LSC-Business Development Proposal: Chapter structure (to be preceded by a one page executive summary )

Chapter 1 2 3 Introduction (to state rationale and Aims and objectives) The business opportunity / Business Case Methodology/ Business case/ Review current issues/ Statement of future assumptions Analysis and findings / Feasibility / Viability / Gap Analysis Evaluation of Business Development Plan * Resource limitations, Working capital requirements, Outcome for stakeholders, financial aspects, Recommendations Appendices (data, references) Cash flow projections, Operational plans. Total A4 Pages 2-3 10 15 Word usage 500-1,000 words 1-2,000 words 2- 3,000 words 1 week 2 weeks 2 weeks

15-20

5-6,000 words

3 weeks

5-8

1,500 words

2 weeks

2 weeks 40-50 9 -12,000 words

* Suggested this be written as consultant to Management in first person.

Diagrammatic representation of salient features of Business Development Plan

Chapter 2 The business opportunity

Chapter 3

Methodology for study This should outline the concepts and techniques to be applied (duly referenced), and outline the basis which will be used to assess the feasibility of the business development proposal. Sources of data, and ethical issues should be stated. Analysis and findings This section should include application of techniques stated in (3), include relevant analysis of data, identify resources available and constraints, address alternative scenarios, and record the findings. Critical factors should be stated and a sensitivity analysis should be conducted.

Chapter 4

Evaluation of Business Development Plan This section should start with a discussion of the viability of the Business development kvshenai-lsc-bdp proposal and spell out in detail the plan of action and implementation, if viable, stating Page 1 critical success factors. Alternately, if the BDP is not viable in its original form the conditions required to make it (or a variant) viable should be discussed.

Chapter 5

Marking guideline
MBA: BUSINESS DEVELOPMENT PROPOSAL assessment Form Academic Year: Student Name: Date of Submission: ICS title:

Chap Is the title properly worded? Is the abstract clearly written? Is the Introduction chapter well organised? Are the Aims and objectives clearly expressed? The business opportunity Is the business opportunity described clearly? Methodology for study Are concepts and techniques to be applied identified (and duly referenced)? Is the basis which will be used to assess the feasibility of the business development proposal clearly stated?. Are sources of data, and ethical issues stated? Analysis and findings Are the techniques stated in 3 properly applied? Is there adequate analysis? Are resource availability and constraints appraised? Are other critical factors identified? Has a sensitivity analysis been conducted? Evaluation of Business Development Plan Is the viability of the Business development proposal clearly discussed? Is a detailed plan of action and implementation outlined? What are the critical success factors? Alternately, if the BDP is not viable in its original form, what conditions would make it (or a variant) viable? Good clear writing, adequate appendices, reference list, overall presentation Total kvshenai-lsc-bdp

Marks 10

2 3

15 20

25

20

10 100 Page 2

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