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The Connected Life

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October 2006

© 2006 Cisco Systems, Inc. All rights reserved. 1


Agenda

The Connected Life


Delivers
The Experience Provider
Powers
Cisco Cable IP NGN

• Cisco, Scientific Atlanta, and Linksys Wideband Solution


First joint total solution
Enables new high-bandwidth services through channel bonding
Reduces costs and increases density

• Integrated Service Routers for Cable


Cost-effective single-box solutions for business services
Integrated Cable Modem
© 2006 Cisco Systems, Inc. All rights reserved. 2
Cisco Cable NGN Architecture

Devices
Integration of New
Application Billable Services
Convergence Drives Broadband
VoD, DVR, Web, FMC, Gaming Revenues
Applications
Email, Voice Mail, Local/LD

Operations
Service Continuity
IMS, SEF, Directory, Policy, Service Across Networks
Systems Convergence Improves Customer
Identity, Proxy, Authentication
Loyalty

Network Core, Metro, Access, Premise,


Infrastructure Servers, Cache, Gateway
Network Eliminate Network
Convergence Layers to Increase
OPEX/CAPEX
Plant/ Amps, Nodes, Optical Efficiencies
Optics Repeaters, Coax Cable

Cisco IP NGN Powers the Experience Provider


© 2006 Cisco Systems, Inc. All rights reserved. 3
Cisco Wideband
First Joint Cisco/Scientific
Atlanta/Linksys Solution

© 2006 Cisco Systems, Inc. All rights reserved. 4


Wideband: Greater Bandwidth at Lower Cost

Increase Bandwidth
Wideband
Channel Combines n DOCSIS channels
Bonding into 1 large “virtual” channel
with n x bandwidth

Wideband Lower Costs


Modularity Uses existing, field proven
with edge QAMs
Edge QAM

© 2006 Cisco Systems, Inc. All rights reserved. 5


Cisco Total Wideband Solution
First Cisco/Scientific-Atlanta/Linksys Joint Solution
SA DPC2505
uBR100012 Chassis Wideband Modem

SA XDQA Edge QAM


New

1Gbps Ethernet
HFC
New Linksys WCM300
Wideband Modem
Up to 24 QAM Channels
Also Supports VoD
3rd Party QAM Also Supported
DOCSIS Wideband
RF Modules Shared Port Adapter (SPA) Modules
40 Downstream Add Up to 2 x 24 New
160 Upstream Downstream
Channels

DOCSIS 3.0 Defined Packet Bonding Lower Cost VoD QAMs First Products of a Broad Portfolio
Upgrade Without Service Disruption Statistical Multiplexing Gains SA: 3 Channels
More Than 2x Density Increase w/ VOD and B’cast Streams Linksys: 8 Channels
US and DS Capacity Independent
Backward Compatible with 1.x, 2.0

© 2006 Cisco Systems, Inc. All rights reserved. 6


Modularizing the CMTS Architecture
Reducing Costs for a New Era
Time to Market Approach: Cisco Modular Approach:
Channel Bonding on Edge QAM for Wideband
Existing Cards Downstream Channels
Wideband SPA

GE
DS DS Edge QAM Ports for
Bond Downstream Wideband Services
Channels on Existing
RF Line Cards

Result: Trade traditional DS Existing 100


Downstream Ports
DOCSIS Capacity for 90
Used for Traditional
Wideband Capacity 80
DOCSIS Services 70
60
Result: Many Wasted 50
Upstream Ports 40
US 30
US Existing Upstream
20
Ports Used for Both
10
Traditional DOCSIS
0
and Wideband
uBR 10012 Arris C-4 Motorola
US BSR 64000
Downstream Density Before Wideband Downstream Density After Wideband

© 2006 Cisco Systems, Inc. All rights reserved. 7


Cisco’s Wideband Architecture:
Beyond Channel Bonding

M-CMTS DOCSIS 3.0

• Goal: • Goal:
Increase Scalability More Speed
Reduce Cost Enable New Services

• Components: • Components:
Low Cost Edge QAM Channel Bonding
CMTS Core IPv6
Processing
Multicast

