GREEN INDIA - ECO-FRIENDLY GARMENT STORE Wearing green.

Its going to be the latest fad in the green revolution in the country. Shradha Mohanty (DARE magazine for entrepreneurs, April 2011) 1. WHAT IS GREEN INDIA?

Green India - Lets make a greener India is a new venture in the Apparel Sector Aims to capture the market through selling eco-friendly garments (menswear, womenswear and kids wear) in Bangalore manufactured in Tirupur (Tamil Nadu). What Makes a Fabric Eco-Friendly? The less harming the process of making a fabric is to the environment the more eco-friendly it is. Eco-friendly fabrics generally have some of these characteristics: - First of all eco-friendly fabrics should never harm animals. Fur and leather is out of question. Acceptable is wool as long as the wool is shorn in a way that is not harming to the animal. - Second, if the fabric comes from plants, no (or only very limited) chemicals and pesticides should be used and sustainable farming practices have to be in place. - Finally the production has to adhere to fair trade practices and should not discriminate against, or harm humans involved in the manufacturing process.

What are the examples of Eco-Friendly fabrics? The following list includes fabrics and textiles that are common for ecofriendly clothing: Hemp, Jute, Ingeo, Calico, Hessian Cloth, Organic Cotton, Recycled Polyester, Bamboo Fiber, Tencel, Ramie, Organic Wool, Organic Linen, FORTREL, Milk and Soy Silk, Nettle Fiber, Spider Web Fabric. 2. WHAT IS THE TARGET MARKET?

The age group of 10-40 (kids, youth and adults) Men, women and kids Upper middle class/upper class Urban people

3. WHAT ARE THE UNIQUE BENEFITS OF ECO-FRIENDLY GARMENTS? Promotes enhanced biological activity Encourages sustainability Healthy planet, healthy people Naturally soft organic cotton fabric is a lot more comfortable to use Available at competitive prices. Good quality Fashionable now a days

4. WHAT ARE THE MARKET TRENDS? The concept of organic clothing in India gained popularity with the launch of designer Anita Dongre's label Grassrootin 2007. Currently accounting for less than 1% of the Rs 32,000-crore organised branded apparel market, the segment has a potential to grow to about 5% of the total market in the next five years, say industry players. "There is definitely a demand for eco-friendly and organic line of apparel, and we will soon launch it," said Benetton India MD Sanjeev Mohanty. Eco-friendly garments are made using natural dyes, cotton and linen fabrics. A variety of clothing is manufactured using organic cotton, recycled fibres and

bamboo, and the products are not much different from the conventionally-made stuff. The garment manufacturers are also experimenting with the residual waste in the production process to spin a recycled fabric. Besides, the retailers are also encouraging manufacturers to opt for a production cycle using less water, leading to water conversation.

The demand for, and supply of, organic cotton fibre products has grown dramatically in recent years, indicating strong interest from both global retail markets and farmers in growing cotton organically. While the development of new certification standards, information tools and business models by nongovernmental organizations such as Organic Exchange, Organic Trade Association, Helvetas, Soil Association, Oxfam, etc. has helped suppliers develop and implement organic cotton programmes, consumers increasing awareness about the environmental implications of cotton production has fuelled consumer demand for this product category. According to Organic Exchange, global retail sales of organic cotton products stood at an estimated US$3.2 billion in 2008, up 63 percent year-on-year. They are expected to reach US$4 billion in 2009 and US$5.3 billion in 2010, up 24 and 33 percent annually, respectively, in spite of the global economic downturn. Meanwhile, the market for branded organic cotton items has grown from 74,839 tonnes in 2007 to 92,998 tonnes in 2008, and will reach 123,272 tonnes in 2009. While ITC (2007) asserts that demand for organic cotton is already outstripping supply and is likely to continue to do so in the near future, Organic Exchange asserts that supply shortages will only occur if the annual growth rate of production falls below 40 percent, well below the growth rates recorded over the past few years. The organic cotton market is evenly split between Europe and the United States, and the brands and retailers offering the largest organic cotton product ranges worldwide are WalMart, C&A, Nike, H&M, Zara, Anvil, Coop Switzerland, Pottery Barn, Greensource and Hess Natur. Where organic cotton items in both the United States and Europe were traditionally primarily sold through mail order or web companies, health stores and small, specialized organic textiles shops, today many mainstream retailers carry organic textile products.

