Women in Business - 2011

Ahead of the curve
Bonnie Terry of Bonnie Terry Learning makes education easy. Page 2 Yogurt shop owner Tangos with two businesses. Page 10
Plus:
Tips and insight into staying successful from local businesswomen.
Supplement to the Auburn Journal
Terry shares life, education lessons worth learning

Auburn businesswoman says embracing technology is key
BY JENIFER GEE
GOLD COUNTRY NEWS SERVICE
BUSINESSWOMAN OF THE YEAR: BONNIE TERRY

Name: Bonnie Terry, M.Ed., BCET (Board certified educational therapist). Age: 58. Home: Shes lived in Auburn for 21 years. Occupation: Bonnie Terry Learning, in business for 20 years. Hobbies: Contra dance. Terry said its similar to square dancing and participants switch partners every dance. You end up smiling all night and its a lot of fun. Also enjoys: Reading, traveling, walking and seeing her children. Best advice shes ever received: To keep at it. If you want to do something, just keep at it. Dont let others say you cant do that. For more: Visit bonnieterrylearning.com or call (530) 888-7160.
Bonnie Terry understands just how hard and just how easy learning can be. The longtime Auburn residents self-started business, Bonnie Terry Learning, tackles the problems in the classroom that many kids face and teaches parents how they, too, can help their children. Ive lived just about every problem or taught just about every problem, Terry said. The mother of three has helped her children overcome problems with visual perception learning, noisy classrooms and auditory processing issues. She said shes very familiar with frustrated and tearful kids who are struggling to keep up. Terry herself had to overcome learning disabilities when she was in the third grade. As the youngest child, she said it was hard being the only one in the family who needed extra help. My self esteem was in the toilet, Terry said. Luckily my mom did what she needed to and it wasnt a problem. Terrys learning has never stopped. Whether it was coming up with games and books for her business or teaching herself new technology, Terry has continued to thrive. Ive learned how to embrace technology, Terry said. Terry said years ago using the computer was a bit of a foreign concept. Today, she has several successful YouTube videos online one has more than 100,000 views. She also conducts face-to-face lessons over the Internet with families all over the country as well as some that live in other countries. This is the way we live now, Terry said. If you want
Auburn resident Bonnie Terry has kept her business, Bonnie Terry Learning, of 20 years open by adapting to technology and making it easy and affordable for parents to use her tools and games. Terry is the Journals Businesswoman of the Year for 2011.
BEN FURTADO GOLD COUNTRY NEWS SERVICE
If you want to survive and live in this economy, you do what you need to and you have to think how to make it affordable for parents.
Bonnie Terry
to survive and live in this economy, you do what you need to and you have to think how to make it affordable for parents. Terry not only has experience staying in business for 20 years, she also has her own tale of personal survival. About 10 years ago her husband of 27 years died unexpectedly. A video news photographer for a local television sta-
MORE INSIDE
Bonnie Terry offers her seven steps for success. See page 23
tion, he was injured on the job. He passed away five days later. The hardest thing to do was to go from the front door to the car, Terry said. It was hard get-
ting out of the house with horrific grief. Terry said her children and her business helped her survive through the fog of her grief the year or so following her husbands death. The only thing that made sense was I could work with a student, Terry said. The only thing that gave me any kind of joy was that I could help
someone. Today, Terry continues to relish in the joy of helping another. I love to hear those ah-ha moments, Terry said. Ive actually seen the bubble come out of kids heads. She added that its an even better feeling when parents share their success stories, such as their kid being named to the honor roll for the first time. When you get that kind of feedback, thats just huge, Terry said. Your heart just swells because youre so excited to make that kind of difference.
2 October 2011
WOMEN IN BUSINESS
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Supplement to Gold Country Media WOMEN IN BUSINESS October 2011 3
Passion for patients invigorates Boeyes career

1. What are your biggest challenges and successes? Surviving as an independent practice when medicine has evolved to more of a corporate environment is a challenge we face. The biggest successes have been able to successfully manage an independent medical practice and get the rewards that come with that. Another success is that I have been able to be a professional woman, a mother and the athlete I enjoy being. 2. What advice would you give to women interested in your field? To be a nurse you need to have a caring attitude and need to be someone who is very particular about accuracy. You have a lot of responsibility, but at the same time you have to love your patients.
FIVE QUESTIONS WITH MARGIE BOEYE

Occupation: R.N. & CEO of Sierra Doctors Medical Group, Inc. Education: I have an associate of science (degree) in nursing, where I became an R.N., and then did my management training at Saint Joseph Medical Center in Burbank. I also did my mobile intensive care nurse training at Saint Joseph Medical Center through University of Southern California. Years of experience: 40. Best piece of advice I ever received: Every day is a new day.
KELSEY THOMAS GOLD COUNTRY NEWS SERVICE
Registered nurse Margie Boeye sits at a desk in Sierra Doctors Medical Group, Inc. in Auburn. Boeye and her husband, John, a medical doctor, opened the doors to their practice in 1984.
3. How do you balance career and family? Well, my children are grown now, but we had three small children when we first opened and it was difficult. As a mom and a professional woman you have two jobs and you have to be good at both of them.
4. What is your favorite part of your job? Definitely the patients. The days when there are some difficulties about the business or we are facing a difficult situation I can go back and take care of a patient and I immediately feel better. There is a lot of gratification in helping others. We also have a wonderful staff and we want
them to feel a part of our practice. 5. What do you do for fun? I have horses and right now I am learning dressage with a Friesian that was given to me by my husband. I have other horses besides him. I love animals and to garden. And of course, I love my grandchildren.
he Artistic Salon and Aveda are proud to embrace Breast Cancer Awareness. Aveda annually offers a special-edition Pink Ribbon Hand Relief Lotion from which $4 of every purchase is donated to the Breast Cancer Research Foundation. The Artistic Salon has, for over 15 years, hosted The American Cancer Societys Placer County Wig Bank. Through this program, The Artistics Jill Mart fits those undergoing medical treatments for cancer with a donated wig, then cuts and styles it to their liking, all at no charge.
Inspire... Create... Give Back!
LouAnn
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Stacy Delores Kelsey Jamie
www.theartistic.com 1256 Lincoln Way, Auburn, CA

4 October 2011 WOMEN IN BUSINESS
530-885-5206
One of the many reasons we were voted the Best of the Best for two years in a row!
BEN FURTADO GOLD COUNTRY NEWS SERVICE
Stephanie Watson, regional manager of Always Best Care in Auburn, says she enjoys working with seniors to enable to them remain independent and in their own homes.
Family experience drives Watson to help seniors

BY GLORIA YOUNG
Meet Wanda Carter, manager of Quartz Drive Self Storage. Due to her relentless commitment to excellent and beyond the call of customer service; we were once again voted The Best Storage Facility by the readers of the Auburn Journal for the second year in a row. Wanda has numerous years of experience in the storage facility industry. She truly enjoys every aspect of her diversified job from her day to day duties of customer service with a ALL UNIT S smile or problem solving, to even NOW 50% maintenance and cleaning. OFF She is always eager to help everyone in Regular Stora need of safe and secure environment for all ge Unit. Prices of their belongings. Stop by and see Wanda. She has the solutions to your storage facility needs.
NAME: STEPHANIE WATSON

Occupation: Regional manager, Always Best Care. Hobbies: Travel, cooking and doing things with her family. Vacation fun: This past summer I made my first trip to the East Coast. I went to Boston and the beaches of Maine and Cape Cod. My goal was to eat lobster every day. I did eat it every day but once, so the next day I had it twice to make up for it. Family history: Watsons mom and dad were married for more than 60 years. Today her mother, 95, still lives on her own. In fact, some of the franchises promotional materials include a photo of her.
Grass Valley Hwy. Hwy. 49
Target
Quartz Drive
tephanie Watsons career choice is based on a life-changing experience. As regional manager of Always Best Care in Auburn, Watson oversees a program that offers services to help seniors stay in their homes. Its not the job she
SEE WATSON PAGE 24
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WOMEN IN BUSINESS
October 2011 5
Good times equal good business for Zemanek

