ANTONIO “TONY” P.

ISRAEL
Curriculum Vitae

First Name: ANTONIO

Middle Name: PIRA
Last Name: ISRAEL
Nickname: Tony
Date of Birth: January 20, 1963
Place of Birth: Manila
Citizenship: Filipino (half-Filipino/half-Chinese)
Civil Status: Married
Home: 9 Nickel St., Camella IV, Pamplona,
Las Piñas City
Mobile: (0927) 419-7201
Home: 906-0025
e-Mail: tonyisrael@gmail.com

Tony Israel has just finished doing a 50-minute film documentary on the
impact of the rituals performed by the Mumbakis to the integrity of the
rice culture of the Ifugaos. This project was funded by the National
Commission on Culture and the Arts (NCCA) and will soon be aired on
national televsion as soon as the final review is made. He produced,
directed, edited, narrated, and wrote the script of the film. Except for the
handling of the camera, this film-project was practically a one-man
creation.

Israel was also the pioneering show presenter of RJTV Interactive News -
a public forum news interactive which he conceptualized and introduced in
July 4, 2005. Still running but under the stewardship of another
presenter, from Monday to Friday (6:00 to 7:00 pm) over RJTV 29 and
simulcast over DZRJ-810AM, Tony is still by far acclaimed as the station’s
top-rate political commentator and interactive show presenter; though he
is now on indefinite leave status.

Tony was the News Director for Rajah Broadcasting Network (RJTV-29,
DZRJ-810AM, DZRJ-FM 100.3); a role which he assumed in July 2005 until
January 15, 2006. He headed the news team and was responsible for the
integrity of its news content both in Enlgish and in Tagalog. Skilled in
team management and creative development, he revived the ailing news
department back to efficiency, productivity and sustainability.

He is the Founding Chairman of the Philippine Broadcasting Institute (PBI)

- a media-based non-profit organization established in January 2005 and it
became an affiliate of the prestigious Asia-Pacific Insitute for Broadcasting
Development (AIBD) in less than six-months since its founding. Tony
had since been recognized in both local and Asian professional media
circles as a faithful advocate for public service media and a steadfast
supporter of democracy and free expression.
 NOTABLE EXPERTISE

International Media Relations: Spanning across a globalwide scope and

influencing desired outcome and impact - localwide.

Professional Concept: To initiate, create, and annunciate.

Policymaking and Advocacy: Towards righteousness. A sound and civil

society.

Marketing: Branding, image-building, promotions, distribution, demand

and sales creation.

Business Concept: Emerging multimedia technolgies and market

development.

Leadership: Initiator, integrator, motivator, proactive, hands-on and

big-picture.

Decision Making: Providing insight and guidance.

Government and Public Relations: Gap-bridging, efficient

communication skills, results-oriented and objective-driven.

Media: Television, talk-radio and weblogs. Write and Speak.

Multicultural: Respecting, relating and appreciating cultural and religious

orientations.

Computer skills: Webpage development, Pinnacle and Premiere video

editing suites. Adobe Photoshop, Camtasia, Google Maps, and MS Office
Suite.

Spiritual: Biblical exegesis and bible reading, preaching and ufology.

PROFESSIONAL EXPERIENCES

Founding Chairman, PHILIPPINE BROADCASTING INSTITUTE

2005 to 2007

 Made a short film documentary on the mumbakis (native priests) of

the cordilleras, with the NCCA providing the funds. Produced,
directed, edited, narrated and wrote the script of this 50 minute
film;

 Initiated PROJECT ANDAR: Addressing the Need to Digitalize

Audiovisual Recordings. A joint undertaking with the National
Commission for Culture and the Arts (NCCA) and the Philippine
Broadcasting Institute (PBI) which paved for the conversion of
analog videos to digital videos;
  Presented the contextual merits of a supposed-plan and partnership
to build and develop a public service broadcasting cable channel -
the PBI Channel, to Montreal Entertainment. Leading therafter as
final and executory, by and between, is the immediate development
of Building Bridges Television;

 Brought the institutional advocacies of the PBI to the international

forefront through the Asia Media Summit in Kuala Lumpur, Malaysia
for two consecutive years;

 Enabling an additional seat of Philippine representation (alongside

PTV-4 and PBS) to a core of public and private broadcast
policymakers for Asia and the Pacific through its affiliation with the
Asia Pacific Institute for Broadcasting Development (AIBD).
Further, PBI is recognized by the Asian Broadcasting Union (ABU),
the European Broadcasting Union (EBU) respectively, and by the
UNESCO;

 Established ties with renowned public service broadcasters from

here and around Asia and Continental Europe, namely: Korea
Broadcasting System, Australian Broadcasting Corp., the BBC,
Radio TV Malaysia, Radio TV Brunei, CCTV China, Teledifusao de
Macao, Radio TV Hongkong, United Nations Radio, Deutche Welle
(DW), Radio France International (RFI), and with other notable
broadcasters;

 Conducted comprehensive training and re-orientation - as the

designate News Director from July 2005 to January 2006 of Rajah
Broadcasting Network; to all news team personnel on news
gathering, writing and reporting, i.e. News editor, radio and
television reporters, a video journalist and a cameraman;

 Lobbied House of Representatives, the PNP heirarchy, and

Malacañang in early 2005, calling for drafting of clearcut
directives/preventive policies, expedient case handling and resolve
of broadcast media practitioners killed in line with their profession.
This initiative resulted in the release of five (5) million pesos from
the Presidential fund as reward-money leading to the arrest of
perpetrators and killers;

 Anchor and presenter of RJTV Interactive News aired on simulcast

broadcast over DZRJ-810 AM and RJTV-29. It is the only program
in the network to acquire such a privilege – being the No.1
weeknight programming credited to the network, according to the
most recent radio/TV survey.