With a now well-established market of consumers willing to pay a premium for organic products, particularly in the European and North American markets, big brands are jumping on the band wagon earlier than they did in the organic food market. In total, more than 1,500 brands and retailers around the world sell organic cotton products, and the inclusion of organic cotton into product lines has become the norm, rather than the exception. Indeed, growing consumer awareness of sustainability issues and interest in organic products means that both stores for the masses and high-end fashion boutiques are rapidly expanding their range of organic clothing and textile products. While some companies, including American Apparel, the largest clothing manufacturer, wholesaler and retailer in the United States, have made sustainability an important aspect of their corporate identity, companies without an explicit sustainability agenda are increasingly going organic as well. Organic cotton fibre is now used in products ranging from personal care items (sanitary products, cotton pads, ear swabs, ) to home furnishings (towels, bed linen, bathrobes, ...), childrens products (toys, diapers, ), clothing of all kinds and styles, and even stationary and note cards. In addition, organic cottonseed is used to produce animal feed, while organic cottonseed oil is used in a number of food products, including cookies and chips. Well, with India being so dominant in promoting ecology, it has led to change the mindset of people towards going green, and as we know about the peoples love for cotton, Organic cotton provides a lot of market. It attracts people on two main ground first being the reason of being cotton which has a face value itself, as Indian peoples mentality is like something that is like cotton is the best fabric due to the hot atmosphere, just being cotton makes it sell easily. Secondly, the reason of the new philosophy coming into picture nowadays, the growing population has led to decrease in available resources, moreover use of normal cotton grown from chemicals is not being regarded as ethical as the effect it does to food we use (most of the food using cottonseed oil get affected ex: cookies, chips etc.), moreover various forms of organizations have emerged in India, which have led to change of ideology of people, and made them more concerned towards our eco-system. So, this changing ideology of people towards sustainable production would help to gain more customers. Finally, If we look at the statistics of organic cotton produced in the world as shown below we deduce that India is the largest producer of organic cotton in the world, hence raw materials could be available easily at cheap rates.

Fig. production of organic cotton in ten leading countries, 2007/08 (in tones) Finally, from all the facts stated above it would be wise to conclude that India is a potential market for Organic cotton and there are much larger oppurtunities due to lack of organic cotton traders or companys dealing in organic products. 5. WHAT ARE THE CASH REQUIREMENTS TILL BREAKEVEN AND WHAT IS THE PROJECTED REVENUE? ORDERS MADE FOR APPARELS (FOR THE FIRST 3 MONTHS) Mens wear Shirts T-shirts (round neck) T-shirts (collar) 30,000 Womens wear Ladies top Ladies Shirts Kids wear Baby apparel Kids tshirts TOTAL ADDITIONAL FIXED COST Furniture 250 250 5 des. 200*250 = 50,000 5 des. 150*250 = 30,000 250 5 des. 150*250 =

250 250

10 des. 10 des.

250*250 = 62,500 200*250 = 50,000

250 250

10 des. 10 des.

150*250 = 30,000 150*250 = 30,000 2,82,500

Table Chair Sofa Shelve Mannequin Hanger Mirror Partitions for changing room and toilet Air-Conditioners Flooring Total

2+4 20 2+4 4 10 200 10

500 150 10, 000 10, 000 2, 500 8 800

3,000 3,000 60, 000 40, 000 25, 000 1,600 8,000 25,000 1,80,000 50,000 3,95,600

30,000

Office Equipment Telephone Computer Printer/Fax Total

4 6 2

1,000 30,000 3,500

4,000 1,80,000 7,000 1,91,000

SALARY Managers Salesman Designers Merchandiser Web designer Software engineer Genaral Manger TOTAL

2 4 4 2 1 1

25,000 8,000 15,000 20,000 20,000 20,000 2 0

50,000 32,000 60,000 40,000 20,000 20,000 0 2,22,000

TOTAL FIXED COST VARIABLE COSTS ASSOCIATED/MONTH Rent of office space and storage space Rent of shop floor Electricity Bills Water bills TOTAL VARIABLE COST

9,91,100

2000 sq ft 20,000 5000 sq.ft 50,000 4,000 2,000 76,OO0

SELLING PRICE Mens wear Shirts T-shirts (round neck)

800 250

T-shirts (collar) Womens wear Ladies top Ladies Shirts Kids wear Baby apparel Kids tshirts