1. What are your biggest challenges and successes? The biggest challenge is to stay on top of the economy. When people come in here they can laugh and have fun. I know they are going to come back if they have fun. The biggest success is keeping my price point so everyone can walk in here and have a good time. Ninety percent of my products are under $20 and thats really important. 2. What advice would you give to women interested in your field? Have fun. Enjoy what you are doing and just have fun. If you are an entrepreneur, you have to love what you do. 3. How do you balance career and family? Well, my family is Paco
FIVE QUESTIONS WITH DEBBIE ZEMANEK

Occupation: Owner of Totally Cool. Education: I have two bachelors (degrees), one in business and one in information technology. Years of experience: I have been an entrepreneur for about 20 to 25 years. I owned the Argonaut Caf in Coloma for 15 years and sold it two years ago. I have now owned Totally Cool for 10 years. Best piece of advice I ever received: Be the best at giving customer service. Be very customer-oriented. This is very important because in a tourist town customer service is crucial. Tourists want to feel welcome.
(male basset hound), and thats very easy because he comes to work with me. 4. What is your favorite part of your job? That I get to be happy all day. I get to listen and play with customers. I get to help customers find a product that they are looking for and if I dont have it, I will special order the product. If I dont have
access, I will do the research and hunt down what they are looking for. I have sent stuff to Europe. 5. What do you do for fun? I like to walk Paco. I like to go into historical towns and see what different items are out there and support different communities. I am a shopper by trade.
Debbie Zemanek, owner of Totally Cool in Old Town Auburn, sits with her basset hound, Paco, who hangs out with her in her shop. Zemanek displays a custom sign that customers can special order with their pets name. One can also find an assortment of many other objects that make great gifts and souvenirs.
KELSEY THOMAS GOLD COUNTRY NEWS SERVICE
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Were all about the right fit...

When looking for comfort shoes, the first choice is right in the heart of downtown Auburn at the Footpath. Carolyn The ladies of the Footpath have years of retail experience and they are always ready to help. When you enter the store you are instantly made to feel at home. Its just one more aspect of the comfort part of our name. We carry one of the largest selections of brand names in your favorite comfort shoes, like SAS, Merrell, Keen and Dansko to name a few. June So whether its comfort shoes for work or style youre looking for, the ladies of the Footpath are here to help.
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6 October 2011
WOMEN IN BUSINESS
If youre on the move, Wanda Carter can help

1. What are your biggest challenges and successes? Here on our property our biggest challenge is our location, due to the fact we are set back off Highway 49 and our name is Quartz Drive Self Storage on Rock Creek Road, with our competitor Rock Creek Self Storage located on Quartz Drive. Our success is that once they find us, they cant believe our incredible discounts and hospitality. 2. What advice would you give to women interested in your field? You must love working with people, and have an incredible amount of caring and compassion too. 3. How do you balance career and family? The storage industry allows you flexibility to be able to come and go as needed.
FIVE QUESTIONS WITH WANDA CARTER

Occupation: Resident manager, Quartz Drive Self Storage.
I love helping people out through a stressful time like moving.

Wanda Carter
4. What is your favorite part of your job? People. I love helping them get through the stressful time of storage. 5. What do you do for fun? I love to spend time with my granddaughters, who live only a half-mile away, gardening, my birds and bunny Oh Henry.
Wanda Carter, Quartz Drive Self Storage, says it is essential to love working with people to be involved in the self storage industry.
KIM PALAFERRI AUBURN JOURNAL
Continuing The Family Tradition

Eisley Nursery was started in 1932 by Grandma Lila Eisley selling Pansies out of her front yard which was a chicken ranch and fruit orchard before becoming Eisley Nursery. Linda Eisley, (Mrs. Earl Eisley), has been at the nursery sinse 1973 is responsible for the nurserys plant production. She manages our transplanters and keeps the nursery growing with great color and vegetable in our 4 containers for both the retail and wholesale customers. Earlene Eisley-Freeman, started working at the nursery (officially) in 1982. She is the Retail Manager and is a third generation employee. Earlene has served on the Master Nursery Garden Center board of directors for nine years. She is a Master Fruit Taster, Master Nursery Professional, and board member for International Order of Rainbow for Girls service organization for girls 11 20. She is also a member of OES Chrystal Chaper #57 and serves as Sister Martha. Susan Eisley-Flohr, also is third generation and started working in the Nursery in 1980. She is now the Office Manager and she takes care of customer service for our wholesale customers. Susan is also the person responsible for our delicious cookies and baked goods for Eisleys classes. Susan belongs to Auburn Moose, (OES) Order of Eastern Star, and she was a member of the 20-30 club but now is a member of AARP.
Linda Williams-Eisley, Earlene Eisley-Freeman, and Susan Eisley-Flohr all part of the Eisley family nursery business.
WOMEN IN BUSINESS
October 2011 7
Business success brings Lencioni pride

1. What are your biggest challenges and successes? One of my biggest challenges is the struggling economy and its competition. My biggest success would be keeping a 30year-plus-old business going in these tough times. We pride ourselves in providing the community with quality products while maintaining that small town sense of customer service. Customer service is everything and its our best advertiser. 2. What advice would you give to women interested in your field? My advice would be to surround yourself with a good group of people who know more than you and want to be part of the team, who are committed to quality service
FIVE QUESTIONS WITH CINDY LENCIONI

Occupation: Owner of Icon Hearth & Home.
and succeeding. 3. How do you balance career and family? I am fortunate enough to work alongside my talented husband, who helps with management and all showroom upgrades. You just have to schedule family time just like you would any other appointments so that nothing interferes with that time. 4. What is your favorite part of your job? My favorite part of my
job is a sense of pride knowing that my husband and I prevented a 30-plus-year-old business from closing its doors forever. I really enjoy assisting our customers and seeing their gratitude for the service we provide. We have some of the best customers and I would like to thank them for voting us the Best Hearth Store for the past four years since we took over. 5. What do you do for fun? In my leisure, I enjoy doing yard work with my husband, our occasional rides on his Harley, and I am trying to learn how to golf. My favorite thing is just being with my family.
Cindy Lencioni, owner of Icon Hearth & Home in Auburn, sells freestanding wood stoves, gas stoves or barbecues and backyard fireplaces that can create cozy upgrades to any home.
KIM PALAFERRI GOLD COUNTRY NEWS SERVICE
T H E A R EAS L ARG EST S E LECTION TO F IT YOU R B U DG ET AN D S TYLE

ENERGY EFFICIENT STOVES INSERTS FIREPLACES WOOD GAS PELLET CHIMNEY SUPPLIES ACCESSORIES BARBECUES PATIO FURNITURE COMMITTED TO PROVIDING QUALITY PRODUCTS AND PROFESSIONAL SERVICE
Thank you for shopping local!

