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The

Humanitarian Social Network:


How to truly connect with your benefactors

ItsOneHumanity Ellio= Verreault, CEO

Focus Point

Current ICT trends in Humanitarian Sector


Internet
Near innite reach, low-cost

Social Media
Facebook, Twi=er Used by most organizaJons today to:
Raise awareness for causes Communicate results Fundraise, etc

Social Media & Humanitarian Orgs


Doing Well Frequently updated news & results More interacJve communicaJon with supporters & donors IntegraJon of various media in the communicaJon (blogs, photos, videos, etc) Shortcomings Dicult to cut through the noise CommunicaJon is not truly social OrganizaJons have no faces Act like bots on the web

Whats more interesJng? This?

Or this?

trong compeJJon (noise) S eople user knows P aces F uman connecJon H

aceless F o human contact N

uman face H uthenJc A Real and relatable

How social is UNICEF in its communicaJon?

Social media is about people

Humanitarian organisa2ons are all endowed with powerful stories that unfortunately go untold and unleveraged in communica2on with benefactors and the general public.

Watch on YouTube

Where humanitarians come to educate each other and the world, share the work they do, connect and act in synergy for the be=er of humanity as a whole.

Why?

1) One-Stop Portal
Faces Open & accessible Easily befriend & start a conversaJon with real people

TradiJonal CommunicaJon

2) Transparency
Megan can be messaged directly by any humanitarian on the plaYorm Public doesnt need to nd her Twi;er account or wait for Megan to accept them as a Facebook friend Transparency & immediacy makes her organizaJon seem more real

3) Full Social Media IntegraBon


Social Sign up / Log in Seamless Social Sharing
Humanitarian community sharing content out to their personal networks

Benets
Leverage untapped resources (your own people & their daily stories) Improve organizaJonal transparency & accountability Build valuable relaJonships with benefactors and general public Reach out to your brand ambassadors / champions leveraging their own personal networks

@ItsOneHumanity (@Ellio=V) facebook.com/itsonehumanity

ItsOneHumanity.org

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