300

400 700

250 250

Total fixed costs Total Variable cost

= 9,91,100 = 76,000

Lets assume no. of units sold is 50% of the units ordered. Total variable cost for 3 months = 76,000 * 3 = 2,28,000 Variable cost associated/unit = 130 Average Cost prize associated/unit = 218 Average selling price of total units sold = (800*125 + 250*125 + 300*125 + 400*125 + 700*125 + 250*125 + 250*125) / 875= 421

Breakeven

= Total fixed cost / ( S.P./ unit C.P. /unit) = 9,91,100/(421 348) = 13,576

As we are selling 875 unit in 3 months. So we are selling around 291 units in a month, hence to attain breakeven we need to sell 13,576 units taking the same trend into consideration as in the first 3 months , we have breakeven in 47 months i.e. 3 years 11 months. Initial cash requirements = Rs 15,00,000 = Rs 18,50,000

Revenue generated after 5 year

Future prospects in the next 5 years Opening of similar stores in 6 other cities with same features as in the above scenario

Revenue after 10 years = Rs 1,29,50,000

6. WHAT IS THE PROBLEM? Conventional cotton production and pesticides Cotton, the most widely used textile in the world, is grown in over 60 countries and covers almost 5% of all land cultivated. However, as competition grows and people expect to buy clothes for less money, cotton farming has become a riskier business. As a result, farmers have been using huge amounts of pesticides to protect their crops. And because cotton isnt eaten, many of the pesticides that farmers use are particularly toxic. This has caused a range of environmental and health problems: - The natural insect population in cotton areas has been greatly reduced - Pesticides are washed into rivers and taken into drinking supplies - High levels of pesticides build up in the soil, making food that is later grown there bad for us - Empty pesticide containers are dumped, posing a health hazard - Cattle fed on cotton leaves, or oil cake made from cotton seeds, can be poisoned and even die. From an environmental point of view, the clothes we wear and the textiles they are made from can cause a great deal of damage. The pesticides that farmers use to protect textiles as they grow can harm wildlife, contaminate other products and get into the food we eat. The chemicals that are used to bleach and colour textiles can damage the environment and peoples health.

Old clothes that we throw away take up precious space in landfill sites, which are filling up rapidly. However, most of these clothes could be recycled or reused - how often are the clothes you throw away really worn out? Problem + Large Market = Great Opportunity 25 million people worldwide are poisoned by pesticides every year. 25% of the pesticides and fertilisers used in the world are sprayed in conventional cotton crops.

Over 0.75 kg of toxic chemicals are used to grow the cotton needed for a conventional cotton sheet set and about 0.5 kg to make a T-shirt and pair of jeans. Among all the pesticides used, roughly 65% of the chemicals are used against insects, 20% are herbicides, and 14% are defoliants and growth regulators while fungicides and others comprise only 1% of the total toxic chemicals used on cotton.

7. WHAT IS THE CURRENT SCENARIO OF ECO-FRIENDLY GARMENTS? Men and women primarily used to look for comfort and style when shopping for clothes. Now, ever since the "green movement" has ignited, people are now also checking for Eco-Friendliness. Due to the growing demand for "green fabrics" many clothing companies offer lines made from eco-friendly fibers. Not just outdoor clothing outfitters do this but even designers and well known fashion labels have been catching on. Organic clothing is gaining popularity in countries like Britain, Japan, US, and EU. 'Green clothing' is becoming accepted in the world just like organic cotton. Organic cotton and bamboo fiber are the most important basic materials used in the making of organic cloths. Furthermore, eco friendly apparels made out of bamboo and cotton like mens T-shirts and womens T-shirt are finding favors with environmentally savvy fashion designers. The growing concern for global warming in the eco system increases the demand for eco-friendly products. With chemicals taking a toll on peoples health and surroundings, everyone is becoming conscious of living life; the 'Eco-friendly way'. Eco friendly clothing combining high quality clothing with socially conscious environmentalism has become a faction, and is in vogue. Eco friendly clothing embraces the body with a soft and supple touch. Eco friendly labels are now appearing on many products, due to the efforts of the companies to be perceived as environment friendly. Health concerns represent a potential source of benefits and demand for organic clothing.