Cindy Lencioni
Co-Owner
Gale Nored-Tranquary with Cache
JRs is the oldest transmission repair in Auburn! Jrs Transmissions is owned by Gale Nored-Tranquary and has been in business since 1980. The staff has over 85 years total experience with repair, rebuilding and exchange of transmissions. A large inventory of parts and supplies are maintained. So if you need any work performed on your transmission, whether standard or automatic, come see the crew at JRs!
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WOMEN IN BUSINESS
Winner 2010 Best of The Best

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8 October 2011
530-885-5458
Jeanne Herrons gifts flourish at Cruisers

BY SARA SEYYDIN
JOURNAL STAFF WRITER
JEANNE HERRON
Occupation: Owner and operator of Cruisers Car Wash.
When Jeanne Herron has a creative idea, the sky is the limit as far as implementing it now. Herron, who is the owner and operator of Cruisers Car Wash in Auburn, said she loves the autonomy of running her own business. You can take any of the natural gifts you have and you can implement them in your own business, Herron said. The former teacher and principal said that even means being able to help many worthwhile causes in the community. We say yes every time, whether its just giving them a couple car washes or a gift bas-
ket, Herron said. If you belong to a big corporate business, you wouldnt be able to just give that. You would have more control on you. In the four years since Herron and her husband, Steve, opened Cruisers, it has grown to include a certified detail shop, open seven days a week. Her children have each worked at the car wash at one point and Herron said she enjoys being able to hire a
SEE HERRON PAGE 20
Jeanne Herron, owner of Cruisers Car Wash, and her pup Hermoine Granger say it is important to protect your investment with periodic car washes and cleaning maintenance.
WOMEN IN BUSINESS
October 2011 9
Local Heroes owner sees expanding business

BY BRIDGET JONES
isa Swisley was hoping to bring in new customers with a business different from Tango frozen yogurt. So she bought the burger restaurant Local Heroes, on High Street in Auburn, in February and re-opened it in March. I wanted to diversify my business a little bit here in town and I saw this as a business I saw a need for, and just wanted to bring a place to downtown that was affordable, Swisley said. We have a lot of nice restaurants. This is a little more affordable and casual. The journey to being a multiple-business owner has been a lot of work,
and comes with rewards and challenges, Swisley said. Its been crazy, a lot more than I had anticipated, she said. I guess the rewards are an additional customer that I havent seen at Tango. Challenges are just time for me and its a very different business than the yogurt shop. Swisley said it has been tough starting up a business while trying to make ends meet, but she encourages other businesswomen to keep going. I would say keep following your dreams, she said. Stick with it, keep looking for new ways to diversify your customer base. Bring people what they want.
FUN FACTS ABOUT LISA SWISLEY

Recently went to and enjoyed a Lady Gaga concert Likes all types of music Grew up in Vacaville Opened Tango frozen yogurt in September 2009 Enjoys speedway racing Enjoys reality TV shows purely for entertainment
BEN FURTADO JOURNAL FILE PHOTO
Rachel Baxley, left, of Local Heroes, shows off a double bacon cheeseburger alongside Lisa Swisley, the restaurants owner. Swisley said her goal is to continue to make both Local Heroes and Tango frozen yogurt into gathering places.
Swisley said she is proud of what has been accomplished at Local Heroes so far. We have increased our business, she said. We
have a really good product, really good food, and are establishing our place in the community. I really want to build on our local heroes and I want to fill the walls with local heroes, from ath-
letes to military, just people who have done great things in or for our community. The businesses truly are a family affair, as Swisleys daughter and mother work at Tango and her husband, Bob, acts as her maintenance man when hes not working, Swisley said. The goal for Local Heroes and Tango are to continue to develop them into gathering places for the people of Auburn, and she is happy to be working with the people she is, Swisley said. I really appreciate the staff I have, she said. I couldnt be where I am at now if I didnt have the great people I have working for me.
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Placer Speech & Hearing has been in business and has been trusted by local physicians for over 27 years. As the owner of Placer Speech and Hearing for over 14 years I have had many challenges and many, many rewards. I am extremely grateful for my wonderful staff and truly feel a sense of family in our office; this has been a great source of joy, support and pride. Still, the greatest joy for me as a business owner is knowing that my staff and I truly make a difference in peoples lives. We build long-lasting relationships with our patients and are dedicated to providing quality, caring, professional service as well as the latest technology hearing devices from the most trusted manufacturers in the industry. Please call my office and schedule an appointment to let us help you with your communication needs.
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10 October 2011
11775 Education St., Suite 102, Auburn
12260 Shale Ridge Lane, Ste. 1 AUBURN

WOMEN IN BUSINESS
Martin makes sure the customer is No. 1

1. What are your biggest challenges and successes? Balancing business and family are both my biggest challenges. 2. What advice would you give to women interested in your field? Dont be afraid to get your hands dirty! Ask questions and require an answer you understand. 3. How do you balance career and family? John and I have made going to lunch together almost every day a priority, and having great employees, which allows us to spend time away from the business as a family
FIVE QUESTIONS WITH BETTY MARTIN

Occupation: Co-Owner of Strictly Toy-onda auto repair.
and with our friends stock car racing. 4. What is your favorite part of your job? Working with customers and solving their car-care problems. 5. What do you do for fun? Lately I have been participating in classic car shows with our 1950 Studebaker.
Betty Martin, co-owner of Strictly Toy-onda in Auburn, feels it is necessary to get involved in all aspects of her business, even if it means getting a bit dirty. Martin checks in with mechanic Bob Neep to ensure top customer satisfaction.
The Best of Both Worlds!!

Lisa Swisley reopened Local Heroes in March and is having a successful 1st year. Heroes is all about great burgers. Lisa wants to continue promoting our own Local Auburn Heroes, bring in your photos and stories of your local Hero so we can display them on our walls.
Hamburgers and Frozen Yogurt...mmmmmm!

The women of Tango including Mom Barbara and Daughter Brooke have been successfully running for 2 years now. They have given Lisa time to re-open Local Heroes and to put in many volunteer hours in the community.
Come and check it out!
LOCAL HEROES 1120 High St. Downtown Auburn

(Behind Wells Fargo Bank)
820-3030
Supplement to Gold Country Media WOMEN IN BUSINESS
h OF DOWNTOWN AUBURN
TANGO FROZEN YOGURT
530-888-0455
October 2011 11
Making families legally secure is Fultons goal

1. What are your biggest challenges and successes? My biggest challenge was opening my own law office in Auburn in 1995. I had always been an employee and it was new for me to run my own business. My biggest success was that my new estate-planning business grew substantially over the years and allowed me to do the work I love in my own hometown. 2. What advice would you give to women interested in your field? There are many more women attorneys these days and many opportunities in this field for women. If a woman is interested in becoming an attorney, she should try to find employment in a law
FIVE QUESTIONS WITH MARGARET FULTON

Occupation: Attorney.
office and make sure she likes the profession before she invests the time and money to go to law school. 3. How do you balance career and family? Balancing career and family is easier for me than for some other women because I am selfemployed and my work schedule is flexible. I do enjoy being involved in the Auburn community, but sometimes it is hard to find time for the groups I would like to support.
4. What is your favorite part of your job? I enjoy meeting with my estate-planning clients. Each family is different, and in order to prepare the correct wills and trusts for each family, I spend time with my clients and make sure I understand their concerns. 5. What do you do for fun? I like to spend time with my family and go on family vacations. I like hiking, cross country skiing and outdoor activities. I am a member of the PlacerGROWN Master AGvocate group and I am enjoying learning about and promoting local agriculture.
Margaret Fulton, attorney at law, works one-on-one with clients to make sure that their estates are up to date and in order.
there IS a difference!
Thank you Auburn Area for the opportunity to be of service! The friendship of those we serve is the foundation of our success!
Since 1995 California Payroll Concepts has been providing payroll services to the Auburn community and beyond. The dedication of Christi Rose, Rachelle Shannon, and Sherri Barton to customer service and accuracy has enabled our continued growth through referrals from our many satisfied clients and friends. California Payroll Concepts is a full service payroll provider, our services include time keeping and attendance solutions, human resource management tools as well as check writing, direct deposit, reporting and payroll tax management services.
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Strictly Toy-ondas
887-0808
MAKE THINGS HAPPEN!
Tonya Sweat, Service Writer, has been in the automotive industry most of her life. Tonya is knowledgeable and can help you with all your questions. Betty Jane Martin, co-owner with her husband John, has been an intricate part of their businesses for the last 20 YEARS. Betty enjoys meeting her customers and appreciates all the community support. Janette Raylene Tam, Betty and Johns daughter, is the manager at D&D Auto Detail.
Betty Jane Martin
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Women in Business
Rhonda Armstrong Vice President of Commercial Operations
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WOMEN IN BUSINESS
October 2011 13
Totally Cool - Unique Gifts & Novelties