General Manager, MyTV TARGET MEDIA PRODUCTIONS

2001 to 2005

 Anchored, produced, and provided the scriptural contents and

topics discussed in Tagumpay sa Biblia – a weekly religious
program aired over IBC-13 for three (3) years. Likewise managed
the business side of the program and establishing relationship with
two (2) major networks, namely: RPN-9 and IBC-13;
  Produced and rendered testimonial videos worthy for a two (2) 30-
minute weekly infomercial/infortainment programming of a herbal
food supplement product aired on two national television stations.
This program ran successfully for three (3) consecutive years;

 Produced, directed, conceptualized and edited a 2-hour special

broadcast programming for the Knights of Columbus that was aired
over RPN-9 and SBN-21 respectively, in 2002;

 Facilitated production of two (2) informational campaign for

television of a multinational events-management company, in
2003;

 Produced a three (3) part one-hour series entitled the “BikerZone,”

that caught the attention of Caltex Philippines to sponsor the show;

 Created and visualized the concept of two (2) Christian music

videos and have worked on a couple of video projects with Praise
Music Corporation.

President/General Manager, WANGTECH-OPTIMA MEDICAL CORP.

1992 to 2000

 Spearheaded the successful launching and market-entry of what

are now known today, as amongst the top six (6) leading imported
clinical laboratory products in the Philippine market;

 Key-managed an entire local medical and laboratory supplies

distribution company comprising of three (3) branches – Luzon,
Visayas Mindanao, with an total size of 26 personnel (9 in the office
and 17 in sales field);

 Instituted effective promotions, brand management, sales

targeting, value added selling amongst hospitals, pathologists,
clinical laboratory owners, HMO’s and end-users;

 Able to clearly convey marketing and corporate mission and vision.

Conducted sales seminars, product orientation and training before a
fairly large audience. Able to seize market opportunities and
pinpoint growth potentials in a given industry segment;

 Developed promotional flyers, informational campaign materials

and sales brochures for two (2) Philippine-based healthcare
companies and published the webpages of Cyberhealth Informatics
and Philcare.Com, respectively.

National Sales Manager, A. CAYAS SCIENTIFIC RESOURCES

1987 to 1992

 Assumed the pioneering position as Sales Manager of this start-up

company in 1987;
  Handled the sales and promotions of diagnostic products and
brands in the entire North Luzon amongst clinical laboratories and
independent network of dealers nationwide;

 Developed a strong customer base in the assigned territory from

scratch;

 Trained and developed sales training tools and courses for the new
recruits;

 Able to implement sales and marketing strategies on shoestring

budget by exercising prudent measures.

Medical Sales Representative, UPJOHN, INC.

1983 to 1987

 Recepient of the Rookie of the Year Award in 1984;

 Achieved a sales growth of 22% for the assigned territory;

 Expanded sales to include mass-market (consumer) accounts,

drugstore chains and hospital pharmacies in the provinces of
Pampanga and Tarlac.

EDUCATION

SAN BEDA COLLEGE, Mendiola, Manila

1979 to 1983
Bachelor of Science in Commerce, Major in Marketing
Minor in Theology
 Consistent collegiate scholar for four (4) uninterrupted years and
graduated with honors;
 In the Dean’s List for four (4) years.

PHILIPPINE CHUNG HUA SCHOOL, Sta. Mesa, Manila

1975 to 1979
High School Graduate, Salutatorian

 Graduated Class Salutatorian, 1979;

 Graduated High School in Chinese Education;
 Able to write Chinese Characters, speaks a little Fookien and needs
a refresher course in Mandarin.

PHILIPPINE CHUNG HUA SCHOOL, Sta. Mesa, Manila

1969 to 1975
Grade School Graduate, Valedictorian

 Graduated Class Valedictorian, 1975;

 Graduated Grade School in Chinese Education.
 CONVENTIONS/CONFERENCES/TRADE SHOWS ATTENDED

First Asia/Europe Media Dialogue, UNESCO HQ, Paris, France,

September 2006
ASIA MEDIA SUMMIT 2006 - Kuala Lumpur, Malaysia (most recent)
AIBD General Conference 2005 - Brunei Darussalam, (recent)
ASIA MEDIA SUMMIT 2005 - Kuala Lumpur, Malaysia, (recent)
First Asia Pacific Medica Convention - 1997, Singapore,
RSNA (Radiological Society of North America) Annual Convention -
1996, Chicago, Illinois, USA,
MEDICA Convention and Trade Fair - 1996, Dusseldorf, Germany
AACC (American Association of Clinical Chemistry) Convention -
1995, Anaheim, California
WORLD CONGRESS OF NUCLEAR MEDICINE, 1995, Sydney, Australia

PROFESSIONAL AFFILIATIONS & MEMBERSHIPS

Asia-Pacific Institute for Broadcasting Development (AIBD), since

2005
Philippine Independent Media Association (PIMA), since 2004
Kapisanan ng mga Brodkasters sa Pilipinas (KBP), since 2001

LANGUAGES/DIALECTS

Tagalog, English, Cebuano, and needs refresher courses to harness

Fookien and some Mandarin.

EXTRAORDINARY EXPERIENCE

Was able to capture on rolling video, more than 12 UFOs traversing the
skyline on the eventful night of September 3, 2000. This was documented
– supported by eyewitnesses and was featured in national newspapers,
radio and television. Successive encounters (also captured on video)
ensured between intervals from the month of April to June 2001, while the
last one occurred in August 2004.

Signed:

ANTONIO “TONY” ISRAEL

Marketing and Media Consultant