Eco Friendly Clothes in India Till sometime back, the term eco-friendly clothing was completely alien to India. Though the concept has long been popularized in the West, India caught it not too long back. However, it received the maximum recognition when designer Anita Dongre launched 'Grassroot', the first eco-friendly clothing line of India, at the Wills India Fashion Week of 2007 (September). Now, it seems to be only a matter of time before the eco friendly clothes start becoming available at the local stores also. 8. WHY EXPECT BOOM IN ECO-FRIENDLY GARMENTS MARKET? The eco-friendly garments have a great market potential. In 1998, Nike, one of the largest sports clothing lines in the world, decided to incorporate organic practices. Most of their products contain 3-5% organic fibres and they also offer a 100% organic line. Although 3-5% may seem insignificant, in the scheme of things (and in the volume that Nike is producing) the numbers are quite large. Nike alone uses nearly three-million pounds of organic cotton per year! And other large companies such as Patagonia, Timberland, and Orvis also incorporate organic fibres into their clothing lines; without public support these companies would not be successful.

a. Organic has caught on US & EU consumers like wild fire: The sales have been reported to increase over more than 300% in last five years. Moreover, the projections are even more bullish and the sales are expected to increase by about 1000% by 2008. b. Proven business models: Patagonia in Ventura, California, and Nike, in Beaverton, Oregon are just two of the examples of companies who have pioneered the organic cotton market and are sharing their expertise with the Cleaner Cotton Campaign. c. More and more brands joining the league: Next, Adidas, M & S, Roots, Cotton Ginny, Target, Wal-Mart. d. Consumer preference: Market analysts report that consumers expect corporate responsibility as a matter of basic business practices. Organic cotton is a great way to implement it. e. Increasing production and availability: Global organic cotton production has increased rapidly, keeping pace with its increasing demand. From 99-00 the production has increased 4 times with India taking lead and in 05-06 it is expected to be highest producer of Organic cotton.

f. Forthcoming regulations: Possible bans on the most toxic agricultural chemicals, as well as potential regulations about labelling on genetically engineered products, point to the need to develop sustainable, practical solutions for cotton. g. Quality product differentiation: Most consumers who care about the environment also care about quality; organic cotton fibres provide the opportunity for market differentiation, particularly among companies with a high-quality brand image. h. A cleaner approach: Each T-shirt made from one hundred per cent organic cotton saves one-third of a pound of synthetic fertilisers and farm chemicals. 9. WHAT IS THE SOLUTION TO THE PROBLEM? Organic cotton is grown without synthetic pesticides or fertilisers. As a result, it does not pollute the ground, water and air, or poison farmers, farm workers and their families. Cotton farmers who switch to organic methods find that the amount of cotton they produce decreases at first, but overall their income tends to be higher than that of traditional farmers. This is because: - Their costs are lower (they dont spend so much on pesticides and fertilisers) - They learn how to control pests naturally - The quality of the soil improves without the use of chemicals

The first serious step towards organic cotton growing and processing was taken in Turkey in the early 1980s. Since then the amount of organic cotton produced has grown steadily - to nearly 13,000 tonnes in 1995. Organic cotton is now grown in 18 countries and many companies sell organic cotton products.

Organic cotton production is also a consumer driven initiative. There are many harmful chemicals that people do not know about. Twelve of these chemicals are known as persistent organic pollutants or POPs, which are the most hazardous of all man-made products or wastes that cause deaths, birth defects and diseases among humans and animals. They are so dangerous that 120 nations agreed at a United Nations Environment Programme conference to outlaw them. Of the 151 signatories to the convention 98 states have ratified it; sadly the United States and Russia have not yet done so. There are three of those chemicals used in cotton manufacturing.

The following are the main factors responsible (solution to the problem) for organic cotton production: Concern for the environment: Fertilisers and pests applied to the soil, but all the chemicals are not taken up by the cotton plant. Some elements are released into the environment while others leach into the soil and also pollute water. Concern for family health: Danger of Insecticide inhalation by the spray men during back mounted manual spraying without any protective equipment. Lifestyle: Some people were interested in insecticide free cotton apparel due to allergies. To reduce input prices: Insecticide use changed the insect complex in many countries. Some minor insects became major and certain new insects were introduced. Consequently, there was an increase in the consumption of insecticides.