Debbie Zemanek is celebrating 10 years of great customer service and fun merchandise in Old Town Auburn! Totally cool is a must see store and a one stop shop for all those special and hard to buy for friends and family. Debbie takes pride in the fun selection of items she offers along with great pricing. 90% of her inventory is under $20.00. Youll spend hours laughing your way through the store. She caters to the young and the young at heart with items like old fashion candy, signs, toys, souvenirs, garden art and many more unique items you just dont find anywhere else in Auburn. Come in and say hi to Paco (Bassett Hound) the stores mascot and have a great laugh to start your day.
Come Enjoy Historic Old Town Auburn SHOPPING DINING EVENTS
The Silver Store

Mimi has been in business for over 20 years. She specializes in sterling silver jewelry, and also offers other unique items. Hats Luggage Sunglasses Scarves Purses Accessories
Debbie Zemanek & Paco
Mimi Lovisa owner
530-888-6573 218 Washington St. Ste C Auburn
530 823-0573 111 Sacramento St., Ste. B Old Town Auburn
Catherine Rowe
Jewelry designer and owner of OZ! Gallery of Fine Jewelry has been designing and manufacturing jewelry for almost 30 years. She has her BFA from the University of Illinois and is currently completing her graduate Gemology Degree from GIA. OZ! represents several jewelry designers and has an extensive collection of loose colored gemstones, diamonds, pearl and gemstone strands. Specializing in one-of-a-kind and custom designs, Catherine will happily recycle old jewelry into new heirlooms. Appointments are recommended, but not necessary.
Upcoming Events in Historic Old Town Auburn

Oct. 27 Oct. 31 Dec. 10-17 Feb. 12 Old Cars in Old Town Townsmen Old Car Show-Thursday 5 to 9pm Safe Trick or Treating in Old Town for Costumed Elementary Ages-Monday 2 to 5pm 25th Annual Old Town Auburn Country Christmas-Saturday 5 to 9pm 7th Annual Taste of Chocolate-Sunday
Old Town Auburn Antiques

Old Town Auburn Antiques features items which will enhance your home decor with a touch of nostalgia and memories of grandmas house. Features are antique & vintage glassware, china, kitchen items, jewelry, garden decor & much more including unique primitives to help decorate your man cave.
198 Sacramento Street Old Town Auburn 530-888-9059 www.ozgallery.net
Gloria Padilla
1586 Lincoln Way Auburn 530-885-8011
Virgi Bondis eggshell art company Store hours Daily 10-6 or later!
Another Treasure In The Mother Lode!

Linda has been in business since the original Gold Rush! She provides unique, contemporary clothing for women who want to change up their wardrobe. Artsy, fun and eclectic, albeit a small space, Lindas store is packed with color, style and sizes from small to 3x. Her accessories: Fun and funky purses and jewelry add that extra pizzaz and personality to any outfit. A community leader and event, Linda has a pulse on whats happening in Auburn and Old Town. Her loyal customers value an open door policy providing a willing ear as well as an opportunity to shop. Linda is available for fashion shows and especially enjoys the times when shes invited to emcee the commentary. Fun loving and mostly lighthearted, Linda values the connections that she has made over the years with her customers who have become friends. Open 7 Days 11 - 6 daily, Friday and Saturday 11-7, Sunday 11-5. Every Tuesday is Senior Discount Day, 20% OFF Storewide (55+). Remember Old Town Country Christmas, Dec. 10th & 17th.
Linda Robinson
1585 Lincoln Wy. 888-1585
GALLERY STUDIO SUPPLIES CLASSES

1558 Lincoln Way Old Town Auburn, CA 95603 (530) 888-8000 www.EggstraSpecial.com
EggstraSpecial
Please check out my web site for complete list of Eggshell classes available. Ages 6 to 100. Guest Teachers are welcome to hold classes at the store. Pick a time and date...I will accommodate. Classroom area holds 24 students.
www.sunriver.homestead.com
Go Wild In The Garden!

Karen Jones has been in business in Old Town Auburn for twelve years. With its whimsical, ecclectic array of gardening gifts, jewelry, scarves and so much more, this little shop is sure to have something for everyone!
Wild Women In The Garden

Old Town Auburn 530 745-9515 Karen Jones, owner
14 October 2011
WOMEN IN BUSINESS
WOMEN IN BUSINESS
October 2011 15
Lyon Realtors Celebrate

1900 Grass Valley Highway, Auburn
All Women in Business!
Cathy Asbury
www.cathyasbury.GoLyon.com
530-887-3438
Kristie Baker
KBaker@GoLyon.com
916-770-5147
Mary B.
maryb@zbuzyb.com
530-906-5974
Lailus Bednorski
LBednorski@GoLyon.com
530-277-2907
Ann Bryant
ABryant@GoLyon.com
530-320-8407
Colleen Conley
www.colleenconley.com
530-263-0331
Cyndi Domenici
www.AuburnFinest.com
530-305-2092
Tassa Garland-Drake
tdrake@golyon.com
916-300-7232
Cheryl Foley
CFoley@teamvitek.com
NMLS#276521
916-203-8204
Patti Hopper
PHopper@GoLyon.com
530-368-0420
Leslie Julian
LJulian@GoLyon.com
530-305-7425
Erika Kerr
530-333-7207
Mary Le Claire
www.MLeClaire.GoLyon.com
530-906-6344
Linda Logoteta
www.LindaLogoteta.com
530-913-7265
www.erikakerr.com
Kelly McNabb
KMcnabb@GoLyon.com
530-906-5876
Jana Maggert
JMaggert@GoLyon.com
530-308-1764
Mary Jane Mahoney

MJMahoney@GoLyon.com
530-906-7255
Alice Masucci
AMasucci@GoLyon.com
530-305-5152
Dannelle Maurer
DMaurer@GoLyon.com
530-906-7662
Marti Messina
MMessina@GoLyon.com
530-613-6213
Carolyn Metzker
www.CarolynMetzker.com
916-532-4237
Terri Meyers
TMeyers@GoLyon.com
530-798-1125
Pam Moore
www.PamMoore.com
530-906-3415
Marlene Montana
MMontana@GoLyon.com
530-906-9624
Sandy Olson
www.SandyOlson.com
530-277-7862
Donna Parkinson
DParkinson@GoLyon.com
530-902-3366
Sherry Sabbah
sherrysabbah.golyon.com
530-308-3898
Chris Shafer
cshafer@GoLyon.com
530-887-3443
Julia Stokes
530-559-2426
Laura Suddjian
LSuddjian@GoLyon.com
530-906-7519
Denise Treat
www.denisetreat.com
916-849-2713
Sue Walker
SWalker@GoLyon.com
530-320-1650
Laurie Whitton
www.LaurieWhitton.com
530-401-5127
Denice Williams
DWilliams@GoLyon.com
530-401-7176
juliastokes.com
16 October 2011
WOMEN IN BUSINESS
Joni, Suzie & Rachel
Tiffany, Sandy & Mary
Erin
Andie
Lori & Elise
Daneen
Marianne, Nancy, Marilyn, Sue, Victoria, Leslie, Rebecca & Barbara
Linda, Mindy, Liisa, Beth, Rachel, Mary & Dana
Gloria, Krissi, Betty, Jenifer, Anne, Bridget & Sara
Ashley, Jessica, Cassie, Karen & Jennifer
Debra, Joni, Jessica, Staci & Joyce
WOMEN IN BUSINESS
October 2011 17
11 Years of Putting Pizazz in Your Life Style

Bev joined her husband, Kent, in their financial planning practice soon after their marriage in 2004. She was an Office Professional, and soon became an Assistant Financial Associate, and in 2007, became a fully licensed and registered Financial Associate. She services the financial needs of Sierra Foothills residents, where Kent, a Financial Consultant with Thrivent, has been working for over 27 years, and is the team lead of the Sierra Foothills Group.
(from left to right) Theresa, Ashley, Amy, Lisa, Cynthia, (in front) Kristin Professional Friendly Color Weaves Extensions Corrective Color Hair Cuts
530-888-0488
1233 Grass Valley Hwy., Auburn Fiddler Green Plaza
a little different perspective...

