Location Of Retail Outlet In Pantaloon Big Bazaar

INTRODUCTION
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family or household use. It is the final stage in a channel of distribution, which comprises all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer.

COMPANY PROFILE
Pantaloons Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people.

STATEMENT OF THE PROBLEM

If the retailer or wont select suitable location then it effect on the business environment and the business objectives need not to fulfill. Even though the retailers commitment not into the up to the mark. They / retailers competitions also not beyond the strategies. These all factors affected in terms of sales a volume.

REVIEW OF LITERATURE
AC Nielsens (2004) in his study Retail and Shopper Trends Report made the following Observations on shoppers behavior in India: (1) Indian shoppers spend an average of INR2500 on food, groceries and personal Care items every month and (2) Convenience stores are booming in most markets, as the number of such stores Exceeds 80,000.

Sri Sai Institute Of Technology And Science, Rayachoty

Location Of Retail Outlet In Pantaloon Big Bazaar

NEED FOR THE STUDY

The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure, a good choice success. This aid takes up site selection criteria, such as retail compatibility and zoning, which the small storeowner manager must consider after making basic economic, demographic, and traffic analyses. This exercise will help you later in choosing a retail location. In picking a store site, many storeowners believe that it's enough to learn about the demographics ("people information" like age, income, family size, etc.) of the population, about the kind of competition they'll be facing, and about traffic patterns in the area they're considering.

OBJECTIVES OF THE STUDY

To analyze the Location strategies of Retail outlet; To measure the communication factors of both internal and external; To identify the elements of site selection of Retail outlet; To find out location factors that influence of Retail Stores;

RESEARCH METHODOLOGY
Research design Research procedure : Descriptive in nature : Survey method

Research instrument : A well designed and structured questionnaire Sampling plan Sample size Sampling procedure Statistical tool : 100 retailers : convenience sampling : simple percentage method
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Sri Sai Institute Of Technology And Science, Rayachoty

Location Of Retail Outlet In Pantaloon Big Bazaar Data analysis Data sources Primary sources : Data is collected from primary and secondary sources : It is collected through questionnaire, by direct contact Methods and through personnel interview. Secondary data Analyzing the Data The data collected are tabulated according to the respondents response using percents, which are essential for the study, which help in proper analysis of the data for easy and quick interpretation Tools of Analysis Percentages and averages were used to analyze the data gathered. Tables and graphs were also drawn where ever necessary. : The secondary data are gathered from various articles.

SCOPE OF THE STUDY

The study will help in understanding the Location strategy and site selection for new retail outlet and what are the things you need to know about selecting a retail location and the main factors which affect or influence the location of retail outlet. Study will reveal which are important factors in customer point of view so that by adding new service elements along with providing better quality in delivering current service, difference may be created.

LIMITATIONS
The sample taken for the study was only 100 retailers and therefore, the results may not be accurate. Another difficulty was very limited time-span of the project

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Sri Sai Institute Of Technology And Science, Rayachoty

Location Of Retail Outlet In Pantaloon Big Bazaar The project time period is very limited. Cost is also the major part to the project.

FINDINGS
75 per cent of the respondents said yes and remaining 25 per cent of the respondents said no about extension or modification of retail outlet. 60 per cent of the respondents said yes and remaining 40 per cent of the

respondents said no about commercial development of retail outlet. 60 per cent of the respondents said yes and remaining 40 per cent of the respondents said no about problems or difficulties to setup retail store. 30 per cent of the respondents said highly agree, 40 per cent of the respondents said agree, 20 per cent of the respondents said disagree and remaining 10 per

cent of the respondents said no about new or modify an existing of retail outlet. 45 per cent of the retailers said yes and remaining 55 per cent of the respondent said no about the national or regional payment condition between manufacturer and retailer. 55 per cent of the retailers said highly agree, 25 per cent of the respondents said agree, 10 per cent of the respondents said disagree and remaining 10 per cent said highly disagree, about the rules ensure protection. 35 per cent of the retailers said no and remaining 65 per cent of the respondent said yes about the national or regional code applying to own label contract. 45 per cent of the retailers said clothes, 25 per cent of the respondents said home appliances, 15 per cent of the respondents said electronic goods and remaining 15 per cent of the respondent said footwear about the type of products preferred

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Sri Sai Institute Of Technology And Science, Rayachoty

Location Of Retail Outlet In Pantaloon Big Bazaar 45 per cent of the retailers said no and remaining 55 per cent of the respondent said yes, about the joint sales contract. 20 per cent of the retailers said highly agree, 25 per cent of the respondents said agree, 35 per cent of the respondents said disagree and remaining 20 per cent of the respondent said highly disagree, about the children playing and garden. 30 per cent of the respondents said pleasant, 15 per cent of the respondent said good, 25 per cent of the respondents said cool and remaining 30 per cent of the respondents said attractive, about the environment of retail outlet appearing. 20 per cent of the retailers said no and remaining, 80 per cent of the respondent said yes, about that location should be easily assessable. 30 per cent of the respondents reliance, 25 per cent of the respondents said more, 20 per cent of the respondents said pyramid and remaining 25 per cent said shubhiksha, about the major competitors. 30 per cent of the retailers said no and remaining 70 per cent of the respondent said yes, about the shopping center has existing mall traffic. 55 per cent of the retailers said highly agree, 30 per cent of the respondents said agree, 10 per cent of the respondents said disagree and remaining 5 per cent of the respondent said highly disagree, about the updated technology. 45 per cent of the retailers said highly agree, 30 per cent of the respondents said agree, 15 per cent of the respondents said disagree and remaining 10 per cent of the respondent said highly disagree, about the Provide all the levels of economic position based products 30 per cent of the retailers said yes and remaining 70 per cent of the respondent said no, about the outlet will create unemployment problem.

Sri Sai Institute Of Technology And Science, Rayachoty

Location Of Retail Outlet In Pantaloon Big Bazaar 21 per cent of the retailers said no and remaining 79 per cent of the respondent said yes, about providing any offers &discounts to the consumer/customer. 69 per cent of the retailers said organized and remaining 31 per cent of the respondent said unorganized, about the type of retail store preferred.. 47 per cent of the retailers said no and remaining 53 per cent of the respondent said yes, about price difference between organized & unorganized store.

SUGGESTIONS
Retailers should have to implement better commercial development factors, it gives to capture highest sales margin. Retailer need to be taken well strategies to setup of retail store, this leads to avoid problems or difficulties of that particular one. Government should have to take action regarding to applying of national or regional rules to payment conditions, to maximize the economy. Focus more on while codes applying the own label contracts both national this leads to maintain high brand relation. Retailers identify the real needs and necessities to easily assess the location.

CONCLUSION
Retailers need to think about shoppers not just about a format as understanding the Shoppers dynamics holds the key to such a business. Retailers would have to create new Delivery formats that can cater to the huge mass of consumers. Retailers must understand what value shopper is looking for and how the retailers can deliver that desired value to the customer. However, most retailers look for what they are offering and how shoppers can fit into retailers scheme of offerings

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Sri Sai Institute Of Technology And Science, Rayachoty