Limitations To Organic Production There are many reasons why organic cotton production has not extended to other countries. Nineteen countries tried to produce organic cotton during the 1990s. But many of them have already stopped, not for lack of desire or demand for such cotton, but for economic reasons. Insecticides need to be eliminated from the cotton production system because they are dangerous to apply, have long-term consequences on the pest complex, and deleterious effects on the environment. Also, heavy reliance on pesticide use has pushed many countries out of cotton production. The following factors have limited the expansion of organic cotton production: Suitable varieties Fertiliser use Pest control Production technology Lack of information on cost of production Price premium Need for alternate inputs Tied crop rotations Non-organic genetically engineered cotton. Certification Marketing

10. WHAT ARE THE UNIQUE COMPETITIVE ADVANTAGES? Eco-friendly clothing is made from material that was not grown using pesticides. Therefore, in the process of making this clothing, no pesticides were released into the environment, which is beneficial, as pesticides are harmful to the environment. Eco-friendly cotton clothes usually last longer than those made from regular cotton because of the safer methods used to make the eco-friendly clothing. Following are some of the unique advantages we have over others Customer can buy through various mediums store, internet or courier service New designs to choose from which will be displayed in the store as well as on the official website

We will be organized and popularized through advertisements. We address a large market and the teams behind is from textiles and apparel background and have an idea about the industry and some beneficial contacts as

well. We have not only theoretical and practical knowledge but industry exposure as well. We know people in this sector. We have a great team filled with positive energy as well as important relationships to survive in the industry. We bring a good organizational structure, a well defined production and marketing strategy and bringing a brand image that the customers can trust. Quality, fit and comforts along with minimized health risks. Better customer service 11. SWOT ANALYSIS

PROD UCT

PRICE

PLACE

PROCE

STRENGTH WEAKNESS OPPURTUNITY THREATS 1. Healthy 1. Less 1. Youth 1. Similar 2. Fashionabl awareness attraction compani e 2. New in 2. Large es in 3. Better market market market quality 2. Popular (more brands GSM at same price) 1. Affordable 1. Raw 1. Competiti 1. Increase (10-20% material ve prices d costs higher), price relatively cheaper in fluctuatio low India n 1. Big cities 1. High 1. Huge 1. Establish 2. Big market capital market ed 3. Availability 2. High costs 2. Educated brands of raw and 2. web material fashionab stores and le facilities customer s 3. Socially responsib le customer 1. Easy 1. Long 1. Can be 1. Quick

SS

2. Quick 3. Cheap

durati on 2. Costly

upgraded

and cheap other processe s 1. People migration

PEOPL E

1. Easily available

1. Skilled people not easily available

1. People can be easily trained

12. WHO ARE THE COMPETITORS AND ADVANTAGES? Being eco-friendly has acquired a business sense in retail. Apparel retailers including Wills Lifestyle, Van Heusen, Benetton, S Kumar's Nationwide (SKNL) and Arrow betting big on eco-friendly line of apparel to woo the environment-conscious consumers, the segment is set to get a leg up in times to come. List of Major Competitors Wills Lifestyle Van Heusen United Colours of Benetton S Kumar's Nationwide (SKNL) Arrow Other medium scale enterprises e.g., Continental Clothing Web stores e.g., http://www.douspeakgreen.in Most of these brands are well known brands and thus already have a customer base. Besides they have funds too for better technology, etc. These brands though are popular still they are not known for their Eco-Friendly garments but as a whole. Hence, we can use this opportunity and build a brand new image of the company as an Eco-Friendly Garment store. Still these pose threat as people rather would go for a known company rather than a new one. We can be more competitive by having customer friendly price range. As for the other medium scale enterprises, we can easily compete with them in terms of resources, supply chain, technology, etc. Besides our unique advantages help us take a lead with them. The web stores are still to get their feet in the Indian market. Surveys have shown that Indian customers barely buy garments online and that too from reliable ones. Hence, we can compete with them. 13. WHAT IS THE BUSINESS MODEL? Product Analysis: Green India

a) b) c) d) e) f) g)

a) The market Young men and women are looking for stylish clothing that has been produced in an environmentally-friendly, socially-responsible way. Green India describes its products as: 'directional shirting and jeanswear collections for the vibrant and socially responsible urban consumer.' The Products will be sold via the retail store in Bangalore. b) Product function Green India products are everyday clothes that people want to be seen in. The collection includes: Denim jeans in a range of cuts (e.g. low loose flare, low boot fit, slim fit). These are available in a range of shades and weights of denim T-shirts Casual shirts

c) Materials Green India clothes are made from organic cotton grown in India without the use of synthetic pesticides or fertilisers. The cotton bolls, consisting of seeds and fibres (lint), are picked by hand. d) Production The organic cotton will be processed in Indian factories. Green India will try to ensure good working conditions in all of the factories that are involved in making its clothing. e) Safety As organic cotton is grown without synthetic chemicals, it is much safer for farmers, farm workers and their families. It also reduces damage to the environment and animals. The fair trade organisations involved at every stage of the cotton and Green India clothing production ensure that workers involved have safe working conditions. In addition, some people believe that clothing made out of organic cotton is safer to wear: 'It's natural, it allows your skin to breathe.' f) Aesthetics The appearance of Green India clothing will be vital. If it is to succeed, Green India has to sell fashionable products that people want to be seen in. As a result, its designers need to work hard to create stylish, colourful, attractive clothes that follow the latest trends.