My favorite thing to say about Ropers Jewelers is that I couldnt feel more connected if my own name was on the front door, and thats the truth! In the seventeen years that Ive worked for Ropers Ive seen many changes: from the price of gold to the way we market our jewelry and services, even the customers themselves. There is, however, one thing that hasnt changed in those seventeen years (or the 38 before that) and that is our attitude toward our clients and our community. One of the best parts of being part of the Ropers Jewelers family is the connection to the community that inevitably comes with the job. Its a pleasant aspect that I couldnt have dreamed of when I started down this path. As I have recently been promoted to the position of General Manager of both Ropers Jewelers locations I am experiencing that connection in new ways and I welcome the experiences that the coming years with Ropers will bring.
Peggy Seitzinger General Manager
Downtown Auburn 818 Lincoln Way &
530-885-4852
North Auburn 2288 Grass Valley Hwy www.ropersjewelers.com
550-885-8020
Precious gems in Old Town Auburn
PHOTOS BY BEN FURTADO AUBURN JOURNAL
Sierra Moon Goldsmiths co-owner Linda Pierce, right, shapes a mold for a necklace donated to the upcoming Faith and Fantasy Ball, set for Nov. 19. The custom 14-karat yellow-and-white gold piece will feature a Tahitian black pearl and diamonds. Above left, Rachel Young displays a tanzanite gemstone, laced with saltwater pearls and 18-karat white gold. Above right, Shawn Baldwin displays a one-of-a-kind silver spiral cuff designed and crafted by Peter Small.
Greg says, Women Make Echo Valley Run! Counter Girls and more She Rides Busy Girls They Help
Back Row: Missy Holmes, office assistant and cashier has been with Echo Valley one year. Missy stays busy with her 3 kids and 3 dogs. Sarah Bahrman, counter girl and office assistant for 2 years. Connie Watson, general manger, currently enjoying raising chickens, ducks, sheep and fruit trees. Ciera Williams, inventory manager with us for over 3 years. Ciera owns 5 horses and loves to rope and barrel race. Luanne Holmsen, counter girl, loves to endurance ride and is raising 6 Arabs and a variety of animals. Front Row: Penny Coey, manager for more than 4 years. She loves trail riding, camping, and working with Kevin at their ranch. Emily Neer, counter girl 6 years, is a mother, enjoys endurance riding and raising and showing dairy goats. Jenny Brown has worked at Echo Valley for over 9 years. She happily works at Home Shows and works with our baby chicks. Happily greets our customers and loves to unpack inventory.
Tammy Kimler, on her pinto, Rio De Janecho. Tammy completed the Tevis Cup ride again this year on Rio. Thank you Tammy for keeping our accounting in order. Tammy is also Development Director for Western States Trail Foundation.
Taylor Crismon, left,1 year with Echo Valley, Placer Senior, FFA Executive Committee, and second year raising FFA animals for fair, a voluntee for Tevis, and Horses for Hearing. Lexi Anderson, right, 1 year with Echo Valley, Placer Senior (straight As), FFA president and 6th year raising FFA pigs, 4th year raising FFA steer, worked at Gold Country fair office, and Tevis volunteer.
Shelby Seaburg, left, and Brittany Godwin with Echo Valley since June, just started at Sierra College and is training a Missouri Fox Trotter mare.
OPEN 7 DAYS
Echo Valley Ranch, Inc. www.

Your Downtown Feed store and a Whole Lot More!
Save the date!
4th Annual Girls Night Out at Echo Valley! Wed., Dec. 7th
205 Nevada St., Auburn 530-823-1482

WOMEN IN BUSINESS
echoranch.com
October 2011 19
HERRON
continued from page 9
knowledgeable staff. After watching some seniors and people with disabilities struggle to vacuum their cars, Herron came up with a Senior Day. Every Tuesday from 10 a.m. to 2 p.m. she keeps extra staff on hand to vacuum free of charge. She even welcomes anyone from the community to come in and chat about their car care questions, whether or not they end up wanting a wash. Over the past few years, she has gotten to know several customers by their first name. We love the Auburn community. It has welcomed us with big arms, Herron said. We feel like weve really planted our roots. Weve grown every single month. Its been a really fun experience. Weve had a very great summer. I really feel blessed to be here.
What I say is a clean car makes you feel really good. It is one of the biggest investments well make besides our kids college education. It is secondary only to our homes. The better you take care of it, the better you feel about yourself.
Jeanne Herron
Cruisers carwash employee Rachelle Casey cleans a vehicle coming through the Auburn business.
Herron also invites anyone to stop by Cruisers, on DriveIn Way off Highway 49, to try out one of their legendary washes. What I say is a clean car makes you feel really good, Herron said. It is one of the biggest investments well make
besides our kids college education. It is secondary only to our homes. The better you take care of it, the better you feel about yourself.
Reach Sara Seyydin at saras@goldcountrymedia.com.
Jeanne Schmidt Herron, Owner/Operator, and their mascot Hermione Granger.
Owner Jeanne Schmidt Herron, a former elementary school educator for 17 years and a transplant from Southern California, enjoys being the Captain of The Cruisers Ship since 2008 and truly enjoys helping her customers keep their vehicles in great condition, while offering seasonal deals up to 50% off and Senior Day every Tuesday. Jeanne loves working with her familiy members and certified detailers along with three year car washer veteran Rachelle and Car Crazy Enthusiest Ana who greets our customers at the gate with her service pad, along with cashier & appointment consultant, Darlene and mascot Hermione Granger (the pregnant Yorkei). Jeanne enjoys educating her customers on the best approach for regular and preventive maintenance in order to keep their vehicles in top shape for years to come. Cruisers is also environmentally friendly, using 85% recycled water and eco friendly products. You can have a clean car with a clean conscious. My family and I are truly blessed to service the lovely community of Auburn. Mention this article and receive 20% Off before the Holidays.
Santa will return for photos with our customers on Tuesday, December 13th from 11am to 4pm. We will also be having our traditional Wash Card Sale with huge bonus that week, stay tuned.
Family owned & Operated The one and only, since 2007
We Honor Competitors Coupons
2435 Drive In Way on Highway 49, 2 Blocks South of Bell Road Hours: Open 7 Days a week Daily 8-6 Sun 9-5 530-887-8522 cruiserscarwash.com
20 October 2011
WOMEN IN BUSINESS
Watson feeds the foothills furry friends

1. What are your biggest challenges and successes? Our biggest success at Echo Valley Ranch, Inc. is what we have accomplished in the last few years. We have taken a small mom and pop shop and built it into one of the largest feed stores in Northern California. We have employed over 30 employees consistently for over five years and will continue to do so. We are proud that our competent work force is mostly under 25 years of age with backgrounds in the agriculture industry. Since we are open seven days a week, my biggest challenge is scheduling deliveries and employees on the 10-hour days and weekends. 2. What advice would you give to women inter-
FIVE QUESTIONS WITH CONNIE WATSON

Occupation: General manager at Echo Valley Ranch, Inc. Started working for EVR in 1993.
ested in your field? Women interested in the agriculture industry need hands-on experience along with an education. Many of our girls go to college and work here part time. There are many agrelated businesses to work for: feed stores, farm supply stores, feed companies, veterinarians, stables, family farms, fairgrounds during fair week, nurseries etc., to name a few. I recommend getting involved in community activities particularly those that are ag-based, such as farmers
daughter has been coming to work with me since she was 6 years old. She began by playing on the feed bags and with the baby chicks. She has worked in to helping with inventory, at events, with customers and now does dog food demonstrations for one of our leading dog food companies. Our staff is like family, supporting each other, going to events together and having fun.
lot was a big hit with staff and customers. The other thing I like is meeting new customers and visiting with the ones who have been coming here for 20 years. 5. What do you do for fun? I love to have fun. We were out on the boat all summer waterskiing and tubing. We are huge Rivercats fans and went to many games this summer. Penny and I enjoy doing our radio show on KAHI every other Saturday. We meet all sorts of interesting people and do live radio broadcasts which is always a source of amusement. Working at Echo Valley is actually really fun. We have a great boss, good crew, nice customers I love my job.
Connie Watson, Echo Valley Ranch general manager, keeps the business running smooth with the helpful and fun staff at Echo Valley Ranch.
markets, PlacerGROWN, Placer Farm & Barn Tour or Placer Nevada Cattlewomen. More people should join the Placer County Farm Bureau. 3. How do you balance career and family? Echo Valley makes it easy to balance career and family because it a family friendly business. My
4. What is your favorite part of your job? Every day is a new adventure at Echo Valley, so it makes my job very interesting. Besides working in the office, I get to help customers, schedule deliveries and do outside events. Our first movie night event in our parking
Margaret Heiser Fulton