© 2006 Cisco Systems, Inc. All rights reserved. 8


Cisco’s Wideband Architecture:
Beyond Channel Bonding

M-CMTS DOCSIS 3.0

• Goal: • Goal:
Increase Scalability More Speed
Reduce Cost Enable New Services

• Components: Cisco Wideband


• Components:
Low Cost Edge QAM Channel Bonding
CMTS Core IPv6
Processing
Multicast

Wideband: Easing the Migration to DOCSIS 3.0 and M-CMTS

© 2006 Cisco Systems, Inc. All rights reserved. 9


Wideband Customer References:
Com Hem and TDC
"We have been deploying Cisco uBR10012 Jes Nicolaisen, Vice President of Products,
Cable Modem Termination Systems for TDC Kabel:
some time, and have been impressed by
the density and rich feature set that they "With the potential to deliver up to
provide," said Martin Kull, CTO of Com 100Mbit services, which is many times faster
Hem. than currently available, TDC customers will
have the greatest freedom of choice and
"The new wideband capabilities take the access to a rich, on-demand world of
platform to a new level – doubling the Cisco broadband entertainment and communications
uBR10012’s downstream capacity and services over a single, simple connection.”
enabling cutting edge 100 Mbps services."

© 2006 Cisco Systems, Inc. All rights reserved. 10


New Options to Deliver
Business Services
Integrating Businesses into the
Connected Life

© 2006 Cisco Systems, Inc. All rights reserved. 11


Why Business Services?
Total US Business Market (in US $B)
$1.9B

$82.1B

Cable Share
Incumbent Share

Huge Incremental Revenue Opportunity for Cable Operators


© 2006 Cisco Systems, Inc. All rights reserved. 12
Immediate Opportunities
Not Just High Speed Data

Price performance Use the same OSS/BSS


investment they have
advantage today!
Service Continuum

IP Communications Services
• Multi-service VPN – Voice and Video over VPN
Multi-service
• Managed IP Communications – Calling/Messaging
• Remote Access VPN – Teleworker

Secure Access Services


• Managed Router Service with DIA
• Managed Site -to-Site VPN
Site-to-Site
• Managed Security Services – Firewall and IDS
• Managed LAN Switching

© 2006 Cisco Systems, Inc. All rights reserved. 13


Integrated Services Routers:
Integrated Solution Including Advanced Services

Wireless LAN Voice Services LAN Switching

Integrated Managed
Services Platform

Web and Video, Content Performance, Enhanced Security


File Services Scalability, High Broadband
Availability Connectivity

© 2006 Cisco Systems, Inc. All rights reserved. 14


Cisco Cable Access Router Portfolio
Complete Offerings for Cable Operators

Cable HWICs

New
Multiservice Capabilities

3800 ISR w/
Cable HWIC

2800 ISR w/
Cable HWIC

IAD243x w/
Cable WIC
New

1841 ISR w/
815 Cable Router Cable HWIC

SOHO/Teleworkers SMB/Small Branch Enterprise Branch


Primary WAN Primary WAN, WAN Backup, WAN Offload
© 2006 Cisco Systems, Inc. All rights reserved. 15
Cable Solution for Branch Office
Redundant WAN Access Options
Store Location
Backup
A Network Cisco ISR
•Wireless
•Security
T1/
BacDSL/D •Voice
kup ial-u
CMTS p
Network HFC
Backbone Network

Headquarters Location
IP Video
• Use Multiple WAN Access Options with Surveillance IP Phone
load-balancing for business continuity
and high performance
• Cisco Integrated Services Routers
integrate Wireless and Security on
a single device Kiosks

• Voice capabilities available for hosted POS


IP telephony or call processing at the Registers
premise (CME and SRST)
© 2006 Cisco Systems, Inc. All rights reserved. 16
Summary

© 2006 Cisco Systems, Inc. All rights reserved. 17


Summary / Conclusion

The Connected Life


Delivers
The Experience Provider
Powers
Cisco Cable IP NGN

• Cisco, Scientific Atlanta, and Linksys Wideband Solution


First joint total solution
Enables new high-bandwidth services through channel bonding
Reduces costs and increases density

