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October 2006
Devices
Integration of New
Application Billable Services
Convergence Drives Broadband
VoD, DVR, Web, FMC, Gaming Revenues
Applications
Email, Voice Mail, Local/LD
Operations
Service Continuity
IMS, SEF, Directory, Policy, Service Across Networks
Systems Convergence Improves Customer
Identity, Proxy, Authentication
Loyalty
Increase Bandwidth
Wideband
Channel Combines n DOCSIS channels
Bonding into 1 large “virtual” channel
with n x bandwidth
1Gbps Ethernet
HFC
New Linksys WCM300
Wideband Modem
Up to 24 QAM Channels
Also Supports VoD
3rd Party QAM Also Supported
DOCSIS Wideband
RF Modules Shared Port Adapter (SPA) Modules
40 Downstream Add Up to 2 x 24 New
160 Upstream Downstream
Channels
DOCSIS 3.0 Defined Packet Bonding Lower Cost VoD QAMs First Products of a Broad Portfolio
Upgrade Without Service Disruption Statistical Multiplexing Gains SA: 3 Channels
More Than 2x Density Increase w/ VOD and B’cast Streams Linksys: 8 Channels
US and DS Capacity Independent
Backward Compatible with 1.x, 2.0
GE
DS DS Edge QAM Ports for
Bond Downstream Wideband Services
Channels on Existing
RF Line Cards
• Goal: • Goal:
Increase Scalability More Speed
Reduce Cost Enable New Services
• Components: • Components:
Low Cost Edge QAM Channel Bonding
CMTS Core IPv6
Processing
Multicast
• Goal: • Goal:
Increase Scalability More Speed
Reduce Cost Enable New Services
$82.1B
Cable Share
Incumbent Share
IP Communications Services
• Multi-service VPN – Voice and Video over VPN
Multi-service
• Managed IP Communications – Calling/Messaging
• Remote Access VPN – Teleworker
Integrated Managed
Services Platform
Cable HWICs
New
Multiservice Capabilities
3800 ISR w/
Cable HWIC
2800 ISR w/
Cable HWIC
IAD243x w/
Cable WIC
New
1841 ISR w/
815 Cable Router Cable HWIC
Headquarters Location
IP Video
• Use Multiple WAN Access Options with Surveillance IP Phone
load-balancing for business continuity
and high performance
• Cisco Integrated Services Routers
integrate Wireless and Security on
a single device Kiosks
n types of m types of
Network
Contents Devices
SP Ntw Basic
Subscribed
Content
Access
Access
Dig Media
Purchased/
Owned Content
Advanced
Content Delivery
Public Content System (CDS)
Internet/ PC
Personal/ Private
Content
Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
On Demand Meets Broadcast TV
• Arroyo Focus:
• Ingest rate
• Stream scale
• Content
distribution
• Availability
Broadcast TV becoming more “personal” • Personalization
Time Shift & NPVR making broadcast on demand
Personalization via ads, fast channel change, SDB
Cable, Telco, and Cellular use distributed topology
Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
Traditional Approach – Bigger Boxes
Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
Cisco Approach – A Content Delivery System
Catcher
Vault Arrays
Most Scalable
+
Highest Service
Availability Streamer Array Streamer Array
@
Maximum Cost Mobile Phone
Effectiveness
PC Set Top Box & EPG
Session Number
Presentation_ID © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
Why the Cisco Content Delivery System?
1995 2010