ROBINSON, LYON & FULTON
Certified Specialist in Estate Planning, Trust and Probate Law Certified by the State Bar of California Board of Legal Specialization
Estate Planning Wills and Trusts Probate Conservatorships
SEMINAR
Keeping Your Trust Up To Date Topics:
The New Estate Tax Law Should Your Trust be Reviewed or Amended? Do Married Couples Still Need an A-B Trust? What Documents Should You Have Ready for Your Heirs? Date: Saturday, October 29, 2011 Time: 10:00 a.m. to 11:30 a.m. Place: Auburn Multipurpose Senior Center 11576 D Avenue Auburn (Turn at the theater) RSVP: Call our office to reserve your space at this complimentary presentation.
Patty Bailey opened N2 Pottery in 2003 and has managed the Pottery supply store for 8 years. In 2007, the painting studio was opened for paint-yourown-pottery. N2 Pottery carries a large variety of Clay, Glazes, Equipment and Bisque Ware to supply local schools and artists in the Auburn area. We have added a new 400 ft addition that will hold larger classes. Our painting area has expanded with more tables, stop in to see our expanded selection of merchandise.
A Cool Way to Have Fun!
Pottery Painting is great for:

Birthday Parties Bridal Showers Baby Showers Field Trips Scout Troops or to just relax with friends!
Come Join the Fun!
Margaret Fulton One California Street Auburn

Phone: (530) 823-2010 Website: fulton-law.com Email: staff@fulton-law.com
N2Pottery
195 Elm. Auburn
Hours:
Mon-Fri 10-5 Saturday 10-4 Sun Closed
530-888-3800
WOMEN IN BUSINESS
October 2011 21
Meet the Women of Our Office
Becki is Tiny but Mighty!

Voted Best of the Best
AUTOVANTAGE
Best Independent Auto Repair Shop AND Best Mechanic Come See Why!
L to R: Joyce OMalley, Jan Ferreira, Ina Robinson and Janet Sneed
Come see us about our new line of products we are carrying.

Grading And Paving The Way...For All Your Landscape Needs!
SERVING CUSTOMERS SINCE 1947
Mention you saw Becki in the WIB and receive 10% OFF any service
(maximum savings up to $100!)
For All Your Automotive Needs ~YOU DESERVE THE BEST!
WE ROCK FOR YOU!
12295 Locksley Lane Auburn

Open Monday - Friday 8am - 5pm Call to schedule your appointment today at 530-823-3456
2145 GRASS VALLEY HWY. (ACROSS FROM BEL AIR) AUBURN (530) 885-5623
www.autovantageservice.com
Chapel of The Hills

The Working Women of Chapel of the Hills are helping to make those final arrangements worry-free.
Kathleen Heller Funeral Arranger
Laurie Drisoll Office Manager
Alicia Jenkins Funeral Director/ Embalmer
Cindy Edwards Advanced Planning Specialist
Burials Shipping Cremation Memorial Services Home Visits Available

The ladies of Chapel of the Hills offer over 40 years of experience to assist you with your pre need arrangements as well as guiding families through planning and all options available. Chapel of the Hills is trusted by the historic Auburn community for over 110 years.
1331 Lincoln Way Auburn
530.885.3773
FD372
Bonnie Terrys Recipe for Success

Editors notes: Bonnie Terry of Bonnie Terry Learning is the 2011 Auburn Journal Businesswoman of the Year. Below, she shares her seven steps for success.
The Golden Swann Jewelers

Custom Jewelr y
Margareta has 40 years selling and designing custom jewelry and working with precious metals and bullion. Over the years Golden Swann has added fine art, gifts, collectibles and Swarovski. They repair all jewelry, including estate and costume jewelry, and most can be done within a day! My goal has always been to give good customer service and support says Margareta. Our store is our living room and everyone is invited. Come by and have a cup of coffee & something to nosh! NOW CARRYING PANDORA JEWELRY
1. Believe in yourself. Trust yourself and your inner wisdom. You have natural abilities recognize and use them. 2. Be passionate about your business, otherwise its not worth doing. Enjoy your business and your customers. 3. Be the expert in your field by keeping up with latest practices, research and trends. 4. Listen to others, whether it is family, friends, clients or prospective clients. Listen with emotion, filter out what doesnt apply. Learn from what youve heard, and then DO act on what you learned. 5. You dont have to be the expert in everything. Build a support system that you can reach out to. You dont have to know or do it all. 6. Surround yourself with advisers and coaches who pull you up and push you forward. 7. Dont reinvent the wheel. Instead, model after other successful businesses.
Estate Jewelr y
530-823-7926 881 Lincoln Way Downtown Auburn

(Next to the Clock Tower) Open 7 Days a Week
The Master Technicians, Inc.