• Integrated Service Routers for Cable


Cost-effective single-box solutions for business services
Integrated Cable Modem
© 2006 Cisco Systems, Inc. All rights reserved. 18
Recent Updates: Arroyo

© 2006 Cisco Systems, Inc. All rights reserved. 19


Cisco Acquires Arroyo
• Cisco’s growing video product portfolio:
Acquired Scientific Atlanta in Feb. 2006
Acquired Arroyo Video Solutions in Sept. 2006
World class technology team

• Focus on Personalized Entertainment for “The Connected Life”


Any content, any network, any device

• Deployments at top MSOs and providers including:


Time Warner, Charter
Telco Trials
International

© 2006 Cisco Systems, Inc. All rights reserved. 20


Arroyo & Cisco:
Converged Content Delivery for the Connected Life

n types of m types of
Network
Contents Devices

SP Ntw Basic
Subscribed
Content

Access
Access
Dig Media

Purchased/
Owned Content
Advanced
Content Delivery
Public Content System (CDS)
Internet/ PC

Personal/ Private
Content

Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
On Demand Meets Broadcast TV

VOD began as a niche


Comcast = 1.5 billion VOD sessions 2005

• Arroyo Focus:
• Ingest rate
• Stream scale
• Content
distribution
• Availability
Broadcast TV becoming more “personal” • Personalization
Time Shift & NPVR making broadcast on demand
Personalization via ads, fast channel change, SDB
Cable, Telco, and Cellular use distributed topology

Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
Traditional Approach – Bigger Boxes

• Build a bigger box Catcher

Standalone device focus


Hardware oriented approach
• Centralized
Single market focused
Requires terabytes of metro
bandwidth
• Requires costly asset replication for
each market
Scaling requires box replication
Availability requires redundancy
Content distribution inherently Set Top Box & EPG Set Top Box & EPG
inefficient Set Top Box & EPG

Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
Cisco Approach – A Content Delivery System
Catcher

Vault Arrays
Most Scalable
+
Highest Service
Availability Streamer Array Streamer Array

@
Maximum Cost Mobile Phone

Effectiveness
PC Set Top Box & EPG

Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
Why the Cisco Content Delivery System?

• Content Delivery System vs. standalone box


• Best architecture for real time content delivery
• Highest scalability, availability, and at lowest total cost
• Designed to be extensible for the personalized applications
• Open – ease of integration for end-to-end solutions
• Applicable to diverse content formats, networks and devices
• Cisco’s world class quality and customer support

© 2006 Cisco Systems, Inc. All rights reserved. 25


Recent Updates:
CRS-1 4 Slot Single Shelf System

© 2006 Cisco Systems, Inc. All rights reserved. 26


CRS-1 4-slot: Enabling the Connected Life
Video & Multimedia Redefine the Next-Generation Network
IPTV (HDTV / SDTV), HSD, VoIP,
Services Internet and Business
Business VPN

Customers Less than 10M Over 300M

Many: PC, IPTV, Dual Mode


Devices Few: PC, TV, Mobile
Handset, iPod, Xbox…
Carrier Ethernet, Broadband,
Access Leased Lines and Dial-Up
Wireless

Speeds 56K- OC3 / 12 1M- 10GE

1995 2010

© 2006 Cisco Systems, Inc. All rights reserved. 27


Extending the Cisco CRS-1 Family
CRS-1 4 Slot Single-Shelf System: Introduced at IBC in Sept.

World’s Most Compact 40G Router


• Extends IP / MPLS core reach
40G Provisioning into smaller POPs
Standard 800mm enclosed rack
configurations
• 40G Routing in all form factors
Industry-only routing system with 40G—
Spanning 320G to 92T
• Comprehensive investment protection
Slot compatibility—Common sparing
across CRS product family
100 G Ready

© 2006 Cisco Systems, Inc. All rights reserved. 28


Thank you for your attendance today

• Please note a short survey will be sent shortly,


thank you in advance for your candid feedback
• If you have any follow-up questions, please contact
Ward Wrzenski at wwrzensk@cisco.com

© 2006 Cisco Systems, Inc. All rights reserved. 29


© 2006 Cisco Systems, Inc. All rights reserved. 30

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