Sales and Distribution Model The sales will be done via retail stores of the company and through courier services. Talks will be held with different companies for the role of strategic/channel partner. Advertisement Strategy Will not invest too much on advertising Advertise through posters and banners Advertise through internet (e.g., Google, social networking websites viz., facebook) To build awareness displaying some collateral like Eco-denim Hiring vans with changing rooms in front of colleges and other popular places where people can see and try the garments.

WHAT IS ORGANIC COTTON TO FAIR TRADE FASHION?

Fair trade is not about charity - it is about paying a fair price for what we use, eat and wear. It ensures that we get high-quality goods and that the people who produce them get paid fairly. It is a practical way to make sure that farmers in developing

countries earn enough to feed their families, educate their children and pay for healthcare. The fair trade movement has taken off over the past ten years or so and many shops now stock fair trade goods. The main principles of fair trade are: - Farmers are paid a fair price for their goods and are paid quickly or in advance - Farmers have long-term contracts with traders. As a result, they know that they will sell their goods and have the confidence to invest in their businesses and communities - Working conditions are good and workers are guaranteed fair pay - The rights of women, children and disabled people are promoted - Education and training opportunities - especially for women and children are actively encouraged - Good environmental practices are promoted (for example, organic growing). 15. WHAT ARE THE FUTURE PLANS? Hire a large number of talented people Establish more stores in the city Open stores in new cities Advertise aggressively Buy new machines and setup a manufacturing unit of its own Enter into the sales of less common Eco-Friendly fabrics other than cotton e.g., bamboo, silk, etc. Upgrade web site

The Challenges to overcome To procure investments Investors see potential, but are not ready to invest. They feel they will get better returns in a different industry or vertical. Getting quality people to work with

In the sector itself, people are more interested in polyester or synthetic, thinking its hot and happening. It becomes an issue. Competition from major players entering the arena e.g., Van Heusen Lack of awareness Customers are still not aware enough e.g., Van Heusen came up with organic cotton only, but how many of us know about it yet?

16.REFERENCES 1. Organic Cotton, ed. D, Myers and S. Stolton, Intermediate Technology Publications, 1999 p. 10. 2. http://www.foxfibre.com 3. "Clothes to look good in, wages to live on" Labour Behind the Label 1999, p.2. 4. Pesticide News 42 December 1998. 5. Baby -und die ersten Lebensjahre p.8 February 1998. (final point uses information from BUND - Bund fuer Umwelt und Naturschutz Deutschland) 6. Organic Cotton Production - 3, The ICAC Recorder, June 1996. 7. Organic Cotton Production - 4, The ICAC Recorder, December 1998. 8. Limitations on Organic Cotton Production, The ICAC Recorder, March 2003. 9. Suitable Varieties for Organic Cotton Production, by M Rafiq Chaudhry, Head, Technical Information Section, ICAC, at the International Conference on Organic Cotton, Cairo, Egypt, September 23-25, 1993. 10. www.sushantorganics.com/organiccotton 11. www.csipl.net/templates/maral/innovation 12. www.mygoodnessduds.com 13. The Indian Textile Journal November 2007 issue. 14. http://logomaker.com/ 15. http://www.indiantextilejournal.com/articles/FAdetails.asp?id=644 16. http://www.douspeakgreen.in/ecofriendly-cotton-clothing.php 17. http://www.fibre2fashion.com/industry-article/19/1851/eco-friendly-clothing-byjason-duke1.asp 18. http://www.moralfibre-fabrics.com/eco-friendly-clothing.asp 19. http://www.renewable-energy-news.info/affordable-eco-friendly-clothing/ 20. http://articles.economictimes.indiatimes.com/2010-09-13/news/27578377_1_ecofriendly-organic-cotton-organic-clothing