TOYOTAS & HONDAS
I hired Stacy Pedersen in August 1996 as office help/support for my fast growing auto specialty shop. Although her first assigned duties where rather simple, she was constantly asking for more assignments, all of which were always completed with amazing energy. Shortly after her first anniversary I was at the point of needing another service adviser. After talking with Stacy about the position, I asked if she was interested. Her answer being what I had expected, her old position was fill the following week and she was off and running. The thing that makes Stacy so special is that she does a job that is primarily a position that men hold in the automotive business. A person who advises you on repair and maintenance of your automotive transportation is almost always a male. Although there are always women in various positions in the automotive repair shops and in dealerships, youll be hard pressed to find one in a service adviser/manager position. Stacys daily routine, and this is just daily, consists of scheduling customer appointments in the computer, receiving customers, consulting with the technicians on needed repairs, constructing repair options with parts and labor estimates, consulting with owners about repair options, ordering needed parts, quality control of completed work, and finally delivering the completed automobile to the customer. Stacy wears many hats at my business and you will rarely find her with down time. Not only has Stacy become a Certified ASE Service Consultant, she has been able to fill the shoes in a position that usually is a mans job, she has also obtained the respect of my male customer base who now dont question her judgement on recommended repairs or maintenance. Stacy has also been well received by my female customer base by being able to explain needed repairs to them in a way they understand. Besides excelling in her job, Stacy is very active in the community. It would be strange to attend a community event and not see her there. For several years she lead our Relay For Life Team Wrenching For A Cure, she is immediate Past President of Auburn Daybreak Rotary, she attends each Chamber Of Commerce mixer, she attends the Hwy. 49 Business meetings, and the Auburn Airport Park Business Association meetings. We all begin to wonder if she has time to rest, but you can always expect to see her energy and her smile when you see her. Stacys dedication has lead to some news that not many know, she has been a Managing Partner in The Master Technicians, Inc. for the past three years. She is humble, so you may have to congratulate her. Someday she will have total control of the daily operations of this business. Stacy has accomplished MORE than just being a Woman In Business, she has become accepted in a guys job and doing not only a great job, but a fantastic job!
Stacy Pedersen
Service Manager Managing Partner
889-9682 or 889-YOTA
12209 Locksley Lane #15 Auburn
~Jimmy Mullenix, President/CEO
WOMEN IN BUSINESS
October 2011 23
WATSON: Finding ways for seniors to stay independent and in their homes is the goal
continued from page 5 envisioned growing up, but she wouldnt want to do anything else. I was pretty much in a different career plus being a mother and raising my kids, said Watson, who has lived in Auburn for 26 years. But then about 10 years ago my father was diagnosed with Alzheimers. I wish I knew then what I know now. When you are going through it, it is a long, difficult journey. It was a long, difficult journey for my entire family. As the disease progressed, Watson watched her fathers need for care accelerate. We went through all the steps: First having him do some adult day health care, then assisted
living, then skilled nursing, then hospice care, she said. Eventually he passed away. It made me realize that families need help on this journey. I felt like I learned so much. Watson knew she wanted to help families going through similar things. But at first she wasnt sure where to start. I got in touch with Candace Roeder at Seniors First, she said. I went to her, a good friend, and asked, What can I do? Roeder invited her to join the staff at Seniors First. Watson headed up the housing program to help seniors and families with placement into assisted living and care homes. From there, she went
It just seemed like a natural thing for me to do. As a longtime Auburn resident, (it was great) getting back into Auburn and helping him to grow his business and (assisting) the seniors in the community.
Stephanie Watson
on to become marketing director of Eskaton Lodge in Granite Bay, where she helped seniors find new homes in Eskaton. Her move to Always Best Care came shortly after she met franchise owner Doug Johnson. He had a similar background, where he had (worked in) a different career, Watson said. But when his dad had cancer and went through hos-
pice care, he saw how the people who assisted his dad were such angels. Johnson started Always Best Care in 2009 and was looking for someone to help him with the business. It just seemed like a natural thing for me to do, Watson said. As a longtime Auburn resident, (it was great) getting back into Auburn and helping him to grow his business and (assist-
ing) the seniors in the community. Always Best Cares niche is providing non-medical in-home care. That includes things from companion care, where were doing light housekeeping, helping with meal preparation and running errands to more personal care, which would include things like assistance with dressing, bathing, transferring and dementia care. Johnsons franchise in the nationwide company covers Auburn and Grass Valley, with the office in Auburn. In addition to Watson, the staff includes care coordinator Annie Mikal and 45 to 50 caregivers. The company is li-
censed and all of the caregivers receive criminal background checks and are bonded and insured by workers compensation, she said. The company also offers free assisted living placement service. For Watson, her favorite part of the job is being able to help seniors and their families come up with a solution for them to remain independent and in their own homes. So that gives the families peace of mind, she said. The Always Best Care office is moving. A grand opening at the new office will be held Nov. 1 at Creekside Plaza, 1478 Highway 49, near Luther Road.
ALWAYS BEST CARE
INNOVATIVE LENDING SOLUTIONS
16981 Placer Hills Road, Ste. A-7 Meadow Vista 530-823-5363 Office 916-715-1136 Cell 866-773-5580 Fax DRE # 01857495 NMLS #225919 DRE Corp. # 01896145 NMLS Corp. #792994
Katie Bianchi-Kreeger Broker Owner
Katie Bianchi-Kreeger is President/Broker of Innovative Lending Solutions, Inc. It is local Residential Mortgage Broker Firm that specializes in conventional, HARP, USDA, FHA, and VA financing. According to Katie, We pride ourselves on being cutting edge. We use the internet to make the loan process as seamless and efficient as possible for our borrowers. We stay on top of ever-changing lending guide lines in order to customize the perfect lending solution for our borrowers.
Stephanie Watson & Annie Mikal

Stephanie is so unassuming, sincere, compassionate and caring to all she comes in contact with; employees, clients, peers, vendors, et al. In our business, I believe that these are absolutely essential qualities to not come across to our clients as a salesperson or self-serving and Stef approaches potential clients with a sincere desire to help all she comes in contact with. Since Annie began with us in June, she has shown us the absolutely essential key qualities of compassion, honesty, ability to work independently and to do whatever it takes for all of our clients. Her skill set is far beyond average for someone her age. She has taught me how to become a better listener, an absolutely essential quality especially for our seniors. I am blessed to have them both. ~Doug Johnson Owner Non-medical In-home Care and Assisted Living Placement
Auburn Regional Office (530) 885-5021 Doug Johnson, Owner (530) 613-5789 Stephanie Watson, Regional Manager (530) 613-9611 2399 Rickenbacker Wy., Auburn CA 95602 www.alwaysbestcareauburn-grassvalley.com
Katie also jointly owns/manages Beach Hut Deli, Auburn with her husband, Matt Kreeger. They purchased it 9 months ago to full fill their dream of owning their own deli. Beach Hut offers gourmet sandwiches in a beach-themed environment. Katie encourages BEACH HUT DELI people to come to Beach Hut to get away from the stresses of day to day life by 4035 Grass Valley Hwy. Ste. A experiencing the beach while taking advantage of their daily food specials, daily happy Auburn, CA 95602 hour 4pm-8pm Monday - Friday, and special events. 530-889-8486
Financial Wisdomin a Changing World

We know how important customer service is to our clients. We put our customers at ease by helping to resolve their personal and business tax concerns and simplify their financial decisions.
Thank you to all my foothill clients. 27 years in business and still counting.
( 91 6 ) 6 6 3 - 4 8 2 5
671 Newcastle Rd., Suite #1, Newcastle, CA 95658
Owner, Marcia Bice, EA
w w w. s a g e t a x s o l u t i o n s . c o m
24 October 2011
WOMEN IN BUSINESS
Ferreira keeps customers happy, office organized

1. What are your biggest challenges and successes? Keeping our office organized and running smoothly while meeting the needs of our customers. 2. What advice would you give to women interested in your field? The diversity of our business makes it fun and challenging on a daily business. 3. How do you balance career and family? Is there a balance? We try to make sure that we can help each other to keep our families first.
FIVE QUESTIONS WITH JAN FERREIRA

Occupation: Office manager, Robinson Sand & Gravel.
4. What is your favorite part of your job? Definitely the customers. It is a pleasure to meet the people new and longtime who live in our community. 5. What do you do for fun? Family, grandparenting, camping and gardening.
From left, Robinson Sand & Gravel employees Joyce OMalley, Jan Ferreira, Ina Robinson and Janet Sneed.
COURTESY
The Finishing Touch Hair Salon & Boutique
Girls of Gold Country Tractor

s a y, A n R T V f o r t h e w h o l e f a m i l y !
ing Financ ble Availa C. O.A.
Elicia Adair, Owner 888-8233
Brenda Toepfer 885-3640
Cinda Magee 368-7776
Libby Miller 530-903-8758
Marissa McSorley Opal Mathis 916-265-8270 949-3618
Specializing in cuts, perms, color, highlights, facial waxing & ear piercing.
585 HIGH STREET AUBURN
Do you struggle with QuickBooks?

Do you need QuickBooks training for you and your employees? Do you need a professional bookkeeper to do some or all of your bookkeeping? Is your CPA telling you to get QuickBooks? Are you ready to hand off your Quickbooks to your CPA at year-end?
If you struggle with QuickBooks, the help you need is right here. Call me today for a free needs assessment, and lets eliminate your bookkeeping headaches.
RTV 1140 4 Seater ATV
The Bookkeeping Guru P.O. Box 172, Auburn, CA 95604 530-823-1272 sharon@bookkeepingguru.com www.bookkeepingguru.com
Sharon Gannon
GOLD COUNTRY TRACTOR

Family owned and operated. Serving the foothills area 32 years.
(530)
823-1200
(530)
272-7251
10230 OPHIR RD. NEWCASTLE
418 E. MAIN ST. GRASS VALLEY
WOMEN IN BUSINESS
October 2011 25
Bothello finds satisfaction in being a daymaker

