Professional Documents
Culture Documents
Focus Point
Social
Media
Facebook,
Twi=er
Used
by
most
organizaJons
today
to:
Raise
awareness
for
causes
Communicate
results
Fundraise,
etc
Or this?
Humanitarian organisa2ons are all endowed with powerful stories that unfortunately go untold and unleveraged in communica2on with benefactors and the general public.
Watch on YouTube
Where humanitarians come to educate each other and the world, share the work they do, connect and act in synergy for the be=er of humanity as a whole.
Why?
1)
One-Stop
Portal
Faces
Open
&
accessible
Easily
befriend
&
start
a
conversaJon
with
real
people
TradiJonal CommunicaJon
2)
Transparency
Megan
can
be
messaged
directly
by
any
humanitarian
on
the
plaYorm
Public
doesnt
need
to
nd
her
Twi;er
account
or
wait
for
Megan
to
accept
them
as
a
Facebook
friend
Transparency
&
immediacy
makes
her
organizaJon
seem
more
real
Benets
Leverage
untapped
resources
(your
own
people
&
their
daily
stories)
Improve
organizaJonal
transparency
&
accountability
Build
valuable
relaJonships
with
benefactors
and
general
public
Reach
out
to
your
brand
ambassadors
/
champions
leveraging
their
own
personal
networks
ItsOneHumanity.org