C. An ignore mobile ad option to hide the Google AdWords D. A hide all images option to see just the Google AdWords text Answer: A Explanation:

QUESTION NO: 9 Beth has created a Google AdWords account for her company but she is no longer interested in managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her. How can the SEO firm now manage Beth's account? A. The SEO firm will need to link Beth's account to their account. B. The SEO firm will need to acquire Beth's account through the My Client Center program. C. The SEO firm will need to create a new Google AdWords account in the My Client Center program. D. The SEO firm will need Beth's account login information to login and manage the account as Beth Answer: A "Pass Any Exam. Any Time." - 100% Pass Guarantee. 4

Google adwords-fundamentals: Practice Exam Explanation:

QUESTION NO: 10 Martha has created a video ad for her Google AdWords account. She would like to customize where the video ad is displayed geographically. Which one of the following choices is NOT one of the geographical customization choices Martha has for displaying her Google AdWords video ad? A. Internationally B. Globally C. Locally D. Nationally Answer: B Explanation:

QUESTION NO: 11 You have elected to use the device platform targeting in your Google AdWords. How is the quality score calculated for this feature? A. The type of device you've elected to target affects how the quality score is calculated. B. The type of operating system you've elected to target affects how the quality score is calculated. C. Quality scores are not calculated when a Google AdWords users elects to use content placement. D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. Answer: D Explanation:

QUESTION NO: 12 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to determine why the ad has NOT been approved by Google AdWords? A. Keyword Review tool B. AdWords Editor tool C. Google AdWords ad tool

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Google adwords-fundamentals: Practice Exam D. Disapproved Ads tool Answer: D Explanation:

QUESTION NO: 13 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client, is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for Bob? A. 15 minutes per week B. 48 hours per week C. 1 hour per week D. 24 hours per week Answer: A Explanation:

QUESTION NO: 14 Google does not allow double-serving advertisements. Which one of the following is the best explanation of Google's double-serving policy? A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or similar businesses, or ads across multiple accounts triggered by the same or similar keywords. B. Google does not allow advertisers or affiliates to have more than one identical business operating on more than one server. C. Google does allow multiple accounts triggered by the same or similar keywords as long as the advertisements direct the customers to a common Website. D. Google does not allow advertisers or affiliates to have competing ads for the same or similar businesses. Answer: A Explanation:

QUESTION NO: 15 John has created a new Google AdWords and he has elected to include the ad in the Google "Pass Any Exam. Any Time." - 100% Pass Guarantee. 6

Google adwords-fundamentals: Practice Exam Network. A few weeks later he decides that he longer wants to participate in the Google Network. How can John opt out of the Google Network? A. John can contact Google and ask them to disassociate his ads from the Google Network. B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the Google Network. C. John can opt out of the network through the Settings tab of the campaign page. D. John cannot opt of the network - once he joins his account is attached to the program. Answer: C Explanation:

QUESTION NO: 16 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery. She wants to make certain that only people in her city can actually see her ad - rather than advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use? A. Region and city targeting B. Customized targeting C. Country targeting D. Predictive targeting Answer: D Explanation:

QUESTION NO: 17 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google AdWords? A. Good Discounted Clothes B. Fashion Clothes Online Here C. Fashion 4U Here D. No Clothes Answer: C Explanation: "Pass Any Exam. Any Time." - 100% Pass Guarantee. 7

Google adwords-fundamentals: Practice Exam

QUESTION NO: 18 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used car. Which one of the following examples of search phrases will allow Fred's ad to be displayed? A. Car that's been used B. Used and new car C. Used toy car D. Buy used car Answer: D Explanation:

QUESTION NO: 19 You are managing a Google AdWords for your client. The client has informed you that they want their ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option would allow you to specify what pages the advertisement should appear on? A. Network devices setting B. Exclusion tools setting C. Web pages setting D. Placement targeting setting Answer: D Explanation:

QUESTION NO: 20 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image editing software. Which of the following is recommended for Nancy to create a display ad for the Google Content Network? A. Hire a designer to create the display ad. B. Use the Display Ad Builder. C. Use the Adobe Ad Builder. D. Use a text ad. Answer: B

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Google adwords-fundamentals: Practice Exam Explanation:

QUESTION NO: 21 Your client wants to be ranked number one in Google search listings on the keyword golf. How can Google AdWords helps this goal? A. Participation in Google AdWords will help the client's quest to be ranked high on the particular keyword if the client enrolls in the Google Organic Search program and the GoogleAdWords program. B. Participation in Google AdWords will help the client's quest to be ranked high on the particular keyword if their ad uses the same keywords on the client's Website. C. Participation in Google AdWords will not help the client's organic search results. D. Participation in Google AdWords will help the client's quest to be ranked high on the particular keyword. Answer: C Explanation:

QUESTION NO: 22 What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad? A. Google Analytics B. Google Pack C. Google Translate D. Google Trends for Websites Answer: A Explanation:

QUESTION NO: 23 Wendy has created a new Google AdWords account and she has selected her time zone as EST. Wendy later realizes that she should have selected the time zone as PST. How can Wendy change the time zone in her Google AdWords account? A. Wendy can change the time zone as Administrative account in the Account Settings. B. Wendy can't change the time zone without calling the Google AdWords support center. C. Shecannot. Once the time zone is set, it cannot be changed.

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Google adwords-fundamentals: Practice Exam D. Wendy can change the time zone as an Administrative account through Options/Settings. Answer: C Explanation:

QUESTION NO: 24 A Google AdWords user has created an ad for his Website promoting free pen sets. The Internet users have clicked the ad and provided information for the free pen sets to be delivered to their home address. Google has learned that the Google AdWords user was offering the free pens in order to collect private information. What will Google do to this Google AdWords user? A. The Google AdWords user's ad will be paused until the user verifies the intent of the free pen offer. B. The Google AdWords user's ad will not be allowed to continue running. C. Nothing - this is fine as Google doesn't monitor the intent and purposes of Websites that participate in the Google AdWords program. D. The Google AdWords user's ad will be allowed to continue running for 48 hours - in which time the user must verify the intent of the free pen offer. If the verification process fails the ad will be halted. Answer: B Explanation:

QUESTION NO: 25 Don is creating an ad campaign for his organization and he explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is using the cost-per-click approach for bidding and Google AdWords, which one of the following statements best describes how bidding works in Google AdWords and the ad's position? A. Raising your CPC bid can improve your ad's position, and lowering your bid can decrease your ad's position. B. Lowering your CPC bid can improve your ad's position, and raising your bid can decrease your ad's position. C. Raising your CPC bid can improve your ad's position, and lowering your bid can decrease your ad's position. Keep in mind, however, that ads are not ranked solely by their bid. D. Bids don't affect where the Google AdWords is actually displayed - it's the budget of the campaign Answer: C Explanation:

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Google adwords-fundamentals: Practice Exam QUESTION NO: 26 Jen is a client that's reviewing your work as her Google AdWords consultant. Jen is confused about the quality score and how it affects her ad on Google. Which one of the following, according to Google, is NOT a factor in determining the quality score for ad? A. The relevance of the keyword to the ads in its ad group B. Jen's account's performance in the geographical region where the ad will be shown C. The quality of Jen's landing page D. The number of keywords targeted Answer: D Explanation:

QUESTION NO: 27 You are working with a client to discuss how their ad will appear in the Google Network. You tell the client that they can customize the ad's content placement, but the customer doesn't understand the concept of content placement. Which one of the following is the best description of content placement in the Google Network? A. A placement describes the premium to low-levelminimums for an ad to be placed on a Google Network participant's page. B. A placement can be an entire Website, a subset of a Website, or even an individual ad unitpositioned on a single page. C. A placement is the order in which an advertisement is displayed on a Google Network's participant's page. D. A placement is where the Google AdWords ad will appear on the Internet. Answer: B Explanation:

QUESTION NO: 28 Your client is skeptical about participating in the Google Content Network with their advertisement. You tell your client that by participating in the network they'll reach a larger percentage of potential customers than by not participating in the network. According to Google, what percentage of unique Interest users are reached through the Google Content Network? A. Over 75 percent B. Over 80 percent C. Over 50 percent D. 100 percent "Pass Any Exam. Any Time." - 100% Pass Guarantee. 11