1. What are your biggest challenges and successes? I have been successful at surrounding myself with people whose skills and abilities complement and offset mine; a lot of people have been a part of the Artistic team. It can be a challenge to find those who share the same level of passion and commitment, because they then contribute to the overall success of the Artistic team. Those with PASS-I-ON will pass on their love of this industry in how they treat their guests. I have been blessed with 47 years in this industry, and for the past 37 I have strived to give back. I have found in myself an ability to connect people with one another and to be a true resource for people building their careers and in life. 2. What advice would friend, Jerry. There DELORES you give to women were adjustments interested in your field? made by all. My family BOTHELLO There are no limitais very important and Occupation: tions in life, only the they have all taken a Owner, Artistic ones you place upon very active role in this Salon. yourself. When you business. are thinking about entering this field, job 4. What is your shadow, find a mentor, fully favorite part of your job? research the salons out there, Ive never had a job; Ive and find a salon that offers a always had a career. My favorite well-structured advanced-eduthing to do is be a daymaker cation program. thats what we do. When a guest is in your chair and you 3. How do you balance career make a transformation, there is and family? no greater satisfaction or Find balance in everything achievement. When you have you do, including career, family passion for what you do, it nevand spirituality. I start each day er feels like a job. You constantwith meditation and spiritual ly have rewards for your creawareness. This helps me find ations. Its like being the Leonarthe balance I strive to achieve do da Vinci of hair. Also, assisteach day. When I started my ing new talent with their skills career, I was single. Along the and confidence, and watching way, I married, had children, them grow as they become divorced, later married my best great artists. Its quite a feat.
KIM PALAFERRI GOL D COUNTRY NEWS SERVICE
Delores Bothello, owner of Artistic Salon, says one of the keys to a successful business is working with people who have complementary skills and abilities. Bothello said she also works to give back.
arris Industrial Gases is a rarity in todays competitive climate. A successful fourth-generation, woman-owned business founded in 1936, the Harris Company specializes in Industrial, Medical, and Specialty Gases, Cryogenic Liquids, and Welding Equipment and Supplies. Their Auburn location even boasts a complete steel warehouse, along with an entire steel fabrication and repair shop, which still operates under the old name of Auburn Iron Works Established 1865.
arris Industrial Gases is the largest independent industrial gas and welding supply distributor in the greater Sacramento area, with three convenient locations and a specialty gas fill plant. In a traditionally male-dominated industry, Norma Marani Harris and Kathleen Harris have seen the business not only succeed, but thrive, mostly due to the longstanding Harris family tradition of providing exceptional customer service for companies both large and small.
578 Lincoln Way Downtown Auburn 530-885-1971 8475 Auburn Blvd. Citrus Heights 916-725-2168 10481 Gold Flat Rd. Nevada City 530-478-0226
Kathleen Harris and Norma Harris
26 October 2011
WOMEN IN BUSINESS
AUBURN SALONS
VISIONS Location: 144 Reamer St., Auburn Phone: (530) 823-0455 JAY VANTI SALON & SPA Location: 201 Channel Hill Road, Auburn Phone: (530) 885-5012 ESSENCE SALON & SPA Location: 660 Auburn-Folsom Road, Suite 103, Auburn Phone: (530) 885-8888
DEBS HOUSE OF STYLE Location: 145 Reamer St., Auburn Phone: (530) 823-1876 PIZAZZ HAIR SALON Location: 1233 Grass Valley Highway, Auburn Phone: (530) 888-0488 ARTISTIC Location: 1256 Lincoln Way, Auburn Phone: (530) 885-5206 FINISHING TOUCH Location: 585 High St., Auburn Phone: (530) 888-8233
Beauty is a family affair

TRULY A STEP BACK IN TIME...
CELEBRATING OUR 20TH HALLOWEEN Yes we have it... and its in your size!
The Mad Hatters COSTUMES WARDROBES FORMAL WEAR
Nancy Sadler
Mother-and-daughter team Beth and Aimee Barbier run their successful salon, Jay Vanti Salon & Spa, with passion for customer service.
530-885-8860 140 Hoffman Avenue Auburn
Debs House of Style

This unique salon was a vision for owner Deb McNaney, nail technician, who completely remodeled the quaint Victorian nine years ago. Shari Smith, long time Auburn cosmetologist has been sharing space with Deb and now joining the staff, Tygre Wright. We offer full service nails, pedicures, facials, waxing, microdermabrasion, permanent makeup and hair styling. Our quiet atmosphere provides a much needed haven for relaxing.
Gift Certificates Available
Both these women worked the soda fountain in their teens. . . and look where they are now! Andrea is a Doctor of Pharmacy and has worked as a pharmacist for 15 years. Liz is an owner with Charley and Andrea Charley his wife Patti, and is a Liz Certified Pharmacy Technician. Together Liz and Andrea provide the best service possible to their customers.
145 Reamer St., Downtown Auburn
530-823-1876
Leslies Cleaning Services

The Professional Perfectionist Locally owned & operated since 2001 Licensed Bonded Insured
Residential Office Post Construction Carpets Grout/Tile (Cleaning & Sealing) Windows Green Cleaning Available
815 Lincoln Way Auburn 885-6524 M-F 9 to 6 Sat 9 to 5 Closed Sunday

Owner Leslie Power 530-885-5606 lesliecleaningservices.com

October 2011 27
WOMEN IN BUSINESS
28 October 2011
WOMEN IN BUSINESS

Women in Business - 2011

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Women in Business - 2011

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Ahead of the curve

Supplement to the Auburn Journal

Terry shares life, education lessons worth learning

BUSINESSWOMAN OF THE YEAR: BONNIE TERRY

Supplement to Gold Country Media

JayS Vanti &S

Now Of fering: Airbrush Tanning Call for our Fall Special

201 Channel Hill Road Auburn 530-885-5012 JAYVANTI.COM

Passion for patients invigorates Boeyes career

FIVE QUESTIONS WITH MARGIE BOEYE

KELSEY THOMAS GOLD COUNTRY NEWS SERVICE

Inspire... Create... Give Back!

Charlotte Heike Jill

Stacy Delores Kelsey Jamie

www.theartistic.com 1256 Lincoln Way, Auburn, CA

BEN FURTADO GOLD COUNTRY NEWS SERVICE

Family experience drives Watson to help seniors

NAME: STEPHANIE WATSON

Grass Valley Hwy. Hwy. 49

VIDEO SURVEILLANCE 24 HRS. A DAY!

12200 Rock Creek Road Auburn

Supplement to Gold Country Media

Good times equal good business for Zemanek

FIVE QUESTIONS WITH DEBBIE ZEMANEK

The Healing Light Institute

Were all about the right fit...

Bowen Therapy and Pain and Trauma Release, Acupressure, Craniosacral

Take the short drive to Downtown Auburn for the best

SERVICE PRICE SELECTION

991 Lincoln Way Auburn, CA 95603

Linda Moller Brown

Pilates Studio 916.747.0806

Supplement to Gold Country Media

If youre on the move, Wanda Carter can help

FIVE QUESTIONS WITH WANDA CARTER

I love helping people out through a stressful time like moving.

Continuing The Family Tradition

Supplement to Gold Country Media

Business success brings Lencioni pride

FIVE QUESTIONS WITH CINDY LENCIONI

T H E A R EAS L ARG EST S E LECTION TO F IT YOU R B U DG ET AN D S TYLE

Thank you for shopping local!

Gale Nored-Tranquary with Cache

JRs Automatic Transmissions

Mon-Sat 9-5 After 5 by appt.

Winner 2010 Best of The Best

www.IconHearthandHome.com 1163 Grass Valley Hwy (Hwy. 49) Auburn

Supplement to Gold Country Media

Jeanne Herrons gifts flourish at Cruisers

KIM PALAFERRI GOLD COUNTRY NEWS SERVICE

Supplement to Gold Country Media

Local Heroes owner sees expanding business

FUN FACTS ABOUT LISA SWISLEY

PLACER SPEECH & HEARING SERVICES

ENT NAGEM MA ECORD REDDING R & SH

11775 Education St., Suite 102, Auburn

12260 Shale Ridge Lane, Ste. 1 AUBURN

Martin makes sure the customer is No. 1

FIVE QUESTIONS WITH BETTY MARTIN

KIM PALAFERRI GOLD COUNTRY NEWS SERVICE

The Best of Both Worlds!!

Hamburgers and Frozen Yogurt...mmmmmm!

Come and check it out!